Connector

Send Google Sheets reports to Google Chat

Load Google Sheets into your data warehouse first, link it to the rest of your data with SQL keys, then post the budget tab in the space where the budget owners talk. The message comes from your source of truth, not from an API call that can break.

Google SheetsConnected
Data MartPublishedone definition
Google ChatDaily 09:00
Refreshed on a schedule. No exports, no copy-paste.

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Hand this to your AI

Budget owners talk in Google Chat, but nobody posts how far actual spend has drifted from the Google Sheets plan.

Paste this into your AI assistant. It links the Google Sheets budget to actual spend in your data warehouse and posts the comparison to the Google Chat space through a webhook, on a schedule.

The prompt

post a weekly message to our budget space in Google Chat with planned versus actual spend by channel from my Google Sheets budget, and note the lines furthest over plan

S00 · Why

Why Google Sheets does not go straight to Google Chat

A Google Sheets tab holds the plan people typed in, not what the ad platforms actually spent. A message built straight from the source puts the source's own numbers in the space and does not tie them to the rest of the business reliably, at scale or business-ready, so the join happens in a data warehouse first.

  • The budget tab and the spend the ad platforms report live in different places, with no shared key
  • The data analyst links the tables by SQL keys and controls what a message may say
  • The space reads one scheduled message instead of several tabs and an export
Google SheetsPlans, budgets
Google Chat
No link to spend
Data warehouseJoined by id
Ad platformsActual spend
Web analyticsSessions

S01 · Step 1

Step 1: Load Google Sheets into your data warehouse first

Create a Data Mart with Google Sheets as the data source, choose the spreadsheet and the tab, and choose where the data lands. It works with any popular data warehouse.

  • The header row becomes the column names, and every row carries _owox_row_number
  • Every run is a full refresh, so the data warehouse always holds the tab as it is now
  • Open the Google Sheets connector for your data warehouse below
Google Shee…Data Mart
Your data warehouseGoogle BigQueryAWS AthenaSnowflakeAWS RedshiftDatabricks
google_sheets.budget_tab

S03 · Step 3

Step 3: Send Google Sheets reports to Google Chat

Add an incoming webhook in the Chat space (Apps & integrations, Add webhooks), paste its URL into a Google Chat destination in OWOX, and attach a report of the Google Sheets Data Mart. The message is a Markdown template.

  • The message is a card with the subject, the Data Mart name, your text and a link back to the report
  • The table carries month, campaign and budget
  • Tables arrive as monospace blocks, and a long report is split into numbered parts
Google ChatWeeklyWeekly budget planmonthcampaignbudget

S04 · Step 4

Step 4: Add a short analysis under the Google Sheets report in Chat

Write the reading under the table in the template, or let an Insight on the same Data Mart write it. Then add a trigger on the Triggers tab: OWOX runs the Data Mart first and checks the sending condition.

  • Send always, or only when the result is not empty, so a quiet week stays quiet
  • The reading comes from the report's fields and adds no cause the data does not show
  • One space can receive several reports, each with its own trigger
Google ChatWeekly budget planmonthcampaignbudgetAnalysisBudget for each campaign and month, as the tab holds it.A campaign spelled two ways in the tab stands out.A campaign with no budget in a month stands out.

S05 · Step 5

Step 5: Reuse Google Sheets inside OWOX MCP

The Data Mart behind your Chat message also works in OWOX MCP, your AI assistant for data. Request any report, chat with your data, then get the report in Google Sheets or Excel in one click.

  • Ask in plain words; the answer comes from your data warehouse
  • Change the Google Sheets report once and the next Chat message reads the change
OWOX MCPShow budget by campaigncampaign
Google SheetsOpen
ExcelOpen

Recent updates

Why OWOX

Why OWOX for Google Sheets in Google Chat

Hand-built bots and webhook scripts post numbers into a space. OWOX also keeps the data yours, linked and ready to model.

  • You own the data. Google Sheets lands in your own data warehouse, in tables you control.
  • Plan in the thread. The space sees the planned budget by campaign and month, read from the data warehouse and not from a tab someone may have edited.
  • The webhook stays simple. Paste the space's webhook URL once; it is stored write-only and several destinations can share it.
  • Same numbers everywhere. The Google Sheets Data Mart behind the message also feeds your reports and your AI assistant.
  • Maintained for you. No bot code to fix when Google Sheets changes its API.

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