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The analytics system teams actually use

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Users trust OWOX[1]
Analysts, marketers, and data teams across 20+ industries
4.9★
Rating on G2[2]
“A trusted data analytics partner” — verified review
370K+
Data marts delivered
Created and served by OWOX to business users
132K+
npm installs[3]
Self-managed OWOX Edition from GitHub
[1] Google Workspace Marketplace[2] G2.com reviews[3] OWOX GitHub
Connect

Step 1: Create a Microsoft Ads Data Mart

Start by creating a new Microsoft Ads Data Mart and choose Connector as the definition type.

✓
Select Microsoft Ads as the data source
✓
Specify the Account ID and Customer ID that you want to collect data from
✓
Authorize access to your Microsoft Ads account
Create Data Mart
Step 1: Create a Microsoft Ads Data Mart
Step 1: Create a Microsoft Ads Data Mart
Step 2: Select a Data Storage
Create

Step 2: Select a Data Storage

All data should have it's home. You need to connect a data storage where your Microsoft Ads data will be stored & processed.

✓
Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
✓
Store raw Microsoft Ads data in one central place so you can blend them later on
✓
Keep full ownership and control over your data
Connect Data Warehouse
Step 2: Select a Data Storage
Select

Step 3: Select API Endpoint & Fields

Choose exactly which Microsoft Ads data should be collected.

✓
Select the appropriate API endpoint (for example, ad_performance_report)
✓
Choose metrics such as spend, impressions, clicks, and conversions
✓
Authorize access to your Microsoft Ads account
Collect Microsoft Ads Data
Step 3: Select API Endpoint & Fields
Step 3: Select API Endpoint & Fields
Step 4: Create Microsoft Ads Report in Google Sheets
Enable

Step 4: Create Microsoft Ads Report in Google Sheets

Now it's time to enable your Microsoft Ads data in Google Sheets

✓
Add Google Sheets as a Destination
✓
Create a new Google Sheets Document, share it, then Create & Run your report
✓
Check the box for regular updates to keep data fresh
Enable Microsoft Ads Data
Step 4: Create Microsoft Ads Report in Google Sheets
Extend

Step 5: Get more from your Microsoft Ads Data

Your Microsoft Ads data is now available for analysis in Google Sheets. But why stop at just this? You can reuse the same Microsoft Ads Data Mart to:

✓
Enable Microsoft Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
✓
Visualize Microsoft Ads Data in Looker Studio. Just tik the box on the destinations tab
✓
Blend Microsoft Ads data with GA4, CRM, or other ad platforms
Schedule Microsoft Ads Insights
Step 5: Get more from your Microsoft Ads Data
Step 5: Get more from your Microsoft Ads Data
Social proof

Every claim has a receipt.

Every number below comes straight from our customers — on camera. Click any card to watch them say it.

5 min
From raw data to a decision you can trust — what used to take months.
B2
cell "users on platform"
Nodari Rizun
Founder & CEO, Pürblack®
3d ago

For 10 years, we couldn't get a source of truth. Now we make very high-quality decisions quickly. Literally in five minutes.

Watch the full story on youtube
Hours → minutes
Five or six reports across Shopify, GA and Klaviyo — now one prompt.
C4
cell "time to first report"
Mark Simmons
CMO, Pürblack®
1W ago

Something that used to take a couple of hours – pulling five or six reports from Shopify, Google Analytics, Klaviyo – I now do in minutes, and I know it's the correct answer.

Watch the full story on youtube
Self-service analytics

Turn Microsoft Ads Data into Actionable Insights

Google Sheets were never designed to be a system of record. With OWOX Data Marts, Sheets becomes a trusted analysis layer — powered by governed data marts defined upstream in your warehouse.

✓
Business teams keep the flexibility they love
✓
Data teams retain control over logic and definitions
✓
No more fragile joins duplicated across spreadsheets
See how it works
→