Outbrain → Google Analytics

We collect and process all the data you need to easily build any reports

Processed $ 929 537 M

Select service provider
Data processing
Ads services
Select destination service

Automate Cost Data Import from Outbrain to Google Analytics

OWOX BI Pipeline simplifies the task of monitoring the performance of your advertising campaigns. Import the cost, click and impression data from your advertising services to Google Analytics, automatically.


Compare the efficiency of Outbrain vs other advertising platforms

It’s a good plan for a company to promote itself using different advertising platforms, but investing in a campaign that doesn’t perform properly brings nothing good. How can you measure the advertising effectiveness across all campaigns, especially when the data is stored in multiple advertising services?

In order to get a full view of how your advertising campaigns perform in comparison to each other, the data from multiple sources should be collected in one system.

OWOX BI Pipeline

OWOX BI Pipeline helps combine the cost, click and impression data from multiple advertising services in one place.

Make it easier to evaluate the performance of your campaigns. Save your time and effort on manual data gathering. Easily track advertising performance with the help of Google Analytics reports. Get new ideas about how you can optimize your campaigns to reach the audience that will already be interested in your offers.

OWOX BI Pipeline helps you collect relevant and accurate data, and provides a number of features:

  • Validating the UTM-parameters and informing you about mistakes, if there are any

  • Updating the already collected data in Google Analytics automatically, if any changes take place in the Outbrain statistics

  • Uploading cost data from up to 6 months in the past.

  • Converting the currency used in Outbrain to the currency used in Google Analytics


Simple Setup:

Take a few simple steps to link Outbrain and Google Analytics using OWOX BI Pipeline. No need to spend a lot of time here. The data will automatically be transferred using the Outbrain API.
  • Log in to OWOX BI

    Sign in to OWOX BI using your Google account.

  • Allow access to your Outbrain account

    Press “Add”. Sign in to your Outbrain account, if necessary, and authorize OWOX BI to use the account.

  • Provide access to Google Analytics

    Specify the Google Analytics account you want to use for cost data import.

  • Select the data set

    Select the property and the data set that you want to import data to.

  • Fine-tune the pipeline

    Choose the start date for data import and select the Google Analytics view you’d like to use.

  • Specify the BI project

    Select the existing BI project or create a new project to use the pipeline in.

Data Import
All the data you collect is only stored in your Google Analytics account. You can manage access to the data at any time.
Legal API
The security of your data is ensured by using both the official Outbrain API and OAuth authentication.
Not Sell Advertising
We are not an advertising agency and we do not sell ads. Our ultimate goal is to ensure that you get accurate, unbiased and timely data for decision making.
Official Gallery
OWOX BI Pipeline is published in the Google Analytics Technology Partner gallery. Our products have already earned the confidence of thousands of clients worldwide.


Compare packages
Historical data import, months
The number of previous months for which you can import historical cost data
Historical data updates, days
We automatically update the data in Google Analytics if the statistics of an advertising
service is updated within the indicated time.
Cost data import time, hours
The maximum time period within which data is sent to Google Analytics after they become available
in the advertising service.
Pipelines priority
up to 8 hours
Fixed price (paying month-to-month)
from $115/month

Try Other Google Analytics Integrations