What is CPL(Cost per Lead)?
Cost per Lead (CPL) is an indicator that shows the cost of contact information of a person potentially interested in your offer.
To calculate this metric, add all your ad expenditures on the way to registration for gated content, for instance, and divide the total expenditures by the number of acquired leads.
CPL = Ad costs / Number of acquired leads
This metric will show you if your lead acquisition efforts fall within your budget or if you’re spending too much. Keep in mind that a lead is only halfway to being a client and isn’t even a loyal follower.