Topics

AI/ML Analytics Strategies Analytics Tools Analytics for Beginners Attribution Case Study Dashboards & Templates Data Integration Data Modeling Data Quality Data Security Data Transformation Facebook Ads GA4 GDPR Google Ads Google BigQuery Google Sheets Extensions Google Sheets Tips Interview Marketing Agencies Marketing Performance Marketing Strategies Marketing for Beginners OWOX BI PPC Strategies Reporting Retail SQL Tracking UTM

All resources

OWOX Blog

Date Filtering with the QUERY Function in Google Sheets

Oct 15, 2024

Most popular

How to Import Non-Google Advertising Costs to GA4 for Better ROAS

Jun 12, 2024

BigQuery Date Functions Explained

Mar 21, 2024

Mastering ARRAYFORMULA in Google Sheets: A Complete Guide

Mar 1, 2024

How OWOX Reports Streamlined Operations for Worksimpli, Saving Over 10 Hours Weekly

Oct 14, 2024

How to Use NOW and TODAY Functions in Google Sheets for Real-Time Data

Oct 14, 2024

How to Use DATE, DATEVALUE, DATEDIF, EDATE, and EPOCHDATE Functions in Google Sheets

Oct 14, 2024

Facebook Photo Size Guide: The Complete List of All Image Dimensions

Oct 10, 2024

Practical Ways to Identify and Resolve Common Data Quality Issues

Oct 7, 2024

Top 10 Google Analytics Alternative: Best Tools for Replacing GA4 in 2024

Oct 7, 2024

Reporting Issues: Why You Can (or Cannot) Trust Your Reports

Oct 7, 2024

How to Set Up and Export GA4 User Properties to BigQuery

Oct 4, 2024

Getting Started with Google BigQuery Sandbox

Oct 3, 2024

RFM Analysis: Learn more about your customers and RFM Segmentation

Oct 3, 2024

New York's Top Marketing Agencies: Discover the Best Marketing Agencies in NYC

Oct 3, 2024

Top 21 Digital Marketing Metrics and KPIs to Measure in 2024

Oct 2, 2024

How to Recognize and Fix the Google Analytics (not set) Value in GA4 Reports

Sep 30, 2024

Exploring the Limitations of Google Analytics 4 (GA4) API

Sep 30, 2024

Default Channel Grouping in Google Analytics 4 (GA4)

Sep 27, 2024

How to Install Google Tag Manager (GTM) in 2024

Sep 27, 2024

Step-by-Step Guide to Connecting Looker Studio with BigQuery

Sep 25, 2024

[GA4] BigQuery Export: How to Extract GA4 User Properties and Metrics

Sep 24, 2024

Step-by-Step Looker Studio Tutorial for Beginners

Sep 24, 2024

[GA4] BigQuery Export: How to UNNEST GA4 Event Parameters

Sep 24, 2024

Exploring the LOOKUP Function for Data Retrieval in Google Sheets

Sep 23, 2024

Using the HLOOKUP Function for Horizontal Lookups in Google Sheets

Sep 21, 2024

How to Use the COUNT and COUNTA Functions in Google Sheets: A Complete Guide

Sep 19, 2024

How to Use the IFS Function in Google Sheets for Advanced Conditional Logic

Sep 17, 2024

Top 10 Marketing Reporting Tools for Advertising

Sep 17, 2024

What Is a Website Conversion?

Sep 17, 2024

How to Leverage the IF Function in Google Sheets for Conditional Logic

Sep 16, 2024

Partitioned Tables in BigQuery: Everything You Need to Know

Sep 16, 2024

Multichannel Digital Marketing Strategy: How to Merge Ad Channels to Allocate Your Budget

Sep 13, 2024

Maximize Data Lookup Efficiency with Google Sheets MATCH Function

Sep 12, 2024

How to Use the IMPORTDATA Function in Google Sheets Effectively

Sep 12, 2024

Exploring 75 New BigQuery Capabilities for 2024: What’s Available and What’s Next

Sep 11, 2024

How to Use Statistical MAX, MIN, and MEDIAN Functions in Google Sheets

Sep 8, 2024

How to Access & Query BigQuery Public Datasets

Sep 4, 2024

Who Is in Control of Your Data Processing in E-commerce?

