Video

What are Marketing KPIs? 7 TIPS To Define Yours

Ievgen Krasovytskyi

Marketing KPIs are crucial for tracking the success of your marketing efforts. In this video, we’ll define KPIs and give you 7 tips for establishing your own metrics, from lifetime value to sales funnel analysis. Stay on top of your digital marketing game with these important performance indicators!

🔥 Get the dashboard template

🌐 Top 18 Marketing Metrics & KPIs

📅 Book a demo for expert assistance

🚀 Stay ahead in the digital marketing game in 2025!

What changed since this video was recorded?

The problem you just saw didn't disappear — it has even evolved. Teams added more dashboards, more connectors, more AI tools. But the underlying issue stayed the same: analytics logic kept living in too many places.

Teams that scale analytics today fix it by building a reusable analytics system — where definitions live once and power everything else. That's why we built OWOX Data Marts: a reporting system on top of the trusted data in your warehouse, delivering answers safely to dashboards, spreadsheets, and AI.

Explore our platform approach →

Stop being the reporting bottleneck

OWOX Data Marts turns your warehouse SQL into governed, reusable reports business teams self-serve in Sheets.

Get started free

More videos