How to check and control the SEO processes carried out on your site

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The key to success in everything — be it a business or activity — is to carefully analyze and review the available data. And website owners know that their business or niche is no exception to this rule.

As a matter of fact, a well-conducted analysis can make or break a website. However, it’s also a time-consuming and demanding process. That’s why SEO pros use various software solutions to improve their results.

With such solutions, they can get it all: detailed reports, result monitoring, competitive research, keyword research, on- and off-page optimization suggestions, and more. The tricky part is choosing the right provider. Here, we’re going to look at who comes out on top when it comes to each one of these aspects. Just make an informed decision, monitor the core processes, develop and improve your existing marketing plan, and watch your business grow.

Table of contents

Reporting

What makes a good SEO report? Well, if you can look at a report and straight away understand what’s going on with your site and why, you’re dealing with a good report.

In other words, website owners and team leaders need reports to keep tabs on things and make sure that everything’s working the way it’s supposed to and quickly identify problems if any occur. More importantly, such reports allow them to do it without spending a huge chunk of their valuable time everyday on analyzing every significant aspect. So, let’s take a look at what platforms can generate quality SEO reports.

OWOX

As the slogan of the service reads, OWOX BI is an “all-in-one marketing analytics platform.” And in line with this, they offer a lot of benefits to its users. You can automatically combine your marketing data (website, advertising services, CRM, call-tracking, etc.), ensure data quality and security, and build reports to measure what works best in your marketing.

AIDA analysis

About

OWOX is designed to take data from your website, advertising services, call-tracking, and CRM systems and combine all of it to create data-informed reports without engaging developers and having in-depth knowledge of SQL. All you have to do is choose a report template — of course, you can set one up by yourself — indicate the necessary data sources, and you’re good to go.

BI attribution

One of the really great things about the platform is its customization. If you don’t want to track all metrics you can exclude them from your list and focus only on those you need to manage. Of course, all major KPIs are considered, so a site owner eventually obtains customized, comprehensive, and relevant reports.

OWOX helps pull every important data point into a single location, makes sure that all of it is accurate, and gives marketing teams everything they need to build comprehensive reports on their own that can be used to effectively streamline digital marketing efforts.

marketing efficiency

Features

Generally speaking, this is the tool you use to find ways to attract more customers, improve your marketing campaign, and reduce costs. More precisely, OWOX’s software allows:

  • Combining data from the site, advertising services & CRM system;
  • Tracking metrics in real-time;
  • Finding weak points in your marketing campaigns;
  • Indicating and evaluating customer types;
  • Indicating growth areas;
  • Uploading data you get on OWOX to advertising and bidding services.

Best For

Although OWOX was primarily developed for retailers with multiple sales and distribution channels, ecommerce websites, digital marketing and advertising agencies, it has plenty to offer to other types of businesses seeking to improve their SEO reporting process.

Starting Price

OWOX BI pricing starts at a monthly cost of $55, plus it offers a free trial.

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Reportz

As the name suggests, Reportz was created to generate reports, specializing in SEO, PPC, social media, and eCommerce campaigns.

Reportz console data

About

Reportz is an intuitive tool for tracking data and producing reports for clients. Since it was designed for marketers by marketers, it’s main purpose is to cut the amount of time it takes to put together reports for clients. That way, marketers and SEOs can focus on their core business tasks instead.

Reportz

This tool offers building automated, informative, real-time reports full of valuable metrics in the form of dashboards and widgets that can be completely customized. Once the KPIs are set, Reportz will handle all the routine reporting work for you.

Reportz

What exactly do reports generated by Reportz contain? That depends on the category you choose. For example, SEO reports include info about visits (in particular, visits per device), conversions, referral domains & top channels. The Social Media Report feature, in turn, allows tracking content marketing, performance, SEO KPIs, social media activities, link building progresses, and more.

Features

Reportz is all about providing everything you need to create perfect reports for all sorts of purposes. Namely, it allows you to:

  • Combine custom-built widgets to create detailed metric-packed reports;
  • Track complex projects from one dashboard by adding as many widgets as needed;
  • Take advantage of report templates that provide access to all the metrics you need;
  • Make use of a vast number of integrations with data sources;
  • Get data on dashboards in real time;
  • Automate reporting for clients to save time;
  • Generate white label email & account reports;
  • Unlimited users per account.

Best For

Name a report and Reportz has got them. If you’re a digital marketer or agency, freelancer or a web analyst, make sure to check out this solution for your reporting needs.

