Other integrations

Import cost data from AdRoll to Google Analytics

Analyze the ROAS, CRR, and CPC of advertising campaigns on AdRoll and other sources in one interface.

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Analyze the ROAS, CRR, and CPC of advertising campaigns on AdRoll and other sources in one interface.

Automatically import cost data

Automatically import cost data

Automatically import cost data

Create data streams from AdRoll to Google Analytics once and never manually upload data again. OWOX BI will automatically upload costs, impressions, and clicks for all campaigns to Google Analytics.

Get complete data in a single format

To combine revenue and cost data, OWOX BI recognizes UTM tags in ad links and converts imported data into the correct format. It also processes dynamic parameters, checks existing UTM tags in your campaigns, and reports on possible errors in your data.

Effectively manage your ad budget

By complementing data from Google Analytics with cost data from AdRoll, you’ll learn which campaigns are profitable and which don’t pay off.

Verify the quality of data before drawing conclusions

Get a visual report at any time on the relevance of data uploaded to Google Analytics from AdRoll and other advertising services.

Save time

Create a data stream from AdRoll to Google Analytics once (it takes all of 5 minutes) and get up-to-date cost data daily. No need to regularly prepare CSV files or understand APIs and Apps Script.

With OWOX BI, you’ll get reports on all campaigns in the familiar Google Analytics interface.

Google Analytics report

Unique advantages of OWOX BI

Get relevant information

OWOX BI automatically updates data in Google Analytics if it changes in AdRoll within 21 days.

Measure past campaigns

OWOX BI can upload data for the last 6 months from AdRoll to Google Analytics.

Cost data in your base currency

If you use one currency in your advertising account and another in your Google Analytics view, OWOX BI will automatically convert costs to the currency in Google Analytics and even deduct VAT if needed.

Import cost data from one ad service for free!

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    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
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