How to Master COUNTIF and COUNTIFS in Google Sheets
A Detailed Guide to SUM, SUMIF, and SUMIFS Functions in Google Sheets
Free LinkedIn Ads to BigQuery Connector by OWOX: Own Your B2B Ad Data with Confidence
Free LinkedIn Ads to Google Sheets Connector by OWOX: Own Your Campaign Data, Your Way
Free X Ads (Twitter Ads) to BigQuery Connector by OWOX: Automate Your Campaign Reporting Workflow
Free X Ads (Twitter Ads) to Google Sheets Connector by OWOX: Simplify Tracking Ad Performance
Maximize Data Lookup Efficiency with Google Sheets MATCH Function
How to Use Google Sheets IF for Conditional Logic
Free Microsoft Ads to BigQuery Connector by OWOX: Centralize, Scale, and Own Your Search Data
Free Microsoft Ads to Google Sheets Connector by OWOX: Optimize Campaign Reporting Without Code
Free TikTok Ads to Google Sheets Connector by OWOX: Unlock Fresh Ad Insights with Zero Effort
Free TikTok Ads to BigQuery Connector by OWOX: Complete Campaign Insights Without Manual Exports
Free Facebook Ads to BigQuery Connector by OWOX: Take Control of Your Ad Data at Scale
Why Your GA4 Export to BigQuery is Useless without Data Modeling
The Trial Drop-off: How to Report on What Happens After Day 14 in SaaS
What Is the Time to First Action (TTFA) in SaaS Product Analytics?
First 7 Days: What Do Engaged Users Do Differently in SaaS Products?
Free Users vs. Paid: How Usage Patterns Reveal What Converts
What Features Actually Matter: How to Analyze Feature Adoption in Your SaaS Product
Product Analytics for Data Analysts: A Crash Course
How to Build a Product Analytics Culture Inside Your SaaS Company
Reporting ≠ Analytics: Why Your Dashboards Aren’t Telling You Enough
What Questions Should Your Product Team Be Asking About Data?
How to Track Instagram Analytics with GA4 to Understand Your Instagram Traffic
What is an Attribution Model in Marketing: The Definitive Guide for Marketers
Top 25 Marketing KPIs and Digital Metrics to Measure in 2025
When Is the Right Time to Adopt OWOX BI if You’re a Marketing Leader?
Histogram vs. Bar Graph: What’s the Difference?
Types of Charts and Graphs for Data Visualization: A Complete Guide
Google Sheets Query Function: Tips for Efficient Data Management
How to Search in Google Sheets: From Basics to Advanced Techniques
How To Remove Duplicates In Google Sheets Effectively
Automatically Generate Pivots & Charts in Google Sheets with OWOX BI
Building Data-Driven Marketing Strategies in FinTech
A Guide to BigQuery ML (With Examples)
13 Proven Sales Forecasting Methods for Accurate Revenue Predictions
How to Use the Google Sheet Table Feature in 2025
Understanding the Google BigQuery Interface: A Guide
Mastering Primary and Foreign Keys in SQL for Data Integrity
Data Mart Design: Structuring Flat Tables
The Modern SaaS Reporting Stack: From Data Warehouse to Product Insights
What Is a Semantic Data Model?
