Articles

Challenges that OWOX BI helped businesses of any size overcome
 

boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis

An Indian company managed to develop an effective customer relationship model, optimize advertising expenses and increase customer LTV.

INTOUCH Success Story: How to Measure Ad Success and Increase ROAS by Consolidating Data

Learn how INTOUCH managed to accurately evaluate advertising campaign performance and optimize advertising costs by automating data collection and...

A Comprehensive Guide to Enhanced Ecommerce Tracking in Google Analytics

In this article we explore Enhanced Ecommerce in Google Analytics: what it is, why you should use it, and how to set it up using Google Tag Manager.

The Site Is Not Enough: A Guide to Mobile App Analytics

In this article, we’ll explore what you should consider when analyzing a mobile app, what to start with, and the differences between website...

M.video and OWOX BI: How to Optimize Advertising Campaigns with Assisted Conversions in Google BigQuery

Find out how M.video evaluated the performance of advertising channels for different regions and business groups of categories.

Hoff and OWOX BI: How to Discover 2.4 Times More Keywords Assisting in Conversions and Increase PPC Advertising ROI by 17%

Learn how Hoff managed to combine data about online and offline customer touchpoints, evaluate keyword performance, and optimize bids.

Funnel Based Attribution Model

Find out more about the benefits of using Funnel Based attribution model in evaluating your marketing campaigns.

What’s the Deal with Your Direct Traffic, and How to Fix It

If you see that your Direct traffic is higher than 30%, do not rush to pop some champagne and celebrate your company’s great popularity. It’s...

Custom Attribution Models: Helping Marketing Specialists, Analysts and CMOs Achieve Zen

Out-of-the-box attribution models are simpler than they might seem. To get the most benefit out of them, an analyst, a marketer, and a CMO should...

From Zero to Hero! An Ultimate Guide to Setting Up Your Google Analytics Account

Websites come in many types, styles and budgets. Each website, be it a news site, an online store or a personal blog, has its own performance...

New Features and Improvements in OWOX BI Attribution

The Funnel-Based attribution model is now available in the Basic plan. You can set up funnel steps for businesses of any type...

Eldorado: How to Increase Email-Driven Revenue by 237% and Optimize Ad Spend

Find out how timely emails and their own attribution model helped Eldorado improve their conversion rate and optimize advertising costs.

Free Trial and Other Changes to Our Pricing

Find out what changes were made to OWOX BI pricing, what features are now available in the updated plans, and answers to any questions you may have.

Dashboards for business: three examples of practical use

In this article, we share examples of real-time dashboards based on complete data. Such dashboards are useful for marketing...

Google Data Studio dashboard template by OWOX BI

If you work with data and want to find out how to get informative reports with all the information on your fingertips, here’s the solution.

OWOX BI Pipeline helps Contentmart improve customer experience & engagement

Find out how OWOX BI Pipeline helped Contentmart increase average LTV and expand the user database.

How to use UTM tags

UTM tags help you get detailed information about your traffic sources. Find out more about what UTM tags are, why you should use them, and how...

Declare Independence From Developers With Custom HTML Tags in Google Tag Manager

When Google announced Google Tag Manager back in 2013, almost all the reviews and presentations were limited to the idea of making things easier...

Optimize 360 proves to be accurate no-coding solution for testing user experience on your site

A new powerful testing and personalisation tool is a part of Google Analytics 360 Suite. With Optimize 360, businesses can...

Measuring your ROAS with business intelligence

OWOX and Ringostat team up to tell you what ROAS (return on ad spend) is and how to calculate it using Excel, CRM, call tracking and BI...

How to Handle Repeat Transactions in Google Analytics?

In this article, we take a closer look at the causes of repeat transactions when using Enhanced Ecommerce in Google Analytics, and provide a...

Importing Google Analytics Data to Google BigQuery: Comparing Two Methods of Data Collection

In this article, we compare the two methods for getting Google Analytics data in Google BigQuery. We consider the price, the...

Optimizing AdWords campaigns using Smart Goals in Google Analytics

At the end of last year Google introduced Smart Goals — a new feature in Google Analytics. In this article, you will find out who can benefit with...

How to Evaluate the Cost Efficiency of the Attribution Model

Find out how to evaluate the efficiency of your current attribution model and how to optimize your advertising budget.

