Track Conversions Better, Understand Deeper

Tired of guessing where conversions are coming from?

OWOX BI provides trustworthy acquisition source or conversions tracking, so you can allocate budgets effectively and improve campaign performance & ROI.

Track conversions better, understand deeper
Cookieless
Cookieless
Server-side
Server-side
Easy to setup
Easy to setup
No need to maintain
No need to maintain

Trusted by top marketing teams

Modivo
Tripadvisor
SEMrush
Spotify
Petsmart
pigu.lt
Motion VFX
Skechers
Erste
DHL Transportörerna Intresse AB
Answear
BOG
T-mobile
Pandadoc
Foodpanda
MacPaw
Zoro
Noon
Mesh.ai
Auto.de
Roadblocks for Optimizing Marketing Performance

Roadblocks for Optimizing Marketing Performance

Finding true sources of conversions

Finding true sources of conversions

Cookie expiration time of 7 or 1 days and ad blockers lead to losing the connection between conversions and acquisition sources. Therefore marketers see an unrealistic share of (direct) / (none) traffic in reports and unfair KPIs for paid sources.

Trust issues with attribution

Trust issues with attribution

Last-click attribution is outdated. Data-driven attribution is a black box that you don’t trust.As a result, the numbers in different reports don't add up which is why marketers have to act blindly.

Complexity of technical setup

Complexity of technical setup

Server-side Google Tag Manager (ssGTM) introduces additional layers of complexity and maintenance burdens, potentially leading to losing on-site user behavior data, wasting time on replacing the analytics stack, and increased overhead.

Get a clear picture of how your website drives revenue

Get a clear picture of how your website drives revenue

Discover trustworthy acquisition sources of conversions

Extending cookie lifespan

Extending cookie lifespan

Implement best practice - same origin solution for real-time cookieless user behavior data collection. By extending the cookie lifespan (from 1 or 7 days to 365), you will reduce the share of (direct) / (none) traffic sources by 30+%.

We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
OneClass
Extending cookie lifespan
Reduce Impact of Ad Blockers

Reduce Impact of Ad Blockers

Reduce Impact of Ad Blockers

Reduce dependencies of ad blockers and get a complete picture of what traffic sources affected a customer's purchasing behavior and decision. 

We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
QVC

Hassle-free maintenance

Hassle-free maintenance

The server-side tracking comes out of the box. You don’t need to maintain the server or take a few rounds of technical setup.

With OWOX you can focus on marketing efforts, and leave integrations and tracking to us.

It’s a pleasure to work with this tool. I really like that I can set various pipelines to import data from all our ad platforms to BigQuery. The functionality is a no brainer. Dozens of options let you set marketing reports to calculate your core KPIs. Basically, all required data is there on one platform, no need to switch. So the entire analysis and processing don’t take much time.
Paser.io
Hassle-free maintenance
Get the perfect KPI overview

Get the perfect KPI overview

Get the perfect KPI overview

We have prepared a ready-to-use automatically updated all-in-one marketing dashboard showcasing all the key metrics & KPIs based on advertising & web-streaming data that you can build in minutes and customize for your business needs when needed.

OWOX BI helped us take ANSWEAR’s analytics strategy up a level. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
Answear

Allocate budget confidently

Allocate budget confidently

From advertising analysis to CPO, ROI, ROAS, LTV, CAC, or marketing attribution comparison, and beyond, you'll have the reports you need based on the data you trust to make marketing decisions faster.

The OWOX team helped us go deep into modeling our company data so that we can look at our revenue metrics in a way that truly reflects how we see our business.
Avrora
Allocate budget confidently

We’re ready for you, WHY WAIT?

Get the easiest-to-setup and the most reliable tracking system with accurate conversion data for better results.

What’s the value of tracking with OWOX?

Single source of truth

Single source of truth

Measure all your efforts with one analytics tool even after iOS 14. Understand what delivers ROI, stop wasting ad  spend, and scale winning ads,

Accurate attribution

Accurate attribution

Forget about missing conversions, always know which ads to scale and which to kill. We match almost 100% of revenue to its origin source.

Respect user privacy

Respect user privacy

Have full control over how customers’ data is stored and used. Use data anonymization to collect more insights while respecting users’ rights.

Everything you’ve always wished for

cookie

Set Cookie Limitations Aside

Increase cookie lifespan, reduce the impact of ad-blockers, overcome GA4 limitations, and ss-GTM maintenance.


finance

Know What Drives Your KPIs

Correctly identify the most profitable channels, allocate your budget, and fine-tune your campaigns to maximize ROI.

acute

Unmatched Time-to-Report

Get 20+ essential fully automated, trusted, easily customizable reports in one place faster than ever, out of the box.

verified_user

100% Privacy compliant

Our web analytics tracker to find the most precise traffic sources always respects user privacy while ensuring GDPR compliance.

cloud_upload

Establish a Data Source of Truth

No more scattered reports and conflicting numbers. Establish a unified storage that ensures alignment of all your marketing data.

lock

Complete Data Ownership

Never worry about your data ending up in the wrong hands again. Unlike GA, OWOX BI guarantees 100% data ownership for every client.

Request a 1:1 Demo

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  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra

It's time for better tracking!

Book a demo call with us and see how you can: 

  • identify the true acquisition sources of conversions,
  • lower ad waste,
  • achieve higher ROI,
  • make faster & better business decisions;

Also, on this call, you’ll learn how the best marketing teams utilize trusted data more productive.

  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra