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The analytics system teams actually use

170K+
Users trust OWOX[1]
Analysts, marketers, and data teams across 20+ industries
4.9★
Rating on G2[2]
“A trusted data analytics partner” — verified review
365K+
Data marts delivered
Created and served by OWOX to business users
92K+
npm installs[3]
Self-hosted OWOX Community Edition on GitHub
[1] Google Workspace Marketplace[2] G2.com reviews[3] OWOX GitHub
Connect

Step 1: Create a Microsoft Ads Data Mart

Start by creating a new Microsoft Ads Data Mart and choose Connector as the definition type.

✓
Select Microsoft Ads as the data source
✓
Specify the Account ID and Customer ID that you want to collect data from
✓
Authorize access to your Microsoft Ads account
Create Data Mart
Step 1: Create a Microsoft Ads Data Mart
Step 1: Create a Microsoft Ads Data Mart
Step 2: Select a Data Storage
Create

Step 2: Select a Data Storage

All data should have it's home. You need to connect a data storage where your Microsoft Ads data will be stored & processed. This is necessary so you connect trusted data to Looker Studio.

✓
Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
✓
Store raw Microsoft Ads data in one central place so you can blend them later on
✓
Keep full ownership and control over your data
Connect Data Warehouse
Step 2: Select a Data Storage
Select

Step 3: Select Bing Ads API Endpoint & Fields

Choose exactly which Microsoft Ads data should be collected.

✓
Select the appropriate API endpoint (for example, ad_performance_report)
✓
Choose metrics such as spend, impressions, clicks, and conversions
✓
Authorize access to your Microsoft Ads account
Collect Microsoft Ads Data
Step 3: Select Bing Ads API Endpoint & Fields
Step 3: Select Bing Ads API Endpoint & Fields
Step 4: Create Microsoft Ads Report in Looker Studio
Enable

Step 4: Create Microsoft Ads Report in Looker Studio

Now it's time to enable your Microsoft Ads data in Looker Studio

✓
Add Looker Studio as a Destination & paste the JSON into Looker Studio
✓
Then just tik the box in the Destinations section of a data mart
✓
From now on, your Microsoft Ads Data Mart is available from Looker Studio as a configuration
Enable Microsoft Ads Data
Step 4: Create Microsoft Ads Report in Looker Studio
Extend

Step 5: Get more from your Microsoft Ads Data

Your Microsoft Ads data is now available for analysis in Looker Studio. But why stop at just this? You can reuse the same Microsoft Ads Data Mart to:

✓
Enable Microsoft Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
✓
Just go to Insights tab, use our smart prompt, customize it or start from scratch
✓
Blend Microsoft Ads data with GA4, CRM, or other ad platforms
Schedule Microsoft Ads Insights
Step 5: Get more from your Microsoft Ads Data
Step 5: Get more from your Microsoft Ads Data
Social proof

Every claim has a receipt.

Stats with comment threads attached — like a colleague verifying your numbers in a shared sheet.

170,000
Users on OWOX Platform — and growing 40% year-over-year.
B2
cell "users on platform"
SM
Sarah M.
Head of Analytics, Retail
3d ago

We migrated 200+ reports from Looker to OWOX Data Marts. Our team now self-serves without filing a single Jira ticket. Easily the best infrastructure decision we made this year.

✓ Verified
12 min
Median time-to-first-report for new OWOX users. No onboarding calls required.
C4
cell "time to first report"
DL
David L.
Data Lead, SaaS
1M ago

Connected BigQuery, set up 37 data marts, built a data model and had live reports in Sheets in under 15 minutes. My team thought I was joking when I showed them how they can now get live reports right in their sheets.

✓ Verified
Self-service analytics

Turn Microsoft Ads Data into Actionable Insights

Google Sheets were never designed to be a system of record. With OWOX Data Marts, Sheets becomes a trusted analysis layer — powered by governed data marts defined upstream in your warehouse.

✓
Business teams keep the flexibility they love
✓
Data teams retain control over logic and definitions
✓
No more fragile joins duplicated across spreadsheets
See how it works
→