Starting Price

Reportz pricing starts at a monthly cost of $9.94 per dashboard with a 3 dashboard minimum. The free trial will give you access to the platform for 15 days.

Kissmetrics

With the help of Kissmetrics, you can identify how people interact with websites, understand how effective your marketing campaigns are, and break audiences down into groups. Of course, all of this data can then be put together into neat reports.

Kissmetrics

About

Kissmetrics is a marketing analytics tool that was built on the principle that each data point represents a real person whose actions contribute to overall business growth. Because Kissmetrics understands that each and every business is different, they collaborate with their clients to be sure that they’re collecting the right engagement, retention, and revenue metrics that will propel their business forward.

Features

This tool is constantly expanding its list of available features and currently provides the following options:

  • Compare, analyze and split-test user behavior to determine what’s working best;
  • Create funnel, cohort, revenue, metrics, people, and activity reports;
  • Manage multiple platforms through Shopify, WooCommerce, Slack, Facebook and Instagram integrations
  • Automate your engagement with customers, send targeted emails, and get curated data;
  • Track data in real time and segment your campaigns and audiences.

Best For

Kissmetrics may be the right reporting tool for you if you’re a SaaS business, ecommerce website, or a digital marketing agency dealing with a lot of clients.

Starting Price

With monthly subscription prices starting at $299, Kissmetrics is on the expensive side as opposed to other reporting solutions we covered. You can get a free trial only once you’ve registered with the service, but before you do, make sure to schedule a free demo to understand if Kissmetrics is right for you.

Competitive Research And Analysis

Competing for ranking positions is, for better or for worse, part of any marketing campaign. To get the best possible results, it’s crucially important to learn about every player in your niche. After all, it’s much easier to outrank someone if you know all the downsides and strong points, right? Here are several software solutions that will help you get in front of your digital rivals in the SERPs.

Similar Web

SimilarWeb is a tool that will help you analyze your competitors by providing you with insights into their traffic and marketing data, reach, user engagement and rankings. Either enter a specific URL or browse through industry and country categories and get all the necessary data.

About

In a nutshell, SimilarWeb gives you information from multiple devices, including mobile, on various markets with the ultimate goal of helping you understand, keep track of and scale up your marketing share.

If you want to understand the situation in the industry, you can use the SimilarWeb platform. It’s a great tool that will allow you to meet all your goals. It allows you to learn all competitors’ analytics, understand their strategies, get the leads and partners they currently have, understand the newest trends, and find out what their and your users actually want.

Similar Web

Features

SimilarWeb offers a data-rich dashboard that’s broken down into the General Overview and other metrics, namely Geography, Referring Sites, Search Traffic, Social, Display Advertising, Audience, Similar sites and Mobile apps. Here are some of the features that you can take advantage of in SimilarWeb’s Research module:

  • Analyze audiences, competitors, and markets to understand where you can do some work to boost your business growth;
  • Run comparisons against your competitors’ websites and applications;
  • Identify your direct and top competitors and analyze their dynamics;
  • Understand how your marketing and sales funnels are working and optimize them;
  • Find out which pages are converting best to drive a more engaged audience;
  • Get information going back up to 3 years and analyze what has worked in the past to get your competitors their current standings.

Best For

If you’re willing to fork over a hefty amount, SimilarWeb can help you regardless of whether you’re a small business or a global enterprise. Definitely, a worthy option for digital marketers who need a lot of data for a lot of clients.

Starting Price

The free version of the tool requires you to sign up and provides limited access to features. At a minimum of $199 a month for marketing features, the tool is intended for those who are willing to spend a small fortune on their marketing needs. If you’re looking to purchase other packages, then you’ll have to reach out to them to get a personal deal. Note that you absolutely must test it out before paying as they will not provide a refund.

SEMrush

With around two dozen tools and reports, SEMrush is designed to help marketers and SEOs hone their websites to ensure they’re ready for both search engines and human readers. In line with this goal, it boasts a huge keyword database that’s packed with more than 8 billion search queries along with tools for managing backlinks, keeping track of keyword rankings, and auditing pages.

About

SEMrush is a pretty solid option for anyone who wants to know what their competitors are up to and what they rely on. It’s a well-known SEO platform that identifies your competitors’ top marketing channels and therefore helps you improve your own strategy, reach new markets, and find hidden growth opportunities.

