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To get accurate insights into your marketing efforts, gathering all your data in one place and merging it is essential. Utilizing specialized software can help you easily analyze and optimize your marketing performance, but only if you make a wise choice.
In this article, we review Looker, its features and benefits, pros and cons, and compare it to three popular alternatives: OWOX BI, Power BI, and Tableau.
Looker is a business intelligence and analytics platform that allows you to collect and store data from different sources in an automatically generated LookML model. To use Looker efficiently, you must first learn how the basic LookML model works. With Looker, you can configure alerts, visualizations, and dashboards. On top of that, with Looker’s built-in code editor, you can adjust automatically generated models if needed.
Looker is suitable for companies in the e-commerce, retail, SaaS, media, and gaming industries.
With Looker, you can:
Looker (Google Cloud core) pricing consists of two primary components:
Each instance of Looker (Google Cloud core) you create is linked to a billing account. Any costs incurred when setting up a new instance or adding named users to it will be invoiced to the associated billing account.
A detailed list of Looker (Google Cloud core) platform features and user entitlements can be found in the documentation.
Looker has custom pricing that depends on your specific case, number of users, and scale of the deployment.
Looker, which is now a part of Google Cloud, offers a wide range of integrations to connect with various data sources, tools, and platforms, such as:
OWOX BI is a comprehensive analytics platform that covers everything from data collection and streaming to attribution modeling and reporting. With OWOX BI, companies get a complete view of their marketing activities across various channels, empowering advertising specialists to optimize their ad spending and achieve better ROI.OWOX BI offers three powerful solutions for data management and analysis:
OWOX BI Pipelines facilitates seamless data collection from various advertising platforms, CRMs, and website builders, enabling organizations to consolidate all their data in one place in order to have a data source of truth and gain better insights.
OWOX BI Streaming is a cookieless real-time user behavior tracking system, ensuring privacy compliance with regulation and extending the lifespan of cookies. Marketers can accurately track the entire conversion journey, find the true sources of conversions, and gain a deeper understanding of customer behavior.
OWOX BI Transformation saves time on data preparation (average of 70 hours per month). With pre-built low- or no-code transformation templates (based on 100’s delivered projects across multiple industries), businesses can quickly produce trusted datasets for reporting, modeling, and operational workflows.
Lastly, OWOX BI integrates with visualization tools like Looker Studio, Tableau, or Power BI, enhancing data-driven decision-making by building customizable reports & keeping the data always up-to-date.
OWOX BI is the perfect solution for ecommerce, retail, telecom, finance, and lead generation companies.
With OWOX BI, you can:
Check out OWOX BI pricing or start using OWOX BI with a free trial period.
Alternatively, you can book a free demo and we’ll discuss your use case and calculate a custom price.
You can get a plan that suits your business objectives and goals.
Integrations
OWOX BI offers 100+ integrations with various services:
With OWOX BI you can easily extract, seamlessly transform, merge & load your data from ads providers or business apps to data warehouses, spreadsheets, or data visualization tools in just a few clicks. Choose from pre-built data pipelines or request a custom connector.
Tableau is an analytics platform that uses machine learning to collect and visualize your data. With the help of drag-and-drop functionality, you can build interactive visualizations. Tableau is partially based on the VizQL query language, which translates dashboard and visualization components into queries so you don’t have to optimize the work of the service manually.
Tableau is suitable for companies in the enterprise, retail, media, finance, and other industries.
With Tableau, you can:
Tableau offers a range of pricing options to cater to various data needs. The pricing is divided into three main user categories:
Each of these user types comes with various capabilities, including data management, interaction with visualizations, collaboration, authoring, and data preparation.
Tableau offers flexible connectivity, integration, and extensibility for data analytics. Native data connectors enable access to various data sources, including databases, spreadsheets, big data, and cloud data. Data Cloud for Tableau simplifies customer data integration.
Tableau's partner ecosystem supports data pipeline infrastructure, from storage to analytics. Extensibility allows the integration of statistical models and other applications into Tableau dashboards, making powerful analysis accessible. Embedded analytics lets you integrate Tableau into custom portals and applications.
Tableau provides tools for deployment and customization while offering academic programs for free access to its software for students and instructors.
Microsoft Power BI is visualization and reporting software that allows you to collect and visualize data, create custom reports, and share them with your teammates. Since Power BI tool works with Microsoft technology, you can take advantage of its familiar interface to start building business analytics visualizations easily.
Power BI is suitable for companies in the enterprise, retail, healthcare, and other industries.
With Power BI, you can:
Power BI, Microsoft's analytics tool, offers various pricing options:
Pricing may vary by factors like currency and region. Academic, government and nonprofit pricing options are also available.
Power BI offers 120+ connectors to various business services like Salesforce, Microsoft Dynamics, and Microsoft Excel.
After authentication, Power BI creates a workspace with a dashboard and reports showcasing data insights. Users can customize these and distribute them within their organization. The data refreshes daily, and custom dashboards can be created in Power BI Desktop for more specific needs. Troubleshooting options are available for connection issues, and users can suggest services for integration. Template apps can also be created and shared
