Maximizing ROI with Data Quality: A Marketer's Guide
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Ilya Chukhlyaev
Managing Partner @ OWOX
According to Forrester research one of the key reasons that directly affects marketing growth is the poor data quality. 21% of the media budget in the last year was wasted due to incomplete and inaccurate data in ROI reports. Proving marketing ROI often goes hand-in-hand with making an argument to increase budget: No ROI tracking, no demonstrable ROI. No ROI, no budget.
At the webinar, you’ll learn how to get high-quality data to increase ROI of your marketing performance:
Why ignoring modern tracking issues can lead to a loss of 60% of actionable marketing data and accordingly to a CPC increase;
How to make your team stop doubting the data and start drawing insights instead;
How to restore confidence in attribution and start optimizing ads 43% more efficiently;
How to slash the time you spend on conducting data-informed marketing experiments 2X;
The impact of GDPR, Consent Mode, First-Party Data Layer, Modeled Conversions issues restrictions on ROI, and how to withstand it.
Who’s the webinar for:
Head of Digital Marketing, eCommerce Directors, CMOs, who expect marketing and sales results to depend on their performance, not faulty data.
Digital marketers, Marketing analysts, who are tired of regular requests to double-check the data in the reports due to mistrust.
After the webinar, you will be able to solve all the challenges mentioned above, get high-quality data and focus on enhancing marketing ROI.
