Use cases24 August 2019

What remarketing is and how to set it up in Google Ads and Google Analytics

In this article, you’ll learn what remarketing is and why you should use it to increase your sales. We’ll show you what types of remarketing there...

Most populars

Most popular

    All articles

     
    Articles 23 August 2019

    Interview with Laura Patterson

    Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M.” Find...

    3
    32
     
    Articles 19 August 2019

    Interview with Jim Sterne

    If you don't know who is Jim Sterne, you don't know analytics heroes at all! Read our interview immediately to explore the future of digital analytics, trends, and insights...

    2
    79
     
    Use cases 18 August 2019

    Automating reports in Google Analytics

    Learn how to set up automatic updating of reports in Google Analytics and receive timely notifications about critical changes to KPIs that are important to your business.

    1
    29
     
    Use cases 07 August 2019

    How to automate Google Analytics reports in Google Sheets

    How to create reports in Google Sheets with data from Google Analytics, automatically update them on a schedule and send to email.

    4
    72
     
    Articles 31 July 2019

    The secrets of PPC specialists – interview with Brad Geddes

    We were lucky to interview Brad Geddes, an official Google Ads Seminar Leader and certified Ads Trainer for Google’s Seminars for Success program.

    8
    208
     
    Articles 30 July 2019

    Cost Analysis in Google Analytics

    How to estimate the efficiency of your campaigns? In this article, we consider how to load cost data into Google Analytics from non-Google sources and how to compare the...

    4
    137
     
    Articles 30 July 2019

    Setting up a sales funnel and example use case

    Learn how to properly set up a sales funnel and use it to solve the problem of poor lead conversion.

    4
    149
     
    Articles 27 July 2019

    Matthew Soakell reveals the secrets of PPC specialists in an interview with OWOX BI

    We were lucky to interview Matthew Soakell, named the Young Search Professional of the Year in the EU Search Awards 2019 and Rising Star of the Year in the UK Biddable Media...

    12
    300
     
    Use cases 27 July 2019

    Client ID in Google Analytics: What it is and how to set it up

    Why do you need a Client ID and what benefits can it bring to your business? Learn how to transfer Client ID to Google Analytics as well as to your CRM system.

    4
    122
     
    Articles 25 July 2019

    How to exclude the fbclid parameter from Google Analytics reports?

    There are two ways to disconnect the fbclid parameter from Google Analytics reports — manually or automatically.

    2
    32
     
    Articles 18 July 2019

    Interview with Anjana Aggarwal

    Important skills, trends, overall future of modern digital analytics is still uncertain. You’ll find some thoughts revealed in our interview with Anjana Aggarwal from Hubspot.

    6
    169
     
    News 17 July 2019

    Things I learned at Marketing Analytics Summit 2019 in Las Vegas [Day 2]

    What is a party for one day? The second day of Marketing Analytics Summit was as a fountain of insights. We talked about data strategy, psychology and leadership, and how to...

    4
    90
     
    News 17 July 2019

    Things I learned at Marketing Analytics Summit 2019 in Las Vegas [Day 1]

    Mariia Bocheva visited Marketing Analytics Summit in Las Vegas, one of the biggest event for analysts in the US. This article is a brief recap of talks and discussions of the...

    5
    199
     
    Articles 07 July 2019

    Top 6 BigQuery Visualization Tools

    In our review, we consider Power BI, Tableau, QlikView, and OWOX BI Smart Data for visualizing data stored in Google BigQuery.

    4
    253
     
    Use cases 28 June 2019

    How to analyze Criteo campaigns in Google Analytics

    There are two ways to import cost data: Automatically using OWOX BI and manually using the Google Analytics interface. Compare the performance of all your ad campaigns in one...

    3
    191
     
    Articles 26 June 2019

    Using marketing mix modeling to increase ROI

    Learn what the marketing mix model is and how to use it to make a qualitative analysis of your marketing efforts and optimize your marketing plan.

    4
    176
     
    Articles 20 June 2019

    What Is a Website Conversion?

    What’s a website conversion? What’s a “normal” conversion rate for your website? Find answers and apply our tips for analyzing conversions in Google Analytics. Learn how to...

    3
    235
     
    Articles 15 June 2019

    OWOX BI Research on the State of Digital Analytics: Interview with Tim Wilson

    Tim Wilson, Senior Analytics Director at Search Discovery, gives a broad overview of the trends in modern analytics during his interview with OWOX.

