Webinars

Cracking the Attribution Code: Use The Power of Data to Supercharge ROI

We'll dive deep into the world of marketing attribution, equipping you with the strategies and tools to drive maximum ROI and establish market dominance.

Евген Красовицкий

Ievgen Krasovytskyi

Head of Marketing

31 May 2023

How to Automatically Import Non-Google Advertising Cost Data to Google Analytics 4 for FREE

Join our free training to learn how you can automate import non-Google advertising cost data to Google Analytics 4 and save valuable time so you can focus on data analysis instead of data preparation.

Руслан Оболонский

Ruslan Obolonsky

Senior Product Manager

27 April 2023

From Chaos to Clarity: Mastering Data Blending to Drive Ad Performance

In this webinar, we will explore why quality data blending is essential for analyzing marketing campaigns, and how you can master this skill to drive better ad performance.

Илья Чухляев

Ilya Chukhlyaev

Managing Partner, OWOX

23 March 2023

Eliminate blind spots in your digital marketing

During the webinar we will reveal top blind spots in digital marketing in 2023 you have to be aware about, the ways to estimate business impact and best practices to handle them.

Владислав Флакс

Vlad Flaks

CEO OWOX

16 February 2023

Google Analytics 4: Sessionize like a boss

We will tell you what sessions are, why marketers still need them and how to create your own sessions from Google Analytics 4 data in Google BigQuery.

Владислав Флакс

Vlad Flaks

CEO OWOX

08 December 2022

How to upgrade your reports to Google Analytics 4 without headache

Google Universal Analytics will stop processing new hits on July 1st, 2023 and the main task for every analyst now is to upgrade current reporting to Google Analytics 4. So how to keep your marketing dashboards live, up to date and achieve exact matches between Google Analytics Universal and Google Analytics 4 metrics?

Владислав Флакс

Vlad Flaks

CEO OWOX

01 November 2022

How conversion modeling helps to measure marketing efficiency in a post-cookie world

In this webinar, we will cover the basic questions to get started with conversion modeling.

Илья Чухляев

Ilya Chukhlyaev

Managing Partner, OWOX

04 October 2022

Google Analytics Alternative: How to keep using the Google tech stack and be GDPR-compliant

We will discuss how to make your current Google tech stack GDPR-compliant with a data engineer-friendly solution.

Владислав Флакс

Vlad Flaks

CEO OWOX

16 August 2022

From Data to Insights: How to create meaningful marketing dashboards

We will go through different digital marketing dashboards, describe how to read and interpret their metrics and explain how to find actionable insights.

Илья Чухляев

Ilya Chukhlyaev

Managing Partner, OWOX

21 July 2022

Time to switch to Google Analytics 4. Why is it now marketers' priority?

Universal Analytics will be sunset on July 1, 2023. This milestone seems to be very far away. But if you need historical data to figure out a digital campaign's impact on YoY revenue growth, would you have all the data for that? The answer is: no. Moving to Google Analytics 4, you can't take your existing Google Analytics data with you and if you don't implement GA4 before July 1, 2022 one year later your metrics won’t be comparable.

Илья Чухляев

Ilya Chukhlyaev

Managing Partner, OWOX

16 June 2022

Why Marketers Can’t Ignore Data Quality to Maximize ROI?

According to Forrester research one of the key reasons that directly affects marketing growth is the poor data quality. 21% of the media budget in the last year was wasted due to incomplete and inaccurate data in ROI reports. Proving marketing ROI often goes hand-in-hand with making an argument to increase budget: No ROI tracking, no demonstrable ROI. No ROI, no budget.

Илья Чухляев

Ilya Chukhlyaev

Managing Partner, OWOX

19 May 2022

Streaming Google Analytics Raw Data to BigQuery Without Google Analytics 360

Find out how to get your raw unsampled Google Analytics data into BigQuery (without having GA 360) in order to: - own your data by keeping it in your data warehouse - combine your GA data with data from other sources to make it even more valuable - automate your reporting and dashboards in an extremely efficient way - transform your GA data in a variety of ways and perform advanced analysis on it - connect your BI tools to your GA data in BigQuery

Khrystyna Grynko

Khrystyna Grynko

Head of Data at Better&Stronger agency

07 October 2020

Research Online Purchase Offline: How to Evaluate the Impact of Online Advertising on Offline Sales

We’ll tell you how to combine data from disparate sources and build reports for ROPO analysis, to enhance the efficiency of your campaigns. Moreover, you’ll learn how to appositely use the results of the ROPO analysis for your business.

