Articles19 April 2019

What is ROI and what nuances should you consider when calculating it?

Learn what is ROI and how to calculate it correctly in order to identify effective channels to attract new customers.

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    Use cases 20 April 2019

    Standard SQL in Google BigQuery: Advantages and Examples of Use in Marketing

    Discover the advantages of Standard SQL, the new Google BigQuery SQL dialect, over Legacy SQL and learn what business problems you can solve with it. Get ready-made SQL query...

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    Use cases 17 April 2019

    A Simple Guide to Website Traffic Analytics

    Did you know that knowledge of web traffic analytics is already almost as necessary as knowledge of the alphabet? Let’s find out how much you know about it!

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    Success Stories 15 April 2019

    “Who’s been sitting on my chair? Who’s been sleeping in my bed?” Fabelio found out what online customers are doing in their retail stores

    Fabelio.com built ROPO reports to estimate how online marketing efforts contribute to sales in retail stores.

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    Success Stories 03 April 2019

    Rendez-Vous success story: Online influence on offline purchases (identifying the ROPO effect)

    How much are the digital achievements of your business underrated? Read this success story to learn what results Rendez-Vous company got based on the ROPO calculations.

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    Articles 01 April 2019

    Data Visualization: Principles, Tools, and Useful Tricks

    In this article, we’ll show you what’s needed for data visualization, how to visualize data correctly, which tools can be used for creating interactive dashboards without help...

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    Articles 31 March 2019

    Main Metrics and Dimensions Without Which Your Business May Fall Apart

    Learn what are metrics and dimensions in Google Analytics, why it is important to monitor them and what impact they can make on your marketing development.

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    News 29 March 2019

    New OWOX BI algorithm for collecting session data

    Get raw unsampled session data without delay and with each hit counted thanks to a new OWOX BI algorithm.

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    Success Stories 29 March 2019

    ROPO analysis: How is an omnichannel end-to-end analytics useful? Ile de Beaute case study

    Find out how OWOX BI, with the help of ROPO analysis, helped the Ile de Beaute team understand the behavior of different segments of their target audience, both online and offline.

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    Articles 29 March 2019

    ROPO analysis: Why you need it and how to conduct it

    Learn how to evaluate the impact of online advertising on offline sales. What is ROPO analysis and what advantages will it give to your business? How can you associate user...

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    Articles 15 March 2019

    5 Benefits of Mobile Push Notifications as a Marketing Channel

    Check out eSputnik’s tips on how to use smartphones for personalized marketing campaigns and how to create automated push notifications.

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    Use cases 15 March 2019

    Kitties vs Facebook Pixel: Your Marketing Past and Future

    Discover how you can use Facebook Pixel to optimize ads, and create customized audiences for retargeting.

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    Use cases 28 February 2019

    A detailed guide to cohort analysis in Google Analytics and Google Sheets

    What is cohort analysis and why should you use it? Learn about the possibilities and limitations of cohort analysis in Google Analytics. Discover four ways to analyze cohorts in...

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    Use cases 21 February 2019

    What is Google Tag Manager and how does it help you set up Google Analytics?

    Learn why you need Google Tag Manager and what it does. Discover the pros and cons of GTM and how it helps you set up a flexible web analytics system.

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    Use cases 30 January 2019

    5 Simple Ways to Calculate Customer Lifetime Value

    Learn how to calculate customer lifetime value for your business using five simple methods. Find out why this metric is important for your sales, and figure out how you can...

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    Use cases 25 January 2019

    BigQuery Google Features — Detailed Review

    Learn how to aggregate data and work with dates, strings, and subsets using GBQ functions. Practice writing basic queries on demo data.

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    Articles 24 January 2019

    Choose Your Data Analytics Conferences 2019 (Worldwide)

    Here goes a dream list of data analytics conferences 2019. Buy a ticket, visit, learn from the industry leaders, and reach the top!

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    Articles 24 January 2019

    Best Marketing Conferences 2019 (Worldwide)

    Here goes a dream list of best marketing conferences 2019. Buy a ticket, visit, learn from the industry leaders, and reach the top!

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    Articles 14 January 2019

    Complete List of Facebook Ad Sizes

    Discover a complete list of Facebook ad campaign types, formats, and placements. Find out how to create stellar and engaging ads for your audience on Facebook and track their...