    6
    428
     
    Articles 14 June 2019

    How to Set Up Google Analytics in 2019 [Ultimate Guide]

    Websites come in many types, styles and budgets. Each website, be it a news site, an online store or a personal blog, has its own performance indicators. These may include the...

    18
    1462
     
    Articles 13 June 2019

    Google Analytics Attribution Models: Detailed Review and Comparison

    Find out how attribution models differ and learn how to evaluate the combined influence of campaigns, not just the last click.

    4
    335
     
    Articles 10 June 2019

    Marketing Dashboards: The Spot-On Questions and Services

    Find out why data visualization is needed for everyone in the marketing department, which services visualize data, and why a dashboard is always useful for a marketing specialist.

    4
    49
     
    Use cases 31 May 2019

    RFM Analysis: A Complete Guide

    In this article, we look at RFM analysis, which allows us to study users' purchasing behavior.

    4
    425
     
    Use cases 31 May 2019

    Import Bing Ads data into Google Analytics

    Add UTM tags to links and import cost data from Bing Ads to Google Analytics to compare the performance of all your ad channels

    4
    303
     
    Use cases 30 May 2019

    BigQuery data structure in Google: How to get started with cloud storage

    Learn how to start working with cloud storage: create a dataset and tables, set up import and export of data to/from Google BigQuery.

    4
    583
     
    Articles 24 May 2019

    How does OWOX BI differ from Google Analytics 360?

    How does OWOX BI differ from Google Analytics 360? Learn what solutions OWOX offers that are unavailable in Google Analytics 360 and how they can benefit your business.

    5
    194
     
    Articles 22 May 2019

    OWOX BI Research On The State Of Digital Analytics: Simo Ahava interview

    Simo Ahava discusses challenges of modern analytics, personal and technical skills of successful analysts, and future trends in the marketing analytics field during his...

    9
    766
     
    Articles 15 May 2019

    When Google Analytics 360 is not enough

    Google Analytics 360 is a great product and the acknowledged market leader in customer behaviour analysis. But it has non-obvious limitations that many...

    10
    700
     
    Use cases 07 May 2019

    How to Measure the Effectiveness of Online Advertising

    Digital marketers are always asking how to measure the effectiveness of their ad campaigns. Find out three levels of evaluating online advertising and the best tools for doing.

    5
    513
     
    News 03 May 2019

    OWOX BI hits the top of Marketing Analytics list of G2 Crowd 2019 Report

    We’re thrilled to tell the world that OWOX BI made it to the Leader position in G2 Crowd 2019 report!

    9
    97
     
    News 30 April 2019

    How to predict growth areas and risks in a marketing plan based on data

    OWOX BI can now predict the implementation of a marketing plan based on your data, market data, and machine learning. In this article, we explain why to build forecasts and how...

    6
    401
     
    Use cases 30 April 2019

    Through data to goals: Setting up end-to-end analytics

    In this article, we explain what end-to-end analytics is and why it’s important for any company that promotes itself on the internet. We’ll consider business problems that can...

    10
    350
     
    Articles 25 April 2019

    How to Track Twitter Traffic in Google Analytics

    Read our short how-to guide about connecting your Twitter account to Google Analytics and tracking Twitter traffic. Your analytics deserves to evolve!

    5
    304
     
    Use cases 20 April 2019

    Standard SQL in Google BigQuery: Advantages and Examples of Use in Marketing

    Discover the advantages of Standard SQL, the new Google BigQuery SQL dialect, over Legacy SQL and learn what business problems you can solve with it. Get ready-made SQL query...

    9
    1382
     
    Articles 19 April 2019

    What is ROI and what nuances should you consider when calculating it?

    Learn what is ROI and how to calculate it correctly in order to identify effective channels to attract new customers.

    4
    291
     
    Use cases 17 April 2019

    A Simple Guide to Website Traffic Analytics

    Did you know that knowledge of web traffic analytics is already almost as necessary as knowledge of the alphabet? Let’s find out how much you know about it!

    4
    437
     
    Success Stories 15 April 2019

    “Who’s been sitting on my chair? Who’s been sleeping in my bed?” Fabelio found out what online customers are doing in their retail stores

    Fabelio.com built ROPO reports to estimate how online marketing efforts contribute to sales in retail stores.

