Connector

Post LinkedIn Pages reports to Microsoft Teams

LinkedIn Pages follower gains, organic and paid, once a week. LinkedIn Pages goes into your data warehouse first, is linked there by SQL keys, and only then reaches Microsoft Teams. Colleagues read the answer in Teams, not an export of the source.

LinkedIn PagesConnectedFollower Statist…Time-Bound Follo…
Data MartPublishedone definition
Microsoft TeamsOrgan…TimeTimeDaily 09:00
Refreshed on a schedule. No exports, no copy-paste.

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Hand this to your AI

Paid follower growth on LinkedIn Pages reads as brand interest in Microsoft Teams unless someone splits it from organic.

Paste this into your AI assistant. It joins LinkedIn Pages follower segments and gains into one Data Mart in your data warehouse and posts the weekly organic and paid split to the Microsoft Teams channel.

The prompt

post a weekly LinkedIn Pages report to our Microsoft Teams channel with organic versus paid follower gain and the top follower industries, with a short note on the change

Endpoints

S00 · Why

Why LinkedIn Pages does not post straight to Microsoft Teams

LinkedIn Pages counts followers of your company page, not clicks or deals. A message posted from the page data shows how many people followed, and says nothing about the campaigns that earned them or the visits that came next. A Teams channel is read by people outside the team that built the report, so every number needs to explain itself. The join belongs in a data warehouse first.

  • LinkedIn Pages counts organic and paid followers, apart from campaign results
  • A Teams channel reaches colleagues who never saw the source, so definitions must travel with the figures
  • The data analyst links the sources by SQL keys and controls what the message says
LinkedIn PagesOrganic followers
Microsoft Tea…
No link to campaigns
Data warehouseJoined by id
Ad platformsSpend, clicks
Web analyticsVisits, sign-ups

S01 · Step 1

Step 1: Load LinkedIn Pages into your data warehouse first

Create a Data Mart with LinkedIn Pages as the data source and choose where the data lands. It works with any popular data warehouse.

  • Two endpoints and 18 fields to choose from, each endpoint in its own table
  • Lifetime counts by seniority, industry, function and geography, plus gains by period
  • Open the LinkedIn Pages connector for your data warehouse below
LinkedIn Pa…Data Mart
Your data warehouseGoogle BigQueryAWS AthenaSnowflakeAWS RedshiftDatabricks
linkedin_pages.follower_stati…

S03 · Step 3

Step 3: Post LinkedIn Pages reports to a Teams channel

Create a Microsoft Teams destination in OWOX with the email address of the channel, taken from the channel menu in Teams, then add a report to the published Data Mart. Write the message in Markdown and check it in Preview.

  • Every Teams channel can receive email, and OWOX sends the report to that address
  • Type / to place the Time-Bound Follower Statistics table: time_range_start, time_range_end, organic_follower_gain, paid_follower_gain and the number of rows you pick
  • Create & Run posts the first report straight away
Microsoft TeamsWeeklyLinkedIn Pages follower digesttime_range_starttime_range_endorganic_followe…paid_follower_g…

S04 · Step 4

Step 4: Put a short analysis under the LinkedIn Pages table in Teams

Add two or three lines beneath the table in the same message. Pick a send condition on the report, and open the Triggers tab to set the day and time of the run.

  • The lines rest on time_range_end and organic_follower_gain from the table above them
  • Figures come from a fresh run of the Data Mart before each message
  • Send always, only when empty or only when not empty: chosen per report
Microsoft TeamsLinkedIn Pages follower digesttime_range_starttime_range_endorganic_followe…paid_follower_g…AnalysisRead organic_follower_gain and paid_follower_gain side by sideA week with only paid gains means growth depends on spendtime_range_end closes each period that time_range_start opens

S05 · Step 5

Step 5: Reuse LinkedIn Pages inside OWOX MCP

The same Data Mart works in OWOX MCP, your AI assistant for data. Request any report, chat with your data, then get it in Google Sheets or Excel in one click.

  • Ask in plain words; the answer comes from your data warehouse
  • Define the numbers once and every report reads them
OWOX MCPShow organic_follower_gain by weekorganic_follower_gain
Google SheetsOpen
ExcelOpen

Recent updates

Why OWOX

Why OWOX for LinkedIn Pages in Microsoft Teams

Hand-built flows that read LinkedIn Pages and post to Teams carry the source's numbers only. OWOX posts the answers your data warehouse calculated, to the channel of your choice.

  • Page growth for the comms team. Teams shows organic and paid follower gains where your comms and marketing teams already talk.
  • You own the data. LinkedIn Pages lands in your own data warehouse, in tables you control, before anything reaches Teams.
  • Nothing to build in Teams. The channel email address is all it needs: no custom connector, no flow to maintain on the Microsoft side.
  • A message with a condition. Each report has its own send condition, so a Teams channel hears only when there is something to say.
  • Maintained for you. When the source changes, the connector is updated; your Teams channel keeps getting the report.

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