Cost Per Result is a performance metric that measures the average cost of achieving a specific marketing goal – such as a click, lead, impression, conversion, or purchase. It helps evaluate campaign efficiency and budget allocation.
Divide your total cost by the number of results (actions) achieved. The result shows how much each conversion or action costs on average.
Cost Per Result = Total Spend ÷ Total Number of Results
Cost Per Result = Total Spend ÷ Total Number of Results
If your Facebook ad campaign spends $500 and generates 100 form submissions, your Cost Per Result is $5 per form submission.
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A good Cost Per Result depends on your industry and goal type, but lower costs paired with high-quality results usually indicate campaign efficiency and strong ROI.
A high Cost Per Result may mean your ads aren’t reaching the right audience, your creatives are underperforming, or your bidding strategy needs adjustment.
Narrow your audience to reach users most likely to convert and avoid wasting budget on irrelevant traffic.
Run A/B tests on ad copy, visuals, and formats to identify what performs best and lower cost per conversion.
Schedule ads during peak engagement times and focus on high-performing channels to increase efficiency.