SEMrush

Features

Full of useful features, with link building and website audit being the standout ones, SEMrush also has plenty to offer for SEO specialists seeking to learn more about their digital rivals. Here are some of the offered features:

  • Gather and analyze competitor intelligence data;
  • Get notified as soon as new information comes in;
  • Analyze benchmarking data;
  • Run an analysis of competing products;
  • Track keyword rankings from various search engines and locations;
  • Monitor social media activities;
  • Perform a trend analysis;
  • Monitor the performance of any website.

Best For

SEMrush’s SEO Toolkit was developed with SEO pros, PPC experts, content marketers, PR and social media managers in mind but it’s an all-round tool that has something for anyone working to drive more traffic to websites.

Starting Price

This SEO software offers pricing plans that start at $99.95 a month, but, unfortunately, you have to pay for each additional user. The free trial offers unlimited access for 7 days to more than 50 tools for social media, market research, content, PCC, and, of course, SEO.

BuzzSumo

BuzzSumo is a tool that helps you find the most socially engaging competitor content and improve on it with the ultimate goal of getting higher search standings. Unlike the other tools covered here, this solution has a deeper focus on the content that your rivals put forward online and helps you use their experience to get ahead.

About

This tool digs through the internet to find content written around a specific keyword and provides an analysis of its success based on social engagement.

BuzzSumo

Basically, it analyzes all of your competitors regardless of the niche and points out the type of content that works best so that you don’t have to do any guesswork. On top of that, it also monitors your competitors’ social media activities and the content they post. And if you need to find influential people who will help you get your content in front of more eyes, BuzzSumo will identify them.

Features

By analyzing competitor content, you get valuable data on what works, where it should be posted for maximum efficiency and shares, plus how your own content is performing in comparison. Here are some of BuzzSumo’s key features:

  • Find what competitor content gets most shares;
  • Get a detailed report of your competitors’ performance;
  • Receive notifications whenever your rivals are mentioned;
  • Keep track of competitor activities via custom dashboards;
  • Learn from competitor mistakes to come out on top.

Best For

BuzzSumo is largely used by brands, publishers, advertising agencies, and content marketers, as well as SEOs, PPC experts, and social media managers.

Starting Price

BuzzSumo’s cheapest pricing plan will cost you $99 a month and will give you and 4 other people access to a year of data, 50 monthly exports, 10 trending feeds along with five alerts. Make sure to check out its 7-day free trial before purchasing.

Result Monitoring

How is your site performing in search? You can learn the right answers only if you use a good monitoring tool that will let you know if your site is ranking on the 1st page of Google, if you’re targeting the right keywords, if it’s shown in video search, and how high it ranks on the local market.

Additionally, you can receive notifications on any changes and quickly respond to them. At the end of the day, result monitoring is a must-have tool for any SEO specialist. After all, developing the right strategy is nearly impossible without understanding the current situation, and if you’re in search of the right tool, consider these platforms.

SE Ranking

SE Ranking is an all-in-one SEO solution that has everything both experts and newbies need to get their websites to the top of the SERPs and stay there, including website auditing, backlink research, competitor and keyword analysis, rank tracking, and much more.

About

SE Ranking provides 100% accurate results making it the top contender for the best result monitoring tool on the market. With the help of this tool-packed SEO software, you can track YouTube, Google, Yandex, Bing, and Yahoo rankings for any location and device. To top it all off, you can analyze both desktop and mobile keywords.

SE Ranking

It also lets you check your search competitors. Just add up to 5 websites and the Keyword Position Checker tool will sort your competitors by visibility score.

Features

Besides keeping track of keyword rankings in any location down to the postal code level, SE Ranking also has other tool that will help you keep a finger on the pulse of your website:

  • Keep track of backlinks via a tool that can pull new backlinks from your Google services and automatically analyze them against over a dozen SEO parameters;
  • Find out if anything changes on any one of your pages so that nothing gets removed without your knowledge;
  • Monitor the top 100 search results for all tracked keywords;
  • Compare competitor semantics;
  • Learn what your competitors are doing in organic and paid search;
  • Analyze what ads helped your competitors get positive results and build on their experience.

Best For

Since this solution was developed to provide everything for large and small businesses, SE Ranking is an excellent software for entrepreneurs, SMBs, digital marketing agencies, and large enterprises.