    5
    276
     
    Success Stories 03 April 2019

    Rendez-Vous success story: Online influence on offline purchases (identifying the ROPO effect)

    How much are the digital achievements of your business underrated? Read this success story to learn what results Rendez-Vous company got based on the ROPO calculations.

    4
    242
     
    Articles 01 April 2019

    Data Visualization: Principles, Tools, and Useful Tricks

    In this article, we’ll show you what’s needed for data visualization, how to visualize data correctly, which tools can be used for creating interactive dashboards without help...

    4
    467
     
    Articles 31 March 2019

    Main Metrics and Dimensions Without Which Your Business May Fall Apart

    Learn what are metrics and dimensions in Google Analytics, why it is important to monitor them and what impact they can make on your marketing development.

    4
    163
     
    News 29 March 2019

    New OWOX BI algorithm for collecting session data

    Get raw unsampled session data without delay and with each hit counted thanks to a new OWOX BI algorithm.

    5
    119
     
    Success Stories 29 March 2019

    ROPO analysis: How is an omnichannel end-to-end analytics useful? Ile de Beaute case study

    Find out how OWOX BI, with the help of ROPO analysis, helped the Ile de Beaute team understand the behavior of different segments of their target audience, both online and offline.

    5
    224
     
    Articles 29 March 2019

    ROPO analysis: Why you need it and how to conduct it

    Learn how to evaluate the impact of online advertising on offline sales. What is ROPO analysis and what advantages will it give to your business? How can you associate user...

    4
    303
     
    Articles 15 March 2019

    5 Benefits of Mobile Push Notifications as a Marketing Channel

    Check out eSputnik’s tips on how to use smartphones for personalized marketing campaigns and how to create automated push notifications.

    5
    92
     
    Use cases 15 March 2019

    Kitties vs Facebook Pixel: Your Marketing Past and Future

    Discover how you can use Facebook Pixel to optimize ads, and create customized audiences for retargeting.

    5
    282

    Subscribe to master the secret art of successful analytics

    Details in the first letter

    Subscribe
     
    Use cases 28 February 2019

    A detailed guide to cohort analysis in Google Analytics and Google Sheets

    What is cohort analysis and why should you use it? Learn about the possibilities and limitations of cohort analysis in Google Analytics. Discover four ways to analyze cohorts in...

    4
    1125
     
    Use cases 21 February 2019

    What is Google Tag Manager and how does it help you set up Google Analytics?

    Learn why you need Google Tag Manager and what it does. Discover the pros and cons of GTM and how it helps you set up a flexible web analytics system.

    2
    369
     
    Use cases 30 January 2019

    5 Simple Ways to Calculate Customer Lifetime Value

    Learn how to calculate LTV (customer lifetime value) for your business using five simple methods. Find out why this metric is important for your sales, and figure out how you...

    3
    819
     
    Use cases 25 January 2019

    BigQuery Google Features — Detailed Review

    Learn how to aggregate data and work with dates, strings, and subsets using GBQ functions. Practice writing basic queries on demo data.

    5
    828
     
    Articles 24 January 2019

    Choose Your Data Analytics Conferences 2019 (Worldwide)

    Here goes a dream list of data analytics conferences 2019. Buy a ticket, visit, learn from the industry leaders, and reach the top!

    3
    1911
     
    Articles 24 January 2019

    Best Marketing Conferences 2019 (Worldwide)

    Here goes a dream list of best marketing conferences 2019. Buy a ticket, visit, learn from the industry leaders, and reach the top!

    1
    316
     
    Articles 14 January 2019

    Complete List of Facebook Ad Sizes

    Discover a complete list of Facebook ad campaign types, formats, and placements. Find out how to create stellar and engaging ads for your audience on Facebook and track their...

    10
    927
     
    Articles 08 January 2019

    All Facebook photo sizes you'll ever need

    A complete list of all the Facebook photo sizes you’ll ever need to prepare your Facebook page for promotions.

    17
    1044
     
    Use cases 28 December 2018

    How to Add Google Analytics to a Facebook Page and Get Brilliant Reports

    Let’s solve your analytics problem with Facebook and Google Analytics. Maybe you’ll find a surprisingly simple way to enrich your analytics!

    6
    621
     
    Use cases 27 December 2018

    How to Install Google Tag Manager on Your Site

    A detailed guide on how to create an account in Google Tag Manager, install the code on your website, publish the container, and check its operation.

