Shopify Insights to Email
OWOX AI Insights read your Shopify data mart, narrate the numbers calculated with SQL, and deliver plain-language explanations to Email. Every insight is traceable to a query. Hallucinations aren't possible — because the numbers come first.
Shopify endpoints
25 Shopify endpoints you can import. Each lands in its own table in your warehouse.
Abandoned Checkouts
Checkout sessions that did not complete — customer info, items, and pricing for recovery campaigns.
20 fieldsTime seriesshopify_abandoned_checkoutsArticle Metafields
Custom metadata attached to articles — namespace, key, value, and type.
9 fieldsshopify_metafield_articlesArticles
Blog articles — title, author, publication status, and timestamps.
15 fieldsshopify_articlesBlog Metafields
Custom metadata attached to blogs — namespace, key, value, and type.
9 fieldsshopify_metafield_blogsBlogs
Blogs in the store — title, handle, and template settings.
6 fieldsshopify_blogsCollection Metafields
Custom metadata attached to collections — namespace, key, value, and type.
9 fieldsshopify_metafield_collectionsCollections
Product collections — title, sort order, product count, and last updated.
10 fieldsshopify_collectionsCustomer Metafields
Custom metadata attached to customers — namespace, key, value, and type.
9 fieldsshopify_metafield_customersCustomers
Customer accounts — contact info, marketing consent, order history, and lifetime spend.
22 fieldsTime seriesshopify_customersDiscount Codes
Discount codes — type, status, usage limits, and validity window.
12 fieldsshopify_discount_codesFulfillment Orders
Fulfillment orders — items to ship, assigned location, delivery method, and status.
11 fieldsshopify_fulfillment_ordersInventory Items
Inventory items (SKUs) — tracking status, shipping requirements, and country of origin.
9 fieldsshopify_inventory_itemsLocation Metafields
Custom metadata attached to locations — namespace, key, value, and type.
9 fieldsshopify_metafield_locationsLocations
Physical and virtual store locations — activity status, fulfillment capabilities, and address.
19 fieldsshopify_locationsOrder Metafields
Custom metadata attached to orders — namespace, key, value, and type.
9 fieldsshopify_metafield_ordersOrders
Orders placed in the store — financial and fulfillment status, customer info, totals, and timestamps.
47 fieldsTime seriesshopify_ordersPage Metafields
Custom metadata attached to pages — namespace, key, value, and type.
9 fieldsshopify_metafield_pagesPages
Static store pages — title, handle, publication status, and timestamps.
10 fieldsshopify_pagesProduct Metafields
Custom metadata attached to products — namespace, key, value, and type.
9 fieldsshopify_metafield_productsProduct Variant Metafields
Custom metadata attached to product variants — namespace, key, value, and type.
9 fieldsshopify_metafield_product_variantsProduct Variants
Product variants — SKU, price, inventory quantity, and availability.
18 fieldsshopify_product_variantsProducts
Products in the store catalog — vendor, type, status, inventory, and price range.
21 fieldsTime seriesshopify_productsShop
Store settings — domain, currency, timezone, and plan details.
20 fieldsshopify_shopShop Metafields
Custom metadata attached to the shop — namespace, key, value, and type.
9 fieldsshopify_metafield_shopsTender Transactions
Payment tender transactions — amount, currency, order reference, and processing time.