Starting Price

At $39 a month for the basic plan, you will be able to create 10 website projects, audit 25,000 pages, keep an eye on 5,000 backlinks, group keywords into semantically related segments, generate comprehensive SEO reports, manage your social media presence, and create an unlimited number of subaccounts. The free 14-day trial will give you a great understanding of what you will get after subscribing.

LinkAssistant

The SEO Powersuite is a powerful solution that’s made up of four tools: Rank Tracker for keyword research and rank tracking, WebSite Auditor for auditing web pages from various perspectives, SEO SpyGlass for conducting backlink research, and LinkAssistant for building link building and performing outreach activities.

About

This company provides a desktop suite that combines a full range of SEO tools as well as training and video guides. It already has 2 million users, and this number is constantly growing. The reason is simple: Rank Tracker is a practical tool with plenty of great functions. In particular, users can track positions on local markets as well as globally, track competitor keywords, and choose the most efficient ones.

LinkAssistant

It’s fully customizable, automatic, and incredibly easy-to-use, so if you’re looking for a tool that works, considers tons of aspects and is clear both for a pro and a beginner, SEO Powersuite is a great option.

Features

Rank Tracker allows you to track rankings for an unlimited number of keywords in exact locations in any big search engine, as well as analyze their performance. Here are some of its additional features:

  • Track rankings down to the street level;
  • Analyze SERP history and ranking dynamics;
  • Keep tabs on competitors, SERP features, mobile results, and multiple URLs;
  • Get PPC data on target keywords;
  • Keyword mapping;
  • Identify top SERP players;
  • Find ranking opportunities through keyword gaps.

Best For

SEO PowerSuite holds your hand through every step of your campaign, from picking the best keywords to tracking backlinks. Its design and set of features, it’s a great solution for SEOs of all levels.

Starting Price

SEO PowerSuite pricing plans start at just $124.75 for the entire year. The Rank Tracker tool—just like the other tools provided by this company—can be yours for free, but with limited features.

AccuRanker

AccuRanker is an autonomous SEO tracking tool that analyzes keyword ranking data across Google, Youtube, Bing, Baidu, and Yandex. As the name suggests it’s not only fast but also accurate. More importantly, it allows tracking keywords for any country and device, regardless if you live there or not. You can see your competitors’ rankings and track rankings of landing pages.

AccuRanker

They update data every day, so you’ll receive actual daily information at a time that’s convenient for you.

Features

Comprehensive data analytics paired with a powerful infrastructure make AccuRanker a solid choice for SEOs and agencies that require accurate data. Here are some of the tool’s features:

  • Recheck keyword rankings on demand;
  • Target various Google SERP features to improve your organic visibility;
  • Segment and filter your data for easier analysis;
  • Share insights with team mates to make smart, data-driven decision;
  • Unlimited domains and users.

Best For

It’s keyword ranking tool is designed to help SEOs, ecommerce websites, digital agencies, and brands get the necessary keyword rankings data.

Starting Price

AccuRanker’s plans start at a monthly price of $109, plus you’re welcome to take advantage of their free 14-day trial.

Keyword Research

Any site that is serious about getting to the first page of Google needs to conduct in-depth keyword research. The keywords you use have a direct impact on your website’s positions and, therefore, profit. That’s what search engines always consider, and nearly all SEO platforms provide keyword research services. Still, it doesn’t mean that they’re all equally good. So, let’s take a look at the top 3 tools on our list.

KWFinder

Judging by its name, KWFinder is all about keyword research. It pours out loads of keyword ideas along with monthly search volumes and a keyword difficulty score. Plus, since it only focuses on a specific aspect of SEO, it also offers result filtering and SERP analysis.

About

Developed by Mangools, KWFinder aims to help specialists identify keywords that they can easily rank for. Everyone who chooses this platform can get a list of keywords used by their competitors, data on historical search, results of SERM analysis, and popular local keywords.

KWFinder

It should be also emphasized that this is one of the most intuitive services ever, so it’s great not only for experienced specialists but also for newbies. But since it doesn’t have to cram other SEO tools inside it, this shouldn’t come as a surprise.

Features

All of KWFinder’s features are built around keyword search. Below you’ll find a list of its features:

  • Discover hidden long-tail low-volume keywords;
  • Find out what keywords your competitors are targeting;
  • Get a list of Google Suggest keywords;
  • Organize keywords by lists;
  • Filter out keywords that aren’t bringing in enough profit;
  • Conduct keyword research on a local level.