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    Articles 08 January 2019

    All Facebook photo sizes you'll ever need

    A complete list of all the Facebook photo sizes you’ll ever need to prepare your Facebook page for promotions.

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    Use cases 28 December 2018

    How to Add Google Analytics to a Facebook Page and Get Brilliant Reports

    Let’s solve your analytics problem with Facebook and Google Analytics. Maybe you’ll find a surprisingly simple way to enrich your analytics!

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    Use cases 27 December 2018

    How to Install Google Tag Manager on Your Site

    A detailed guide on how to create an account in Google Tag Manager, install the code on your website, publish the container, and check its operation.

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    Use cases 17 December 2018

    How to track Facebook advertising campaigns in Google Analytics

    Tracking and measuring Facebook ads campaigns help you to be more effective and precise in your work. We’ll help you to make your first steps with social media analysis in...

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    Success Stories 14 December 2018

    How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall

    Discover how to combine all your data in a single automated report, to save your time and properly reallocate the marketing budget.

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    Success Stories 12 December 2018

    9 Steps to Know Everything: Building End-to-End Analytics for Comfy

    Learn how to set up an effective end-to-end analytics system for evaluating advertising campaigns that takes into account offline sales and the contribution of each session...

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    Use cases 03 December 2018

    How to recognize and fix the (not set) value in Google Analytics reports

    Find out more about the (not set) value appearance in Google Analytics reports, why does it appear there and how to reduce the percentage of this value.

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    Articles 03 December 2018

    18 Digital Marketing Metrics and KPIs You Should Know

    You can’t perform true analytics without measurement tools. Check out this great list of formulas graded from simple to difficult for your professional evolution.

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    Articles 30 November 2018

    How to Choose Websites for Quality Link Building

    The list of the key link building metrics for OWOX BI by Netpeak Software.

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    Use cases 08 November 2018

    4 Ways to Import Cost Data into Google Analytics

    Learn how you can import cost data into Google Analytics manually, using an add-on for Google Sheets, with the API and Apps Script, and with out-of-the-box solutions.

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    Success Stories 26 October 2018

    Increase ROI 2.5 Time While Cutting Ad Costs in Half — Doctor Ryadom Case Study

    How can you get more of your target audience and spend less on the non-targeted one, if your business has a complex multilevel funnel? Doctor Ryadom, Russia’s clinic chain,...

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    Use cases 08 October 2018

    Now You See Me! What is CPA Fraud and How to Fight it

    Discover how to protect your business from dishonest affiliates and cookie stuffing.

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    Articles 27 September 2018

    How to Buff Up Your Site For Better Load Speed

    Obtain a checklist to help you take all the necessary measures to improve the page load speed and not to lose any customers.

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    Success Stories 25 September 2018

    How not to Ruin All Your Web Metrics and Save 1.5 Burden Hours after Every New Release

    Learn how automated tests for website metrics helped OZON.ru spend less money and time as well as reduce risks when adding new features and metrics to the website.

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    News 31 August 2018

    OWOX BI Updates That Will Level Up Your Marketing Analytics

    Learn about Smart Data reports that show the influence of your online efforts on offline sales, new method of session data collection to get you more accuracy in BI Pipeline,...

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    Use cases 29 August 2018

    How OWOX BI Created and Tested an Attribution Model for SaaS Businesses

    Learn how funnel based attribution can help you enhance the efficiency of the your company departments that have the lowest performance rates.

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    News 17 August 2018

    Fresh Google Updates You Can’t Miss Out

    Discover how the new features of the Google Marketing Platform can help with your business tasks, and find out what other important updates are coming soon.

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    Subscribe to master the secret art of successful analytics

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    Use cases 01 August 2018

    How to Optimize Your Website Load Speed for Better Conversion Rates

    Learn how website load speed affects your business, what services can help you test it, and how to optimize the speed to increase conversion rates

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    Use cases 31 July 2018

    Templates of SQL Queries to Google BigQuery That Will Take Your Reports to Another Level

    Learn how to build reports that aren’t available in Google Analytics, with the help of SQL queries to Google BIgQuery data. In this blogpost, we’re revealing secrets about how...

