Data Tracking

UTM ID — What it is and why you need to add it to your ad tracking now

Data TrackingAlyona Samovar1 min read

UTM ID — What it is and why you need to add it to your ad tracking now

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Who wrote this

Alyona Samovar

Alyona Samovar · Senior Digital Analyst

Alyona Samovar is a Senior Digital Analyst who spent years at OWOX helping enterprise clients design analytics systems, build BigQuery reporting pipelines, and optimize marketing measurement. She specializes in SQL-based analytics, data modeling, and turning raw marketing data into actionable insights. Alyona writes about practical analytics workflows, BigQuery best practices, and data-driven decision-making.

Data Tracking