Екатерина Ганопольская

Ekaterina Ganopolskaya

Senior Digital Analyst
at OWOX BI

Мария Бочева

Mariia Bocheva

Business Development Executive in OWOX BI

13 November 2018

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The most helpful videos regarding web analytics

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Attribution Modeling 101

Learn about the most effective attribution models along with their pros and cons, to find the best fitted for your business goals and challenges. No complicated terms, only useful information and practical examples.

Мария Бочева

Mariia Bocheva

Business Development Executive in OWOX BI

Анастасия Чаусова

Anastasiya Chausova

Web analyst
at OWOX BI

02 October 2018

Beef Up Your Analytics with OWOX BI: a Special Guide for Sumo-lings

We’re happy to have Sumo-lings with us! That’s why we’re giving a detailed explanation on how to make the most of your analytics with OWOX BI. You’ll find out how to compare the ROAS across all your marketing efforts.

Анастасия Чаусова

Anastasiya Chausova

Web analyst
at OWOX BI

Мария Петренко

Mariia Petrenko

Sales Support Manager at OWOX BI

26 September 2018

Ноw to Measure ROI of Your Marketing Channels

Learn how you can give a better credit to each of your channels. Discover ways to automate your reports, the advantages of raw data for ROI calculations and what other tasks it can help you solve. You’ll also get examples of reports based on Google Analytics and BigQuery data, to better understand how the ROI calculation results can be used.

Максим Остапенко

Maksim Ostapenko

Project manager OWOX

Мария Петренко

Mariia Petrenko

Sales Support Manager at OWOX BI

21 August 2018

How to Avoid Sampling in Google Analytics

We’ll tell you about what is sampling and who should be aware of it, when, why and in which reports you can find sampled data, and what are the ways to avoid sampling in Google Analytics.

Екатерина Ганопольская

Ekaterina Ganopolskaya

Senior Digital Analyst
at OWOX BI

Анастасия Чаусова

Anastasiya Chausova

Web analyst
at OWOX BI

17 July 2018

Value (not set) in the Google Analytics reports: what is it and how to deal with it

Find out why you shouldn’t ignore the (not set) value in your reports, and how to reduce the number of such values.

Лина Яриш

Lina Yarish

Sales Development Representative at OWOX BI

Мария Бочева

Mariia Bocheva

Business Development Executive in OWOX BI

15 May 2018

Cohort analysis: what it is, how to conduct it, and how to apply the results

Join us at the webinar to learn how you can conduct a cohort analysis using reports in Google Sheets, Google Analytics and other analytical services.

Анастасия Чаусова

Anastasiya Chausova

Web analyst
at OWOX BI

Марина Приходько

Marina Prihodko

People Development Lead
at OWOX BI

12 April 2018

How to Stay on Budget Using Google Analytics 360

Learn how you can easily keep your eye on the hit volume you’re billed for. We’ll explore how you can estimate the price of your license considering seasonal peaks, identify the causes of abnormal hit numbers, and monitor the data volume with Google Data Studio.

Елена Сердюк

Елена Сердюк

VP of Customer Success, OWOX BI

Лина Яриш

Lina Yarish

Sales Development Representative at OWOX BI

01 March 2018

What’s New in Google Analytics Suite?

Join us for the webinar as we explore the newly introduced features aimed to streamline your work with Google products: the new tracking code in Google Analytics, new tags and variables in Google Tag Manager, new functionalities in Google Data Studio and Google Optimize.

Андрей Суховой

Andrej Sukhovoj

Head of Analytics, OWOX BI

Максим Остапенко

Maksim Ostapenko

Project manager OWOX

16 January 2018

How to Avoid and Fix Setup Mistakes in Google Analytics

They say it’s always easier to prevent a mistake than to fix its aftermath. This is 100% true for web analytics. The quality of data affects the quality of decisions, and it’s no exaggeration to say that sometimes the future of your business depends on the data you collect.

