OWOX Data Marts in 2025: What We Built and What’s Coming Next

2025 was a foundational year for OWOX Data Marts.

As a product company, we didn't focus on flashy launches or short-term experiments. Instead, we concentrated on strengthening the core reporting workflows teams rely on daily, while laying the groundwork for what comes next.

This article walks through what we improved in 2025, what we launched, and how we’re evolving OWOX Data Marts in 2026.

What We Improved in OWOX Data Marts in 2025

Throughout 2025, Google introduced multiple changes across its ecosystem that affected reporting workflows built on Google Sheets and BigQuery. Our priority was to adapt quickly so teams could continue using OWOX Data Marts without interruptions, migrations, or rework.

Here are the key improvements delivered during the year:

• First, we improved the stability and compatibility of the OWOX Data Marts Extension to ensure it continued working reliably as Google platforms evolved.
• We also improved export for nested data from BigQuery to Google Sheets, making it easier to work with complex data structures without manual transformations.
• Refreshes became more reliable as well. By reducing broken updates and edge-case failures, teams could trust that scheduled and manual refreshes would complete as expected.
• Finally, we preserved table formatting during refreshes so reports remained readable and presentation-ready, even as data updated automatically.

These improvements weren’t about adding new features. They were about removing friction and ensuring reporting workflows simply work, day after day.

Launching the OWOX Data Marts Platform

In addition to improving the extension, 2025 marked an important milestone: we launched the OWOX Data Marts platform.

The platform represents the next step in how teams build, manage, and reuse reporting logic across their organization.

Today, teams can already:

• Create and manage new data marts through a friendly user interface.
• Build data marts from SQL queries, existing tables, or connector-based sources, depending on how the data is modeled.
• Work with multiple data warehouses, including Snowflake, Athena, and Redshift, allowing teams to standardize reporting logic across different infrastructure setups.
• Connect the same data mart not just to Google Sheets, but also to Looker Studio, ensuring consistent metrics and definitions across reporting tools.

‍Note: Access to existing data marts from a new UI is coming next, but the foundation of the platform is already in place.

Looking Ahead to 2026: From Data to Action

In 2026, our focus shifts from improving access to data toward helping teams act on trusted data faster, without losing control.

Two major capabilities define this direction.

AI Insights is the first step. AI Insights deliver ready-to-share, actionable insights from your data automatically and on schedule. Each insight is a concise, standalone message sent to destinations like email or Slack. Analysts control what is monitored and delivered, ensuring business users receive meaningful updates without being overwhelmed by noise.

Conversational AI builds on top of AI Insights. It allows business users to ask questions in chat and receive governed, trustworthy answers delivered as ready-to-use reports in Google Sheets. Conversational AI is grounded in analyst-defined data marts and relationships, so teams get fast answers without SQL, waiting, or additional support tickets.

AI Insights is already available in beta, and we’re actively working with early users to shape how these capabilities fit into real-world reporting workflows.

Building What Comes Next

2025 was about strengthening reliability and introducing a more scalable foundation for reporting. 2026 is about making trusted data easier to use, easier to act on, and easier to scale across teams.

Thank you to everyone using OWOX Data Marts today and helping us shape what comes next. We’re excited to keep building.