Connect Microsoft Ads Data to Google Sheets
Use Google Sheets as a reporting destination for Microsoft Ads data collected with OWOX Data Marts. Collect Microsoft Ads Data into any data warehouse, then reuse it in Sheets (or Data Studio) for reporting. Or enable AI Insights and deliver ads performance & alerts into chat tools or by email.
Microsoft Ads Endpoints
3 Microsoft Ads endpoints you can import. Each lands in its own table in your warehouse.
Ad Performance Report
Daily ad performance — impressions, clicks, spend, and conversions segmented by device, network, and match type.
92 fieldsTime seriesCampaigns
Your campaign and ad group structure — type, status, bid strategy, budget, and keyword settings.
52 fieldsUser Location Performance Report
Daily performance by user physical location — impressions, clicks, spend, and conversions broken down by country, state, and city.
81 fieldsTime series
Step 1: Create a Microsoft Ads Data Mart
Start by creating a new Microsoft Ads Data Mart and choose Connector as the definition type.
- Select Microsoft Ads as the data source
- Specify the Account ID and Customer ID that you want to collect data from
- Authorize access to your Microsoft Ads account
Step 2: Select a Data Storage
All data should have it’s home. You need to connect a storage where your Microsoft Ads data will be stored & processed.
- Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
- Store raw Microsoft Ads data in one central place so you can blend them later on
- Keep full ownership and control over your data
Step 3: Select API Endpoint & Fields
Choose exactly which Microsoft Ads data should be collected.
- Select the appropriate API endpoint (for example, ad_performance_report)
- Choose metrics such as spend, impressions, clicks, and conversions
- Define the dataset and table where data will be stored
Step 4: Create Microsoft Ads Report in Google Sheets
Now it’s time to enable your Microsoft Ads data in Google Sheets
- Add Google Sheets as a Destination
- Create a new Google Sheets Document, share it, then Create & Run your report
- Check the box for regular updates to keep data fresh
Step 5: Get more from your Microsoft Ads Data
Your Microsoft Ads data is now available for analysis in Google Sheets. But why stop at just this? You can reuse the same Microsoft Ads Data Mart to:
- Enable Microsoft Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
- Visualize Microsoft Ads Data in Data Studio. Just tik the box on the destinations tab
- Blend Microsoft Ads data with GA4, CRM, or other ad platforms
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Nodari RizunFounder & CEO, Pürblack®“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
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- 0.37.0Short links resolve only on known short link services and domains you allow
- 0.37.0Unchecking a column in the OWOX Extension no longer fails Save & Run
- 0.36.0Resolve short links in every ads connector, with nested paths and a per-Data-Mart cache
- 0.35.0Google Sheets: the first sheet of an auto-created document is named after the report
- 0.34.0MCP report tools: update the report you have instead of creating another
Turn Microsoft Ads Data into Actionable Insights
See how OWOX Data Marts helps you analyze Microsoft Ads data in Google Sheets, blend it with other sources, and scale reporting without rebuilding logic.
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