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    Use cases 09 July 2018

    How to Link Your Google Optimize with AdWords

    Here’s a guide to linking your Google Optimize and AdWords accounts for streamlining landing pages according to users’ needs.

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    Articles 06 July 2018

    What Web Analytics Challenges Do Indonesian Ecommerce Companies Face?

    Check out the results of the survey we took in Jakarta on the topic of online analytics. Learn what tools Indonesian businesses use to achieve their marketing goals.

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    Success Stories 04 July 2018

    M.video Boosts Sales and Customer Loyalty by Fixing Errors at the Checkout Page

    The company decided to immediately inform call centers of any customer problems at the checkout page, to contact and help customers purchase online.

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    News 27 June 2018

    Google Introduces New Brands for Marketing and Analytics Tools

    Learn about the new brands and banger features brought by the Google product updates for more convenience and efficiency.

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    Use cases 25 June 2018

    How to Export Raw Data from Google Analytics

    Discover how you can obtain raw unsampled data from Google Analytics to boost up your business efficiency.

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    Success Stories 23 June 2018

    New Customer Segments Help BUTIK. Improve LTV

    Learn how combining online data with the CRM information can help you customize user segments for personalized ads and direct marketing.

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    Articles 23 June 2018

    How to Create UTM Tags to Track Your Ad Campaigns

    Learn how to create UTM tags to track your ad campaigns, following the simple steps from our infographic post.

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    Articles 21 June 2018

    8 Ways to Avoid Sampling in Google Analytics

    Useful infographics about how to avoid sampling in Google Analytics and to obtain the most accurate data in your reports.

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    Success Stories 04 June 2018

    Raiffeisen Tackles Fraud in CPA Networks with the Help of OWOX BI Products

    Learn how to tackle fraud while working in CPA networks, as well as how to avoid extra expenses on affiliates.

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    Success Stories 01 June 2018

    Ulmart Improves Internal Analytics Using the Funnel Based Attribution Model

    Discover how to give the proper credit to your advertising performance, and how to optimize CPA network costs, using funnel based attribution.

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    Use cases 25 May 2018

    How to Set Up Dynamic Remarketing in Google AdWords Via Google Tag Manager

    What is dynamic remarketing and why you need it: an ultimate guide to setting up dynamic remarketing in Google AdWords using Google Tag Manager.

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    Use cases 23 May 2018

    How to Prepare Your Google Analytics and Other Google Services for GDPR

    Discover how to ensure that your Google Analytics and other Google services are GDPR compliant, and how not to lose your data in Google Analytics.

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    Articles 22 May 2018

    The Ultimate Guide to End-to-End Analytics

    Lean how to use end-to-end analytics for analysing the data across all your customers’ touchpoints, taking into account even the slightest changes to ads, product, online user...

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    Success Stories 21 May 2018

    IQ Option Analyzes Assisted Conversions of AdWords Campaigns

    Discover how IQ Option managed to evaluate the performance of AdWords campaigns and circumvent the Google Analytics limits in reports on assisted conversions.

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    Articles 04 May 2018

    What Is GDPR and What You Need to Know about It

    Learn about new rights and roles in General Data Protection Regulation and how to comply with new data security standards.

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    Articles 03 May 2018

    What is the R Programming Language and How to Use It for Working with the APIs of Google AdWords and Yandex.Direct

    Discover how to automate working with the data from Google Analytics and Yandex.Direct, using two packages that enhance the basic capacities of the R language.

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    Articles 03 May 2018

    An Ultimate Guide to Google Analytics Sampling and How to Avoid It

    What is sampling and what are the reasons behind it? We answer these questions and talk about all the possible ways to avoid sampling in our new blogpost.

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    News 14 April 2018

    Updates and Improvements in OWOX BI Attribution

    Learn more about the new improvements in OWOX BI Attribution: evaluating the input of marketing channels into nonlinear customer journeys, and new integrations...

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    Success Stories 15 March 2018

    Bitrix24: How to Use Customer Cohort Analysis to Measure Ad Performance

    How much does it cost to acquire a new customer? Which of the advertising campaigns are better for customer retention? Read this success story to find out how Bitrix24 managed...

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    Articles 12 March 2018

    How to Link Your Google Ads and Analytics Accounts

    Discover the benefits of linking Google Ads and Analytics accounts, and how to enrich your Ads reports on campaigns and Analytics reports on acquisition

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    Success Stories 02 March 2018

    Darjeeling’s Success Story: ROPO Analysis Proves that 40% of Customers Visit the Company’s Website before Buying Offline

    Learn how Darjeeling, a top French retailer in the women’s lingerie market, evaluated the input of online advertising to offline purchases.

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    Success Stories 01 March 2018

    Citrus Improves Sales by Analyzing the Competition

    Learn how Citrus, a top Ukrainian retailer for gadgets and accessories, managed to optimize advertising and improve sales, with the help of automated price monitoring and...

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    Articles 24 January 2018

    Top 20 Twitter Accounts for Analysts and Marketers

    Read and enjoy: our favorite Twitter accounts about marketing and web-analytics

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    News 15 January 2018

    2017 Results and 2018 Outlook – OWOX BI

    Throughout the last year, OWOX BI has evolved with many new features we offer to our clients. Find out how these updates can benefit your business, and what ambitious plans...

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    Articles 04 January 2018

    Omnichannel Retailing: Why and How to Integrate Online and Offline Customer Touchpoints

    Learn how to accurately integrate online and offline channels your customers are interacting with, and how doing so will benefit your business.

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    Success Stories 03 January 2018

    M.video Success Story: Measuring the ROPO effect

    Discover how M.video, the largest electronics and home appliances retailer in Russia, measured how offline sales are influenced by online channels.

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    Success Stories 21 December 2017

    Abandoned Carts: Orcanta Increased Email Marketing Revenue by 126%

    Learn how the company reduced email marketing costs and increased the revenue from online sales by sending out data-informed cart abandonment emails.

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    Articles 12 December 2017

    How to Track Instagram Referrals and Paid Traffic in Google Analytics

    Learn how you can use Google Analytics to track of Instagram data, including traffic to your website, costs, and conversions.

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    Articles 11 December 2017

    Statistics in Web Analytics, or How to Become a True Data Scientist

    Learn the difference between a Digital Analyst and a Data Scientist, and how to apply statistical methods in A/B testing and user segmentation.

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    Success Stories 17 November 2017

    Santehnika-Online’s Success Story: How to Improve the Advertising-to-Sales Ratio by 10%

    Discover how the company managed to reduce the advertising-to-sales ratio by 10%, by evaluating ad performance, optimizing budget allocation, and automating bid management.

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    Articles 27 October 2017

    How Do I Analyze Competitors’ PPC ads and Why Would I Want to

    Find out how to start analyzing your competitors' PPC strategy, what to pay attention to, and how to use the information you'll get.

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    Articles 23 October 2017

    How To Marry Up Your CRM With Google Analytics

    Combine data from your CRM/ERP systems and data from Google Analytics for deeper analysis of user behavior and better remarketing.

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    Articles 29 September 2017

    How Competitor Prices Affect Conversion Rates and User Behavior

    In this blogpost, we talk about how and why to monitor competitors' prices. Learn how to create and apply useful reports based on the data about website user behavior,...

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    Articles 14 September 2017

    How to Create Meaningful Dashboards for Your Facebook Data

    Find out how to create interactive Google Data Studio reports to track the performance of your Facebook advertising

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    Success Stories 30 August 2017

    OnlineTours Success Story: How to Achieve a 15% Email Conversion Rate

    What's more effective: cold calls or emails? Read how OnlineTours answered this question and increased the conversion rate with 2 experiments.

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    Success Stories 17 August 2017

    Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%

    Learn how collecting data in Google BigQuery enabled Answear, a multi-brand online clothing retailer, to build a successful SMS marketing campaign, evaluate advertising channels...

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    Articles 27 July 2017

    5 Reasons to Create Reports in Google BigQuery

    Learn about the common challenges in creating reports with Google Analytics, and how you can overcome them by using Google BigQuery.

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    Success Stories 27 June 2017

    boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis

    An Indian company managed to develop an effective customer relationship model, optimize advertising expenses and increase customer LTV.

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    Articles 30 May 2017

    A Comprehensive Guide to Enhanced Ecommerce Tracking in Google Analytics

    In this article we explore Enhanced Ecommerce in Google Analytics: what it is, why you should use it, and how to set it up using Google Tag Manager.