Мария Бочева

Mariia Bocheva

Business Development Executive in OWOX BI

Марина Приходько

Marina Prihodko

People Development Lead
at OWOX BI

14 December 2017

Better Safe than Sorry: How to Monitor the Quality of Data

In this webinar, we’ll explore what Google Analytics APIs are, and how to use them to overcome the reporting limitations of Google Analytics.

Павел Лоба

Pavel Loba

Tech Lead
at OWOX BI

Вячеслав Досужий

Viacheslav Dosuzhyi

Product Analyst
at OWOX BI

Лина Яриш

Lina Yarish

Sales Development Representative at OWOX BI

28 November 2017

How to Solve Reporting Challenges Using Google Analytics APIs

In this webinar, we’ll explore what Google Analytics APIs are, and how to use them to overcome the reporting limitations of Google Analytics.

Олег Харченко

Oleg Kharchenko

Senior Digital Analyst
at OWOX BI

21 September 2017

What Google Analytics 360 and Google BigQuery Can Do for You

What Google Analytics 360 and Google BigQuery Can Do for YouIf you’ve ever felt that your business has outgrown what your analytics platform can do, join our...

Антон Свита

Аnton Svyta

Implementation Specialist, OWOX

Лина Яриш

Lina Yarish

Sales Development Representative at OWOX BI

10 August 2017

Expert Tips and Techniques for Using Google Tag Manager

Join us for the webinar as we share the best practices in using Google Tag Manager. Learn how to leverage analytics and remarketing tags in GTM, apply custom tags...

Павел Лоба

Pavel Loba

Tech Lead
at OWOX BI

Андрей Суховой

Andrej Sukhovoj

Head of Analytics, OWOX BI

27 June 2017

From Unstructured Data to Informed Decisions: Introduction to Business Intelligence

Mariia Bocheva, Business Analyst at OWOX, will share insights into how you can set up an efficient BI system for your...

Мария Бочева

Mariia Bocheva

Business Development Executive in OWOX BI

23 May 2017

Teamwork: A Fresh Approach to Attribution Modeling

Standard attribution models often lead to biased results in assigning credit to advertising campaigns. Your investments may not yield the expected return...

Андрей Суховой

Andrej Sukhovoj

Head of Analytics, OWOX BI

25 April 2017

Webinar by DataVirtuality and OWOX BI: How to combine data from your website, CRM, ERP and other systems

Join us for the webinar by DataVirtuality and OWOX BI as we talk about how you...

Nick Golovin

Nick Golovin

СЕО DataVirtuality

Максим Остапенко

Maksim Ostapenko

Project manager OWOX

23 March 2017

Webinar by Competera & OWOX BI: Price Intelligence and Web Analytics for Better Conversion Rates

Join us at a webinar by Competera and OWOX BI as we talk about how you can analyze the effect competitors’ prices...

Андрей Суховой

Andrej Sukhovoj

Head of Analytics, OWOX BI

Ник Тихомиров

Nick Tikhomirov

Business Development Manager, Competera

23 February 2017

Free webinar Google Data Studio for Businesses

If you want to make better data-driven decisions, a new tool by Google will be a great help. Google Data Studio provides everything you need to bring your data...

Андрей Суховой

Andrej Sukhovoj

Head of Analytics, OWOX BI

Павел Лоба

Pavel Loba

Tech Lead
at OWOX BI

26 January 2017

Google Optimize for testing and personalization

The free live webinar for everyone who wants to gain a better understanding of their website performance and see which changes would benefit the website. We’ll talk in...

Павел Лоба

Pavel Loba

Tech Lead
at OWOX BI

Мария Бочева

Mariia Bocheva

Business Development Executive in OWOX BI

23 November 2016

OWOX BI: How to import cost data into Google Analytics

You measure your online revenue in Google Analytics and you know how it is attributed to your traffic sources. By default, your ad costs are only available for your...

Максим Остапенко

Maksim Ostapenko

Project manager OWOX

Мария Бочева

Mariia Bocheva

Business Development Executive in OWOX BI

21 July 2016