How to estimate the additional value of multi-channel attribution

In this article, we introduce the method for estimating the additional revenue you can gain with attribution models that consider the...

Data Security and Access Control in Google Cloud Platform

Who has access to my data? How to ensure its safety? What should I check to make sure the settings are correct?...

Rozetka receives 23% ROI and 18% increase in direct marketing revenue

Rozetka, as a Ukrainian market leader in online retail, has a huge potential in repeated sales due to the size of its client database. But a high...

Impact of alternative offers on visitors’ choice

This article describes a way to increase the accuracy of the product category efficiency evaluation. It can be achieved...

Advantages and limitations of Google Analytics API

If you need to export data from Google Analytics, you can use one of the available APIs. To help you choose the most suitable...

When Google Analytics 360 is not enough

Google Analytics 360 is a great product and the acknowledged market leader in customer behaviour analysis. But it has...

Comparison of multi-channel attribution models

This article describes the causes of inaccurate assessment of advertising channels with popular attribution models in Google...

Funnel Based Attribution Implementation

This article describes how to implement a dynamic attribution model, using Google Cloud Platform services, Google Analytics and OWOX BI....

Online Merchandising

It is a common fact that product blocks on the website increase the conversion rate and average order value. But products...

Why Do We Need Online Analytics?

We often hear that question. Even from those, who has already decided to implement the analytics. Primarily, we need the answer...

How to measure advertising efficiency by product category

For sure, you know what income is brought by each of the product categories. But do you know how much you spend...

Should you advertise not-available products?

You probably already know that users do not always land on a webpage for a product that is in stock. But, do you...

How JavaScript errors impact conversion rate

A significant portion of the client-side functionality of most websites is JavaScript based and it is really difficult to check for errors using...

Rozetka increases average order value by 9% and direct marketing revenue by 18%

With the goals of increasing revenue per user and average order value, Rozetka needed help with product bundling, merchandising, product...

The impact of payment and shipping methods on the conversion rate

This article describes the method of evaluating the impact of payment and shipping terms of products on the conversion rate....

The impact of competitors' prices on the conversion rate

You know that the competitors’ prices affect the decision to make a purchase on your website. But how does conversion rate...

Custom Domain for Google Analytics Data Collection

This article describes solution to the problem of collecting Google Analytics data on the individual domain, for instance stat.yourdomain.com,...

SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget

Most companies face the not so trivial task of assessing the effectiveness of traffic sources. For SaaS companies...

Online Form Analysis

As an analyst, you know how many of your customers have opened a page with an online form and you may even know how many of them completed the...

Who is in control of your data

This article describes data processing tasks in eCommerce projects and forms the criteria for quality assessment while working with the...

How server errors impact online forms

It often happens that a user has successfully passed the sales funnel and pressed the magic button, but oops, a server error occurred.

Measure advertising campaigns from the first view to a purchase

Evaluation of advertising campaigns, taking into account the time during which the customer decides to make a purchase. This article...

How to optimize advertising costs for returning visitors

You know the exact percentage of visitors who return to your site. You probably even know how many of these visitors have already made an order on...

Ad-hoc analysis allows Ulmart to increase average revenue on customers interacting with product blocks

Ulmart.ru is a highly visited e-Commerce website with several different types of catalogs and merchandising blocks, where users can...

How to measure search efficiency

Users are not always immediately land on the particular product page on your site. Often, the future customer knows what he wants...

How page load time impacts conversion rate

Both users and businesses want website pages to load faster. But how to determine which pages have problems?

Booking Service Increases Revenue Through Optimization of Advertising Costs

Thousands of customers use this service to book flights and hotels every day. Some of them generate more revenue and make bookings...

How to import cost data into Google Analytics

All your revenue data is collected in the Google Analytics account. But, by default you can only analyze the Google-campaigns ROI, as the data for...

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Mann, Ivanov & Ferber

Great partner!

Thanks to the OWOX team we were able to collect the data necessary for us to be analyzed and thus we really liked web analytics! We didn’t know how to begin to analyze our project, so OWOX helped us to cope with this task on the technical and strategical side. The team proposed customized solutions for online and offline parts of our business. We’d like to highlight that OWOX always strives to achieve best result with the client.
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