Sep 3, 2024

Comprehensive Guide to AVERAGE Functions in Google Sheets

Sep 2, 2024

A Detailed Guide to SUM, SUMIF, and SUMIFS Functions in Google Sheets

Sep 2, 2024

Toronto's Top Marketing Agencies: Find the Perfect Partner for Your Business

Aug 28, 2024

Automatically Generate Pivots & Charts in Google Sheets with OWOX BI

Aug 28, 2024

New in BigQuery UI: Table Explorer and Insights Tabs

Aug 27, 2024

Using Wildcard Tables in Google BigQuery

Aug 27, 2024

Google BigQuery Explained: Everything You Need to Know

Aug 26, 2024

Discover the Best Marketing Agencies in San Francisco: A Complete Guide for Success

Aug 26, 2024

Everything about VLOOKUP in Google Sheets

Aug 25, 2024

BigQuery String Functions: Syntax and Usage Examples

Aug 25, 2024

Best Marketing Agencies in London: Choosing the Ideal Partnership

Aug 25, 2024

[GA4] BigQuery Export: How to Query GA4 Event Data

Aug 25, 2024

Understanding CTR: What Defines a Good Click-Through Rate?

Aug 16, 2024

Visualize Your Data: Creating and Customizing Bar Graphs in Google Sheets

Aug 16, 2024

Efficient Data Linking Across Multiple Google Sheets: A Complete Guide

Aug 16, 2024

From Data to Visualization: Crafting Google Sheets Charts Easily

Aug 15, 2024

How to Effectively Remove Duplicates from Your Google Sheets

Aug 13, 2024

[GA4] BigQuery Export: Events Table Schema and Managing Dates

Aug 13, 2024

How to Master COUNTIF, COUNTIFS, and More in Google Sheets

Aug 12, 2024

Track Instagram Analytics with GA4 to Understand Your Instagram Traffic

Aug 8, 2024

Complete Guide to Using INDEX and MATCH Functions in Google Sheets

Aug 8, 2024

Mastering Website Statistics Analysis: Path to Becoming a Data Science Expert

Aug 5, 2024

Understanding BigQuery Pricing: A Complete Cost Prediction Guide

Aug 5, 2024

Top Digital Analytics and Marketing Automation Solutions for 2024

Aug 3, 2024

The Ultimate Guide to Pivot Tables in Google Sheets

Jul 30, 2024

How to Use VLOOKUP With IF Statement in Sheets

Jul 30, 2024

BigQuery Standard SQL in Marketing: Advantages and Examples of Its Usage

Jul 26, 2024

A Comprehensive Guide on How to Upload Facebook Ads to BigQuery

Jul 26, 2024

How OWOX BI Helped a Large E-Commerce Brand Boost ROAS by 23% and Save Over $5K Monthly

Jul 25, 2024

Choosing the Right SQL Date Type: DATE vs. DATETIME vs. TIMESTAMP

Jul 24, 2024

Essential Google Analytics GA4 Checklist and Best Practices

Jul 22, 2024

Modifying BigQuery Tables: Advanced Data Definition Language (DDL) Techniques

Jul 22, 2024

How to Upload Google Ads Data to BigQuery in 2024

Jul 19, 2024

Mastering the UNIQUE Function in Google Sheets: A Detailed Guide

Jul 15, 2024

6 Ways to Upload Your Marketing & Sales Data to Google BigQuery

Jul 15, 2024

How to Restore Data Accidentally Deleted from Google BigQuery

Jul 12, 2024

What is Direct Traffic in Google Analytics 4 and How to Reduce It

Jul 12, 2024

Uncover the Secrets of Data-Driven Marketing: Strategy and Tools for Success

Jul 12, 2024

Unraveling CPL in Google Ads: A Comprehensive Guide to Cost Per Lead

Jul 11, 2024

What is Cost Per Click in Advertising: CPC Formula and Calculation

Jul 11, 2024

Top Marketing Agencies in Atlanta: Your Ultimate Guide to Success

Jul 9, 2024

Solving the GDPR Problem with a GTM Server-side Tagging

Jul 9, 2024

The Ultimate Guide to Using IMPORTRANGE in Google Sheets

Jul 8, 2024

The Top 5 Tools for BigQuery Data Visualization

Jul 8, 2024

A Comprehensive Guide to Using Window Functions in BigQuery

Jul 4, 2024

Creating and Deleting BigQuery Tables: Data Definition Language (DDL) Essentials

Jul 3, 2024

Top Marketing Agencies in Florida: A Comprehensive Guide

Jul 3, 2024

Unlock the Power of Data-Driven Marketing with Top Agencies in Chicago

Jul 2, 2024

Introducing New Tables Feature in Google Sheets: A 2024 Update

Jul 1, 2024

A Complete Guide on Business Intelligence

Jul 1, 2024

Connect BigQuery to Google Sheets: 3 Ways to Move Your Data

Jul 1, 2024

Mastering BigQuery SQL: A Comprehensive Guide for Data Professionals

Jun 28, 2024

Database, Data Warehouse, or Data Lake: Which is Right for Your Data Needs?

