Collect Microsoft Ads Data into AWS Athena

Own your Microsoft Ads data in AWS Athena with OWOX Data Marts. Collect granular, analytics-ready Microsoft Ads data into Athena, control schema and refresh logic, and reuse the data across BI tools and AI Insights.

Collect Microsoft Ads Data into AWS Athena
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Get Started Free
Request a demo
Collect Microsoft Ads Data into AWS Athena

Own Your Microsoft Ads (ex. Bing Ads) Data

Load Microsoft Ads data directly into AWS S3 / Athena and keep full control over structure, access, and updates.

Step 1: Create an AWS Athena Data Storage

Start by connecting AWS Athena as your data storage in OWOX Data Marts.

  • Select the AWS Region where Athena runs
  • Specify an S3 Output Bucket for query results
  • Add AWS Access Key ID and Secret Access Key for an IAM user with Athena and S3 permissions

Athena becomes your query layer for Microsoft Ads data in AWS.

Step 1: Create an AWS Athena Data Storage
Connect AWS Athena
Step 1: Create an AWS Athena Data Storage
Step 2: Create a Microsoft Ads Data Mart

Step 2: Create a Microsoft Ads Data Mart

Create a new Data Mart and choose Connector as the definition type.

  • Select Microsoft Ads as the data source
  • Authorize access to your Microsoft Ads advertising account
  • No API coding or engineering required

This defines what Microsoft Ads data you collect.

Step 2: Create a Microsoft Ads Data Mart
Add Microsoft Ads
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Step 3: Select Fields & Configure Data Import

Choose exactly which Microsoft Ads data you want to land in AWS Athena.

  • Select the required Microsoft Ads API endpoint
  • Choose fields like impressions, clicks, spend, conversions, and campaign attributes
  • Define destination database and table settings, or keep defaults

Finish configuration and Publish Data Mart.

Step 3: Select Fields & Configure Data Import
Choose Fields
Step 3: Select Fields & Configure Data Import
Step 4: Run & Schedule Microsoft Ads Data Collection

Step 4: Run & Schedule Microsoft Ads Data Collection

Once published, control how Microsoft Ads data is imported.

  • Incremental load for current-day data
  • Backfill (custom period) for historical Microsoft Ads data
  • Monitor execution in Run History

Schedule runs to keep Athena datasets fresh.

Step 4: Run & Schedule Microsoft Ads Data Collection
Run First Import
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Step 5: Use Microsoft Ads Data Across BI Tools & AI Insights

Your Microsoft Ads data is now available through AWS Athena.

  • Analyze in Google Sheets or Looker Studio
  • Join with GA4, CRM, or revenue datasets
  • Enable AI Insights for summaries and alerts
  • Deliver insights to Slack, Teams, Google Chat, or email

One dataset. Multiple activation paths.

Step 5: Use Microsoft Ads Data Across BI Tools & AI Insights
Activate Reporting
Step 5: Use Microsoft Ads Data Across BI Tools & AI Insights

Turn Microsoft Ads Data into Business Decisions

Schedule a quick walkthrough to see how OWOX Data Marts helps you:

  • Collect Microsoft Ads Data into AWS Athena
  • Deliver trusted insights to business teams
  • Reduce reporting chaos & manual work
  • Scale analytics without adding complexity
Also, on this call, you’ll learn how data teams utilize AI Insights to always deliver what matters the most
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Turn Microsoft Ads Data into Business Decisions