7 fieldsshopify_tender_transactions
Shopify data schema
Abandoned Checkouts 20 fields · shopify_abandoned_checkouts
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID for the abandoned checkout. |
abandonedCheckoutUrl | STRING | The URL for the buyer to recover their checkout. |
completedAt | TIMESTAMP | The date and time when the checkout was completed. |
createdAt | TIMESTAMP | The date and time when the checkout was created. |
updatedAt | TIMESTAMP | The date and time when the checkout was last updated. |
defaultCursor | STRING | A default cursor that returns the single next record, sorted ascending by ID. |
lineItemsQuantity | INTEGER | The total number of line items in the checkout. |
totalPriceSet | STRING | The total price of the checkout including taxes, discounts, and shipping (MoneyBag as JSON string). |
billingAddressCity | STRING | City from the billing address. |
billingAddressCountry | STRING | Country from the billing address. |
billingAddressProvince | STRING | Province or state from the billing address. |
billingAddressZip | STRING | Postal/ZIP code from the billing address. |
shippingAddressCity | STRING | City from the shipping address. |
shippingAddressCountry | STRING | Country from the shipping address. |
shippingAddressProvince | STRING | Province or state from the shipping address. |
shippingAddressZip | STRING | Postal/ZIP code from the shipping address. |
customerId | STRING | Customer globally-unique ID. |
customerFirstName | STRING | Customer first name. |
customerLastName | STRING | Customer last name. |
customerEmail | STRING | Customer email address. |
Article Metafields 9 fields · shopify_metafield_articles
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
namespace | STRING | The namespace of the metafield. |
key | STRING | The key of the metafield. |
value | STRING | The value of the metafield. |
type | STRING | The type of the metafield. |
ownerId | STRING | The ID of the owner resource. |
ownerType | STRING | The type of the owner resource. |
createdAt | TIMESTAMP | The date and time when the metafield was created. |
updatedAt | TIMESTAMP | The date and time when the metafield was last updated. |
Articles 15 fields · shopify_articles
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
title | STRING | The title of the article. |
handle | STRING | A unique, human-friendly string for the article URL. |
body | STRING | The text of the article body, complete with HTML markup. |
summary | STRING | A summary of the article, which can include HTML markup. |
authorName | STRING | The name of the author of the article. |
blogId | STRING | The ID of the blog containing the article. |
blogTitle | STRING | The title of the blog containing the article. |
isPublished | BOOLEAN | Whether or not the article is visible. |
publishedAt | TIMESTAMP | The date and time when the article became or will become visible. |
tags | STRING | A comma-separated list of tags. |
templateSuffix | STRING | The name of the template the article is using. |
imageUrl | STRING | The URL of the image associated with the article. |
createdAt | TIMESTAMP | The date and time when the article was created. |
updatedAt | TIMESTAMP | The date and time when the article was last updated. |
Blog Metafields 9 fields · shopify_metafield_blogs
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
namespace | STRING | The namespace of the metafield. |
key | STRING | The key of the metafield. |
value | STRING | The value of the metafield. |
type | STRING | The type of the metafield. |
ownerId | STRING | The ID of the owner resource. |
ownerType | STRING | The type of the owner resource. |
createdAt | TIMESTAMP | The date and time when the metafield was created. |
updatedAt | TIMESTAMP | The date and time when the metafield was last updated. |
Blogs 6 fields · shopify_blogs
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
title | STRING | The title of the blog. |
handle | STRING | A unique, human-friendly string for the blog URL. |
templateSuffix | STRING | The name of the template the blog is using. |
createdAt | TIMESTAMP | The date and time when the blog was created. |
updatedAt | TIMESTAMP | The date and time when the blog was last updated. |
Collection Metafields 9 fields · shopify_metafield_collections
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
namespace | STRING | The namespace of the metafield. |
key | STRING | The key of the metafield. |
value | STRING | The value of the metafield. |
type | STRING | The type of the metafield. |
ownerId | STRING | The ID of the owner resource. |