    4
    312
     
    Use cases 17 December 2018

    How to track Facebook advertising campaigns in Google Analytics

    Tracking and measuring Facebook ads campaigns help you to be more effective and precise in your work. We’ll help you to make your first steps with social media analysis in...

    6
    927
     
    Success Stories 14 December 2018

    How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall

    Discover how to combine all your data in a single automated report, to save your time and properly reallocate the marketing budget.

    12
    682
     
    Success Stories 12 December 2018

    9 Steps to Know Everything: Building End-to-End Analytics for Comfy

    Learn how to set up an effective end-to-end analytics system for evaluating advertising campaigns that takes into account offline sales and the contribution of each session...

    3
    571
     
    Use cases 03 December 2018

    How to recognize and fix the (not set) value in Google Analytics reports

    Find out more about the (not set) value appearance in Google Analytics reports, why does it appear there and how to reduce the percentage of this value.

    11
    2622
     
    Articles 03 December 2018

    18 Digital Marketing Metrics and KPIs You Should Know

    You can’t perform true analytics without measurement tools. Check out this great list of formulas graded from simple to difficult for your professional evolution.

    6
    1021
     
    Articles 30 November 2018

    How to Choose Websites for Quality Link Building

    The list of the key link building metrics for OWOX BI by Netpeak Software.

    1
    153
     
    Use cases 08 November 2018

    4 Ways to Import Cost Data into Google Analytics

    Learn how you can import cost data into Google Analytics manually, using an add-on for Google Sheets, with the API and Apps Script, and with out-of-the-box solutions.

    19
    1988
     
    Success Stories 26 October 2018

    Increase ROI 2.5 Time While Cutting Ad Costs in Half — Doctor Ryadom Case Study

    How can you get more of your target audience and spend less on the non-targeted one, if your business has a complex multilevel funnel? Doctor Ryadom, Russia’s clinic chain,...

    8
    775
     
    Use cases 08 October 2018

    Now You See Me! What is CPA Fraud and How to Fight it

    Discover how to protect your business from dishonest affiliates and cookie stuffing.

    8
    812
     
    Articles 27 September 2018

    How to Buff Up Your Site For Better Load Speed

    Obtain a checklist to help you take all the necessary measures to improve the page load speed and not to lose any customers.

    5
    712
     
    Success Stories 25 September 2018

    How not to Ruin All Your Web Metrics and Save 1.5 Burden Hours after Every New Release

    Learn how automated tests for website metrics helped OZON.ru spend less money and time as well as reduce risks when adding new features and metrics to the website.

    10
    700
     
    News 31 August 2018

    OWOX BI Updates That Will Level Up Your Marketing Analytics

    Learn about Smart Data reports that show the influence of your online efforts on offline sales, new method of session data collection to get you more accuracy in BI Pipeline,...

    5
    619
     
    Use cases 29 August 2018

    How OWOX BI Created and Tested an Attribution Model for SaaS Businesses

    Learn how funnel based attribution can help you enhance the efficiency of the your company departments that have the lowest performance rates.

    6
    1056
     
    News 17 August 2018

    Fresh Google Updates You Can’t Miss Out

    Discover how the new features of the Google Marketing Platform can help with your business tasks, and find out what other important updates are coming soon.

    2
    591
     
    Use cases 01 August 2018

    How to Optimize Your Website Load Speed for Better Conversion Rates

    Learn how website load speed affects your business, what services can help you test it, and how to optimize the speed to increase conversion rates

    9
    786
     
    Use cases 31 July 2018

    Templates of SQL Queries to Google BigQuery That Will Take Your Reports to Another Level

    Learn how to build reports that aren’t available in Google Analytics, with the help of SQL queries to Google BIgQuery data. In this blogpost, we’re revealing secrets about how...

    10
    1800
     
    Use cases 09 July 2018

    How to Link Your Google Optimize with AdWords

    Here’s a guide to linking your Google Optimize and AdWords accounts for streamlining landing pages according to users’ needs.

    5
    656
     
    Articles 06 July 2018

    What Web Analytics Challenges Do Indonesian Ecommerce Companies Face?

    Check out the results of the survey we took in Jakarta on the topic of online analytics. Learn what tools Indonesian businesses use to achieve their marketing goals.

