Free LinkedIn Pages to Google Sheets Connector by OWOX: Track Company Page Data with Zero Hassle

Posting on your LinkedIn Company Page is a breeze; building the weekly report your CMO expects is where the headache starts. Download yet another CSV, translate cryptic URNs, chase expired tokens, and still you can’t pull last quarter’s metrics. 

OWOX cuts the busywork. Your organic reach, engagement, and follower growth flow straight into Google Sheets – right next to your ad data, without exports, paywalls, or hidden hoops.

We created this free, no-code LinkedIn Pages → Google Sheets connector for marketers who need on-demand access to metrics like follower growth, reach, engagement, and post-level performance.

You get clean, structured data from your LinkedIn Page, delivered directly into Google Sheets, ready to power dashboards, analyze trends, or combine with CRM and web analytics data for full-funnel visibility.

Why We Made This Free Connector

At OWOX, we believe marketers shouldn’t have to struggle for access to their own LinkedIn Page insights or rely on expensive tools that limit what they can analyze.

That’s why we built OWOX Data Marts (Community Apps Script Edition) and made it 100% free. No paywalls, no data caps, no locked fields, just clean, structured LinkedIn Page data delivered straight into Google Sheets.

Whether you’re tracking follower growth, benchmarking engagement, or blending organic performance with CRM and web traffic, this connector gives you full control.

It’s your data, your structure, your insights, without the friction. Built for marketers who want to move fast and report smarter.

Join the Open-Source Movement

We’re not just releasing a free connector, we’re inviting you to help shape the future of open marketing analytics tools.

At OWOX, we believe that data access and transparency should be a right, not a luxury. That’s why this connector is 100% open-source – giving you full control over how it works, what it does, and how far it can go.

If you like what we do, please ⭐ star our GitHub repo to show your support – it helps us reach more analysts and grow the number of available connectors.

Also, feel free to:

•  Explore the code and customize it to fit your needs.
• Contribute to this data connectivity ecosystem: suggest new connectors, pull new connectors, and/or provide documentation to support the wider community.
• Join our community & share your feedback.

We’ve built the core, the foundation; now it’s your turn to take it further.

Why Bring LinkedIn Page Insights into Google Sheets?

If you’ve ever tried analyzing LinkedIn Page performance inside the native interface, you’ve likely felt the limitations:
❌ Engagement metrics buried behind rigid views
❌ Manual copy-pasting of post data that doesn’t scale
❌ No easy way to blend organic performance with CRM, GA4, or content pipelines

The free LinkedIn Pages → Google Sheets connector fixes that:
✅ Pull raw page-level metrics (followers, reach, reactions, clicks) directly into Sheets
✅ Track post-level engagement over time with structured data
✅ Define the exact fields you need, no bloated exports or fixed columns
✅ Automate refreshes and feed your dashboards without logging in to LinkedIn

Whether you’re reporting on content performance, benchmarking organic reach, or building a cross-channel funnel, this connector makes LinkedIn Page data accessible, usable, and refreshable, right inside Google Sheets.

Using Google Sheets to track LinkedIn Page performance? There’s more you can do. 

Connect these platforms too:

LinkedIn Pages → BigQuery
LinkedIn Ads → Google Sheets
Facebook Ads → Google Sheets
Twitter Ads → Google Sheets

All free. All no-code. Built for fast, flexible reporting, your way.

What Makes This LinkedIn Pages Connector Better Than the Rest

Most tools that claim to support LinkedIn Pages reporting offer shallow metrics, rigid exports, and dashboards you can’t adapt. You're often stuck with fixed field sets or locked into interfaces that aren’t built for real analysis.

The OWOX Data Marts (Community Apps Script Edition) is different; it provides the structure and freedom to tailor your LinkedIn Page insights to your reporting needs.

• Purpose-built for LinkedIn Page performance, not an afterthought in a multi-channel aggregator
• Let's you define exactly which metrics and fields you want, no bloated exports or unused columns
• Built using Google Apps Script, so everything runs inside your spreadsheet, no platform fees or sync delays
• Open-source and fully transparent – inspect the logic, adapt the code, and trust every data pull
• Perfect for content, brand, or community teams that need reliable, shareable, and customizable reporting

Instead of depending on a vendor’s rigid pipeline, this connector gives you full control of what data you get, how often it refreshes, and how it powers your reporting, without limits or hidden costs.

How the Connector Works

This connector is designed to pull LinkedIn Page performance data directly into Google Sheets using Google Apps Script, eliminating the need for middleware, CSV uploads, or proprietary platforms.

Here’s what happens under the hood:

• It connects directly to the LinkedIn Marketing API using your verified LinkedIn app credentials.
• It provides raw page insights, including follower growth, post reach, engagement metrics, and demographics, as well as campaign data.
• You define the organization URNs and the exact data fields you want, down to the metric and dimension level.
• The connector writes clean, structured data into separate tabs ready to be filtered, charted, or blended with other data.
• Everything runs within your spreadsheet, giving you full transparency, version control, and flexibility over how your data flows.

Whether you're reporting on content strategy, tracking brand visibility, or syncing insights with internal dashboards, this connector gives you a direct and flexible pipeline from your LinkedIn Page to Google Sheets.

Step-by-Step: Import LinkedIn Page Insights into Google Sheets

This is where your page insights come to life. In just a few minutes, your LinkedIn Page performance data will start flowing into Google Sheets, eliminating the need for manual exports or CSV headaches. 

Step 1: Copy the Google Sheets Template ( ~1 min)

Start with a ready-made template designed for LinkedIn Pages – no need to build one from scratch.