Jun 27, 2024

Top 21 Data Analysis Tools for 2024

Jun 24, 2024

Master Currency Conversion Using GOOGLEFINANCE in Google Sheets

Jun 24, 2024

Master Marketing Campaign Tracking with Free UTM Builders in 2024

Jun 24, 2024

SQL Filter Operators Explained: WHERE vs. HAVING vs. QUALIFY

Jun 21, 2024

What is Google Client ID in GA4: Detailed Setup Guide for 2024

Jun 18, 2024

The Marketing Wars: The Rise of Post-Cookie Advertising in a New World

Jun 18, 2024

Understanding UTM Tags: The Ultimate Guide on How to Set Up and Track UTMs

Jun 18, 2024

Unlock Financial Insights with GOOGLEFINANCE in Google Sheets

Jun 18, 2024

OWOX BI and Google Analytics 4: Understanding the Key Differences

Jun 17, 2024

Google BigQuery: The Best Marketing Data Warehouse

Jun 17, 2024

Decoding Statistical Aggregate Functions in BigQuery

Jun 12, 2024

How to Import Non-Google Advertising Costs to GA4 for Better ROAS

Jun 12, 2024

12 Best Tools for Data Preparation in 2024

Jun 11, 2024

How to Monitor Data Quality: A Detailed Guide

Jun 11, 2024

ChatGPT for SQL: How to Generate Queries Faster with AI

Jun 8, 2024

OWOX BI BigQuery Reports vs. Connected Sheets: Which is the Best Fit for Your Reporting Needs

Jun 8, 2024

Differences Between Facebook Ads and Google Analytics 4 Conversions (and How to Fix That)

Jun 7, 2024

Essential BigQuery Data Types You'll Ever Need: A Complete Guide

Jun 7, 2024

Using SEARCH Function in Google Sheets: From Basics to Advanced Techniques

Jun 5, 2024

Understanding the Difference Between JOIN and UNION in BigQuery SQL

Jun 4, 2024

How To Connect Google Sheets to BigQuery: 3 Ways

May 31, 2024

BigQuery to Looker Studio: A New Approach to Dynamic Visualization and Report Automation

May 31, 2024

Navigating Conditional Expressions in BigQuery: From Basics to Advanced Techniques

May 31, 2024

Breaking Down Navigation Functions in BigQuery

May 30, 2024

How OWOX BI Transformed Avrora's Analytics: From Disconnected Data to Cost-efficient Insights

May 30, 2024

Navigating BigQuery Timestamp Functions: An Insightful Guide

May 30, 2024

The Ultimate Guide to Using the FILTER Function in Google Sheets

May 28, 2024

How to Upload Data from ‌Instagram‌ ‌to ‌Google‌ ‌BigQuery‌

May 27, 2024

Numbering Functions in BigQuery: An In-depth Review

May 27, 2024

Marketing Without Cookies: How to Prepare Your Analytics for a World Without Them

May 22, 2024

Exploring BigQuery's Role in Marketing Analytics: A Comparison with Google Analytics 4 and Looker Studio

May 20, 2024

Combining the Power of QUERY and UNIQUE Functions in Google Sheets

May 13, 2024

How to Track Facebook Ads in Google Analytics 4: An Overview

May 10, 2024

How to Increase PPC Advertising ROI 2.2x for an Enterprise Retailer

May 8, 2024

Choosing Between QUERY and VLOOKUP in Google Sheets: A Detailed Guide

May 8, 2024

Best Digital Marketing Agencies in Houston: Top Marketing Agency Services for Your Business Growth

May 2, 2024

7 Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4

Apr 30, 2024

BigQuery Datetime Functions Mastery

Apr 29, 2024

A Comprehensive Guide to Set up Enhanced E-commerce Tracking in Google Analytics 4

