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How to Import Non-Google Advertising Costs to Google Analytics 4

GA4Ruslan Obolonsky1 min read

How to Import Non-Google Advertising Costs to Google Analytics 4

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Who wrote this

Ruslan Obolonsky

Ruslan Obolonsky · Head of Product

Ruslan Obolonsky is the Head of Product at OWOX, responsible for shaping the product vision behind OWOX Data Marts and the analytics platform. He brings years of experience in product management for data and analytics tools, focusing on making warehouse-native analytics accessible to business users. Ruslan writes about product strategy, analytics architecture, and building data products that scale.