10 Essential Facebook Ads Report Templates in 2025
Mastering Data Transformation and Cleaning in Google Sheets with the QUERY Function
What Is Data Reporting And How To Create Data Reports For Your Business
What Is Raw Data and How to Use It
OWOX BI Achieves Google Cloud Ready - BigQuery Designation
Combining QUERY and UNIQUE Functions in Google Sheets
How to Convert Currency in Google Sheets Using GOOGLEFINANCE
BigQuery Studio Overview for Enhanced Data Team Collaboration
Data Masking Use Cases: Real-World Examples Across Industries
Why OWOX BI Is the Best Solution for Importing Cost Data to Google Analytics 4
RFM Analysis: Learn more about your customers and RFM Segmentation
How to Add Google Analytics 4 to a Facebook Page and Get Brilliant Reports
UTM ID — What it is and why you need to add it to your ad tracking now
How to Track Facebook Ads in Google Analytics 4: An Overview
Data Quality Check: Monitoring Accuracy and Reliability
How to Import Non-Google Advertising Costs to GA4 for Better ROAS
How OWOX BI Built & Optimized a Custom Marketing Attribution Model for SaaS Business
Getting Started with Data Transformation: A Clear Guide
Google Ads Enhanced Conversions: What They Are and How to Set Them Up
How to Upgrade Your Reports for Google Analytics 4 without a Headache
How You Can Connect BigQuery to Excel for Seamless Data Management
How OWOX BI Server-Side Tracking Helped Identify True Acquisition Sources Behind 30%+ (Direct) / (none) Conversions
How to Recognize and Fix the (Not Set) Value in Google Analytics Reports
What is Google Client ID in GA4: Detailed Setup Guide for 2024
Solving the GDPR Problem with a GTM Server-side Tagging
How to Restore Data Accidentally Deleted from Google BigQuery
Google BigQuery data structure: How to get started with cloud storage
Unified ROAS Measurement: How to Import Facebook Ads Data into Google Analytics 4
Top 3 Looker Studio Alternatives and Competitors
How to Install Google Tag Manager (GTM) in 2025
Master BigQuery Reporting: Essential SQL Templates for GA4
BigQuery Standard SQL in Marketing: Advantages and Examples of Its Usage
Import Microsoft Ads (Bing Ads) Data into Google Analytics 4
How to Save Historical Universal Analytics Data When Migrating to GA4
How to Maximize Your Customer Lifetime Value (LTV) in 2025
How to Select Funnel Steps Correctly When Setting Up Attribution
A Simple Guide to Website Analytics for Traffic Insights
A Complete Guide on Business Intelligence
What Remarketing Is and How to Set It Up in Google Ads and Google Analytics
A Comprehensive Guide On Measuring Your Online Advertising Effectiveness
Automate Google Analytics 4 Reports Effortlessly in Google Sheets
Your Ultimate Guide to Setting Up Criteo Campaigns Tracking in Google Analytics 4
How to Upload Google Ads BigQuery Raw Data in 2025
How to Upload Data from Instagram to Google BigQuery
Google BigQuery 101: Simple Queries to Practice in SQL
How To Connect Google Sheets to BigQuery: 3 Ways
A Comprehensive Guide on How to Upload Facebook Ads to BigQuery
BigQuery to Looker Studio: A New Approach to Dynamic Visualization and Report Automation
How OWOX Reports Helped Reformation Make Data-Backed Decisions
How ZOOD Went From Manual Weekly Reporting to Next-Level Automated Daily Reports In Just 6 Weeks
How OWOX Reports Streamlined Operations for WorkSimpli, Saving Over 10 Hours Weekly
How OWOX BI Transformed Avrora's Analytics: From Disconnected Data to Cost-efficient Insights
Saving Historical Google Analytics Universal Data for Year-over-Year Reporting
Aligning Marketing and Revenue Goals with Privacy-centric Analytics in PandaDoc
How ArtPix 3D Revolutionized Data Analytics with OWOX BI
Darjeeling’s Success Story: ROPO Analysis Proves That 40% of Customers Visit the Company’s Website before Buying Offline
Setting Up Advanced Analytics for a Mining Company: Hiveon Success Story
How to save 80% on advertising costs — case study of eBike manufacturer Delfast
How to measure the ROPO effect for an omnichannel retailer
How to improve internal analytics using the ML funnel-based attribution model
How to boost sales and customer loyalty by fixing errors on the checkout page
ROPO analysis: How useful is it for omnichannel marketing analytics
How to identify ROPO: online influence on offline purchases
How to optimize advertising campaigns with assisted conversions in Google BigQuery
How to increase ROI 2.5 times while cutting ad costs in half
How to measure ad success and increase ROAS by consolidating data
How to discover 2.4 times more keywords assisting in conversions and increase PPC advertising ROI by 17%
How to improve the advertising-to-sales ratio by 10%
How to increase revenue through optimization of advertising costs for a booking service
How to achieve a 15% email conversion rate for a travel agency
How to use customer cohort analysis to measure ad performance
How to Automate Ad Campaign Reports for a Digital Agency