Apr 29, 2024

How to Save Historical Universal Analytics Data When Migrating to GA4

Apr 29, 2024

Discover the Best Marketing Agencies in Los Angeles: Top LA Agencies to Propel Your Business Forward

Apr 24, 2024

How to Integrate Online and Offline Data for Omnichannel Retailing: Why and How to Connect Customer Touchpoints

Apr 22, 2024

A Closer Look at BigQuery Aggregate Functions

Apr 17, 2024

Understanding BigQuery Array Functions

Apr 16, 2024

The Ultimate Guide to Using QUERY and IMPORTRANGE in Google Sheets

Apr 15, 2024

Conversion Functions in BigQuery: Detailed Analysis and Examples

Apr 11, 2024

[GA4] BigQuery Export: How to Connect Step-by-Step

Apr 11, 2024

How You Can Connect BigQuery to Excel for Seamless Data Management

Apr 10, 2024

Utilizing QUERY and CONCATENATE in Google Sheets for Advanced Data Insights

Mar 29, 2024

Exploring Google Sheets QUERY Function: Tips and Tricks for Efficient Data Management

Mar 26, 2024

BigQuery Date Functions Explained

Mar 21, 2024

Your Ultimate Guide to Setting Up Criteo Campaigns Tracking in Google Analytics 4

Mar 14, 2024

BigQuery Data Manipulation Language (DML): The Essential Guide

Mar 14, 2024

Connecting CRM Data to Digital Analytics for Unmatched KPI Visibility

Mar 11, 2024

5 Reasons to Create Reports in Google BigQuery

Mar 8, 2024

Enhance Digital Marketing Reports with CRM Data Integration

Mar 7, 2024

A Step-by-Step Guide to Web Analytics Audit Using Google Analytics 4

Mar 4, 2024

Mastering ARRAYFORMULA in Google Sheets: A Complete Guide

Mar 1, 2024

[GA4] BigQuery Export: Expert SQL Templates for Reporting

Feb 28, 2024

Google BigQuery 101: Simple Queries to Practice in SQL

Feb 27, 2024

How to Avoid Data Sampling and Get Complete Data for Advanced Analytics

Feb 26, 2024

The Critical Role of Data Freshness in Business Decision-Making in 2024

Feb 26, 2024

What is Customer Lifetime Value (CLV)

Feb 21, 2024

How OWOX BI Built & Optimized a Custom Marketing Attribution Model for SaaS Business

Feb 21, 2024

How to Measure the Effectiveness of Online Advertising

Feb 20, 2024

How to Calculate Return on Investment for Marketing Campaigns in 2024

Feb 19, 2024

Google Ads Enhanced Conversions: What They Are and How to Set Them Up

Feb 19, 2024

Mastering Marketing Efficiency Ratio (MER) for Improved Campaign Performance

Feb 16, 2024

Effective Methods to Evaluate the Effectiveness of Display Advertising Campaign

Feb 15, 2024

12 Reasons to Select OWOX BI ML Funnel-based Attribution

Feb 15, 2024

Google Analytics 4 Key Metrics and Dimensions of Your Website

Feb 15, 2024

Server-Side Tracking: Monitor User Behavior without Pixels

Feb 9, 2024

13 Best Reporting Tools and Software for Decision-Making in 2024

Feb 8, 2024

How ZOOD Went From Manual Weekly Reporting to Next-Level Automated Daily Reports In Just 6 Weeks

Feb 7, 2024

Understanding Data Sampling in Google Analytics 4

Feb 6, 2024

Mastering Mobile App Analytics with Google Analytics 4 in 2024

Jan 29, 2024

The Essential Guide to Data Analytics

Jan 29, 2024

GA4 Measurement Protocol: Turning Data Precision into Success

Jan 25, 2024

How to Use Marketing Mix Modeling to Increase ROI

Jan 25, 2024

What Is Raw Data and How to Use It

Jan 25, 2024

Google Analytics (GA4) Dashboards: Your Guide to Gain Data-driven Insights

Jan 25, 2024

What is Data Visualization: Definition, Principles, Examples, Tools

Jan 23, 2024

Import Microsoft Ads data into Google Analytics 4

Jan 23, 2024

The Beginner's Guide to Data Transformation

Jan 22, 2024

Mastering Data Import in Google Sheets with ImportXML, ImportHTML, and ImportFEED

