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Ask Google Ads Questions in Claude

Ask Google Ads questions in Claude using OWOX Data Marts. Collect Google Ads data into a governed data mart, then get answers in Claude via OWOX's MCP server — every number traces back to analyst-written SQL.

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Endpoints

Google Ads endpoints

9 Google Ads endpoints you can import. Each lands in its own table in your warehouse.

Google Ads Ad Group Ads Stats
Daily performance for individual ads — impressions, clicks, cost, and conversions.
26 fieldsTime seriesgoogle_ads_ad_group_ads_stats
Google Ads Ad Groups
Your ad group settings — type, status, and bid configuration within each campaign.
9 fieldsgoogle_ads_ad_groups
Google Ads Ad Groups Stats
Daily ad group performance — impressions, clicks, cost, and conversions.
24 fieldsTime seriesgoogle_ads_ad_groups_stats
Google Ads Campaigns
Your campaign settings — channel type, bidding strategy, budget, and scheduling.
11 fieldsgoogle_ads_campaigns
Google Ads Campaigns Stats
Daily campaign performance — impressions, clicks, cost, and conversions.
28 fieldsTime seriesgoogle_ads_campaigns_stats
Google Ads Criterion
Ad group targeting criteria — keywords, placements, and negative exclusions with bid settings.
17 fieldsgoogle_ads_criterion
Google Ads Geo Stats
Daily performance by country and targeting type — impressions, clicks, cost, and conversions.
18 fieldsTime seriesgoogle_ads_geo_stats
Google Ads Geo Target Constants
Reference table of geographic targets — join with geo_stats on country_criterion_id to resolve country names.
7 fieldsgoogle_ads_geo_target_constants
Google Ads Keywords Stats
Daily keyword performance — impressions, clicks, cost, conversions, and quality score.
26 fieldsTime seriesgoogle_ads_keywords_stats

Data schema

Google Ads data schema

Google Ads Ad Group Ads Stats 26 fields · google_ads_ad_group_ads_stats

Google Ads Google Ads Ad Group Ads Stats fields
Field	Type	Description
`ad_id`	STRING	Ad ID
`ad_status`	STRING	Ad Status (ENABLED, PAUSED, REMOVED)
`ad_final_urls`	ARRAY	Final URLs for the Ad
`ad_group_id`	STRING	Ad Group ID
`campaign_id`	STRING	Campaign ID
`date`	STRING	Date for time series data
`impressions`	NUMBER	Number of Impressions
`clicks`	NUMBER	Number of Clicks
`cost_micros`	NUMBER	Cost in Micros
`conversions`	NUMBER	Number of Conversions
`ctr`	NUMBER	Click-Through Rate
`average_cpc`	NUMBER	Average Cost Per Click
`conversions_value`	NUMBER	Total Conversion Value
`cost_per_conversion`	NUMBER	Cost Per Conversion
`ad_type`	STRING	Ad Type (TEXT_AD, EXPANDED_TEXT_AD, RESPONSIVE_SEARCH_AD, etc.)
`ad_name`	STRING	Ad Name
`ad_group_name`	STRING	Ad Group Name
`campaign_name`	STRING	Campaign Name
`conversion_rate`	NUMBER	Conversion Rate
`view_through_conversions`	NUMBER	View-Through Conversions
`all_conversions`	NUMBER	All Conversions
`all_conversions_value`	NUMBER	All Conversions Value
`average_cost`	NUMBER	Average Cost
`average_cpm`	NUMBER	Average CPM
`interactions`	NUMBER	Number of Interactions
`interaction_rate`	NUMBER	Interaction Rate

Google Ads Ad Groups 9 fields · google_ads_ad_groups

Google Ads Google Ads Ad Groups fields
Field	Type	Description
`ad_group_id`	STRING	Ad Group ID
`ad_group_name`	STRING	Ad Group Name
`ad_group_status`	STRING	Ad Group Status (ENABLED, PAUSED, REMOVED)
`ad_group_type`	STRING	Ad Group Type (SEARCH_STANDARD, DISPLAY_STANDARD, etc.)
`campaign_id`	STRING	Campaign ID
`campaign_name`	STRING	Campaign Name
`ad_group_cpc_bid_micros`	NUMBER	Ad Group CPC Bid in Micros
`ad_group_cpm_bid_micros`	NUMBER	Ad Group CPM Bid in Micros
`ad_group_target_cpa_micros`	NUMBER	Ad Group Target CPA in Micros