Best For

If you’re a newbie in SEO and haven’t researched keywords before, KWFinder is the way to go. But if you want to get the entire SEO experience packed in one tool, you need to go for another tool that will provide the same data and then some.

Starting Price

KWFinder pricing plans start at $29.90 a month which is pretty steep considering the fact that it only helps you with one, although very important, task. Be sure to give it a go and check out its 10-day free trial that gives you 5 daily searches that includes 25 related and 10 competitor keywords per search.

AnswerThePublic

Although AnswerThePublic is not a heavy-duty keyword research tool, it sure is handy. Don’t expect to get search volume data, a keyword difficulty score, or the cost per click. But you can expand your semantic core with the help of tons of long-tail keywords.

About

AnswerThePublic works both for newcomers and professionals. It helps find the most relevant keywords, monitor trends, identify hidden free niches, and, therefore, avoid risks, and save a lot of time. On the official site, you can also find a lot of useful SEO data.

AnswerThePublic

Features

The free version of the tool doesn’t offer much besides a list of long-tail keywords, if you do decide to purchase a subscription, you’ll get:

  • Unlimited searches;
  • Unlimited users;
  • Compare data over time;
  • 2 Search Listening Alerts;
  • CSV export;
  • Hide branches & suggestions;
  • High resolution images;
  • Priority customer support.

Best For

Everyone who wants to get new, undiscovered keyword ideas absolutely has to review the results provided by this tool. The ideas that you get will help you understand the questions your target audience is asking. That way, you’ll know what kind of content they are looking for.

Starting Price

The tool doesn’t offer a free trial per se, but the free version of the tool already gives an idea of what to expect in paid versions, which start at $99 a month.

Soovle

In simple terms, Soovle is a search engine for search engines. Just enter a keyword and get keyword suggestions from every major search engine on a single screen.

About

This keyword research tool analyzes search queries from Google, Bing, Yahoo, Answers. com, Wikipedia, YouTube, Ask, eBay, Buy. com, Amazon, Overstock, Walmart, Yandex, Naver, AliExpress and Baidu. You can select the ones you want to get data for and view up to 10 search engines on a single page.

Soovle

The tool’s interface is very straightforward. All you have is the search box and multiple search engines around it that get populated by results as soon as you start typing a query. Think of Soovle as another tool for keyword ideas and concepts. Unlike AnswerThePublic, it offers data from niche search engines like Amazon and Buy. com.

Features

Soovle offers the following features:

  • When paired with Keywords Everywhere, the tool provides search volume data for specific countries;
  • Over 15 major search engines;
  • Soovled link which is the first search result that’s likely to be returned if you execute a search;
  • CSV data export.

Best For

Soovle is a neat tool for beginners and everyone who wants to show cool keyword visualizations to their clients.

Starting Price

It won’t cost you a single dime to use Soovle or any of its features.

On-Page Optimization

Once you think that everything on your website and its pages is ready, take the final yet really important step. Make sure every page you’re going to publish is keyword-optimized.

What exactly does this mean? Well, titles and descriptions are equally important as the content itself, as well as links, the loading speed, and the structure. So check up on these things before rolling out the site to users. This process is referred to as on-site optimization and involves getting search engines to “like” everything about your site. This can be easily done with the help of any one of the following services.

Site Analyzer

Site Analyzer is a cloud-based optimizing service that tells where your site needs to be improved if you want it to perform better in search. It specifies where you have problems with content, meta description, keywords, design, performance, security, or accessibility.

About

This tool crawls your site’s pages and points out everything that’s wrong with it from an SEO perspective based on multiple factors. Besides on-page optimization, Site Analyzer helps keep track of your and your competitors’ keyword rankings and suggests keywords to use in your search campaigns. It also provides an analysis on any site’s backlink profile.

Site Analyzer

Features

Site Analyzer’s on-page optimization tool allow you to:

  • Get a real-time report on the optimization status of your website’s pages;
  • Identify broken links and pages;
  • Find redirect issues and contradictory instructions;
  • Verify that there aren’t any indexation issues;
  • Locate pages with duplicate content;
  • Get an analysis of titles and descriptions;
  • Perform a comprehensive analysis of individual pages to find out how keyword-optimized they are.

Best For

Site Analyzer is a good solution for entrepreneurs, digital consultants and agencies, as well as large companies working on big projects. Plus, it has a subscription plan for anyone managing a single website.