Jan 19, 2024

Exploring Machine Learning in Digital Marketing with Examples

Jan 18, 2024

The Role of Business Dashboards: Real-life Examples for Practical Use

Jan 18, 2024

GDPR Compliance with Google Analytics 4 Consent Mode

Jan 18, 2024

Unified ROAS Measurement: How to Import Facebook Ads Data into Google Analytics 4

Jan 17, 2024

How to Add Google Analytics 4 to a Facebook Page and Get Brilliant Reports

Jan 16, 2024

All You Need to Know About the ROPO Effect and Maximizing Offline Conversions

Jan 16, 2024

Guide to UTM parameters for marketing campaigns in Google Analytics 4

Jan 15, 2024

Explaining First-party, Second-party, and Third-party Data: An In-depth Overview

Jan 15, 2024

How to Handle Duplicate Transactions in Google Analytics 4?

Jan 15, 2024

Comprehensive Guide to Channel Strategy in Marketing

Jan 13, 2024

Simplifying Data Integration with ETL Processes

Jan 12, 2024

In-Depth Comparison of 7 Leading Data Warehouses and Databases

Jan 11, 2024

Google BigQuery data structure: How to get started with cloud storage

Jan 10, 2024

Top 5 Differences Between VLOOKUP and XLOOKUP in Google Sheets

Jan 9, 2024

The Ultimate Guide to Google Analytics 4: Setup, Configuration, and Usage

Dec 23, 2023

The Ultimate Marketing Dashboard Setup for Success [With Examples]

Dec 22, 2023

Best Way to Create Social Media Dashboards For Data-Driven Marketing

Dec 21, 2023

How to Export Data from TikTok Ads to BigQuery

Dec 21, 2023

How to Track X Ads Traffic in Google Analytics | OWOX BI

Dec 20, 2023

Mastering LinkedIn Ads Dashboards & Reporting: A Complete Guide

Dec 18, 2023

How to Select Funnel Steps Correctly when Setting Up Attribution

Dec 11, 2023

Marketing Reports — The Ultimate Guide, Examples and Templates

Dec 7, 2023

Marketing Analytics: Empowering Businesses to Make Data-Driven Decisions

Dec 5, 2023

What is Marketing Attribution Model for Marketer: The Definitive Guide

Dec 4, 2023

Import Data From CRM into Google Analytics 4: Detailed Guide

Dec 1, 2023

Top Marketing Attribution Software and Tools: 6 Best Choices in 2024

Nov 28, 2023

Data-Driven Attribution Across Google Products

Nov 25, 2023

KPI Dashboards: Driving Growth with Data-Driven Decisions

Nov 24, 2023

What is Machine Learning Full-Funnel Attribution & How to Get Started

Nov 24, 2023

How to Leverage Data Analytics to Solve Marketing Problems

Nov 23, 2023

5 Essential Facebook Ads Report Templates

Nov 15, 2023

An Overview of Marketing Metrics

Oct 31, 2023

The Art of Marketing Analytics: A Deep Dive

Oct 31, 2023

What Is Data Reporting And How To Create Data Reports For Your Business

Oct 27, 2023

Accurate Data for More Revenue with All-in-one CMO Dashboard: MotionVFX Case Study

Oct 25, 2023

What is Cohort Analysis and How to Improve Customer Retention?

Oct 20, 2023

How to set up form tracking analytics with Google Tag Manager and Google Analytics 4

Oct 19, 2023

7 Biggest Data Transformation Challenges in 2023

Oct 19, 2023

The Modern Marketing Analyst: 7 Must-Have Skills for Success

Oct 19, 2023

10 Crucial "Dos" and "Don'ts" of Marketing Analytics

Oct 18, 2023

What attribution means in marketing

Oct 13, 2023

Top 15 ETL tools for 2023 | OWOX BI

Oct 8, 2023

Custom Attribution Models: A Tailored Approach to Attribution

Oct 8, 2023

A Simple Guide to Website Traffic Analytics | OWOX BI

Oct 7, 2023

Top 3 Looker Alternatives and Competitors | OWOX BI

Oct 7, 2023

Top 30 Automated Marketing Tools in 2023

Oct 6, 2023

Top 6 Strategies to Maximize Your ROAS for Social Media Ads

Oct 3, 2023

Automated Reporting: Making Work Smarter

Sep 26, 2023

Measuring Marketing Performance: A Guide to Maximize Results

Sep 22, 2023

Understanding the Basics: How Omnichannel Performance Marketing Works

Sep 19, 2023

Marketing Mix: A Guide to Channel Marketing

Sep 15, 2023

How ArtPix 3D Revolutionized Data Analytics with OWOX BI

Sep 14, 2023

Comprehensive Guide: Set up GA4 Tags using Google Tag Manager

Sep 12, 2023

What Is Wrong with Your KPIs and How to Fix Them

Sep 11, 2023

What is ROAS in Marketing?