Google Ads Ad Groups Stats 24 fields · google_ads_ad_groups_stats

Google Ads Google Ads Ad Groups Stats fields
Field	Type	Description
`ad_group_id`	STRING	Ad Group ID
`ad_group_name`	STRING	Ad Group Name
`ad_group_status`	STRING	Ad Group Status (ENABLED, PAUSED, REMOVED)
`campaign_id`	STRING	Campaign ID
`date`	STRING	Date for time series data
`impressions`	NUMBER	Number of Impressions
`clicks`	NUMBER	Number of Clicks
`cost_micros`	NUMBER	Cost in Micros
`conversions`	NUMBER	Number of Conversions
`ctr`	NUMBER	Click-Through Rate
`average_cpc`	NUMBER	Average Cost Per Click
`conversions_value`	NUMBER	Total Conversion Value
`cost_per_conversion`	NUMBER	Cost Per Conversion
`conversion_rate`	NUMBER	Conversion Rate
`view_through_conversions`	NUMBER	View-Through Conversions
`all_conversions`	NUMBER	All Conversions
`all_conversions_value`	NUMBER	All Conversions Value
`cost_per_all_conversions`	NUMBER	Cost Per All Conversions
`average_cost`	NUMBER	Average Cost
`average_cpm`	NUMBER	Average CPM
`interactions`	NUMBER	Number of Interactions
`interaction_rate`	NUMBER	Interaction Rate
`engagement_rate`	NUMBER	Engagement Rate
`engagements`	NUMBER	Number of Engagements

Google Ads Campaigns 11 fields · google_ads_campaigns

Google Ads Google Ads Campaigns fields
Field	Type	Description
`campaign_id`	STRING	Campaign ID
`campaign_name`	STRING	Campaign Name
`campaign_status`	STRING	Campaign Status (ENABLED, PAUSED, REMOVED)
`campaign_advertising_channel_type`	STRING	Advertising Channel Type (SEARCH, DISPLAY, VIDEO, etc.)
`campaign_start_date`	STRING	Campaign Start Date
`campaign_end_date`	STRING	Campaign End Date
`campaign_bidding_strategy_type`	STRING	Bidding Strategy Type (MANUAL_CPC, TARGET_CPA, TARGET_ROAS, etc.)
`campaign_budget_amount_micros`	NUMBER	Campaign Budget Amount in Micros
`campaign_target_cpa_micros`	NUMBER	Target CPA in Micros (if using Target CPA bidding)
`campaign_target_roas`	NUMBER	Target ROAS (if using Target ROAS bidding)
`campaign_advertising_channel_sub_type`	STRING	Advertising Channel Sub Type

Google Ads Campaigns Stats 28 fields · google_ads_campaigns_stats

Google Ads Google Ads Campaigns Stats fields
Field	Type	Description
`campaign_id`	STRING	Campaign ID
`campaign_name`	STRING	Campaign Name
`campaign_status`	STRING	Campaign Status (ENABLED, PAUSED, REMOVED)
`date`	STRING	Date for time series data
`impressions`	NUMBER	Number of Impressions
`clicks`	NUMBER	Number of Clicks
`cost_micros`	NUMBER	Cost in Micros
`conversions`	NUMBER	Number of Conversions
`ctr`	NUMBER	Click-Through Rate
`average_cpc`	NUMBER	Average Cost Per Click
`conversions_value`	NUMBER	Total Conversion Value
`cost_per_conversion`	NUMBER	Cost Per Conversion
`conversion_rate`	NUMBER	Conversion Rate
`view_through_conversions`	NUMBER	View-Through Conversions
`all_conversions`	NUMBER	All Conversions
`all_conversions_value`	NUMBER	All Conversions Value
`cost_per_all_conversions`	NUMBER	Cost Per All Conversions
`average_cost`	NUMBER	Average Cost
`average_cpm`	NUMBER	Average CPM
`engagement_rate`	NUMBER	Engagement Rate
`engagements`	NUMBER	Number of Engagements
`interactions`	NUMBER	Number of Interactions
`interaction_rate`	NUMBER	Interaction Rate
`search_impression_share`	NUMBER	Search Impression Share
`search_budget_lost_impression_share`	NUMBER	Search Budget Lost Impression Share
`search_rank_lost_impression_share`	NUMBER	Search Rank Lost Impression Share
`video_views`	NUMBER	Video Views (for Video campaigns)
`video_view_rate`	NUMBER	Video View Rate

Google Ads Criterion 17 fields · google_ads_criterion

Google Ads Google Ads Criterion fields
Field	Type	Description
`criterion_id`	STRING	Criterion ID
`criterion_type`	STRING	Criterion Type (KEYWORD, PLACEMENT, etc.)
`criterion_status`	STRING	Criterion Status (ENABLED, PAUSED, REMOVED)
`keyword_text`	STRING	Keyword Text
`keyword_match_type`	STRING	Keyword Match Type (EXACT, PHRASE, BROAD)
`ad_group_id`	STRING	Ad Group ID
`campaign_id`	STRING	Campaign ID
`quality_score`	NUMBER	Quality Score
`final_urls`	ARRAY	Final URLs
`negative`	BOOLEAN	Whether to target (false) or exclude (true) the criterion
`cpc_bid_micros`	NUMBER	CPC Bid in Micros
`effective_cpc_bid_micros`	NUMBER	Effective CPC Bid in Micros (includes bid modifiers)
`position_estimates_first_page_cpc_micros`	NUMBER	Estimated CPC Bid needed to appear on first page
`position_estimates_top_of_page_cpc_micros`	NUMBER	Estimated CPC Bid needed to appear at top of page
`position_estimates_first_position_cpc_micros`	NUMBER	Estimated CPC Bid needed to appear in first position
`ad_group_name`	STRING	Ad Group Name
`campaign_name`	STRING	Campaign Name

