Simo Ahava discusses challenges of modern analytics, personal and technical skills of successful analysts, and future trends in the marketing...
How to Measure the Effectiveness of Online Advertising
Digital marketers are always asking how to measure the effectiveness of their ad campaigns. Find out three levels of evaluating online advertising and the best tools for doing.
OWOX BI hits the top of Marketing Analytics list of G2 Crowd 2019 Spring Report
We’re thrilled to tell the world that OWOX BI made it to the Leader position in G2 Crowd Spring 2019 report!
How to predict growth areas and risks in a marketing plan based on data
OWOX BI can now predict the implementation of a marketing plan based on your data, market data, and machine learning. In this article, we explain why to build forecasts and how...
Through data to goals: Setting up end-to-end analytics
In this article, we explain what end-to-end analytics is and why it’s important for any company that promotes itself on the internet. We’ll consider business problems that can...
How to Track Twitter Traffic in Google Analytics
Read our short how-to guide about connecting your Twitter account to Google Analytics and tracking Twitter traffic. Your analytics deserves to evolve!
Standard SQL in Google BigQuery: Advantages and Examples of Use in Marketing
Discover the advantages of Standard SQL, the new Google BigQuery SQL dialect, over Legacy SQL and learn what business problems you can solve with it. Get ready-made SQL query...
What is ROI and what nuances should you consider when calculating it?
Learn what is ROI and how to calculate it correctly in order to identify effective channels to attract new customers.
A Simple Guide to Website Traffic Analytics
Did you know that knowledge of web traffic analytics is already almost as necessary as knowledge of the alphabet? Let’s find out how much you know about it!
“Who’s been sitting on my chair? Who’s been sleeping in my bed?” Fabelio found out what online customers are doing in their retail stores
Fabelio.com built ROPO reports to estimate how online marketing efforts contribute to sales in retail stores.
Rendez-Vous success story: Online influence on offline purchases (identifying the ROPO effect)
How much are the digital achievements of your business underrated? Read this success story to learn what results Rendez-Vous company got based on the ROPO calculations.
Data Visualization: Principles, Tools, and Useful Tricks
In this article, we’ll show you what’s needed for data visualization, how to visualize data correctly, which tools can be used for creating interactive dashboards without help...
Main Metrics and Dimensions Without Which Your Business May Fall Apart
Learn what are metrics and dimensions in Google Analytics, why it is important to monitor them and what impact they can make on your marketing development.
New OWOX BI algorithm for collecting session data
Get raw unsampled session data without delay and with each hit counted thanks to a new OWOX BI algorithm.
ROPO analysis: How is an omnichannel end-to-end analytics useful? Ile de Beaute case study
Find out how OWOX BI, with the help of ROPO analysis, helped the Ile de Beaute team understand the behavior of different segments of their target audience, both online and offline.
ROPO analysis: Why you need it and how to conduct it
Learn how to evaluate the impact of online advertising on offline sales. What is ROPO analysis and what advantages will it give to your business? How can you associate user...
5 Benefits of Mobile Push Notifications as a Marketing Channel
Check out eSputnik’s tips on how to use smartphones for personalized marketing campaigns and how to create automated push notifications.
Kitties vs Facebook Pixel: Your Marketing Past and Future
Discover how you can use Facebook Pixel to optimize ads, and create customized audiences for retargeting.
A detailed guide to cohort analysis in Google Analytics and Google Sheets
What is cohort analysis and why should you use it? Learn about the possibilities and limitations of cohort analysis in Google Analytics. Discover four ways to analyze cohorts in...
What is Google Tag Manager and how does it help you set up Google Analytics?
Learn why you need Google Tag Manager and what it does. Discover the pros and cons of GTM and how it helps you set up a flexible web analytics system.
5 Simple Ways to Calculate Customer Lifetime Value
Learn how to calculate customer lifetime value for your business using five simple methods. Find out why this metric is important for your sales, and figure out how you can...
BigQuery Google Features — Detailed Review
Learn how to aggregate data and work with dates, strings, and subsets using GBQ functions. Practice writing basic queries on demo data.
Choose Your Data Analytics Conferences 2019 (Worldwide)
Here goes a dream list of data analytics conferences 2019. Buy a ticket, visit, learn from the industry leaders, and reach the top!
