It’s hard to get a marketing budget approval
Business goals are typically set in financial terms (revenue or completed orders), not the efforts your team takes. But the information about the orders you have in the CRM is not connected with acquisition touchpoints and advertising accounts.
Therefore is hard to secure marketing budget approvals based on data for the following reasons:
- Lack of visibility into ROI;
- Incomplete marketing attribution;
- Difficulty in revenue & cost forecasting;
- Financial Constraints;