Collect Microsoft Ads Data into AWS Athena
Own your Microsoft Ads data in AWS Athena with OWOX Data Marts. Collect granular, analytics-ready Microsoft Ads data into Athena, control schema and refresh logic, and reuse the data across BI tools and AI Insights.
Microsoft Ads Endpoints
3 Microsoft Ads endpoints you can import. Each lands in its own table in your warehouse.
Ad Performance Report
Daily ad performance — impressions, clicks, spend, and conversions segmented by device, network, and match type.
92 fieldsTime seriesCampaigns
Your campaign and ad group structure — type, status, bid strategy, budget, and keyword settings.
52 fieldsUser Location Performance Report
Daily performance by user physical location — impressions, clicks, spend, and conversions broken down by country, state, and city.
81 fieldsTime series
Step 1: Create an AWS Athena data storage
Start by connecting AWS Athena as your storage in OWOX Data Marts.
- Select the AWS Region where Athena runs
- Specify an S3 Output Bucket for query results
- Add AWS Access Key ID and Secret Access Key for an IAM user with Athena and S3 permissions

Step 2: Create a Microsoft Ads Data Mart
Create a new Data Mart and choose Connector as the definition type.
- Select Microsoft Ads as the data source
- Authorize access to your Microsoft Ads advertising account
- No API coding or engineering required

Step 3: Select fields & configure data import
Choose exactly which Microsoft Ads data you want to land in AWS Athena.
- Select the required Microsoft Ads API endpoint
- Choose fields like impressions, clicks, spend, conversions, and campaign attributes
- Define destination database and table settings, or keep defaults

Step 4: Run & schedule Microsoft Ads data collection
Once published, control how Microsoft Ads data is imported.
- Incremental load for current-day data
- Backfill (custom period) for historical Microsoft Ads data
- Monitor execution in Run History

Step 5: Use Microsoft Ads data across BI tools & AI Insights
Your Microsoft Ads data is now available through AWS Athena.
- Analyze in Google Sheets or Data Studio
- Join with GA4, CRM, or revenue datasets
- Enable AI Insights for summaries and alerts

Every claim has a receipt.
Real things real customers said — each quote pinned to a specific claim, straight from the quotes database.
“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
“We regained time. And time is the one resource that never comes back.”
- 0.39.0Backfill any past period
- 0.39.0Facebook Ads imports now retry a corrupted response instead of failing
- 0.38.0Shopify connector: more orders fields, including line-item discounts
- 0.38.0Athena query results are cleaned up when the Output Bucket names a folder
- 0.37.0Short links resolve only on known short link services and domains you allow
Turn Microsoft Ads Data into Business Decisions
Schedule a quick walkthrough to see how OWOX Data Marts helps you collect Microsoft Ads data in AWS Athena, reduce reporting complexity, and scale analytics with confidence.
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