Best Marketing Conferences 2019 (Worldwide)
Here goes a dream list of best marketing conferences 2019. Buy a ticket, visit, learn from the industry leaders, and reach the top!
Complete List of Facebook Ad Sizes
Discover a complete list of Facebook ad campaign types, formats, and placements. Find out how to create stellar and engaging ads for your audience on Facebook and track their...
All Facebook photo sizes you'll ever need
A complete list of all the Facebook photo sizes you’ll ever need to prepare your Facebook page for promotions.
How to Add Google Analytics to a Facebook Page and Get Brilliant Reports
Let’s solve your analytics problem with Facebook and Google Analytics. Maybe you’ll find a surprisingly simple way to enrich your analytics!
How to Install Google Tag Manager on Your Site
A detailed guide on how to create an account in Google Tag Manager, install the code on your website, publish the container, and check its operation.
How to track Facebook advertising campaigns in Google Analytics
Tracking and measuring Facebook ads campaigns help you to be more effective and precise in your work. We’ll help you to make your first steps with social media analysis in...
How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall
Discover how to combine all your data in a single automated report, to save your time and properly reallocate the marketing budget.
9 Steps to Know Everything: Building End-to-End Analytics for Comfy
Learn how to set up an effective end-to-end analytics system for evaluating advertising campaigns that takes into account offline sales and the contribution of each session...
How to recognize and fix the (not set) value in Google Analytics reports
Find out more about the (not set) value appearance in Google Analytics reports, why does it appear there and how to reduce the percentage of this value.
18 Digital Marketing Metrics and KPIs You Should Know
You can’t perform true analytics without measurement tools. Check out this great list of formulas graded from simple to difficult for your professional evolution.
How to Choose Websites for Quality Link Building
The list of the key link building metrics for OWOX BI by Netpeak Software.
4 Ways to Import Cost Data into Google Analytics
Learn how you can import cost data into Google Analytics manually, using an add-on for Google Sheets, with the API and Apps Script, and with out-of-the-box solutions.
Increase ROI 2.5 Time While Cutting Ad Costs in Half — Doctor Ryadom Case Study
How can you get more of your target audience and spend less on the non-targeted one, if your business has a complex multilevel funnel? Doctor Ryadom, Russia’s clinic chain,...
Now You See Me! What is CPA Fraud and How to Fight it
Discover how to protect your business from dishonest affiliates and cookie stuffing.
How to Buff Up Your Site For Better Load Speed
Obtain a checklist to help you take all the necessary measures to improve the page load speed and not to lose any customers.
How not to Ruin All Your Web Metrics and Save 1.5 Burden Hours after Every New Release
Learn how automated tests for website metrics helped OZON.ru spend less money and time as well as reduce risks when adding new features and metrics to the website.
OWOX BI Updates That Will Level Up Your Marketing Analytics
Learn about Smart Data reports that show the influence of your online efforts on offline sales, new method of session data collection to get you more accuracy in BI Pipeline,...
How OWOX BI Created and Tested an Attribution Model for SaaS Businesses
Learn how funnel based attribution can help you enhance the efficiency of the your company departments that have the lowest performance rates.
Fresh Google Updates You Can’t Miss Out
Discover how the new features of the Google Marketing Platform can help with your business tasks, and find out what other important updates are coming soon.
How to Optimize Your Website Load Speed for Better Conversion Rates
Learn how website load speed affects your business, what services can help you test it, and how to optimize the speed to increase conversion rates
Templates of SQL Queries to Google BigQuery That Will Take Your Reports to Another Level
Learn how to build reports that aren’t available in Google Analytics, with the help of SQL queries to Google BIgQuery data. In this blogpost, we’re revealing secrets about how...
How to Link Your Google Optimize with AdWords
Here’s a guide to linking your Google Optimize and AdWords accounts for streamlining landing pages according to users’ needs.
What Web Analytics Challenges Do Indonesian Ecommerce Companies Face?
Check out the results of the survey we took in Jakarta on the topic of online analytics. Learn what tools Indonesian businesses use to achieve their marketing goals.
M.video Boosts Sales and Customer Loyalty by Fixing Errors at the Checkout Page
The company decided to immediately inform call centers of any customer problems at the checkout page, to contact and help customers purchase online.
Google Introduces New Brands for Marketing and Analytics Tools
Learn about the new brands and banger features brought by the Google product updates for more convenience and efficiency.
