Raw data refers to the data that hasn’t gone through processing, either manually or through automated computer software.


If users of your website generate more than 200,000 sessions a day, Google Analytics (the free version) will typically apply sampling. In order to avoid sampling and get full data you need to get raw data.

How to get it? You can: 1) Set up BigQuery export for Google Analytics 360 (paid version);

2) You can set up raw data export with OWOX BI Pipeline and all the hits you send to Google Analytics will be sent simultaneously to Google BigQuery, directly from your website, click by click, action by action; 3) Use Google API; 4) Build your own connector.   

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