Connect Criteo Ads Data to Google Sheets
Use Google Sheets as a reporting destination for Criteo Ads data collected with OWOX Data Marts. Collect Criteo Ads Data into any data warehouse, then reuse it in Sheets (or Looker Studio) for reporting. Or enable AI Insights and deliver ads performance & alerts into chat tools or by email.
Criteo Ads Endpoints
4 Criteo Ads endpoints you can import. Each lands in its own table in your warehouse.
Placement Categories
Performance metrics broken down by content category.
8 fieldsTime seriesPlacements
Performance metrics broken down by publisher placement.
21 fieldsTime seriesStatistics
Statistics and metrics for Criteo advertising campaigns.
156 fieldsTime seriesTransactions
Transaction-level data with individual order details attributed to Criteo ads.
11 fieldsTime series
Step 1: Select a Data Storage
All data should have it’s home. Start by connecting a data storage where your Criteo Ads data will be stored & processed.
- Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
- Store raw Criteo Ads data in one central place so you can blend them later on with other ads data or with conversions data from GA4
- Keep full ownership and control over your data
Step 2: Create Criteo Ads Data Mart
Click on + New Data Mart , choose Connector as the definition type.
- Select Criteo Ads as the data source
- Specify the Advertiser ID that you want to collect data from
- Authorize access to your Criteo Ads account
Step 3: Select API Endpoint & Fields
Choose exactly which Criteo Ads data should be collected.
- Select the appropriate API endpoint (for example, statistics)
- Choose metrics such as clicks, displays, visits, reach, audience, eCPM, etc.
- Define the dataset and table where data will be stored
Step 4: Create Criteo Ads Report in Google Sheets
Now it’s time to enable your Criteo Ads data in Google Sheets
- Add Google Sheets as a Destination
- Create a new Google Sheets Document, share it, then Create & Run your report
- Check the box for regular updates to keep data fresh
Step 5: Get more from your Criteo Ads Data
Your Criteo Ads data is now available for analysis in Google Sheets. But why stop at just this? You can reuse the same Criteo Ads Data Mart to:
- Enable Criteo Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
- Visualize Criteo Ads Data in Looker Studio. Just tik the box on the destinations tab
- Blend Criteo Ads data with GA4, CRM, or other ad platforms
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Turn Criteo Ads Data into Actionable AI Insights
See how OWOX Data Marts helps you analyze Criteo Ads data in Google Sheets, blend it with other sources, and scale reporting without rebuilding logic.
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