    7
    691
     
    Success Stories 04 July 2018

    M.video Boosts Sales and Customer Loyalty by Fixing Errors at the Checkout Page

    The company decided to immediately inform call centers of any customer problems at the checkout page, to contact and help customers purchase online.

    4
    636
     
    News 27 June 2018

    Google Introduces New Brands for Marketing and Analytics Tools

    Learn about the new brands and banger features brought by the Google product updates for more convenience and efficiency.

    4
    790
     
    Use cases 25 June 2018

    How to Export Raw Data from Google Analytics

    Discover how you can obtain raw unsampled data from Google Analytics to boost up your business efficiency.

    18
    5159
     
    Success Stories 23 June 2018

    New Customer Segments Help BUTIK. Improve LTV

    Learn how combining online data with the CRM information can help you customize user segments for personalized ads and direct marketing.

    5
    922
     
    Articles 23 June 2018

    How to Create UTM Tags to Track Your Ad Campaigns

    Learn how to create UTM tags to track your ad campaigns, following the simple steps from our infographic post.

    6
    756
     
    Articles 21 June 2018

    8 Ways to Avoid Sampling in Google Analytics

    Useful infographics about how to avoid sampling in Google Analytics and to obtain the most accurate data in your reports.

    3
    804
     
    Success Stories 04 June 2018

    Raiffeisen Tackles Fraud in CPA Networks with the Help of OWOX BI Products

    Learn how to tackle fraud while working in CPA networks, as well as how to avoid extra expenses on affiliates.

    7
    813
     
    Success Stories 01 June 2018

    Ulmart Improves Internal Analytics Using the Funnel Based Attribution Model

    Discover how to give the proper credit to your advertising performance, and how to optimize CPA network costs, using funnel based attribution.

    6
    932
     
    Use cases 25 May 2018

    How to Set Up Dynamic Remarketing in Google AdWords Via Google Tag Manager

    What is dynamic remarketing and why you need it: an ultimate guide to setting up dynamic remarketing in Google AdWords using Google Tag Manager.

    9
    2552
     
    Use cases 23 May 2018

    How to Prepare Your Google Analytics and Other Google Services for GDPR

    Discover how to ensure that your Google Analytics and other Google services are GDPR compliant, and how not to lose your data in Google Analytics.

    5
    759
     
    Articles 22 May 2018

    The Ultimate Guide to End-to-End Analytics

    Lean how to use end-to-end analytics for analysing the data across all your customers’ touchpoints, taking into account even the slightest changes to ads, product, online user...

    12
    1191
     
    Success Stories 21 May 2018

    IQ Option Analyzes Assisted Conversions of AdWords Campaigns

    Discover how IQ Option managed to evaluate the performance of AdWords campaigns and circumvent the Google Analytics limits in reports on assisted conversions.

    4
    813
     
    Articles 04 May 2018

    What Is GDPR and What You Need to Know about It

    Learn about new rights and roles in General Data Protection Regulation and how to comply with new data security standards.

    6
    683
     
    Articles 03 May 2018

    What is the R Programming Language and How to Use It for Working with the APIs of Google AdWords and Yandex.Direct

    Discover how to automate working with the data from Google Analytics and Yandex.Direct, using two packages that enhance the basic capacities of the R language.

    7
    1071
     
    Articles 03 May 2018

    An Ultimate Guide to Google Analytics Sampling and How to Avoid It

    What is sampling and what are the reasons behind it? We answer these questions and talk about all the possible ways to avoid sampling in our new blogpost.

    11
    2280
     
    News 14 April 2018

    Updates and Improvements in OWOX BI Attribution

    Learn more about the new improvements in OWOX BI Attribution: evaluating the input of marketing channels into nonlinear customer journeys, and new integrations...

    4
    711
     
    Success Stories 15 March 2018

    Bitrix24: How to Use Customer Cohort Analysis to Measure Ad Performance

    How much does it cost to acquire a new customer? Which of the advertising campaigns are better for customer retention? Read this success story to find out how Bitrix24 managed...

    7
    1191
     
    Articles 12 March 2018

    How to Link Your Google Ads and Analytics Accounts

    Discover the benefits of linking Google Ads and Analytics accounts, and how to enrich your Ads reports on campaigns and Analytics reports on acquisition

    6
    1076
     
    Success Stories 02 March 2018

    Darjeeling’s Success Story: ROPO Analysis Proves that 40% of Customers Visit the Company’s Website before Buying Offline

    Learn how Darjeeling, a top French retailer in the women’s lingerie market, evaluated the input of online advertising to offline purchases.