Google Ads Geo Stats 18 fields · google_ads_geo_stats

Google Ads Google Ads Geo Stats fields
Field	Type	Description
`country_criterion_id`	STRING	Criterion ID for the country (maps to geo_target_constant_id in geo_target_constants table)
`location_type`	STRING	Geo targeting type: AREA_OF_INTEREST (user searched for this location) or LOCATION_OF_PRESENCE (user was physically in this location)
`date`	STRING	Date for time series data
`campaign_id`	STRING	Campaign ID
`campaign_name`	STRING	Campaign Name
`campaign_status`	STRING	Campaign Status (ENABLED, PAUSED, REMOVED)
`impressions`	NUMBER	Number of Impressions
`clicks`	NUMBER	Number of Clicks
`cost_micros`	NUMBER	Cost in Micros
`conversions`	NUMBER	Number of Conversions
`conversions_value`	NUMBER	Total Conversion Value
`ctr`	NUMBER	Click-Through Rate
`average_cpc`	NUMBER	Average Cost Per Click
`all_conversions`	NUMBER	All Conversions (includes cross-device and view-through)
`all_conversions_value`	NUMBER	All Conversions Value
`view_through_conversions`	NUMBER	View-Through Conversions
`cost_per_conversion`	NUMBER	Cost Per Conversion
`conversion_rate`	NUMBER	Conversion Rate

Google Ads Geo Target Constants 7 fields · google_ads_geo_target_constants

Google Ads Google Ads Geo Target Constants fields
Field	Type	Description
`geo_target_constant_id`	STRING	Criterion ID - join key with country_criterion_id in geo_stats
`name`	STRING	English name of the geo target (e.g. United States, California, New York)
`country_code`	STRING	ISO-3166-1 alpha-2 country code (e.g. US, GB, DE)
`target_type`	STRING	Type of geo target (e.g. Country, Region, City, MetroArea, PostalCode)
`status`	STRING	Status of the geo target constant (ENABLED or REMOVAL_PLANNED)
`canonical_name`	STRING	Fully qualified name including parent targets (e.g. New York,New York,United States)
`parent_geo_target`	STRING	Resource name of the parent geo target constant

Google Ads Keywords Stats 26 fields · google_ads_keywords_stats

Google Ads Google Ads Keywords Stats fields
Field	Type	Description
`keyword_id`	STRING	Keyword Criterion ID
`keyword_text`	STRING	Keyword Text
`keyword_match_type`	STRING	Keyword Match Type (EXACT, PHRASE, BROAD)
`keyword_status`	STRING	Criterion Status (ENABLED, PAUSED, REMOVED)
`ad_group_id`	STRING	Ad Group ID
`campaign_id`	STRING	Campaign ID
`date`	STRING	Date for time series data
`impressions`	NUMBER	Number of Impressions
`clicks`	NUMBER	Number of Clicks
`cost_micros`	NUMBER	Cost in Micros
`conversions`	NUMBER	Number of Conversions
`ctr`	NUMBER	Click-Through Rate
`average_cpc`	NUMBER	Average Cost Per Click
`conversions_value`	NUMBER	Total Conversion Value
`cost_per_conversion`	NUMBER	Cost Per Conversion
`quality_score`	NUMBER	Quality Score
`conversion_rate`	NUMBER	Conversion Rate
`view_through_conversions`	NUMBER	View-Through Conversions
`all_conversions`	NUMBER	All Conversions (including cross-device, store visits, etc.)
`all_conversions_value`	NUMBER	All Conversions Value
`average_cost`	NUMBER	Average Cost Per Interaction
`average_cpm`	NUMBER	Average CPM (Cost Per Thousand Impressions)
`search_impression_share`	NUMBER	Search Impression Share
`search_rank_lost_impression_share`	NUMBER	Search Rank Lost Impression Share
`top_impression_percentage`	NUMBER	Top Impression Percentage
`absolute_top_impression_percentage`	NUMBER	Absolute Top Impression Percentage

In Claude

Ask Google Ads questions in Claude

You

Which Google Ads ads lost click-through rate compared with the week before?

Claude

Using google_ads_ad_group_ads_stats I compared ctr per ad between this week and last week by date, keeping ads whose ad_status shows them as running. The answer lists the ads whose ctr fell, largest drop first, with impressions for context.

It is read from your governed Google Ads Data Mart through the OWOX MCP server and reflects that Data Mart's last scheduled refresh.

You

Did those ads still bring in conversion value?

Claude

I added conversions_value and all_conversions_value for both weeks. An ad whose ctr fell while conversions_value held steady is losing casual clickers, not buyers. One where both fell is the ad that needs new creative.

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Turn Google Ads Data into Answers in Claude

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