Get Microsoft Ads Insights Delivered to Slack
Use OWOX Data Marts to turn Microsoft Ads data into AI-powered insights delivered directly to Slack. Monitor performance, spot anomalies, and get answers – without opening dashboards.
Microsoft Ads Endpoints
3 Microsoft Ads endpoints you can import. Each lands in its own table in your warehouse.
Ad Performance Report
Daily ad performance — impressions, clicks, spend, and conversions segmented by device, network, and match type.
92 fieldsTime seriesCampaigns
Your campaign and ad group structure — type, status, bid strategy, budget, and keyword settings.
52 fieldsUser Location Performance Report
Daily performance by user physical location — impressions, clicks, spend, and conversions broken down by country, state, and city.
81 fieldsTime series
Step 1: Collect Microsoft Ads Data
Start by collecting raw Microsoft Ads data into a storage using OWOX Data Marts.
- Choose a data warehouse such as BigQuery, Snowflake or AWS Redshift
- Collect spend, impressions, clicks, conversions, keywords, and campaign structure
- Keep full ownership and transparency over your ads data
Step 2: Define Metrics & Business Logic
Define how Microsoft Ads performance should be calculated and interpreted.
- Create or reuse a Microsoft Ads Data Mart
- Define metrics like CPA, CPC, CTR, ROAS, or custom KPIs
- Ensure consistent logic across teams and reports
Step 3: Configure AI Insights
Choose which Microsoft Ads insights you want to receive.
- Daily or weekly performance summaries
- Spend spikes, drops, or keyword-level anomalies
- Campaigns, ad groups, or keywords that overperform or underperform expectations
Step 4: Deliver Insights to Slack
Send Microsoft Ads insights directly to your corporate Slack.
- Choose Slack channels or direct message emails
- Schedule automated delivery or receive alerts in real time
- Keep teams aligned without opening dashboards
Step 5: Go Beyond Alerts & Summaries
Your Microsoft Ads insights don’t have to live only in Slack.
- Reuse the same data mart in Google Sheets or Data Studio
- Blend Microsoft Ads data with GA4, CRM, or revenue data
- Extend AI Insights delivery to Email for broader stakeholder access
Every claim has a receipt.
Real things real customers said — each quote pinned to a specific claim, straight from the quotes database.
Nodari RizunFounder & CEO, Pürblack®“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
Mark SimmonsCMO, Pürblack®“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
Nodari RizunFounder & CEO, Pürblack®“We regained time. And time is the one resource that never comes back.”
- 0.37.0Short links resolve only on known short link services and domains you allow
- 0.36.0Resolve short links in every ads connector, with nested paths and a per-Data-Mart cache
- 0.33.0Resumable incremental imports for Microsoft Ads, Google Ads, Reddit Ads, Criteo, and X Ads
- 0.32.0Require an OWOX Data Marts Cloud license for Report Runs
- 0.32.0Fix: “Copy from…” no longer shares or deletes another Data Mart’s credentials
Turn Microsoft Ads Data into Daily Decisions
See how OWOX Data Marts helps you move from Microsoft Ads data to AI-powered insights delivered to Slack – without dashboards, manual checks, or broken metrics.
Get Started Free- Internal OWOX data as of 2026-10-02
- G2 reviews of OWOX
- npm installs stat
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