How to increase email-driven revenue by 237% and optimize ad spend
Rozetka Receives 23% ROI and 18% Increase in Direct Marketing Revenue
Rozetka increases average order value by 9% and direct marketing revenue by 18%
How to Increase PPC Advertising ROI 2.2x for an Enterprise Retailer
LTV: How to Use Available Data to Predict Customer Value
How to use advanced analytics to reduce low-quality applications and increase conversions
How to Build Cross-Platform Analytics and Automated Reporting for a Large Marketplace
How to Calculate the Cost of Delivery and ROMI considering Purchased Orders
How to automate marketing reporting in the restaurant business
How to Get Quick Access to All Product KPIs Important to E-commerce
How to Track Post-view Conversions and Learn the Effectiveness of Video Ads - Case 1+1 Digital
How to Set Up Advanced Analytics for an Online Movie Streaming Service
Citrus Improves Sales by Analyzing the Competition
9 Steps to Know Everything: Building Marketing Analytics for Comfy
SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget
EVA.UA Case Study: How to Execute a Promotional Sales Plan with Real-time Data
boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis
How OWOX BI Pipeline Helps Contentmart's Customer Experience & Engagement
Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%
Abandoned Carts: How Orcanta Increased Email Marketing Revenue by 126%
How to Monitor the Quality of Your Data When You Have Dozens of Websites: An FxPro Case Study
Case Study: Tackling Fraud in CPA Networks for a Major European Bank
IQ Option Analyzes Assisted Conversions of AdWords Campaigns
Fabelio Case Study: How to Align Online and Offline Customer Actions
Setting Up Advanced Analytics For A CS:GO Trading Site
How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall
Season 2: Episode #25 | Building a Reusable SQL Library: Best Practices & Pitfalls
Season 2: Episode #24 | The Analyst's Dilemma: Balancing Control and Collaboration
Season 2: Episode #23 | Version Control in Analytics and Why It Matters
Season 2: Episode #22 | Smarter Insights with Less Effort Using Augmented Analytics
Season 2: Episode #21 | Facepalm Moments in Analytics and What They Teach Us
Season 2: Episode #20 | Building Trust Through Data Lineage
Season 2: Episode #19 | How to Spot and Fix Hidden Data Issues
Season 2: Episode #18 | Navigating the Self-Service Analytics Paradox
Season 2: Episode #17 | Mastering Data Preparation Challenges with OWOX BI
Season 2: Episode #16 | Building a Product Analytics Culture in Your SaaS Company
Season 2: Episode #15 | Understanding Data Masking and Its Role in Data Privacy
Season 2: Episode #14 | The Future of Data Democratization: From Dashboards to Dialogue
Season 2: Episode #13 | The Role of Data Modeling in Effective Data Management
Season 2: Episode #12 | The Power of Data-Driven Decisions in Today's Business Landscape
Season 2: Episode #11 | The Art of Asking the Right Questions in Data Analytics
Season 2: Episode #10 | Empowering Teams with Data Activation Strategies
Season 2: Episode #9 | A Quick Guide to Data Analytics Implementation
Season 2: Episode #8 | First-party Data, Second-party, Third-party, and Zero-party Data Explained
Season 2: Episode #7 | Top Business KPIs Every Company Should Track for Success
Season 2: Episode #6 | The Four Horsemen of Digital Marketing Analytics
Season 2: Episode #5 | Common Mistakes in Data Analysis and How to Avoid Them
Season 2: Episode #4 | Top Skills for Data Analysts in 2025
Season 2: Episode #3 | The Impact of Data Culture on Business Growth
Season 2: Episode #2 | Top 3 Major Marketing Blind Spots in 2025
Season 2: Episode #1 | Redefine Reporting and Eliminate Routine with Data Marts
Season 1: Episode #7 | The Art of Marketing Analytics: A Deep Dive
Season 1: Episode #9 | How to Use Marketing Mix Modeling to Increase ROI
Season 1: Episode #10 | Christmas Special: 7 Gifts from OWOX in 2024
Season 1: Episode #8 | Ad Hoc Reporting and Why It Matters for Businesses
Season 1: Episode #5 | Top 5 Problems Businesses Face in Data Analytics
Season 1: Episode #1 | Post-Cookie World: Insights for Marketers
Season 1: Episode #6 | Data Democratization: Embracing Trusted Data to Transform Your Business
Season 1: Episode #4 | Top Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4
Season 1: Episode #2 | Crucial "Dos" and "Don'ts" of Marketing Analytics
Season 1: Episode #3 | The Critical Role of Data Freshness in Business Decision-Making
5 Data Mistakes Even Smart Marketers Make All the Time
Exploring QUERY Function in Google Sheets: The Full Guide
Delivering Insights: Stage #4 of the Data Analysis Process
Mastering the UNIQUE Function in Google Sheets
Joining tables in SQL | INNER, LEFT, RIGHT, FULL JOIN, UNION
Data Preparation: Stage #3 of the Data Analysis Process
Data Collection: Stage #2 of the Data Analysis Process
The Plan: Stage #1 of the Data Analysis Process
What is Data Analytics?
