Blog

Use Cases

27 use cases

Fresh from the blog

Newest first

Customer lifetime value: formula, calculation and analysisMarketing AnalyticsCustomer lifetime value: formula, calculation and analysisGoogle Ads enhanced conversions: how to set them up in 2026Marketing AnalyticsGoogle Ads enhanced conversions: how to set them up in 2026How to measure online advertising effectivenessMarketing AnalyticsHow to measure online advertising effectiveness

All use cases

27 use cases

Customer lifetime value: formula, calculation and analysisMarketing AnalyticsCustomer lifetime value: formula, calculation and analysisGoogle Ads enhanced conversions: how to set them up in 2026Marketing AnalyticsGoogle Ads enhanced conversions: how to set them up in 2026How to measure online advertising effectivenessMarketing AnalyticsHow to measure online advertising effectivenessRFM analysis: how to segment customers by recency, frequency and valueMarketing AnalyticsRFM analysis: how to segment customers by recency, frequency and valueWebsite traffic analysis: what it is and how to do itMarketing AnalyticsWebsite traffic analysis: what it is and how to do itHow to connect BigQuery to Excel: four ways that workGoogle BigQueryHow to connect BigQuery to Excel: four ways that workBigQuery query examples: six sample queries you can run on GA4 dataGoogle BigQueryBigQuery query examples: six sample queries you can run on GA4 dataHow to connect BigQuery to Looker Studio and automate your reportsGoogle BigQueryHow to connect BigQuery to Looker Studio and automate your reportsBigQuery schema: how to specify, view and change a table schemaGoogle BigQueryBigQuery schema: how to specify, view and change a table schemaHow to connect Google Sheets to BigQuery: three waysGoogle BigQueryHow to connect Google Sheets to BigQuery: three waysMicrosoft Ads (Bing Ads) in Google Analytics 4: tracking and cost dataGA4Microsoft Ads (Bing Ads) in Google Analytics 4: tracking and cost dataGA4 cost data import: how to bring non-Google ad costs into Google Analytics 4GA4GA4 cost data import: how to bring non-Google ad costs into Google Analytics 4Google Ads to BigQuery: two ways to connect them, step by stepGoogle BigQueryGoogle Ads to BigQuery: two ways to connect them, step by stepGoogle Analytics Client ID in GA4: what it is and how to get itGA4Google Analytics Client ID in GA4: what it is and how to get itGA4 reports in Google Sheets: two ways to automate themGoogle Sheets TipsGA4 reports in Google Sheets: two ways to automate themBigQuery functions: a map of the main families, with examplesGoogle BigQueryBigQuery functions: a map of the main families, with examplesBigQuery standard SQL vs legacy SQL: what changed and how to switchGoogle BigQueryBigQuery standard SQL vs legacy SQL: what changed and how to switchHow to track Facebook Ads in Google Analytics 4GA4How to track Facebook Ads in Google Analytics 4What (not set) means in Google Analytics 4 and how to fix itGA4What (not set) means in Google Analytics 4 and how to fix itHow to restore a deleted table in BigQuery, and back up your dataGoogle BigQueryHow to restore a deleted table in BigQuery, and back up your dataHow to install Google Tag Manager (GTM) on your websiteGA4How to install Google Tag Manager (GTM) on your websiteData Quality Check: Monitoring Accuracy and ReliabilityData QualityData Quality Check: Monitoring Accuracy and ReliabilityData Masking Use Cases: Examples Across IndustriesSQL for AnalyticsData Masking Use Cases: Examples Across IndustriesSolving the GDPR problem with GTM server-side taggingData TrackingSolving the GDPR problem with GTM server-side tagging

…