Starting Price

The pricing plans in Site Analyzer starts at a monthly cost of $29.00 and you can try it for 14 days before buying.

Screaming Frog

The name of the site is hilarious, but don’t let it confuse you. Screaming Frog does serious work for webmasters. If you are accustomed to cloud-based services, then get ready for some bad news. Unfortunately, it’s a desktop application that you have to download on your computer. It currently works with three operating systems: macOS, Windows, and Ubuntu.

About

This tool is basically a spider that crawls your website, checks particular pages, and their performance. There is even an opportunity to try the service for free. You can download 500 URLs for free, or buy Premium and get access to more advanced features like finding near-duplicate content, analysis of the structure of data, custom extraction, etc.

Screaming Frog

Features

Screaming Frog has a lot of different tools for SEM, SEO, PPC and social media management, content marketing, digital PR, link building, CRO, and technical SEO auditing. The latter includes features that allow you to:

  • Identify broken links, redirect, and errors;
  • Get a report on metadata;
  • Find issues with robots. txt, directives, and hreflang attributes;
  • Discover duplicate content on your website;
  • Configure and schedule crawls;
  • Check for grammar and spelling errors;
  • Connect Google services;
  • Perform AMP checks.

Best For

Screaming Frog SEO Spider is a very powerful tool for anyone wanting to quickly identify technical issues on their websites.

Starting Price

The tool has a free version with limited functionality, but you can purchase it for one year at $196, but every additional user will cost you extra.

Yoast SEO

If the content management system you use is WordPress, then Yoast SEO should be on the top of your list in terms of plugins that will make it easier for you to streamline your site’s technical and content optimization processes.

About

This tool works great at helping you get the right keywords onto your site’s pages, avoiding having any dead links on your website, improving readability, and getting everything ready for both search engines and people.

Yoast SEO

It does a lot of work behind the scenes as you are creating your content. Then, when your content is ready, you can take a look at the offered suggestions and optimize your content’s keyword usage, internal linking, and overall readability.

Yoast SEO does all the heavy lifting in terms of technical nuances like robots. txt file, sitemaps, htaccess files, canonical URLs, schema. org structured data, OpenGraph tags, and more.

Features

Yoast SEO takes care of every on-page optimization issue, but here’s a more detailed list of the features you can get from Yoast SEO WordPress plugin:

  • Optimize your site’s pages for keywords, keyphrases as well as synonyms, and related keywords in English, Spanish, French, German, Italian, Dutch, Russian, Portuguese, Polish and Indonesian;
  • Get suggestions on where you should add internal links as you are writing your piece of content;
  • Make it easier for Google, Pinterest and other platforms to understand the topic of your pages;
  • Find out what your pages will look like on Google and popular social media;
  • Be in control of your breadcrumb navigation;
  • Discover what keywords appear in your content the most.

Best For

Any SEO or content creator working with WordPress and looking to attract more visitors from social media, search engines like Google and Bing, and boost user engagement should definitely consider purchasing the premium version of Yoast SEO WordPress plugin.

Starting Price

Yoast SEO Premium is available at an annual price of $105 for one site that includes free updates and support. In addition, a free version of the plugin is available but offers limited capabilities and features.

Off-Page Optimization

How can Google tell if people trust or should trust your site? It looks to see how many websites recommend and mention your resource. And the most common way of referring to another website is placing backlinks.

So once you’ve made sure that all the necessary competitive and keyword research has been carried out, the on-page optimization work has been completed, you’re ready to track results in real time, and you’ve properly set up your site’s reports—you ought to take care of your backlinks. Getting the right amount of quality backlinks isn’t an overnight task, and should be performed on an everyday basis. The following platforms can be really helpful at assisting you in your link-building efforts.

Ahrefs

Ahrefs is a household name in the world of search engine optimization, and if you have any experience in SEO, you’ve probably heard of or used it at least a couple of times. In terms of backlink analysis, this is one the most go-to solutions on the market.

About

Webmasters who choose Ahrefs as their backlink checker tool of choice can see domain & page-level metrics, monitor backlink profiles and get their breakdowns, analyze organic traffic to the page, websites linking to a page, and so on.

Ahrefs

Packed with every tool you need for SEO and backed by industry-leading data, this tool can be used for researching keywords and competitors, building backlink profiles, developing strategies for content marketing and SEO.

