Marketing Analytics

RFM Analysis: Learn more about your customers and RFM Segmentation

Marketing AnalyticsAlyona Samovar1 min read

RFM Analysis: Learn more about your customers and RFM Segmentation

Your New Normal

Turn your data into decisions.

Governed data marts give you the clean foundation ML needs to actually work.

  • No AI hallucinations
  • Analyst-governed definitions
  • Every number traces to SQL
Get started free

Who wrote this

Alyona Samovar

Alyona Samovar · Senior Digital Analyst

Alyona Samovar is a Senior Digital Analyst who spent years at OWOX helping enterprise clients design analytics systems, build BigQuery reporting pipelines, and optimize marketing measurement. She specializes in SQL-based analytics, data modeling, and turning raw marketing data into actionable insights. Alyona writes about practical analytics workflows, BigQuery best practices, and data-driven decision-making.

Marketing Analytics