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Automate Cost Data Import from Criteo to Google Analytics
Measure the ROI for your Criteo campaigns in Google Analytics, without having to manually upload CSV files. With OWOX BI Pipeline, you’ll get cost, click and impression data from Criteo automatically imported to Google Analytics.SET UP THE PIPELINE
Monitor the performance of your Criteo campaigns
Serving personalized Criteo ads to your potential customers helps improve sales and conversion rates. However, getting a clear view of your marketing performance can be a real conundrum when your data is stored in a number of disparate systems. How can you measure the efficiency of your Criteo campaigns, in comparison with other advertising services?
The Cost Analysis report in Google Analytics is intended to facilitate this challenge. The report displays campaign, cost and revenue metrics for non-Google advertising services alongside Google AdWords data. However, Google Analytics doesn’t automatically collect data for non-Google advertising services, and Criteo is no exception.
To save your time and effort, link Google Analytics and Criteo using OWOX BI Pipeline.
OWOX BI Pipeline
OWOX BI Pipeline helps you piece together data from a number of sources, including Criteo and other non-Google advertising services.
Cost, click and impression data for your Criteo campaigns will automatically appear in the Cost Analysis report in Google Analytics. You’ll be able to not only see where your visitors are coming from, but also how much revenue each campaign actually brings. Thus, you’ll be able to track, compare and analyze performance data for your Criteo campaigns, identify areas for improvement and save costs.
OWOX BI Pipeline will not only import data, but also:
Automatically update the data for the previous periods should any change occur in Criteo.
Automatically import historical data from a specified date, up to 6 months back. You can also schedule a future date to start the import.
Convert the given currency of the data to the currency set up in your Google Analytics view.
Automate the Criteo cost data import in a few easy steps
Sign in to OWOX BI
Log in to OWOX BI using your Google account.
Make sure that Criteo is selected as the data source
Specify the Username, Password, and API token generated for your Criteo account. To learn how you can get your API token, please refer to our Help Center.
Provide access to Google Analytics
Choose the Google Analytics account you want to use for cost data import.
Select the data set
Select the property and the data set that you want to import the data to.
Tweak the settings
Specify the start date of data import, and select the Google Analytics view you’d like to use.
Specify the BI project
Select the BI project in which you want to use the pipeline. If you don’t have a project yet, please create one.
service is updated within the indicated time.
in the advertising service.