Features

Besides the number of tools it offers for all aspects of SEO, Ahrefs has plenty to offer in for link building:

  • Get backlink index updates every 15 minutes;
  • Understand backlink popularity and strength via Ahrefs’ very own Domain Rating and URL Rating metrics;
  • Get a breakdown and monitor the dynamics of any site’s backlink profile;
  • Get an estimate of organic traffic to linking page and referring domain;
  • Get details on any page’s outbound links;
  • Analyze Dofollow/Nofollow links, anchor texts, and disavow unwanted links.

Best For

SEO specialists, digital marketers and agencies, enterprises, and SMBs who are serious about building a strong backlink profile absolutely must give Ahrefs a try.

Starting Price

Ahrefs pricing starts at a monthly cost of $99 for each user. It is also one of the few tools that doesn’t offer a free trial. The trial version of Ahrefs that you can check out without having to pay the full price is available for 7 days for $7.

Majestic

Majestic is another great option for those who want to make sure that backlinks work as great as they’re supposed to.

About

Powered by a huge database and sporting an intuitive interface, the tool allows webmasters to analyze up to a million URLs. The best thing about it is that it works super fast and with pin-point accuracy.

Majestic

Majestic claims to have the largest commercial backlink database in the world that is used by SEO experts, media specialists, affiliate managers as well as digital marketing experts. Since backlinks are a search engine ranking factor, having data on your and your competitors’ backlink profiles goes hand in hand with higher SERP standings.

Features

Majestic is all about backlinks, but it’s working on tools that will cover other aspects of SEO, including competitive and keyword research. In terms of backlinks, here are some of Majestic’s features:

  • Identify quality links for your and your competitors’ sites;
  • Get a list of any site’s most authoritative backlinks along with industry-standard metrics;
  • Get a comparison of a site’s and a page’s SEO metrics;
  • Discover new link-building opportunities;
  • Find links that any websites have in common;
  • The Fresh Index includes deleted and lost links for the past 3 months;
  • Get backlink data going back 5 years.

Best For

Given the tool’s huge focus on backlinks, it should definitely be one of the tools in your arsenal if you are in charge or a website’s off-page optimization efforts.

Starting Price

Unfortunately, Majestic doesn’t offer a free trial, but you can purchase their most affordable plan for $49.99 a month—for one user—and get your money back within a week.

NeilPatel

Backed by one of the top SEO experts around, Neil Patel’s namesake SEO solution is one of the best value free tools available on the market for backlink analysis. Besides backlinks, it also offers a database for keyword and competitor research along with website and traffic analyzer tools.

About

Everything you need to do to get an analysis of a website is enter its URL. Once you get the report, you can switch to other free SEO tools and analyze the website from other perspectives.

NeilPatel

In the report, you see the analyzed site’s domain score, the total number of backlinks along with the number of nofollow links, the unique number of referring domains, and the monthly volume of organic traffic.

Plus, you get a table showing the dynamics of new and lost backlinks and a detailed list of all backlinks along with their key SEO metrics.

Features

Although the tool doesn’t offer too much data, you can still get overviews of any site’s backlink profile, including that of your competitors, and filter results by region, anchor text, domain score, page score, and even by URL to identify linking opportunities. Simple interface and simple data.

Best For

NeilPatel was designed to give SEOs of all levels what they need to do their work properly—from one-man-show entrepreneurs to SMBs and large businesses to digital agencies. Naturally, given the competition, this tool is better for beginners that are still figuring out backlinks.

Starting Price

NeilPatel’s pricing goes as low as $12 a month, giving you the ability to manage up to 3 websites. The free trial will give you access to the tool for one week.

Pro Tip

All of the SEO platforms covered here offer advanced free and paid tools for processes that help you take care of your SEO efforts at various stages. Sure, they make it easier for newbies and gurus to handle their everyday tasks, but there’s even a simpler way to organize the information and develop an efficient marketing strategy.

Use a comprehensive, step-by-step Marketing Plan that considers every important aspect and best practice of organic and paid promotion. Think of it as a checklist that points out what you need to do and in what order to get the best possible results in your niche.

Final thoughts

Experienced webmasters know that website optimization is not the simplest of tasks, but it’s not rocket science either. According to research conducted by Databox, 70% of surveyed marketing experts have chosen SEO as a top channel that generates even more sales than PPC.

The trick is to use the right SEO tools that help you take every important step properly and at the right time. They can save a lot of time and give you full control of your SEO processes, which, if carried out properly, are key to your digital success.