Top 5 Problems Businesses Face in Data Analytics (And How to Overcome Them)
Mastering ARRAYFORMULA in Google Sheets
Everything About VLOOKUP in Google Sheets
How to Split Cells in Google Sheets
How to Use SUBQUERIES in SQL with Examples
How to Connect BigQuery to Google Sheets
What is a Query?
Learn Basic SQL Queries in 20 minutes (Part 2) | Data Analytics for Beginners
Corporate Reporting in Spreadsheets
Why, When & Which Data Warehouse Is Perfect for Your Business Needs
Linking Database Tables | Primary & Foreign Keys
How to Build a GA4 User Acquisition Standard Report in BigQuery
How to Use ChatGPT To Write SQL Queries For BigQuery From Scratch
How to Query GA4 Event Data in BigQuery
GA4 Events Data Schema in BigQuery
OWOX BI BigQuery Reports Extension for Google Sheets
The Critical Role of Data Freshness in 2024
What is Customer Lifetime Value?
What is data-driven marketing in 2024?
What Are Metrics & Dimensions?
8 Data Analytics Terms Everyone Should Know
Learn Basic SQL Queries in 20 minutes (Lesson 1) | Data Analytics for Beginners
Top 7 Use Cases of Server-Side Tracking
Marketing Mix Modeling
What Are KPIs? 7 TIPS For Defining YOURS
Beyond Pixels: Server-Side Tracking in 2024
Client-side Tracking vs Server-side Tracking. 8 main differences
What is Business Intelligence in 2024?
8 Reasons to Export GA4 Data to BigQuery
Non-Identified Relationship
Multi-step Transformation
Modern Data Catalog Tools
Model Iteration (in Data Modeling)
Model Documentation Analytics
Materialized View
Identified Relationship
IDE Integration
High-Level Data Design
Governance Strategies
Star Schema
Governance Framework in Data Management
GitOps for Database Management
Forward Engineering
Foreign Key
Execution Plan
Execute Permission
Enterprise Conceptual Data Model
Dynamic SQL
Drag-and-Drop Interface
Derived Model
Derived Attribute
Decentralized Data Team
Data Modeling Granularity
Data Modeling Conventions
Data Modeling Documentation
Data Model Versioning
Data Model Partitioning
Data Model Optimization
Data Layer
Database Schema Lineage
Database Schema Diagram
Database Logic
Database Diagram Tool
Data Transformation Tools
Data Transformation Frameworks
Data Team Culture
Data Streaming
Data Replication
Data Quality for Snowflake
Data Quality for dbt
Data Profiling for Snowflake
Data Profiling for Redshift
Data Modeling Tool
Conceptual Data Modeling Tool
Collaborative Diagramming
CLR Stored Procedure
Caller's Rights vs. Owner's Rights
Bind Variables
Data Duplication
Own Your Data - How Data Analysts Can Collect Any Data For Free
Maximizing ROI with Data Quality: A Marketer's Guide
How To Use Analytics To Boost Your Marketing Effectiveness
The Essential Guide to Data Analytics
Customizable Marketing Reports in Minutes & Accurate Acquisition Tracking
Mastering Marketing KPIs: How to Evaluate Your Marketing Performance
Learn Expert Tips on Sessionizing in GA4
Clearing the Fog: Eliminating Blind Spots in Digital Marketing
Cracking the Attribution Code: Use The Power of Data to Supercharge ROI
How to Automatically Import Non-Google Advertising Cost Data to Google Analytics 4 for FREE
Conversion Modeling: The New Era of Marketing Efficiency Measurement in a Cookieless World
Webinar on Advanced Techniques in Data Blending
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