How to Export Raw Data from Google Analytics
Discover how you can obtain raw unsampled data from Google Analytics to boost up your business efficiency.
New Customer Segments Help BUTIK. Improve LTV
Learn how combining online data with the CRM information can help you customize user segments for personalized ads and direct marketing.
How to Create UTM Tags to Track Your Ad Campaigns
Learn how to create UTM tags to track your ad campaigns, following the simple steps from our infographic post.
8 Ways to Avoid Sampling in Google Analytics
Useful infographics about how to avoid sampling in Google Analytics and to obtain the most accurate data in your reports.
Raiffeisen Tackles Fraud in CPA Networks with the Help of OWOX BI Products
Learn how to tackle fraud while working in CPA networks, as well as how to avoid extra expenses on affiliates.
Ulmart Improves Internal Analytics Using the Funnel Based Attribution Model
Discover how to give the proper credit to your advertising performance, and how to optimize CPA network costs, using funnel based attribution.
How to Set Up Dynamic Remarketing in Google AdWords Via Google Tag Manager
What is dynamic remarketing and why you need it: an ultimate guide to setting up dynamic remarketing in Google AdWords using Google Tag Manager.
How to Prepare Your Google Analytics and Other Google Services for GDPR
Discover how to ensure that your Google Analytics and other Google services are GDPR compliant, and how not to lose your data in Google Analytics.
The Ultimate Guide to End-to-End Analytics
Lean how to use end-to-end analytics for analysing the data across all your customers’ touchpoints, taking into account even the slightest changes to ads, product, online user...
IQ Option Analyzes Assisted Conversions of AdWords Campaigns
Discover how IQ Option managed to evaluate the performance of AdWords campaigns and circumvent the Google Analytics limits in reports on assisted conversions.
What Is GDPR and What You Need to Know about It
Learn about new rights and roles in General Data Protection Regulation and how to comply with new data security standards.
What is the R Programming Language and How to Use It for Working with the APIs of Google AdWords and Yandex.Direct
Discover how to automate working with the data from Google Analytics and Yandex.Direct, using two packages that enhance the basic capacities of the R language.
An Ultimate Guide to Google Analytics Sampling and How to Avoid It
What is sampling and what are the reasons behind it? We answer these questions and talk about all the possible ways to avoid sampling in our new blogpost.
Updates and Improvements in OWOX BI Attribution
Learn more about the new improvements in OWOX BI Attribution: evaluating the input of marketing channels into nonlinear customer journeys, and new integrations...
Bitrix24: How to Use Customer Cohort Analysis to Measure Ad Performance
How much does it cost to acquire a new customer? Which of the advertising campaigns are better for customer retention? Read this success story to find out how Bitrix24 managed...
How to Link Your Google Ads and Analytics Accounts
Discover the benefits of linking Google Ads and Analytics accounts, and how to enrich your Ads reports on campaigns and Analytics reports on acquisition
Darjeeling’s Success Story: ROPO Analysis Proves that 40% of Customers Visit the Company’s Website before Buying Offline
Learn how Darjeeling, a top French retailer in the women’s lingerie market, evaluated the input of online advertising to offline purchases.
Citrus Improves Sales by Analyzing the Competition
Learn how Citrus, a top Ukrainian retailer for gadgets and accessories, managed to optimize advertising and improve sales, with the help of automated price monitoring and...
Top 20 Twitter Accounts for Analysts and Marketers
Read and enjoy: our favorite Twitter accounts about marketing and web-analytics
2017 Results and 2018 Outlook – OWOX BI
Throughout the last year, OWOX BI has evolved with many new features we offer to our clients. Find out how these updates can benefit your business, and what ambitious plans...
Omnichannel Retailing: Why and How to Integrate Online and Offline Customer Touchpoints
Learn how to accurately integrate online and offline channels your customers are interacting with, and how doing so will benefit your business.
M.video Success Story: Measuring the ROPO effect
Discover how M.video, the largest electronics and home appliances retailer in Russia, measured how offline sales are influenced by online channels.
Abandoned Carts: Orcanta Increased Email Marketing Revenue by 126%
Learn how the company reduced email marketing costs and increased the revenue from online sales by sending out data-informed cart abandonment emails.
How to Track Instagram Referrals and Paid Traffic in Google Analytics
Learn how you can use Google Analytics to track of Instagram data, including traffic to your website, costs, and conversions.
