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What Are Metrics & Dimensions?

Marketing Analytics for Beginners

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Confused about marketing analytics? In this video, we break down the basics of metrics and dimensions and how they can help you measure the success of your marketing efforts.

Learn the difference between marketing metrics and KPIs and how to use them to track your business performance. Whether you're a beginner or an experienced marketer, understanding these essential concepts is crucial in making informed decisions and driving your business forward.

Watch now to get a clear understanding of metrics and dimensions in marketing analytics!

🌐 Top 18 Marketing Metrics & KPIs

🔥 All-in-one Marketing Dashboard template

👩‍💻 Modern Data Management Guide

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More video for your marketing success

What changed since this video was recorded?

The problem you just saw didn’t disappear.
It has even evolved.

Teams added more dashboards.
More connectors.
More AI tools...

But the underlying issue stayed the same: analytics logic kept living in too many places.

Today, teams that scale analytics don’t fix this with more tools.

They fix it by building a reusable analytics system – where definitions live once and power everything else.

That's why we built OWOX Data Marts.

OWOX exists to help data teams build the reporting system - on top of their trusted data inside the warehouse - so answers to business questions can be delivered safely to dashboards, spreadsheets, and AI.

  • Explore our platform approach →