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AdRoll → Google Analytics

We collect and process all the data you need to easily build any reports

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We collect and process all the data you need to easily build any reports

Automatically Import Data from AdRoll to Google Analytics

OWOX BI Pipeline helps you monitor the performance of your AdRoll campaigns from within the Google Analytics interface.


Get the cost, click and impression data for your AdRoll campaigns automatically imported into Google Analytics with OWOX BI Pipeline

AdRoll is a global retargeting leader that helps easily attract and convert more customers by serving personalized ads across numerous websites and social media networks, on different devices. However, it might become quite a challenge to accurately compare the performance across AdRoll campaigns, and other advertising initiatives, when the data you need is stored in disparate systems.

Campaign, cost and revenue metrics for non-Google advertising services, alongside Google AdWords data, can be collected in the Cost Analysis report in Google Analytics. However, Google Analytics only provides automatic data import for Google AdWords (google/cpc), and when it comes to monitoring performance for non-Google advertising services, you have to spend your time uploading the data manually.

To get an accurate view of your advertising investments, without having to waste your time on manual import, link AdRoll and Google Analytics using OWOX BI Pipeline.

OWOX BI Pipeline

OWOX BI Pipeline makes it easier to compare the ROAS across your campaigns by automating the mundane task of importing data from various sources into Google Analytics

The cost, click and impression data for your AdRoll campaigns will automatically appear in Google Analytics. You’ll be able to see which of your campaigns bring website visitors, compare campaign performance across different ad services, identify areas for improvement and optimize your ad investments.

OWOX BI Pipeline guarantees that you get relevant, accurate data:

  • You’ll see if there are any misspelled or missing UTM parameters in your ads, and get advice on how to correct them.

  • The data will be imported into Google Analytics on a daily basis. Should AdRoll apply any retroactive changes to its statistics, OWOX BI Pipeline will ensure that the data is updated in Google Analytics.

  • Historical cost data can be imported from a specified date, up to 6 months back. You can also schedule a future date to start the import.

  • The currency used in AdRoll will automatically be converted to the currency set up in your Google Analytics view.


Simple Setup

Link AdRoll and Google Analytics using OWOX BI Pipeline. The service will automatically transfer the data using the AdRoll API.
  • Log in to OWOX BI

    Sign in to OWOX BI using your Google account.

  • Provide access to AdRoll

    Authorize OWOX BI to use your AdRoll account.

  • Provide access to Google Analytics

    Select the Google Analytics account you want to use for cost data import.

  • Select the data set

    Select the Google Analytics property and the data set to which you want to import the data.

  • Tweak Settings

    Set the start date of data import, and select the Google Analytics view you’d like to use.

  • Specify the BI project

    Select the BI project in which you want to use the pipeline. If you don’t have a project yet, please create one.

Data Import
All the imported data is only stored in your Google Analytics account. You can manage access to the data at any time.
Legal API
The security of your data is ensured by using both the AdRoll API and OAuth authentication.
Not Sell Advertising
We are not an advertising agency and we do not sell ads. Our ultimate goal is to ensure that you get accurate, unbiased and relevant data for decision making.
Official Gallery
OWOX BI Pipeline is published in the Google Analytics Technology Partner gallery. Our products have already earned the confidence of thousands of clients worldwide.


Compare packages
Historical data import, months
The number of previous months for which you can import historical cost data
Historical data updates, days
We automatically update the data in Google Analytics if the statistics of an advertising
service is updated within the indicated time.
Cost data import time, hours
The maximum time period within which data is sent to Google Analytics after they become available
in the advertising service.
Pipelines priority
up to 8 hours
Fixed price (paying month-to-month)
from $115/month

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