ownerType | STRING | The type of the owner resource. |
createdAt | TIMESTAMP | The date and time when the metafield was created. |
updatedAt | TIMESTAMP | The date and time when the metafield was last updated. |
Collections 10 fields · shopify_collections
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
title | STRING | The title of the collection. |
handle | STRING | A unique, human-friendly string for the collection URL. |
description | STRING | The description of the collection, including any HTML tags and formatting. |
descriptionHtml | STRING | The description of the collection in HTML format. |
sortOrder | STRING | The order in which the products in the collection are displayed. |
templateSuffix | STRING | The name of the template the collection is using. |
productsCount | INTEGER | The number of products in the collection. |
imageUrl | STRING | The URL of the image associated with the collection. |
updatedAt | TIMESTAMP | The date and time when the collection was last updated. |
Customer Metafields 9 fields · shopify_metafield_customers
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
namespace | STRING | The namespace of the metafield. |
key | STRING | The key of the metafield. |
value | STRING | The value of the metafield. |
type | STRING | The type of the metafield. |
ownerId | STRING | The ID of the owner resource. |
ownerType | STRING | The type of the owner resource. |
createdAt | TIMESTAMP | The date and time when the metafield was created. |
updatedAt | TIMESTAMP | The date and time when the metafield was last updated. |
Customers 22 fields · shopify_customers
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
firstName | STRING | The customer first name. |
lastName | STRING | The customer last name. |
displayName | STRING | The full name of the customer. |
email | STRING | The customer email address. |
phone | STRING | The customer phone number. |
state | STRING | The state of the customer account. |
locale | STRING | The customer locale. |
taxExempt | BOOLEAN | Whether the customer is exempt from being charged taxes. |
verifiedEmail | BOOLEAN | Whether the customer has verified their email. |
emailMarketingConsentState | STRING | The current email marketing state for the customer. |
smsMarketingConsentState | STRING | The current SMS marketing state for the customer. |
numberOfOrders | INTEGER | The number of orders associated with this customer. |
amountSpent | STRING | The total amount spent by the customer (JSON string with amount and currencyCode). |
tags | STRING | A comma-separated list of tags associated with the customer. |
note | STRING | A note about the customer. |
defaultAddressCity | STRING | City from the default address. |
defaultAddressCountry | STRING | Country from the default address. |
defaultAddressProvince | STRING | Province from the default address. |
defaultAddressZip | STRING | Postal/ZIP code from the default address. |
createdAt | TIMESTAMP | The date and time when the customer was created. |
updatedAt | TIMESTAMP | The date and time when the customer was last updated. |
Discount Codes 12 fields · shopify_discount_codes
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
code | STRING | The discount code string. |
discountType | STRING | The type of discount (DiscountCodeBasic, DiscountCodeBxgy, DiscountCodeFreeShipping). |
title | STRING | The title of the discount. |
status | STRING | The status of the discount. |
startsAt | TIMESTAMP | The date and time when the discount becomes active. |
endsAt | TIMESTAMP | The date and time when the discount expires. |
usageLimit | INTEGER | The maximum number of times the discount can be used. |
appliesOncePerCustomer | BOOLEAN | Whether the discount can only be used once per customer. |
asyncUsageCount | INTEGER | The number of times the discount has been used. |
createdAt | TIMESTAMP | The date and time when the discount was created. |
updatedAt | TIMESTAMP | The date and time when the discount was last updated. |
Fulfillment Orders 11 fields · shopify_fulfillment_orders
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
status | STRING | The status of the fulfillment order. |
requestStatus | STRING | The request status of the fulfillment order. |
orderId | STRING | The ID of the order associated with this fulfillment order. |
orderName | STRING | The name of the order. |
assignedLocationId | STRING | The ID of the location assigned to fulfill this order. |
assignedLocationName | STRING | The name of the assigned location. |
fulfillAt | TIMESTAMP | The date and time at which the fulfillment order will be ready to be fulfilled. |
