Top 3 Alternatives and Competitors

Collecting and merging data from multiple sources gives you an overview of your marketing performance. Specialized tools can significantly speed up this process and give you a market advantage. However, the variety of marketing analytics software is rather impressive, so selecting the right one can be a challenge. In this post, we review the key characteristics and limitations of Funnel. io and compare it to four other tools so you can rest assured that the tool you choose is the best fit for your business.

Let’s get to our detailed comparison of Funnel. io and its popular alternatives: OWOX BI, Supermetrics, and Stitch.

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Find out the real value of campaigns

Automatically import cost data to Google Analytics from all your advertising services. Compare campaign costs, CPC, and ROAS in a single report.


What is Funnel? pulls in cost data across all your marketing channels and combines it with data on marketing goals and transactions. Then it puts all of that data to Google Analytics, Google Sheets, or Data Studio, depending on your choice. Funnel keeps your data organized, generates insightful reports, gathers metrics, and comes up with KPIs. It gathers information in its own warehouse, from which you can transfer it wherever you need to store it.

Why should you use Funnel?

Funnel is suitable for retailers, e-commerce companies, and agencies.

With Funnel, you can:

  • Import information from advertising services to Google Analytics
  • Integrate with Google Sheets
  • Integrate with Google BigQuery
  • Visualize data
  • Combine data

Still, take into account that Funnel doesn’t provide quality monitoring and attribution reporting.


Funnel pricing


Funnel integrates with more than 500 sources such as Google Analytics, YouTube, Moz, and Weborama.

Funnel Overview | All Your Marketing Data Anywhere You Want

  • Views: 6003
  • 18 August 2017


What is OWOX BI?

OWOX BI is an all-in-one marketing analytics platform that allows you to collect your business data from multiple sources in Google Analytics or Google BigQuery. OWOX BI merges, cleans, and arranges information from websites, ad services, CRMs, offline stores, and other sources. Plus, you can use it to import raw data from Google Analytics to Google BigQuery, transfer historical information for the past six months from ad services to Google Analytics or Google BigQuery, and do even more automatically, with no coding required.

Why should you use OWOX BI?

OWOX BI is a perfect solution for e-commerce, retail, telecom, finance, and lead generation companies. You can get a custom plan based on the number of unique users you have.

With OWOX BI, you can:

  • Import data from advertising services to Google Analytics
    • Transfer historical information for the past 6 months from ad services to Google Analytics
    • Automatically update historical information thanks to the 21-day actualization period
    • Parse the appropriate UTM tags automatically
    • Apply corresponding changes automatically if an ad service API changes
    • Update information in Google Analytics retroactively if it is updated in a third-party ad service
  • Integrate with Google Sheets
  • Integrate with Google BigQuery to collect and process all the information you need:
    • Import raw behavioral data from Google Analytics in a convenient Google Analytics structure
    • Import information from ad services (OWOX BI works smoothly with large ad accounts and uploads everything regardless of the number of marketing campaigns.)
    • Recognize dynamic parameters in UTM tags, convert costs into one currency, and monitor the relevance of collected information
    • Import data from your CRM system, call tracking system, and other services
    • Collect and process personal customer information including emails and phone numbers
  • Visualize data
    • Integrate with Google Sheets, Google BigQuery, Power BI, Tableau, and Looker
    • Create reports with a simple built-in report builder
  • Easily monitor quality and highlight mistakes


Check out OWOX BI pricing or start with a free trial.

Alternatively, you can book a free demo to calculate a custom price based on your needs.

OWOX pricing


OWOX BI offers more than 100 integrations with advertising, call tracking, and data processing services: Alternatives: OWOX integrations

OWOX BI. All-in-one marketing analytics platform

  • Views: 900
  • 11 September 2020


What is Supermetrics?

Supermetrics is an ETL platform that uses APIs to collect and process your marketing data, automate reporting, and send the collected information to storage or to another visualization, reporting, or BI tool.

Why should you use Supermetrics?

Supermetrics is suitable for small business, e-commerce companies, and enterprises.

With Supermetrics, you can:

  • Integrate with Google Sheets
  • Integrate with Google BigQuery
  • Integrate with Excel
  • Combine data
  • Visualize data

However, you should keep in mind that Supermetrics doesn’t offer attribution reporting or quality monitoring.


Pricing starts at $39 a month and depends on the integrations and features you select. For example, these are the plans available for Supermetrics/Google Sheets:

Supermetrics pricing


Supermetrics offers multiple integrations, including data source connectors for Google Analytics and Google Ads, and analysis tools such as Domo to create dashboards and reports.


What is Stitch?

Stitch is an ETL service that replicates the information you need from sources to a warehouse and loads extracted data into your destination as a report, so you can use it for marketing reporting.

Why should you use Stitch?

Stitch is suitable for mid-sized companies. For enterprises, the advanced Stitch Enterprise option with custom pricing can be suitable.

With Stitch, you can:

  • Collect data
  • Integrate with such tools as Tableau and Power BI
  • Build reports

Still, Stitch doesn’t offer support for SQL Server and Azure, and it provides a limited number of options for data extraction, warehousing, and loading.


Stitch pricing


You can connect Stitch to more than 130 sources, including databases such as MySQL and MongoDB and SaaS tools such as Salesforce and Zendesk.

Getting Started with Stitch in under 8 Minutes

  • Views: 13767
  • 11 December 2019