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Automate Cost Data Import from Outbrain to Google Analytics
OWOX BI Pipeline simplifies the task of monitoring the performance of your advertising campaigns. Import the cost, click and impression data from your advertising services to Google Analytics, automatically.SET UP PIPELINE
Compare the efficiency of Outbrain vs other advertising platforms
It’s a good plan for a company to promote itself using different advertising platforms, but investing in a campaign that doesn’t perform properly brings nothing good. How can you measure the advertising effectiveness across all campaigns, especially when the data is stored in multiple advertising services?
In order to get a full view of how your advertising campaigns perform in comparison to each other, the data from multiple sources should be collected in one system.
OWOX BI Pipeline
OWOX BI Pipeline helps combine the cost, click and impression data from multiple advertising services in one place.
Make it easier to evaluate the performance of your campaigns. Save your time and effort on manual data gathering. Easily track advertising performance with the help of Google Analytics reports. Get new ideas about how you can optimize your campaigns to reach the audience that will already be interested in your offers.
OWOX BI Pipeline helps you collect relevant and accurate data, and provides a number of features:
Validating the UTM-parameters and informing you about mistakes, if there are any
Updating the already collected data in Google Analytics automatically, if any changes take place in the Outbrain statistics
Uploading cost data from up to 6 months in the past.
Converting the currency used in Outbrain to the currency used in Google Analytics
Log in to OWOX BI
Sign in to OWOX BI using your Google account.
Allow access to your Outbrain account
Press “Add”. Sign in to your Outbrain account, if necessary, and authorize OWOX BI to use the account.
Provide access to Google Analytics
Specify the Google Analytics account you want to use for cost data import.
Select the data set
Select the property and the data set that you want to import data to.
Fine-tune the pipeline
Choose the start date for data import and select the Google Analytics view you’d like to use.
Specify the BI project
Select the existing BI project or create a new project to use the pipeline in.
service is updated within the indicated time.
in the advertising service.