Ievgen Krasovytskyi

Head of Marketing
@
OWOX

Ievgen Krasovytskyi is the Head of Marketing at OWOX, leading strategy across content, SEO, product marketing, and AI-powered automation. With deep expertise in analytics infrastructure, data warehouses, and marketing technology, he builds systems that connect marketing performance to business outcomes. Ievgen writes about SaaS growth, analytics workflows, and the future of AI in marketing operations.

Articles by author

March 31, 2025
How to Use Common Table Expressions (CTEs) in BigQuery for Efficient Queries

How to Use Common Table Expressions (CTEs) in BigQuery for Efficient Queries

March 28, 2025
5 Essential BigQuery Functions for Predictive and Geospatial Analysis

5 Essential BigQuery Functions for Predictive and Geospatial Analysis

March 27, 2025
Business Reporting: The OWOX Approach to Data Marts

Business Reporting: The OWOX Approach to Data Marts

March 26, 2025
Dimensional Data Modeling: Concepts, Techniques, and Best Practices

Dimensional Data Modeling: Concepts, Techniques, and Best Practices

March 20, 2025
Snowflake Schema in Data Modeling

Snowflake Schema in Data Modeling

March 19, 2025
Star Schema vs. Snowflake Schema: 10 Key Differences

Star Schema vs. Snowflake Schema: 10 Key Differences

March 17, 2025
Conversion Functions in BigQuery: Detailed Analysis and Examples

Conversion Functions in BigQuery: Detailed Analysis and Examples

March 4, 2025
Understanding Star Schema: Guide with Examples

Understanding Star Schema: Guide with Examples

March 3, 2025
Key Benefits of Data Modeling for Business Reporting

Key Benefits of Data Modeling for Business Reporting

February 27, 2025
What is Data Modeling? The Full Guide

What is Data Modeling? The Full Guide

February 24, 2025
[GA4] BigQuery Export: How to Build Your First Dashboard Using Looker Studio

[GA4] BigQuery Export: How to Build Your First Dashboard Using Looker Studio

February 20, 2025
Data Masking Explained: Secure Your Sensitive Data

Data Masking Explained: Secure Your Sensitive Data

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