    15
    1853
     
    Success Stories 01 March 2018

    Citrus Improves Sales by Analyzing the Competition

    Learn how Citrus, a top Ukrainian retailer for gadgets and accessories, managed to optimize advertising and improve sales, with the help of automated price monitoring and...

    5
    953
     
    Articles 24 January 2018

    Top 20 Twitter Accounts for Analysts and Marketers

    Read and enjoy: our favorite Twitter accounts about marketing and web-analytics

    6
    905
     
    News 15 January 2018

    2017 Results and 2018 Outlook – OWOX BI

    Throughout the last year, OWOX BI has evolved with many new features we offer to our clients. Find out how these updates can benefit your business, and what ambitious plans...

    6
    598
     
    Articles 04 January 2018

    Omnichannel Retailing: Why and How to Integrate Online and Offline Customer Touchpoints

    Learn how to accurately integrate online and offline channels your customers are interacting with, and how doing so will benefit your business.

    9
    1587
     
    Success Stories 03 January 2018

    M.video Success Story: Measuring the ROPO effect

    Discover how M.video, the largest electronics and home appliances retailer in Russia, measured how offline sales are influenced by online channels.

    10
    1732
     
    Success Stories 21 December 2017

    Abandoned Carts: Orcanta Increased Email Marketing Revenue by 126%

    Learn how the company reduced email marketing costs and increased the revenue from online sales by sending out data-informed cart abandonment emails.

    4
    1039
     
    Articles 12 December 2017

    How to Track Instagram Referrals and Paid Traffic in Google Analytics

    Learn how you can use Google Analytics to track of Instagram data, including traffic to your website, costs, and conversions.

    19
    10450
     
    Articles 11 December 2017

    Statistics in Web Analytics, or How to Become a True Data Scientist

    Learn the difference between a Digital Analyst and a Data Scientist, and how to apply statistical methods in A/B testing and user segmentation.

    15
    2108
     
    Success Stories 17 November 2017

    Santehnika-Online’s Success Story: How to Improve the Advertising-to-Sales Ratio by 10%

    Discover how the company managed to reduce the advertising-to-sales ratio by 10%, by evaluating ad performance, optimizing budget allocation, and automating bid management.

    7
    1152
     
    Articles 27 October 2017

    How Do I Analyze Competitors’ PPC ads and Why Would I Want to

    Find out how to start analyzing your competitors' PPC strategy, what to pay attention to, and how to use the information you'll get.

    10
    749
     
    Articles 23 October 2017

    How To Marry Up Your CRM With Google Analytics

    Combine data from your CRM/ERP systems and data from Google Analytics for deeper analysis of user behavior and better remarketing.

    12
    2850
     
    Articles 29 September 2017

    How Competitor Prices Affect Conversion Rates and User Behavior

    In this blogpost, we talk about how and why to monitor competitors' prices. Learn how to create and apply useful reports based on the data about website user behavior,...

    8
    1037
     
    Articles 14 September 2017

    How to Create а Meaningful Facebook Ads Dashboard

    Find out how to create interactive Google Data Studio reports to track the performance of your Facebook advertising

    16
    1453
     
    Success Stories 30 August 2017

    OnlineTours Success Story: How to Achieve a 15% Email Conversion Rate

    What's more effective: cold calls or emails? Read how OnlineTours answered this question and increased the conversion rate with 2 experiments.

    7
    951
     
    Success Stories 17 August 2017

    Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%

    Learn how collecting data in Google BigQuery enabled Answear, a multi-brand online clothing retailer, to build a successful SMS marketing campaign, evaluate advertising channels...

    14
    1418
     
    Articles 27 July 2017

    5 Reasons to Create Reports in Google BigQuery

    Learn about the common challenges in creating reports with Google Analytics, and how you can overcome them by using Google BigQuery.

    17
    2250
     
    Success Stories 27 June 2017

    boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis

    An Indian company managed to develop an effective customer relationship model, optimize advertising expenses and increase customer LTV.

    15
    1465
     
    Articles 30 May 2017

    A Comprehensive Guide to Enhanced Ecommerce Tracking in Google Analytics

    In this article we explore Enhanced Ecommerce in Google Analytics: what it is, why you should use it, and how to set it up using Google Tag Manager.

