Webinars

The Essential Guide to Data Analytics

Learn methodologies, strategies, tactics & tools you need, to take your data analytics to the next level. Register now.

Илья Чухляев

Ilya Chukhlyaev

Managing Partner @ OWOX

Ievgen Krasovytskyi

Ievgen Krasovytskyi

Marketing Ninja @ OWOX

26 October 2023

Webinar. How To Use Analytics To Boost Your Marketing Effectiveness

Learn how to build full-funnel analytics, evaluate marketing efforts, and discover the data-driven strategies to maximize ROI. Register now.

Ievgen Krasovytskyi

Ievgen Krasovytskyi

Marketing Ninja @ OWOX

31 August 2023

Mastering Campaign Management: Quick Custom Reports & Precise Tracking

In this training, you'll learn how you can get all of the marketing reports in minutes, in one place, based on reliable data, so you can analyze your cross-channel marketing performance at a granular level, without the hassle of manual calculations or switching between different reporting tools.

Ievgen Krasovytskyi

Ievgen Krasovytskyi

Marketing Ninja @ OWOX

Елена Сердюк

Elena Serdiuk

VP of Customer Success, OWOX BI

27 July 2023

Mastering Marketing KPIs: How to Evaluate Your Marketing Performance

You'll learn how you can effectively evaluate your marketing performance to fuel your business growth.

Ievgen Krasovytskyi

Ievgen Krasovytskyi

Marketing Ninja @ OWOX

29 June 2023

Supercharging Your ROI: A Data-first Approach to Attribution

We'll dive deep into the world of marketing attribution, equipping you with the strategies and tools to drive maximum ROI and establish market dominance.

Ievgen Krasovytskyi

Ievgen Krasovytskyi

Marketing Ninja @ OWOX

31 May 2023

Effortless Integration: Bringing Non-Google Ad Costs into Google Analytics 4 for Free

Join our free training to learn how you can automate import non-Google advertising cost data to Google Analytics 4 and save valuable time so you can focus on data analysis instead of data preparation.

Руслан Оболонский

Ruslan Obolonsky

Senior Product Manager

27 April 2023

Webinar on Advanced Techniques in Data Blending

In this webinar, we will explore why quality data blending is essential for analyzing marketing campaigns, and how you can master this skill to drive better ad performance.

Илья Чухляев

Ilya Chukhlyaev

Managing Partner @ OWOX

23 March 2023

Our YouTube

The most helpful videos regarding web analytics

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Clearing the Fog: Eliminating Blind Spots in Digital Marketing

During the webinar we will reveal top blind spots in digital marketing in 2023 you have to be aware about, the ways to estimate business impact and best practices to handle them.

Владислав Флакс

Vlad Flaks

CEO OWOX

16 February 2023

Learn Expert Tips on Sessionizing in GA4

We will tell you what sessions are, why marketers still need them and how to create your own sessions from Google Analytics 4 data in Google BigQuery.

Владислав Флакс

Vlad Flaks

CEO OWOX

08 December 2022

Effortless Upgrade to Google Analytics 4: Strategies for Smooth Transition

Google Universal Analytics will stop processing new hits on July 1st, 2023 and the main task for every analyst now is to upgrade current reporting to Google Analytics 4. So how to keep your marketing dashboards live, up to date and achieve exact matches between Google Analytics Universal and Google Analytics 4 metrics?

Владислав Флакс

Vlad Flaks

CEO OWOX

01 November 2022

Conversion Modeling: The New Era of Marketing Efficiency Measurement in a Cookieless World

In this webinar, we will cover the basic questions to get started with conversion modeling.

Илья Чухляев

Ilya Chukhlyaev

Managing Partner @ OWOX

04 October 2022

GDPR-compliant Analytics: Privacy-focused Google Alternatives

We will discuss how to make your current Google tech stack GDPR-compliant with a data engineer-friendly solution.

Владислав Флакс

Vlad Flaks

CEO OWOX

16 August 2022

Data to Insights: Strategies for Creating Meaningful Marketing Dashboards

We will go through different digital marketing dashboards, describe how to read and interpret their metrics and explain how to find actionable insights.

Илья Чухляев

Ilya Chukhlyaev

Managing Partner @ OWOX

21 July 2022

Why Switch to Google Analytics 4 Now: A Quick Guide

Universal Analytics will be sunset on July 1, 2023. This milestone seems to be very far away. But if you need historical data to figure out a digital campaign's impact on YoY revenue growth, would you have all the data for that? The answer is: no. Moving to Google Analytics 4, you can't take your existing Google Analytics data with you and if you don't implement GA4 before July 1, 2022 one year later your metrics won’t be comparable.

Илья Чухляев

Ilya Chukhlyaev

Managing Partner @ OWOX

16 June 2022

Maximizing ROI with Data Quality: A Marketer's Guide

According to Forrester research one of the key reasons that directly affects marketing growth is the poor data quality. 21% of the media budget in the last year was wasted due to incomplete and inaccurate data in ROI reports. Proving marketing ROI often goes hand-in-hand with making an argument to increase budget: No ROI tracking, no demonstrable ROI. No ROI, no budget.

Илья Чухляев

Ilya Chukhlyaev

Managing Partner @ OWOX

19 May 2022

Streaming Google Analytics Raw Data to BigQuery Without Google Analytics 360

Find out how to get your raw unsampled Google Analytics data into BigQuery (without having GA 360) in order to: - own your data by keeping it in your data warehouse - combine your GA data with data from other sources to make it even more valuable - automate your reporting and dashboards in an extremely efficient way - transform your GA data in a variety of ways and perform advanced analysis on it - connect your BI tools to your GA data in BigQuery

Khrystyna Grynko

Khrystyna Grynko

Head of Data at Better&Stronger agency

07 October 2020

Research Online Purchase Offline: How to Evaluate the Impact of Online Advertising on Offline Sales

We’ll tell you how to combine data from disparate sources and build reports for ROPO analysis, to enhance the efficiency of your campaigns. Moreover, you’ll learn how to appositely use the results of the ROPO analysis for your business.

Екатерина Ганопольская

Ekaterina Ganopolskaya

Senior Digital Analyst
at OWOX BI

Мария Бочева

Mariia Bocheva

Business Development Executive in OWOX BI

13 November 2018