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    Success Stories 30 May 2017

    INTOUCH Success Story: How to Measure Ad Success and Increase ROAS by Consolidating Data

    Learn how INTOUCH managed to accurately evaluate advertising campaign performance and optimize advertising costs by automating data collection and processing.

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    Articles 18 May 2017

    The Site Is Not Enough: A Guide to Mobile App Analytics

    In this article, we’ll explore what you should consider when analyzing a mobile app, what to start with, and the differences between website analytics and mobile app analytics.

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    Success Stories 24 April 2017

    Hoff and OWOX BI: How to Discover 2.4 Times More Keywords Assisting in Conversions and Increase PPC Advertising ROI by 17%

    Learn how Hoff managed to combine data about online and offline customer touchpoints, evaluate keyword performance, and optimize bids.

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    Success Stories 14 April 2017

    M.video and OWOX BI: How to Optimize Advertising Campaigns with Assisted Conversions in Google BigQuery

    Find out how M.video evaluated the performance of advertising channels for different regions and business groups of categories.

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    Articles 31 March 2017

    From Zero to Hero! An Ultimate Guide to Setting Up Your Google Analytics Account

    Websites come in many types, styles and budgets. Each website, be it a news site, an online store or a personal blog, has its own performance indicators. These may include the...

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    Articles 30 March 2017

    What’s the Deal with Your Direct Traffic, and How to Fix It

    If you see that your Direct traffic is higher than 30%, do not rush to pop some champagne and celebrate your company’s great popularity. It’s possible that Google Analytics has...

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    Articles 29 March 2017

    Custom Attribution Models: Helping Marketing Specialists, Analysts and CMOs Achieve Zen

    Out-of-the-box attribution models are simpler than they might seem. To get the most benefit out of them, an analyst, a marketer, and a CMO should work closely together.

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    News 21 February 2017

    New Features and Improvements in OWOX BI Attribution

    The Funnel-Based attribution model is now available in the Basic plan. You can set up funnel steps for businesses of any type and scale. The calculations...

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    Success Stories 31 January 2017

    Eldorado: How to Increase Email-Driven Revenue by 237% and Optimize Ad Spend

    Find out how timely emails and their own attribution model helped Eldorado improve their conversion rate and optimize advertising costs.

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    Articles 29 January 2017

    Funnel Based Attribution Model

    Find out more about the benefits of using Funnel Based attribution model in evaluating your marketing campaigns.

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    News 24 January 2017

    Free Trial and Other Changes to Our Pricing

    Find out what changes were made to OWOX BI pricing, what features are now available in the updated plans, and answers to any questions you may have.

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    Articles 12 December 2016

    How to use UTM tags

    UTM tags help you get detailed information about your traffic sources. Find out more about what UTM tags are, why you should use them, and how to append them correctly.

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    Articles 12 December 2016

    Google Data Studio dashboard template by OWOX BI

    If you work with data and want to find out how to get informative reports with all the information on your fingertips, here’s the solution.

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    Success Stories 10 November 2016

    OWOX BI Pipeline helps Contentmart improve customer experience & engagement

    Find out how OWOX BI Pipeline helped Contentmart increase average LTV and expand the user database.

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    Articles 10 November 2016

    Dashboards for business: three examples of practical use

    In this article, we share examples of real-time dashboards based on complete data. Such dashboards are useful for marketing specialists, developers, content...

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    Articles 08 November 2016

    Declare Independence From Developers With Custom HTML Tags in Google Tag Manager

    When Google announced Google Tag Manager back in 2013, almost all the reviews and presentations were limited to the idea of making things easier for marketing specialists.

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    Articles 31 October 2016

    How to Evaluate the Cost Efficiency of the Attribution Model

    Find out how to evaluate the efficiency of your current attribution model and how to optimize your advertising budget.

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    Articles 30 September 2016

    How to estimate the additional value of multi-channel attribution

    In this article, we introduce the method for estimating the additional revenue you can gain with attribution models that consider the mutual impact of advertising...

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    Articles 29 September 2016

    Importing Google Analytics Data to Google BigQuery: Comparing Two Methods of Data Collection

    In this article, we compare the two methods for getting Google Analytics data in Google BigQuery. We consider the price, the specifics of data...