deliveryMethod | STRING | The delivery method of the fulfillment order. |
createdAt | TIMESTAMP | The date and time when the fulfillment order was created. |
updatedAt | TIMESTAMP | The date and time when the fulfillment order was last updated. |
Inventory Items 9 fields · shopify_inventory_items
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
sku | STRING | The unique SKU (stock keeping unit) of the inventory item. |
tracked | BOOLEAN | Whether inventory levels are tracked for the item. |
requiresShipping | BOOLEAN | Whether the item requires shipping. |
harmonizedSystemCode | STRING | The harmonized system code of the item. |
countryCodeOfOrigin | STRING | The ISO 3166-1 alpha-2 country code of where the item originated from. |
variantId | STRING | The ID of the variant associated with this inventory item. |
createdAt | TIMESTAMP | The date and time when the inventory item was created. |
updatedAt | TIMESTAMP | The date and time when the inventory item was last updated. |
Location Metafields 9 fields · shopify_metafield_locations
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
namespace | STRING | The namespace of the metafield. |
key | STRING | The key of the metafield. |
value | STRING | The value of the metafield. |
type | STRING | The type of the metafield. |
ownerId | STRING | The ID of the owner resource. |
ownerType | STRING | The type of the owner resource. |
createdAt | TIMESTAMP | The date and time when the metafield was created. |
updatedAt | TIMESTAMP | The date and time when the metafield was last updated. |
Locations 19 fields · shopify_locations
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
name | STRING | The name of the location. |
isActive | BOOLEAN | Whether the location is active. |
isPrimary | BOOLEAN | Whether the location is the primary location. |
isFulfillmentService | BOOLEAN | Whether the location is a fulfillment service location. |
fulfillsOnlineOrders | BOOLEAN | Whether the location can fulfill online orders. |
hasActiveInventory | BOOLEAN | Whether the location has active inventory. |
shipsInventory | BOOLEAN | Whether the location ships inventory. |
addressLine1 | STRING | The first line of the address. |
addressLine2 | STRING | The second line of the address. |
city | STRING | The city of the location. |
province | STRING | The province or state of the location. |
provinceCode | STRING | The province or state code. |
country | STRING | The country of the location. |
countryCode | STRING | The country code of the location. |
zip | STRING | The postal or ZIP code. |
phone | STRING | The phone number of the location. |
createdAt | TIMESTAMP | The date and time when the location was created. |
updatedAt | TIMESTAMP | The date and time when the location was last updated. |
Order Metafields 9 fields · shopify_metafield_orders
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
namespace | STRING | The namespace of the metafield. |
key | STRING | The key of the metafield. |
value | STRING | The value of the metafield. |
type | STRING | The type of the metafield. |
ownerId | STRING | The ID of the owner resource. |
ownerType | STRING | The type of the owner resource. |
createdAt | TIMESTAMP | The date and time when the metafield was created. |
updatedAt | TIMESTAMP | The date and time when the metafield was last updated. |
Orders 47 fields · shopify_orders
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
name | STRING | The order name, generated by combining the order_number with the shop order prefix. |
email | STRING | The email address of the customer. |
phone | STRING | The phone number of the customer. |
displayFinancialStatus | STRING | The financial status of the order. |
displayFulfillmentStatus | STRING | The fulfillment status of the order. |
confirmed | BOOLEAN | Whether the order is confirmed. |
closed | BOOLEAN | Whether the order is closed. |
cancelledAt | TIMESTAMP | The date and time when the order was cancelled. |
cancelReason | STRING | The reason for cancellation. |
currencyCode | STRING | The currency of the order. |
subtotalPrice | NUMBER | The subtotal price of the order. |
totalPrice | NUMBER | The total price of the order. |
totalTax | NUMBER | The total tax of the order. |
totalShippingPrice | NUMBER | The total shipping price. |
totalDiscounts | NUMBER | The total discounts applied. |
discountCodes | STRING | Discount codes applied to the order as JSON array (code, amount, type). |
discountApplications | STRING | All discount applications (codes, automatic, manual) as JSON array. |
totalRefunded | NUMBER | The total amount refunded. |