    13
    1877
     
    Success Stories 30 May 2017

    INTOUCH Success Story: How to Measure Ad Success and Increase ROAS by Consolidating Data

    Learn how INTOUCH managed to accurately evaluate advertising campaign performance and optimize advertising costs by automating data collection and processing.

    6
    1074
     
    Articles 18 May 2017

    The Site Is Not Enough: A Guide to Mobile App Analytics

    In this article, we’ll explore what you should consider when analyzing a mobile app, what to start with, and the differences between website analytics and mobile app analytics.

    4
    1507
     
    Success Stories 24 April 2017

    Hoff and OWOX BI: How to Discover 2.4 Times More Keywords Assisting in Conversions and Increase PPC Advertising ROI by 17%

    Learn how Hoff managed to combine data about online and offline customer touchpoints, evaluate keyword performance, and optimize bids.

    6
    1136
     
    Success Stories 14 April 2017

    M.video and OWOX BI: How to Optimize Advertising Campaigns with Assisted Conversions in Google BigQuery

    Find out how M.video evaluated the performance of advertising channels for different regions and business groups of categories.

    8
    1300
     
    Articles 30 March 2017

    What’s the Deal with Your Direct Traffic, and How to Fix It

    If you see that your Direct traffic is higher than 30%, do not rush to pop some champagne and celebrate your company’s great popularity. It’s possible that Google Analytics has...

    3
    1386
     
    Articles 29 March 2017

    Custom Attribution Models: Helping Marketing Specialists, Analysts and CMOs Achieve Zen

    Out-of-the-box attribution models are simpler than they might seem. To get the most benefit out of them, an analyst, a marketer, and a CMO should work closely together.

    5
    903
     
    News 21 February 2017

    New Features and Improvements in OWOX BI Attribution

    The Funnel-Based attribution model is now available in the Basic plan. You can set up funnel steps for businesses of any type and scale. The calculations...

    3
    560
     
    Success Stories 31 January 2017

    Eldorado: How to Increase Email-Driven Revenue by 237% and Optimize Ad Spend

    Find out how timely emails and their own attribution model helped Eldorado improve their conversion rate and optimize advertising costs.

    3
    1098
     
    Articles 29 January 2017

    Funnel Based Attribution Model

    Find out more about the benefits of using Funnel Based attribution model in evaluating your marketing campaigns.

    23
    5902
     
    News 24 January 2017

    Free Trial and Other Changes to Our Pricing

    Find out what changes were made to OWOX BI pricing, what features are now available in the updated plans, and answers to any questions you may have.

    2
    570
     
    Articles 12 December 2016

    What Are UTM Tags And How To Use Them

    UTM tags help you get detailed information about your traffic sources. Find out more about what UTM tags are, why you should use them, and how to append them correctly.

    10
    1837
     
    Articles 12 December 2016

    Google Data Studio dashboard template by OWOX BI

    If you work with data and want to find out how to get informative reports with all the information on your fingertips, here’s the solution.

    22
    4881
     
    Success Stories 10 November 2016

    OWOX BI Pipeline helps Contentmart improve customer experience & engagement

    Find out how OWOX BI Pipeline helped Contentmart increase average LTV and expand the user database.

    10
    717
     
    Articles 10 November 2016

    Dashboards for business: three examples of practical use

    In this article, we share examples of real-time dashboards based on complete data. Such dashboards are useful for marketing specialists, developers, content...

    2
    819
     
    Articles 08 November 2016

    Declare Independence From Developers With Custom HTML Tags in Google Tag Manager

    When Google announced Google Tag Manager back in 2013, almost all the reviews and presentations were limited to the idea of making things easier for marketing specialists.

    9
    1150
     
    Articles 31 October 2016

    How to Evaluate the Cost Efficiency of the Attribution Model

    Find out how to evaluate the efficiency of your current attribution model and how to optimize your advertising budget.

    30
    833
     
    Articles 30 September 2016

    How to estimate the additional value of multi-channel attribution

    In this article, we introduce the method for estimating the additional revenue you can gain with attribution models that consider the mutual impact of advertising...

    6
    1060
     
    Articles 29 September 2016

    Importing Google Analytics Data to Google BigQuery: Comparing Two Methods of Data Collection

    In this article, we compare the two methods for getting Google Analytics data in Google BigQuery. We consider the price, the specifics of data...