Sep 8, 2023

The Ultimate Guide to Effective Management of Marketing Budget

Sep 6, 2023

An Introduction to Data Modeling: Fundamentals and Real-World Application

Aug 19, 2023

How Performance Marketing Works [+6 Simple Steps]

Aug 18, 2023

Achieving Success with SMART Marketing Goals

Aug 15, 2023

Saving Historical Google Analytics Universal Data with OWOX BI

Aug 9, 2023

What is a Funnel in Marketing

Jul 31, 2023

Your Roadmap to Customer Lifetime Value (LTV): An Ultimate Guide

Jul 27, 2023

Everything you need to know about PPC reporting - OWOX BI

Jul 25, 2023

Interpreting LTV:CAC Ratio: What the Numbers Reveal

Jul 22, 2023

Data Aggregation Techniques for Effective Data Analysis

Jul 22, 2023

Data Visualization: Your Gateway to Enhanced Decision-Making Strategy

Jul 21, 2023

How OWOX BI Empowered ON Clinic to Accurately Connect Marketing Expenses with Revenue

Jul 14, 2023

Mastering Data Mapping Techniques

Jul 11, 2023

The Anatomy of UTM Parameters: Understanding the Components

Jul 5, 2023

Aligning Marketing and Revenue Goals with Privacy-centric Analytics in PandaDoc

Jun 30, 2023

Google Analytics 4 vs Universal Analytics

Jun 15, 2023

Looker and Looker Studio: Actionable Insights with OWOX BI

Jun 7, 2023

Why OWOX BI is the best solution for importing cost data to Google Analytics 4

May 26, 2023

How OWOX BI Server-Side Tracking Helped to Identify True Acquisition Sources Behind 30%+ (Direct) / (none) Conversions

May 19, 2023

How to save 80% on advertising costs — case study of eBike manufacturer Delfast

May 15, 2023

UTM ID — What it is and why you need to add it to your ad tracking now

Apr 26, 2023

Eliminate 3 major blind spots in digital marketing

Mar 22, 2023

Setting up advanced analytics for a mining company – Hiveon success story

Mar 14, 2023

How to upgrade your reports for Google Analytics 4 without a headache

Feb 21, 2023

Setting up advanced analytics for a CS:GO trading site

Nov 16, 2022

Google Analytics Alternatives: How to keep using the Google tech stack and be GDPR-compliant

Nov 16, 2022

30 Best Marketing Dashboard Examples and Templates [2023]

Oct 18, 2022

Data Processing with OWOX BI: Normalize, Prepare, and Orchestrate

Sep 27, 2022

The four horsemen of digital marketing analytics: Consent mode, ITP, ad blockers, and GA 4

Jul 5, 2022

How to automate marketing reporting

May 30, 2022

Who is responsible for data quality? Responsibility matrix for analytics teams

May 20, 2022

What is ETL: the ultimate guide 101

May 10, 2022

Key benefits of Google Analytics 4, or why you should switch now

Apr 30, 2022

LTV: how to use available data to predict customer value

Apr 5, 2022

Google Analytics in Europe: How to ensure GDPR compliance

Apr 4, 2022

Marketing trends: what to prepare for in 2022

Feb 23, 2022

How to set up advanced analytics for an online movie streaming service

Jan 21, 2022

How to boost sales and improve ROI using data and machine learning

Dec 27, 2021

How to calculate the cost of delivery and ROMI considering purchased orders

Dec 13, 2021

Google Analytics 4: The future of analytics

Nov 8, 2021

How to get quick access to all product KPIs important to e-commerce

Oct 28, 2021

How to automate marketing reporting in the restaurant business

Oct 25, 2021

EVA.UA case study: How to execute a promotional sales plan with real-time data

Oct 16, 2021

Interview with Fred Pike, managing director at Northwoods

Oct 13, 2021

Ad hoc reporting: The what and the why

Sep 28, 2021

How to use advanced analytics to reduce low-quality applications and increase conversions

