Criteo → Google Analytics

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Automate Cost Data Import from Criteo to Google Analytics

Measure the ROI for your Criteo campaigns in Google Analytics, without having to manually upload CSV files. With OWOX BI Pipeline, you’ll get cost, click and impression data from Criteo automatically imported to Google Analytics.


Monitor the performance of your Criteo campaigns

Serving personalized Criteo ads to your potential customers helps improve sales and conversion rates. However, getting a clear view of your marketing performance can be a real conundrum when your data is stored in a number of disparate systems. How can you measure the efficiency of your Criteo campaigns, in comparison with other advertising services?

The Cost Analysis report in Google Analytics is intended to facilitate this challenge. The report displays campaign, cost and revenue metrics for non-Google advertising services alongside Google AdWords data. However, Google Analytics doesn’t automatically collect data for non-Google advertising services, and Criteo is no exception.

To save your time and effort, link Google Analytics and Criteo using OWOX BI Pipeline.

OWOX BI Pipeline

OWOX BI Pipeline helps you piece together data from a number of sources, including Criteo and other non-Google advertising services.

Cost, click and impression data for your Criteo campaigns will automatically appear in the Cost Analysis report in Google Analytics. You’ll be able to not only see where your visitors are coming from, but also how much revenue each campaign actually brings. Thus, you’ll be able to track, compare and analyze performance data for your Criteo campaigns, identify areas for improvement and save costs.

OWOX BI Pipeline will not only import data, but also:

  • Automatically update the data for the previous periods should any change occur in Criteo.

  • Automatically import historical data from a specified date, up to 6 months back. You can also schedule a future date to start the import.

  • Convert the given currency of the data to the currency set up in your Google Analytics view.


Automate the Criteo cost data import in a few easy steps

Link your Criteo account to a property in Google Analytics and make sure to follow our recommendations for tagging your Criteo ads. OWOX BI Pipeline will automatically import the source, medium and campaign data using the Criteo API.
  • Sign in to OWOX BI

    Log in to OWOX BI using your Google account.

  • Make sure that Criteo is selected as the data source

    Specify the Username, Password, and API token generated for your Criteo account. To learn how you can get your API token, please refer to our Help Center.

  • Provide access to Google Analytics

    Choose the Google Analytics account you want to use for cost data import.

  • Select the data set

    Select the property and the data set that you want to import the data to.

  • Tweak the settings

    Specify the start date of data import, and select the Google Analytics view you’d like to use.

  • Specify the BI project

    Select the BI project in which you want to use the pipeline. If you don’t have a project yet, please create one.

Data Import
All the data you collect is only stored in your Google Analytics account. You can manage access to the data at any time.
Legal API
The security of your data is ensured by using both the official Criteo API and OAuth authentication.
Not Sell Advertising
We are not an advertising agency and we do not sell ads. Our ultimate goal is to ensure that you get accurate, unbiased and timely data for decision making.
Official Gallery
OWOX BI Pipeline is published in the Google Analytics Technology Partner gallery. Our products have already earned the confidence of thousands of clients worldwide.


Compare packages
Historical data import, months
The number of previous months for which you can import historical cost data
Historical data updates, days
We automatically update the data in Google Analytics if the statistics of an advertising
service is updated within the indicated time.
Cost data import time, hours
The maximum time period within which data is sent to Google Analytics after they become available
in the advertising service.
Pipelines priority
up to 8 hours
Fixed price (paying month-to-month)
from $115/month

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