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How to Query GA4 Event Data in BigQuery

Marketing Analytics for Beginners

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🔍 Unlock the power of your Querying GA4 event data in BigQuery with OWOX BI! Learn how to write basic queries, analyze traffic sources, and extract valuable insights from your data. 📊

In this video, we dive into the fundamentals of querying GA4 event data in BigQuery. Discover how to write simple queries, analyze traffic sources, and filter data to extract actionable insights for your business.

Join us as we explore various query techniques, from retrieving event names to filtering data by specific criteria. Plus, learn how to use dynamic date ranges and optimize your queries to avoid unnecessary costs.

🔗 How to Set up GA4 BigQuery Export

📈 Collection of Queries to GA4 BigQuery Data

🔍 OWOX BI BigQuery Reports Extension

🎥 8 Reasons to Export GA4 Data to BigQuery

🎥 GA4 Events Data Schema in BigQuery

🎥 Learn Basic SQL Queries in 20 minutes

👨‍💼 Who is this video for:

Perfect for marketers, analytics beginners, and data enthusiasts looking to have better web analytics and reporting.

🙌 Your support motivates us to share more insightful content on marketing analytics.

🤝 Need expert guidance? Talk to our team for personalized strategies to work with your GA4 data

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What changed since this video was recorded?

The problem you just saw didn’t disappear.
It has even evolved.

Teams added more dashboards.
More connectors.
More AI tools...

But the underlying issue stayed the same: analytics logic kept living in too many places.

Today, teams that scale analytics don’t fix this with more tools.

They fix it by building a reusable analytics system – where definitions live once and power everything else.

That's why we built OWOX Data Marts.

OWOX exists to help data teams build the reporting system - on top of their trusted data inside the warehouse - so answers to business questions can be delivered safely to dashboards, spreadsheets, and AI.

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