Visualize Microsoft Ads Data in Looker Studio
Use Data Studio as a reporting destination for Microsoft Ads data collected with OWOX Data Marts. Collect Microsoft Ads Data into any data warehouse, then reuse it in Data Studio (or Google Sheets) for reporting. Or enable AI Insights and deliver ads performance & alerts into chat tools or by email.
Microsoft Ads Endpoints
3 Microsoft Ads endpoints you can import. Each lands in its own table in your warehouse.
Ad Performance Report
Daily ad performance — impressions, clicks, spend, and conversions segmented by device, network, and match type.
92 fieldsTime seriesCampaigns
Your campaign and ad group structure — type, status, bid strategy, budget, and keyword settings.
52 fieldsUser Location Performance Report
Daily performance by user physical location — impressions, clicks, spend, and conversions broken down by country, state, and city.
81 fieldsTime series
Step 1: Create a Microsoft Ads Data Mart
Start by creating a new Microsoft Ads Data Mart and choose Connector as the definition type.
- Select Microsoft Ads as the data source
- Specify the Account ID and Customer ID that you want to collect data from
- Authorize access to your Microsoft Ads account
Step 2: Select a Data Storage
All data should have it’s home. You need to connect a storage where your Microsoft Ads data will be stored & processed. This is necessary so you connect trusted data to Data Studio.
- Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
- Store raw Microsoft Ads data in one central place so you can blend them later on
- Keep full ownership and control over your data
Step 3: Select Bing Ads API Endpoint & Fields
Choose exactly which Microsoft Ads data should be collected.
- Select the appropriate API endpoint (for example, ad_performance_report)
- Choose metrics such as spend, impressions, clicks, and conversions
- Define the dataset and table where data will be stored
Step 4: Create Microsoft Ads Report in Data Studio
Now it’s time to enable your Microsoft Ads data in Data Studio
- Add Data Studio as a Destination & paste the JSON into Data Studio
- Then just tik the box in the Destinations section of a data mart
- From now on, your Microsoft Ads Data Mart is available from Data Studio as a configuration
Step 5: Get more from your Microsoft Ads Data
Your Microsoft Ads data is now available for analysis in Data Studio. But why stop at just this? You can reuse the same Microsoft Ads Data Mart to:
- Enable Microsoft Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
- Just go to Insights tab, use our smart prompt, customize it or start from scratch
- Blend Microsoft Ads data with GA4, CRM, or other ad platforms
Every claim has a receipt.
Real things real customers said — each quote pinned to a specific claim, straight from the quotes database.
Nodari RizunFounder & CEO, Pürblack®“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
Mark SimmonsCMO, Pürblack®“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
Nodari RizunFounder & CEO, Pürblack®“We regained time. And time is the one resource that never comes back.”
- 0.37.0Short links resolve only on known short link services and domains you allow
- 0.36.0Resolve short links in every ads connector, with nested paths and a per-Data-Mart cache
- 0.34.0Data Studio: complete responses for large reports, and real query errors
- 0.33.0Resumable incremental imports for Microsoft Ads, Google Ads, Reddit Ads, Criteo, and X Ads
- 0.32.0The “Row Count” column is removed from aggregated reports
Turn Microsoft Ads Data into Actionable Insights
See how OWOX Data Marts helps you analyze Microsoft Ads data in Looker Studio, blend it with other sources, and scale reporting without rebuilding logic.
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