Boost Your eCommerce Sales with Real-Time Data Insights

Uncover Customer Behavior, Optimize Marketing, and Increase Sales with Our Advanced Marketing Analytics Solution for eCommerce

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Automated Data Collection

Analytics-Ready Data

Extraordinary Data Granularity

Reliable Data Quality

Get a 360-Degree View of Your eCommerce Marketing Performance

Gain a comprehensive understanding of your marketing performance with OWOX BI. Our platform automatically unifies data from your website, apps, advertising services, and CRM system, including canceled and corporate orders, call center purchases, and offline store transactions. By integrating all of your data sources, you can see the real profit generated by each channel, campaign, or keyword. 

Plus, with our notification system, you can be alerted to any anomalies or discrepancies in your reports, ensuring the accuracy of your data insights.

Collect all of your data in one place

Collect Accurate Data and Fix Your Direct/None Traffic Issue

OWOX BI offers server-side tracking and real-time streaming of user behavior data in Google Analytics 4 format, providing you with high-quality and complete data to make fully-informed decisions. Even if you lack data due to non-consenting users, our conversion modeling can help you measure channel efficiency and gain valuable insights.

Ready to unlock valuable insights in a cookieless world? Request a demo today to see how OWOX BI can help you optimize your marketing strategy.

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Increase Conversions at Every Stage of the Funnel

OWOX BI enables you to analyze your marketing impact at each stage of the funnel, from attracting new users to nurturing and converting them. 

By evaluating the probability of conversion and analyzing user behavior, you can gain valuable insights into how to optimize your campaigns for maximum effectiveness. Our platform considers all touchpoints, giving you a comprehensive view of user behavior and enabling you to make data-driven decisions to increase your advertising ROI.

Increase the funnel conversion

Maximize Your Marketing ROI By Comprehensive Metrics Analysis

Don't settle for surface-level metrics. With OWOX BI, you can gain a deeper understanding of your marketing efficiency by grouping costs and revenue based on users, goods, or landing pages, in addition to the standard source/medium/campaign breakdowns. 

Our platform allows you to measure the effectiveness of product categories, client segments, and landing pages, while analyzing new and returned customer segments. With this level of detail, you can make data-driven decisions that maximize your ROI.

Ready to take your metrics analysis to the next level?

Boost Customer LTV and Drive Repeat Purchases

With OWOX BI you can merge unsampled user behavior data with personal data and purchase histories to create RFM segments, conduct cohort analysis for ecommerce, and build ROPO reports. With this information, you can identify the most profitable customer segments and develop targeted marketing campaigns to drive repeat purchases. 

Additionally, our platform enables you to personalize communication with users through marketing channels, further increasing the likelihood of repeat purchases.

Maximize Your Customer LTV

Get Help From Experts in Marketing Data Analytics For eCommerce

When you choose OWOX BI, you're not just getting a platform, you're getting access to a team of experienced data analytics professionals in the ecommerce industry. Our team has a proven track record of implementing complex reporting projects for marketing teams around the world, including Pigu Group, Answear and citrus.

When you entrust your analytics tasks to our team, you can rest assured that our experts will analyze your project in detail and recommend the best solutions for building a marketing data analytics stack and visualizing your data. 

Get expert level support

Streamline Your Marketing Efforts with our Extensive Connector Library

OWOX BI makes it easy to integrate your data from over 150 platforms, giving you a single source of truth for your reporting and analytics needs. With OWOX, your data is analysis-ready, saving you valuable time and effort.

Explore all the integrations

Revolutionize Your Marketing Data

Comprehensive omnichannel reporting

Gain insights from all marketing channels, including online and offline, website and application, actual sales, and returned orders.

Real-time data collection

Collect hit-level data in real time with OWOX BI and use it for trigger-based campaigns or frequently updated dashboards.

Extended cookie lifetime

Use OWOX BI server-side website tracking to collect first-party data and merge it with marketing data to improve acquisition campaign analysis.

Accurate ad cost attribution

Evaluate media advertising effectiveness for different user cohorts, regions, landing pages, and product groups with session-based ad cost attribution.

Unified cross-device user profiles

Merge all data about user behavior from your site, various devices, and applications into a single profile for a holistic view of user behavior.

Privacy and security

Collect first-party data based on user consent with OWOX server-side tracking, which securely stores data on your personal domain and in your preferred location (EU, US, or worldwide).

Make data-driven decisions with detailed marketing dashboards

Our Google Data Studio Dashboard Templates can help you to visualize your e-commerce store data

Browse all templates

E-commerce dashboard. Item position effectiveness report

Learn how to properly position items on the website to increase conversions and the average check size.

Advertising performance & Attribution report

Find out how users from various traffic sources behave, how much it costs to attract them, and what profit they bring in.

ROPO dashboard

Learn how your online marketing affects sales in physical stores. See which campaigns and categories of goods bring more purchases offline and which work better online.

2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions...
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve...
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’...
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were...
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able...
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really...
All testimonials

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  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra

Simplify Your eCommerce Data Analytics

Unlock a better way to work with your marketing data.

Book a personal demo to:

  • Get an overview of OWOX solutions to empower better business decisions.
  • Learn about a complex and clear analytics workflow for achieving higher ROI and lower ad spend with accurate reporting and insights.
  • Receive a customized solution for reaching your business goals after the demo.


  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra