Collect Microsoft Ads Data into AWS Athena

Own your Microsoft Ads data in AWS Athena with OWOX Data Marts. Collect granular, analytics-ready Microsoft Ads data into Athena, control schema and refresh logic, and reuse the data across BI tools and AI Insights.

Collect Microsoft Ads Data into AWS Athena
Collect Microsoft Ads Data into AWS Athena

Own Your Microsoft Ads (ex. Bing Ads) Data

Load Microsoft Ads data directly into AWS S3 / Athena and keep full control over structure, access, and updates.

Step 1: Create an AWS Athena Data Storage

Start by connecting AWS Athena as your data storage in OWOX Data Marts.

  • Select the AWS Region where Athena runs
  • Specify an S3 Output Bucket for query results
  • Add AWS Access Key ID and Secret Access Key for an IAM user with Athena and S3 permissions

Athena becomes your query layer for Microsoft Ads data in AWS.

Step 1: Create an AWS Athena Data Storage
Connect AWS Athena
Step 1: Create an AWS Athena Data Storage
Step 2: Create a Microsoft Ads Data Mart

Step 2: Create a Microsoft Ads Data Mart

Create a new Data Mart and choose Connector as the definition type.

  • Select Microsoft Ads as the data source
  • Authorize access to your Microsoft Ads advertising account
  • No API coding or engineering required

This defines what Microsoft Ads data you collect.

Step 2: Create a Microsoft Ads Data Mart
Add Microsoft Ads
Request a demo

Step 3: Select Fields & Configure Data Import

Choose exactly which Microsoft Ads data you want to land in AWS Athena.

  • Select the required Microsoft Ads API endpoint
  • Choose fields like impressions, clicks, spend, conversions, and campaign attributes
  • Define destination database and table settings, or keep defaults

Finish configuration and Publish Data Mart.

Step 3: Select Fields & Configure Data Import
Choose Fields
Step 3: Select Fields & Configure Data Import
Step 4: Run & Schedule Microsoft Ads Data Collection

Step 4: Run & Schedule Microsoft Ads Data Collection

Once published, control how Microsoft Ads data is imported.

  • Incremental load for current-day data
  • Backfill (custom period) for historical Microsoft Ads data
  • Monitor execution in Run History

Schedule runs to keep Athena datasets fresh.

Step 4: Run & Schedule Microsoft Ads Data Collection
Run First Import
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Step 5: Use Microsoft Ads Data Across BI Tools & AI Insights

Your Microsoft Ads data is now available through AWS Athena.

  • Analyze in Google Sheets or Looker Studio
  • Join with GA4, CRM, or revenue datasets
  • Enable AI Insights for summaries and alerts
  • Deliver insights to Slack, Teams, Google Chat, or email

One dataset. Multiple activation paths.

Step 5: Use Microsoft Ads Data Across BI Tools & AI Insights
Activate Reporting
Step 5: Use Microsoft Ads Data Across BI Tools & AI Insights

Turn Microsoft Ads Data into Business Decisions

Schedule a quick walkthrough to see how OWOX Data Marts helps you:

  • Collect Microsoft Ads Data into AWS Athena
  • Deliver trusted insights to business teams
  • Reduce reporting chaos & manual work
  • Scale analytics without adding complexity
Also, on this call, you’ll learn how data teams utilize AI Insights to always deliver what matters the most
Turn Microsoft Ads Data into Business Decisions