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GA4 Events Data Schema in BigQuery | Marketing Analytics for Beginners

Ievgen Krasovytskyi

📊 Dive into the world of GA4 BigQuery Export

And let’s start with the events data schema in BigQuery.

🎥 In this video, we explore the GA4 event data schema within BigQuery, unveiling datasets, tables, fields, and more. You’ll discover how to leverage your GA4 data to drive actionable insights and optimize your marketing strategies.

💡 Join us as we dissect the structure of GA4 event data, from datasets to nested fields, and learn how to write SQL queries to extract valuable information. Plus, access a collection of SQL queries to accelerate your analytics journey!

🔗 How to Set up GA4 BigQuery Export

📈 Collection of Queries to GA4 BigQuery Data

🔍 OWOX BigQuery Reports Extension

🎥 8 Reasons to Export GA4 Data to BigQuery

📚 Learn Basic SQL Queries in 20 minutes

👨‍💼 Who is this video for

Perfect for marketers, analytics beginners, and data enthusiasts looking to have better web analytics and reporting.

🙌 Your support motivates us to share more insightful content on marketing analytics.

🤝 Need expert guidance? Talk to our team for personalized strategies to work with your GA4 data

What changed since this video was recorded?

The problem you just saw didn't disappear — it has even evolved. Teams added more dashboards, more connectors, more AI tools. But the underlying issue stayed the same: analytics logic kept living in too many places.

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