Statistics in Web Analytics, or How to Become a True Data Scientist
Learn the difference between a Digital Analyst and a Data Scientist, and how to apply statistical methods in A/B testing and user segmentation.
Santehnika-Online’s Success Story: How to Improve the Advertising-to-Sales Ratio by 10%
Discover how the company managed to reduce the advertising-to-sales ratio by 10%, by evaluating ad performance, optimizing budget allocation, and automating bid management.
How Do I Analyze Competitors’ PPC ads and Why Would I Want to
Find out how to start analyzing your competitors' PPC strategy, what to pay attention to, and how to use the information you'll get.
How To Marry Up Your CRM With Google Analytics
Combine data from your CRM/ERP systems and data from Google Analytics for deeper analysis of user behavior and better remarketing.
How Competitor Prices Affect Conversion Rates and User Behavior
In this blogpost, we talk about how and why to monitor competitors' prices. Learn how to create and apply useful reports based on the data about website user behavior,...
How to Create а Meaningful Facebook Ads Dashboard
Find out how to create interactive Google Data Studio reports to track the performance of your Facebook advertising
OnlineTours Success Story: How to Achieve a 15% Email Conversion Rate
What's more effective: cold calls or emails? Read how OnlineTours answered this question and increased the conversion rate with 2 experiments.
Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%
Learn how collecting data in Google BigQuery enabled Answear, a multi-brand online clothing retailer, to build a successful SMS marketing campaign, evaluate advertising channels...
5 Reasons to Create Reports in Google BigQuery
Learn about the common challenges in creating reports with Google Analytics, and how you can overcome them by using Google BigQuery.
boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis
An Indian company managed to develop an effective customer relationship model, optimize advertising expenses and increase customer LTV.
A Comprehensive Guide to Enhanced Ecommerce Tracking in Google Analytics
In this article we explore Enhanced Ecommerce in Google Analytics: what it is, why you should use it, and how to set it up using Google Tag Manager.
INTOUCH Success Story: How to Measure Ad Success and Increase ROAS by Consolidating Data
Learn how INTOUCH managed to accurately evaluate advertising campaign performance and optimize advertising costs by automating data collection and processing.
The Site Is Not Enough: A Guide to Mobile App Analytics
In this article, we’ll explore what you should consider when analyzing a mobile app, what to start with, and the differences between website analytics and mobile app analytics.
Hoff and OWOX BI: How to Discover 2.4 Times More Keywords Assisting in Conversions and Increase PPC Advertising ROI by 17%
Learn how Hoff managed to combine data about online and offline customer touchpoints, evaluate keyword performance, and optimize bids.
M.video and OWOX BI: How to Optimize Advertising Campaigns with Assisted Conversions in Google BigQuery
Find out how M.video evaluated the performance of advertising channels for different regions and business groups of categories.
From Zero to Hero! An Ultimate Guide to Setting Up Your Google Analytics Account
Websites come in many types, styles and budgets. Each website, be it a news site, an online store or a personal blog, has its own performance indicators. These may include the...
What’s the Deal with Your Direct Traffic, and How to Fix It
If you see that your Direct traffic is higher than 30%, do not rush to pop some champagne and celebrate your company’s great popularity. It’s possible that Google Analytics has...
Custom Attribution Models: Helping Marketing Specialists, Analysts and CMOs Achieve Zen
Out-of-the-box attribution models are simpler than they might seem. To get the most benefit out of them, an analyst, a marketer, and a CMO should work closely together.
New Features and Improvements in OWOX BI Attribution
The Funnel-Based attribution model is now available in the Basic plan. You can set up funnel steps for businesses of any type and scale. The calculations...
Eldorado: How to Increase Email-Driven Revenue by 237% and Optimize Ad Spend
Find out how timely emails and their own attribution model helped Eldorado improve their conversion rate and optimize advertising costs.
Funnel Based Attribution Model
Find out more about the benefits of using Funnel Based attribution model in evaluating your marketing campaigns.
Free Trial and Other Changes to Our Pricing
Find out what changes were made to OWOX BI pricing, what features are now available in the updated plans, and answers to any questions you may have.
What Are UTM Tags And How To Use Them
UTM tags help you get detailed information about your traffic sources. Find out more about what UTM tags are, why you should use them, and how to append them correctly.