totalOutstanding | NUMBER | The total amount not yet transacted for the order. |
totalWeight | NUMBER | The total weight of the order. |
fullyPaid | BOOLEAN | Whether the order is fully paid. |
taxesIncluded | BOOLEAN | Whether taxes are included in the order subtotal. |
taxExempt | BOOLEAN | Whether the order is tax exempt. |
customerId | STRING | The ID of the customer. |
customerEmail | STRING | The email of the customer. |
shippingAddressCity | STRING | City from the shipping address. |
shippingAddressCountry | STRING | Country from the shipping address. |
shippingAddressProvince | STRING | Province from the shipping address. |
shippingAddressZip | STRING | Postal/ZIP code from the shipping address. |
billingAddressCity | STRING | City from the billing address. |
billingAddressCountry | STRING | Country from the billing address. |
billingAddressProvince | STRING | Province from the billing address. |
billingAddressZip | STRING | Postal/ZIP code from the billing address. |
tags | STRING | A comma-separated list of tags. |
note | STRING | The note attached to the order. |
sourceName | STRING | The source of the order. |
processedAt | TIMESTAMP | The date and time when the order was processed. |
closedAt | TIMESTAMP | The date and time when the order was closed. |
createdAt | TIMESTAMP | The date and time when the order was created. |
updatedAt | TIMESTAMP | The date and time when the order was last updated. |
customer | STRING | Full customer object as JSON (id, email, phone, defaultAddress). |
currentTotalDiscounts | NUMBER | The current total discounts (after edits). |
currentTotalTax | NUMBER | The current total tax (after edits). |
lineItems | STRING | The line items in the order as JSON array. |
shippingLines | STRING | Shipping lines as JSON array. |
refunds | STRING | Refunds as JSON array. |
Page Metafields 9 fields · shopify_metafield_pages
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
namespace | STRING | The namespace of the metafield. |
key | STRING | The key of the metafield. |
value | STRING | The value of the metafield. |
type | STRING | The type of the metafield. |
ownerId | STRING | The ID of the owner resource. |
ownerType | STRING | The type of the owner resource. |
createdAt | TIMESTAMP | The date and time when the metafield was created. |
updatedAt | TIMESTAMP | The date and time when the metafield was last updated. |
Pages 10 fields · shopify_pages
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
title | STRING | The title of the page. |
handle | STRING | A unique, human-friendly string for the page URL. |
body | STRING | The body content of the page. |
bodySummary | STRING | A summary of the body content. |
isPublished | BOOLEAN | Whether the page is published. |
templateSuffix | STRING | The name of the template the page is using. |
publishedAt | TIMESTAMP | The date and time when the page was published. |
createdAt | TIMESTAMP | The date and time when the page was created. |
updatedAt | TIMESTAMP | The date and time when the page was last updated. |
Product Metafields 9 fields · shopify_metafield_products
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
namespace | STRING | The namespace of the metafield. |
key | STRING | The key of the metafield. |
value | STRING | The value of the metafield. |
type | STRING | The type of the metafield. |
ownerId | STRING | The ID of the owner resource. |
ownerType | STRING | The type of the owner resource. |
createdAt | TIMESTAMP | The date and time when the metafield was created. |
updatedAt | TIMESTAMP | The date and time when the metafield was last updated. |
Product Variant Metafields 9 fields · shopify_metafield_product_variants
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
namespace | STRING | The namespace of the metafield. |
key | STRING | The key of the metafield. |
value | STRING | The value of the metafield. |
type | STRING | The type of the metafield. |
ownerId | STRING | The ID of the owner resource. |
ownerType | STRING | The type of the owner resource. |
createdAt | TIMESTAMP | The date and time when the metafield was created. |
updatedAt | TIMESTAMP | The date and time when the metafield was last updated. |
Product Variants 18 fields · shopify_product_variants
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
title | STRING | The title of the variant. |
displayName | STRING | The display name of the variant. |
sku | STRING | The SKU of the variant. |
barcode | STRING | The barcode of the variant. |
price | NUMBER | The price of the variant. |
compareAtPrice | NUMBER | The compare at price of the variant. |