Sep 6, 2021

How data analytics is solving enterprise problems

Aug 31, 2021

How to build cross-platform analytics and automated reporting for a large marketplace

Aug 18, 2021

Interview with Mikko Piippo, co-founder and partner of Hopkins

Jul 23, 2021

Why your marketing needs to be data-driven

Jul 17, 2021

Common marketing challenges most businesses face

Jun 30, 2021

Interview with Julius Fedorovicius, Founder of Analytics Mania

Jun 25, 2021

SEMrush vs SimilarWeb: Comparing accuracy

Apr 30, 2021

How to Choose and Test an Attribution Model

Mar 29, 2021

Transferring Data into BigQuery: Methods and Tools

Mar 11, 2021

Miscommunication between analysts and marketing teams

Feb 25, 2021

Top 3 Funnel.io Alternatives and Competitors | OWOX BI

Feb 25, 2021

Top 3 Supermetrics Alternatives and Competitors | OWOX BI

Feb 25, 2021

Interview with John Sargent, Director at digital consultancy and agency Think VEN

Feb 24, 2021

How to Blend Web Analytics and Digital Marketing Analytics

Jan 25, 2021

Interview with Khrystyna Grynko, Head of Data at Better&Stronger

Jan 11, 2021

Interview with Byron Marr, Head Of Paid Media at Aira

Dec 16, 2020

Interview with Sophie Logan, PPC manager at Adzooma

Nov 27, 2020

PPC Report Templates for Marketers and Agencies

Nov 16, 2020

Interview with Amy Hebdon, Co-founder of Paid Search Magic

Nov 11, 2020

An In-Depth Look at Google Analytics 4: New Capabilities, Benefits, and Disadvantages

Nov 9, 2020

Why is it important to check data quality for marketing analysis?

Oct 12, 2020

How a CMO can build an effective marketing analytics system

Sep 17, 2020

Unlocking Facebook Ads Insights: The Importance of Raw Data Collection

Sep 7, 2020

The ultimate guide to measuring, analyzing, and improving your marketing with the DMAIC methodology

Aug 31, 2020

Google Data Studio Templates for Marketers: The Ultimate Guide

Jul 27, 2020

The OWOX BI guide for digital marketers: data collection, dashboards, and templates

Jul 23, 2020

12 Google Analytics key reports for marketers

May 18, 2020

What is Google Ads Data Hub: everything a marketer needs to know

May 12, 2020

How to monitor the quality of your data when you have dozens of websites: An FxPro case study

Apr 9, 2020

How to measure post-view conversions

Mar 23, 2020

Dashboards for businesses: Why you need one and top services for building it

Mar 16, 2020

How to automate ad campaign reports for a digital agency

Mar 16, 2020

Most popular e-commerce reports

Mar 5, 2020

How to drive sales in real time — Pigu Group case study

Feb 28, 2020

Samantha Noble on Mastering PPC: Exclusive Interview

Feb 12, 2020

Interview with Danny Mawani Holmgaard, Lead Analyst for Impact Extend

Jan 12, 2020

5 Tips to Learn from the PPC Expert: Interview with Pauline Jakober

Jan 6, 2020

Express interview with Mary Owusu, VP of Digital Strategy & Analytics at Mower

Dec 23, 2019

Playing Digital Jenga with Modern Marketing Analytics: Interview with Christopher Penn

Nov 22, 2019

A/B testing: To be or not to be

Nov 18, 2019

Behavioral segmentation: how to optimize advertising campaigns and increase conversions

Nov 6, 2019

Why doesn’t anybody high-five the analyst? Hard but true answers from Steen Rasmussen

Oct 28, 2019

Predictive analytics as a tool to increase marketing efficiency

Oct 20, 2019

Interview with David Szetela, CEO of FMB Media: What should you know before entering the PPC field?