1. Copy the ”LinkedIn Pages → Google Sheets. Template.”
2. Rename the copy as desired.

Master LinkedIn Pages to Google Sheets Reporting With Our Free Template!

Skip manual exports and complex setup – this ready-to-use Google Sheets template lets you import LinkedIn Page Insights in just a few clicks.

Download your FREE template today!

Step 2: Configure the Template ( ~1 min)

Set up your data import parameters directly in the Google Sheets template.

• Set the Start Date
  
  • Open the Config sheet.
  • Enter the desired Start Date for importing historical LinkedIn Page Insights.

Note: Avoid selecting a long range, as it may cause the import to fail due to high data volume.

• Add Your Organization URNs
  
  • Go to LinkedIn Campaign Manager.
  • Navigate to: Ad Account → Assets → Company Page.
  • Copy the numeric portion from the URL (e.g., https://www.linkedin.com/company/123456/admin/).
    In this example, 123456 is your Organization URN.
    

Note: The above image is just for reference purposes.

• Paste the Organization URN into the appropriate field in the Config sheet.

• Select the Data Fields
  
  • Go to the Fields tab in the template.
  • Check the boxes for each metric, breakdown, or dimension you want to include in the import.

Note: Some fields may be preselected by default.

Further Specify the Fields with the Following Parameters:

• Destination Spreadsheet– Leave blank to load data into the currently open spreadsheet.
• ReimportLookbackWindow: Days to look back when reimporting data (default: 2)
• MaxFetchingDays: Max number of days to fetch per run (default: 31)

Step 3: Get a LinkedIn Access Token ( ~1 min)

To authorize the connector, you’ll need a valid LinkedIn Pages API access token. Follow these steps to generate one securely:

• Visit the LinkedIn Developer portal.
  
  • Navigate to: https://www.linkedin.com/developers/
    
    
• Create a new app:
  
  • Click the Create App button.

• Enter your App Name.
• Paste the link to your company’s LinkedIn page in the LinkedIn Page field.

• Upload your company logo.
• Accept the legal agreement and click Create App.

• Verify your app:
  
  
  • Go to the Settings tab.
  • Click the Verify button.

The admin of your LinkedIn company page will receive a request to approve the app.

• Copy the Verification URL

• Please ensure the app is verified by checking for the "Verified" label

• Request access to LinkedIn Page Data APIs:
  
  • Once your app is verified, go to the Products tab in the LinkedIn Developer Portal.
  • Locate and request access to Share on LinkedIn API

• Locate and request access to the Community Management API.

Note: These APIs are required if you need to access LinkedIn Page data such as posts, followers, reactions, comments, shares, and overall engagement metrics.

• Approval may take up to 24 hours. You’ll receive an email once approved.

• Once approved, the Share on LinkedIn API and Community Management API will appear under the Added Products section.

• Generate an access token:
  
  • Go to the Auth tab.
  • Click OAuth 2.0 Tools on the right-hand panel.

• Click the Create Token button.

• Configure scopes:
  
  
  • If you see the error: "There aren't any scopes available for this app…", it means the API access has not been granted yet.

• Ensure these three scopes are selected:

r_organization_social

r_organization_followers

r_social_engagement

• Then click Request access token.
  
  

• Authorize and copy the token:
  
  
  • On the next screen, click Allow to approve access.
  • Your access token will be generated.
  • Copy and securely store the token – you’ll use it to authorize the OWOX template.

Note: Make sure you are copying the Access Token, not the Refresh Token. The Access Token is located at the top of the page.

Step 4: Input Token into the Template ( ~1 min)

Once you’ve generated your LinkedIn Pages access token, you’ll need to input it into the OWOX template to authorize data imports.

• In your copied Google Sheets template, go to the top menu and click:
  → OWOX → Manage Credentials
  

• In the credentials popup:
  
  • Paste the access token into the provided field
  • Click OK to save and apply the token

Step 5: Import Your Data ( ~1 min)

Once credentials and configurations are complete, you’re ready to import LinkedIn Page Insights into your Google Sheet.

• Open the Import Menu
  
  • In the spreadsheet menu, click: OWOX → Import New Data

• The Logs sheet will display “Import is finished” when done.
  Your data appears in dedicated tabs.

Real-Time Visualization with OWOX BigQuery Data Marts

Pulling your LinkedIn Page insights into Google Sheets is powerful, but visualizing that data instantly? That’s where OWOX AutoCharts takes over.

📊 With the OWOX BigQuery Data Marts, you can automatically create pivot tables and charts tailored to your content engagement, follower growth, and audience metrics. No formulas. No copy-pasting. Just structured visuals that stay in sync with your data.

🎯 Use OWOX AutoCharts to:

• 📊 Generate dashboards from LinkedIn Page insights in one click
• 📈 Track content reach, reactions, shares, and comments over time
• 👥 Monitor follower trends and page engagement by demographic
• 🔁 Keep visuals up to date as new LinkedIn Page data loads

From post-level performance to page follower dynamics, AutoCharts makes it easy to turn raw LinkedIn Page insights into actionable, presentation-ready reports, all without touching a chart setting.

What’s Next?

At OWOX, we built this free LinkedIn Page Insights to Google Sheets connector to simplify, scale, and make data ownership fully transparent.

Explore these additional resources:
🔗 More connectors – including Microsoft Ads, Open Exchange Rates Connectors for Google Sheets
🎥 Easy-to-follow video walkthroughs
📊 Ready-made dashboard templates to plug and play

Check out our GitHub repo, give us a ⭐ star, and help shape the future of open analytics.