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    Articles 29 September 2016

    Optimize 360 proves to be accurate no-coding solution for testing user experience on your site

    A new powerful testing and personalisation tool is a part of Google Analytics 360 Suite. With Optimize 360, businesses can take action faster, evaluate...

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    Articles 27 September 2016

    How to Handle Repeat Transactions in Google Analytics?

    In this article, we take a closer look at the causes of repeat transactions when using Enhanced Ecommerce in Google Analytics, and provide a solution to this issue.

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    Articles 12 September 2016

    Measuring your ROAS with business intelligence

    OWOX and Ringostat team up to tell you what ROAS (return on ad spend) is and how to calculate it using Excel, CRM, call tracking and BI solutions—the tools every entrepreneur...

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    Use cases 19 July 2016

    Optimizing AdWords campaigns using Smart Goals in Google Analytics

    At the end of last year Google introduced Smart Goals — a new feature in Google Analytics. In this article, you will find out who can benefit with the Smart Goals solution and...

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    Articles 24 May 2016

    Data Security and Access Control in Google Cloud Platform

    Who has access to my data? How to ensure its safety? What should I check to make sure the settings are correct? We’ve answered hundreds...

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    Use cases 21 March 2016

    Impact of alternative offers on visitors’ choice

    This article describes a way to increase the accuracy of the product category efficiency evaluation. It can be achieved through the sales distribution...

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    Success Stories 18 March 2016

    Rozetka receives 23% ROI and 18% increase in direct marketing revenue

    Rozetka, as a Ukrainian market leader in online retail, has a huge potential in repeated sales due to the size of its client database. But a high competition with other market...

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    Use cases 17 March 2016

    The Impact of Payment and Shipping Methods on the Conversion Rate

    This article describes the method of evaluating the impact of payment and shipping terms of products on the conversion rate. The results are used...

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    Articles 11 March 2016

    When Google Analytics 360 is not enough

    Google Analytics 360 is a great product and the acknowledged market leader in customer behaviour analysis. But it has non-obvious limitations that many...

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    Articles 29 February 2016

    Advantages and limitations of Google Analytics API

    If you need to export data from Google Analytics, you can use one of the available APIs. To help you choose the most suitable option and save your time...

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    Articles 29 January 2016

    Funnel Based Attribution Implementation

    This article describes how to implement a dynamic attribution model, using Google Cloud Platform services, Google Analytics and OWOX BI. Let’s talk about...

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    Use cases 21 December 2015

    Online Merchandising

    It is a common fact that product blocks on the website increase the conversion rate and average order value. But products of what categories and...

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    Articles 08 December 2015

    Comparison of multi-channel attribution models

    This article describes the causes of inaccurate assessment of advertising channels with popular attribution models in Google Analytics and formulates the...

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    Use cases 18 September 2015

    How to optimize advertising costs for returning visitors

    You know the exact percentage of visitors who return to your site. You probably even know how many of these visitors have already made an order on your web site.

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    Articles 28 August 2015

    Why Do We Need Online Analytics?

    We often hear that question. Even from those, who has already decided to implement the analytics. Primarily, we need the answer to determine for ourselves...

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    599
     
    Use cases 24 June 2015

    Online Form Analysis

    As an analyst, you know how many of your customers have opened a page with an online form and you may even know how many of them completed the form. But, you also need to know...

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    Use cases 24 June 2015

    How JavaScript errors impact conversion rate

    A significant portion of the client-side functionality of most websites is JavaScript based and it is really difficult to check for errors using each version of each major...

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    Success Stories 24 June 2015

    SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget

    Most companies face the not so trivial task of assessing the effectiveness of traffic sources. For SaaS companies it is especially important because the...

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    Success Stories 24 June 2015

    Rozetka increases average order value by 9% and direct marketing revenue by 18%

    With the goals of increasing revenue per user and average order value, Rozetka needed help with product bundling, merchandising, product recommendations and email campaigns.

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    784
     
    Articles 24 June 2015

    Custom Domain for Google Analytics Data Collection

    This article describes solution to the problem of collecting Google Analytics data on the individual domain, for instance stat.yourdomain.com, instead of google-analytics.com

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    Articles 24 June 2015

    Who is in control of your data

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