position | INTEGER | The position of the variant in the list. |
inventoryQuantity | INTEGER | The total inventory quantity. |
inventoryPolicy | STRING | The inventory policy. |
inventoryItemId | STRING | The ID of the inventory item. |
productId | STRING | The ID of the product. |
productTitle | STRING | The title of the product. |
taxable | BOOLEAN | Whether the variant is taxable. |
taxCode | STRING | The tax code. |
availableForSale | BOOLEAN | Whether the variant is available for sale. |
createdAt | TIMESTAMP | The date and time when the variant was created. |
updatedAt | TIMESTAMP | The date and time when the variant was last updated. |
Products 21 fields · shopify_products
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
title | STRING | The title of the product. |
handle | STRING | A unique, human-friendly string for the product URL. |
description | STRING | The description of the product. |
descriptionHtml | STRING | The description of the product in HTML format. |
vendor | STRING | The name of the product vendor. |
productType | STRING | The product type. |
status | STRING | The status of the product. |
tags | STRING | A comma-separated list of tags. |
templateSuffix | STRING | The name of the template the product is using. |
totalInventory | INTEGER | The total inventory across all variants. |
variantsCount | INTEGER | The number of variants. |
featuredImageUrl | STRING | The URL of the featured image. |
priceRangeMinAmount | NUMBER | The minimum price of the product. |
priceRangeMaxAmount | NUMBER | The maximum price of the product. |
seoTitle | STRING | The SEO title. |
seoDescription | STRING | The SEO description. |
onlineStoreUrl | STRING | The URL of the product on the online store. |
publishedAt | TIMESTAMP | The date and time when the product was published. |
createdAt | TIMESTAMP | The date and time when the product was created. |
updatedAt | TIMESTAMP | The date and time when the product was last updated. |
Shop 20 fields · shopify_shop
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
name | STRING | The name of the shop. |
email | STRING | The email address of the shop. |
myshopifyDomain | STRING | The myshopify.com domain of the shop. |
primaryDomain | STRING | The primary domain of the shop. |
currencyCode | STRING | The currency code of the shop. |
timezoneAbbreviation | STRING | The timezone abbreviation. |
ianaTimezone | STRING | The IANA timezone. |
weightUnit | STRING | The default weight unit. |
billingAddressCity | STRING | City from the billing address. |
billingAddressCountry | STRING | Country from the billing address. |
billingAddressProvince | STRING | Province from the billing address. |
billingAddressZip | STRING | Postal/ZIP code from the billing address. |
plan | STRING | The shop plan name. |
contactEmail | STRING | The contact email of the shop. |
customerAccountsV2 | STRING | The customer accounts version. |
taxesIncluded | BOOLEAN | Whether taxes are included in prices. |
taxShipping | BOOLEAN | Whether shipping is taxed. |
createdAt | TIMESTAMP | The date and time when the shop was created. |
updatedAt | TIMESTAMP | The date and time when the shop was last updated. |
Shop Metafields 9 fields · shopify_metafield_shops
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
namespace | STRING | The namespace of the metafield. |
key | STRING | The key of the metafield. |
value | STRING | The value of the metafield. |
type | STRING | The type of the metafield. |
ownerId | STRING | The ID of the owner resource. |
ownerType | STRING | The type of the owner resource. |
createdAt | TIMESTAMP | The date and time when the metafield was created. |
updatedAt | TIMESTAMP | The date and time when the metafield was last updated. |
Tender Transactions 7 fields · shopify_tender_transactions
| Field | Type | Description |
|---|---|---|
id | STRING | A globally-unique ID. |
amount | NUMBER | The amount of the tender transaction. |
currencyCode | STRING | The currency code. |
remoteReference | STRING | The remote gateway reference. |
test | BOOLEAN | Whether the transaction is a test transaction. |
orderId | STRING | The ID of the order. |
processedAt | TIMESTAMP | The date and time when the transaction was processed. |
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Nodari RizunFounder & CEO, Pürblack®“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
Mark SimmonsCMO, Pürblack®“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
Nodari RizunFounder & CEO, Pürblack®“We regained time. And time is the one resource that never comes back.”