Alyona Samovar

Senior Digital Analyst
@
OWOX

Alyona Samovar is a Senior Digital Analyst who spent years at OWOX helping enterprise clients design analytics systems, build BigQuery reporting pipelines, and optimize marketing measurement. She specializes in SQL-based analytics, data modeling, and turning raw marketing data into actionable insights. Alyona writes about practical analytics workflows, BigQuery best practices, and data-driven decision-making.

OWOX BI Reviews 2025: Details, Pricing, & Features

Articles by author

October 4, 2024
How to Set Up and Export GA4 User Properties to BigQuery

How to Set Up and Export GA4 User Properties to BigQuery

October 3, 2024
Getting Started with Google BigQuery Sandbox

Getting Started with Google BigQuery Sandbox

September 27, 2024
Default Channel Grouping in Google Analytics 4 (GA4)

Default Channel Grouping in Google Analytics 4 (GA4)

September 26, 2024
[GA4] BigQuery Export: How to UNNEST GA4 Event Parameters

[GA4] BigQuery Export: How to UNNEST GA4 Event Parameters

September 24, 2024
[GA4] BigQuery Export: How to Extract GA4 User Properties and Metrics

[GA4] BigQuery Export: How to Extract GA4 User Properties and Metrics

September 16, 2024
Partitioned Tables in BigQuery: Everything You Need to Know

Partitioned Tables in BigQuery: Everything You Need to Know

September 4, 2024
How to Access & Query BigQuery Public Datasets

How to Access & Query BigQuery Public Datasets

August 27, 2024
New in BigQuery UI: Table Explorer and Insights Tabs

New in BigQuery UI: Table Explorer and Insights Tabs

August 26, 2024
Google BigQuery Explained: Everything You Need to Know

Google BigQuery Explained: Everything You Need to Know

August 25, 2024
[GA4] BigQuery Export: How to Query GA4 Event Data

[GA4] BigQuery Export: How to Query GA4 Event Data

August 13, 2024
[GA4] BigQuery Export: Events Table Schema and Managing Dates

[GA4] BigQuery Export: Events Table Schema and Managing Dates

August 5, 2024
Understanding BigQuery Pricing: A Complete Cost Prediction Guide

Understanding BigQuery Pricing: A Complete Cost Prediction Guide

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