Oct 1, 2019

How to conduct your first A/B test: Automate the process with Google Optimize

Sep 20, 2019

Digital analytics insights: Nancy Harhut interview

Sep 20, 2019

Measuring Video Ads' Impact: 1+1 Digital Case Study

Sep 19, 2019

Insights from Omnisend's Top Executive: An Exclusive Interview

Sep 17, 2019

OWOX BI Research On The State Of Digital Analytics: interview with Damion Brown

Sep 5, 2019

Exploring the PPC Landscape: Insights from Expert Reese Garcia

Aug 30, 2019

What remarketing is and how to set it up in Google Ads and Google Analytics

Aug 24, 2019

OWOX BI research on the state of digital analytics: Laura Patterson interview

Aug 23, 2019

OWOX BI research on the state of digital analytics: Jim Sterne interview

Aug 19, 2019

How to automate Google Analytics reports in Google Sheets

Aug 7, 2019

The Secrets of PPC as Revealed by Brad Geddes

Jul 31, 2019

Matthew Soakell reveals the secrets of PPC specialists in an interview with OWOX BI

Jul 27, 2019

How to exclude the fbclid parameter from Google Analytics reports?

Jul 25, 2019

OWOX BI Research on the State of Digital Analytics: Interview with Anjana Aggarwal from Hubspot

Jul 18, 2019

Future of Digital Analytics: Insights from Tim Wilsons

Jun 15, 2019

Comparison of OWOX BI and Google Analytics 360

May 24, 2019

OWOX BI Research on the State of Digital Analytics: Interview with Simo Ahava

May 22, 2019

How to align online and offline customer actions | OWOX BI and Fabelio case study

Apr 15, 2019

How to identify ROPO: online influence on offline purchases

Apr 3, 2019

ROPO analysis: How useful is it for omnichannel marketing analytics

Mar 19, 2019

Kitties vs Facebook Pixel: Your Marketing Past and Future

Mar 15, 2019

How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall

Dec 14, 2018

9 Steps to Know Everything: Building Marketing Analytics for Comfy

Dec 12, 2018

How to increase ROI 2.5 times while cutting ad costs in half

Oct 26, 2018

Now You See Me! What is CPA Fraud and How to Fight it

Oct 8, 2018

How to avoid errors in web metrics after every new release

Sep 25, 2018

How to boost sales and customer loyalty by fixing errors on the checkout page

Jul 4, 2018

Case Study: Tackling Fraud in CPA Networks for a Major European Bank

Jun 4, 2018

How to improve internal analytics using the ML funnel-based attribution model

Jun 1, 2018

How to Set Up Dynamic Remarketing in Google AdWords via Google Tag Manager

May 25, 2018

IQ Option Analyzes Assisted Conversions of AdWords Campaigns

May 21, 2018

How to use customer cohort analysis to measure ad performance

Mar 15, 2018

How to Link Your Google Ads and Analytics Accounts

Mar 12, 2018

Darjeeling's Success Story: ROPO Analysis Proves that 40% of Customers Visit the Company's Website before Buying Offline

Mar 2, 2018

Citrus Improves Sales by Analyzing the Competition

Mar 1, 2018

How to measure the ROPO effect for an omnichannel retailer

Jan 3, 2018

Abandoned Carts: Orcanta Increased Email Marketing Revenue by 126%

Dec 21, 2017

How to improve the advertising-to-sales ratio by 10%

Nov 17, 2017

How Competitor Prices Affect Conversion Rates and User Behavior

Sep 29, 2017

How to achieve a 15% email conversion rate for a travel agency

Aug 30, 2017

Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%

Aug 17, 2017

boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis

Jun 27, 2017

How to measure ad success and increase ROAS by consolidating data

May 30, 2017

How to discover 2.4 times more keywords assisting in conversions and increase PPC advertising ROI by 17%

Apr 24, 2017

How to optimize advertising campaigns with assisted conversions in Google BigQuery

Apr 14, 2017

How to increase email-driven revenue by 237% and optimize ad spend

Jan 31, 2017

OWOX BI Pipeline helps Contentmart improve customer experience & engagement

Nov 10, 2016

Optimizing AdWords campaigns using Smart Goals in Google Analytics

Jul 19, 2016

Data Security and Access Control in Google Cloud Platform

May 24, 2016

Impact of alternative offers on visitors’ choice

Mar 21, 2016

Rozetka receives 23% ROI and 18% increase in direct marketing revenue

Mar 18, 2016

Online Merchandising

Dec 21, 2015

Measure advertising campaigns from the first view to a purchase

Dec 21, 2015

Should you advertise not-available products?

Jul 22, 2015

How JavaScript errors impact conversion rate

Jun 24, 2015

SEMrush increases conversion rates by optimising the sales funnel

Jun 24, 2015

Rozetka increases average order value by 9% and direct marketing revenue by 18%

Jun 24, 2015

How to increase revenue through optimization of advertising costs for a booking service

Jun 15, 2015