The Ultimate Guide to Marketing Analytics

Marketing analytics is a great tool to analyze the data across all your customers’ touchpoints, and to see their mutual influence. The point is to bring together the data about user behavior, ad costs, completed orders with the data about offline sales, phone calls and newsletters, in a single system. This helps you evaluate the performance of all the marketing initiatives using attribution models, and make good decisions based on the complete data.

We often use schemes in our customers’ success stories, to show the data flow. These schemes may look alike but still are unique for each of the customers. That’s why we’ve created an ultimate guide to show you how to set up the marketing analytics for your company, using OWOX BI.