Google Data Studio dashboard template by OWOX BI
If you work with data and want to find out how to get informative reports with all the information on your fingertips, here’s the solution.
OWOX BI Pipeline helps Contentmart improve customer experience & engagement
Find out how OWOX BI Pipeline helped Contentmart increase average LTV and expand the user database.
Dashboards for business: three examples of practical use
In this article, we share examples of real-time dashboards based on complete data. Such dashboards are useful for marketing specialists, developers, content...
Declare Independence From Developers With Custom HTML Tags in Google Tag Manager
When Google announced Google Tag Manager back in 2013, almost all the reviews and presentations were limited to the idea of making things easier for marketing specialists.
How to Evaluate the Cost Efficiency of the Attribution Model
Find out how to evaluate the efficiency of your current attribution model and how to optimize your advertising budget.
How to estimate the additional value of multi-channel attribution
In this article, we introduce the method for estimating the additional revenue you can gain with attribution models that consider the mutual impact of advertising...
Importing Google Analytics Data to Google BigQuery: Comparing Two Methods of Data Collection
In this article, we compare the two methods for getting Google Analytics data in Google BigQuery. We consider the price, the specifics of data...
Optimize 360 proves to be accurate no-coding solution for testing user experience on your site
A new powerful testing and personalisation tool is a part of Google Analytics 360 Suite. With Optimize 360, businesses can take action faster, evaluate...
How to Handle Repeat Transactions in Google Analytics?
In this article, we take a closer look at the causes of repeat transactions when using Enhanced Ecommerce in Google Analytics, and provide a solution to this issue.
Measuring your ROAS with business intelligence
OWOX and Ringostat team up to tell you what ROAS (return on ad spend) is and how to calculate it using Excel, CRM, call tracking and BI solutions—the tools every entrepreneur...
Optimizing AdWords campaigns using Smart Goals in Google Analytics
At the end of last year Google introduced Smart Goals — a new feature in Google Analytics. In this article, you will find out who can benefit with the Smart Goals solution and...
Data Security and Access Control in Google Cloud Platform
Who has access to my data? How to ensure its safety? What should I check to make sure the settings are correct? We’ve answered hundreds...
Impact of alternative offers on visitors’ choice
This article describes a way to increase the accuracy of the product category efficiency evaluation. It can be achieved through the sales distribution...
Rozetka receives 23% ROI and 18% increase in direct marketing revenue
Rozetka, as a Ukrainian market leader in online retail, has a huge potential in repeated sales due to the size of its client database. But a high competition with other market...
The Impact of Payment and Shipping Methods on the Conversion Rate
This article describes the method of evaluating the impact of payment and shipping terms of products on the conversion rate. The results are used...
When Google Analytics 360 is not enough
Google Analytics 360 is a great product and the acknowledged market leader in customer behaviour analysis. But it has non-obvious limitations that many...
Advantages and limitations of Google Analytics API
If you need to export data from Google Analytics, you can use one of the available APIs. To help you choose the most suitable option and save your time...
Funnel Based Attribution Implementation
This article describes how to implement a dynamic attribution model, using Google Cloud Platform services, Google Analytics and OWOX BI. Let’s talk about...
It is a common fact that product blocks on the website increase the conversion rate and average order value. But products of what categories and...
Comparison of multi-channel attribution models
This article describes the causes of inaccurate assessment of advertising channels with popular attribution models in Google Analytics and formulates the...
How to optimize advertising costs for returning visitors
You know the exact percentage of visitors who return to your site. You probably even know how many of these visitors have already made an order on your web site.
Why Do We Need Online Analytics?
We often hear that question. Even from those, who has already decided to implement the analytics. Primarily, we need the answer to determine for ourselves...
Online Form Analysis
As an analyst, you know how many of your customers have opened a page with an online form and you may even know how many of them completed the form. But, you also need to know...
SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget
Most companies face the not so trivial task of assessing the effectiveness of traffic sources. For SaaS companies it is especially important because the...
Rozetka increases average order value by 9% and direct marketing revenue by 18%
With the goals of increasing revenue per user and average order value, Rozetka needed help with product bundling, merchandising, product recommendations and email campaigns.
Custom Domain for Google Analytics Data Collection
This article describes solution to the problem of collecting Google Analytics data on the individual domain, for instance stat.yourdomain.com, instead of google-analytics.com