    13
    1950
     
    Articles 29 September 2016

    Optimize 360 proves to be accurate no-coding solution for testing user experience on your site

    A new powerful testing and personalisation tool is a part of Google Analytics 360 Suite. With Optimize 360, businesses can take action faster, evaluate...

    5
    730
     
    Articles 27 September 2016

    How to Handle Repeat Transactions in Google Analytics?

    In this article, we take a closer look at the causes of repeat transactions when using Enhanced Ecommerce in Google Analytics, and provide a solution to this issue.

    8
    2257
     
    Articles 12 September 2016

    Measuring your ROAS with business intelligence

    OWOX and Ringostat team up to tell you what ROAS (return on ad spend) is and how to calculate it using Excel, CRM, call tracking and BI solutions—the tools every entrepreneur...

    9
    798
     
    Use cases 19 July 2016

    Optimizing AdWords campaigns using Smart Goals in Google Analytics

    At the end of last year Google introduced Smart Goals — a new feature in Google Analytics. In this article, you will find out who can benefit with the Smart Goals solution and...

    4
    590
     
    Articles 24 May 2016

    Data Security and Access Control in Google Cloud Platform

    Who has access to my data? How to ensure its safety? What should I check to make sure the settings are correct? We’ve answered hundreds...

    2
    749
     
    Use cases 21 March 2016

    Impact of alternative offers on visitors’ choice

    This article describes a way to increase the accuracy of the product category efficiency evaluation. It can be achieved through the sales distribution...

    7
    635
     
    Success Stories 18 March 2016

    Rozetka receives 23% ROI and 18% increase in direct marketing revenue

    Rozetka, as a Ukrainian market leader in online retail, has a huge potential in repeated sales due to the size of its client database. But a high competition with other market...

    7
    629
     
    Articles 29 February 2016

    Advantages and limitations of Google Analytics API

    If you need to export data from Google Analytics, you can use one of the available APIs. To help you choose the most suitable option and save your time...

    9
    1756
     
    Articles 29 January 2016

    Funnel Based Attribution Implementation

    This article describes how to implement a dynamic attribution model, using Google Cloud Platform services, Google Analytics and OWOX BI. Let’s talk about...

    8
    1005
     
    Use cases 21 December 2015

    Online Merchandising

    It is a common fact that product blocks on the website increase the conversion rate and average order value. But products of what categories and...

    4
    608
     
    Articles 08 December 2015

    Comparison of multi-channel attribution models

    This article describes the causes of inaccurate assessment of advertising channels with popular attribution models in Google Analytics and formulates the...

    10
    1495
     
    Articles 28 August 2015

    Why Do We Need Online Analytics?

    We often hear that question. Even from those, who has already decided to implement the analytics. Primarily, we need the answer to determine for ourselves...

    4
    613
     
    Use cases 22 July 2015

    Should you advertise not-available products?

    You probably already know that users do not always land on a webpage for a product that is in stock. But, do you know how many Google Adwords...

    3
    582
     
    Use cases 24 June 2015

    Online Form Analysis

    As an analyst, you know how many of your customers have opened a page with an online form and you may even know how many of them completed the form. But, you also need to know...

    2
    627
     
    Use cases 24 June 2015

    How JavaScript errors impact conversion rate

    A significant portion of the client-side functionality of most websites is JavaScript based and it is really difficult to check for errors using each version of each major...

    4
    634
     
    Success Stories 24 June 2015

    SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget

    Most companies face the not so trivial task of assessing the effectiveness of traffic sources. For SaaS companies it is especially important because the...

    5
    668
     
    Success Stories 24 June 2015

    Rozetka increases average order value by 9% and direct marketing revenue by 18%

    With the goals of increasing revenue per user and average order value, Rozetka needed help with product bundling, merchandising, product recommendations and email campaigns.

    6
    812
     
    Articles 24 June 2015

    Custom Domain for Google Analytics Data Collection

    This article describes solution to the problem of collecting Google Analytics data on the individual domain, for instance stat.yourdomain.com, instead of google-analytics.com

    3
    653
     
    Articles 24 June 2015

    Who is in control of your data

    This article describes data processing tasks in eCommerce projects and forms the criteria for quality assessment while working with the projects. In recent years, the...

    6
    705