How to Create UTM Tags to Track Your Ad Campaigns
We’ve already explained what UTM tags are and how to use them. Here’s an infographic post to help you create UTM tags for tracking ad campaigns in Google Analytics. The tags will come in handy to all of those who advertise on ad platforms, in social networks and newsletters. UTM tags were created precisely to let you evaluate the performance of your marketing initiatives. For example, you can find out which Instagram post, or which of the dragging emails, drove customers to the target URL.