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What is data-driven marketing in 2024?

Marketing Analytics For Beginners

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In this video, I am going to wark you through what data-driven marketing actually is, what it’s definitely not, and how being data-driven can make you a better marketer.

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What changed since this video was recorded?

The problem you just saw didn’t disappear.
It has even evolved.

Teams added more dashboards.
More connectors.
More AI tools...

But the underlying issue stayed the same: analytics logic kept living in too many places.

Today, teams that scale analytics don’t fix this with more tools.

They fix it by building a reusable analytics system – where definitions live once and power everything else.

That's why we built OWOX Data Marts.

OWOX exists to help data teams build the reporting system - on top of their trusted data inside the warehouse - so answers to business questions can be delivered safely to dashboards, spreadsheets, and AI.

  • Explore our platform approach →