Webinar Archive
Research Online Purchase Offline: How to Evaluate the Impact of Online Advertising on Offline Sales
We’ll tell you how to combine data from disparate sources and build reports for ROPO analysis, to enhance the efficiency of your campaigns. Moreover, you’ll learn how to appositely use the results of the ROPO analysis for your business.
Attribution Modeling 101
Learn about the most effective attribution models along with their pros and cons, to find the best fitted for your business goals and challenges. No complicated terms, only useful information and practical examples.
Ноw to Measure ROI of Your Marketing Channels
Learn how you can give a better credit to each of your channels. Discover ways to automate your reports, the advantages of raw data for ROI calculations and what other tasks it can help you solve. You’ll also get examples of reports based on Google Analytics and BigQuery data, to better understand how the ROI calculation results can be used.
How to Avoid Sampling in Google Analytics
We’ll tell you about what is sampling and who should be aware of it, when, why and in which reports you can find sampled data, and what are the ways to avoid sampling in Google Analytics.
How to Automate Your Marketing Reports. Insights from Santehnika-Online and OWOX BI
You’ll learn about how to bring together all of your data in Google BigQuery, create automatically updated tables using Apps Script, and build reports.
Value (not set) in the Google Analytics reports: what is it and how to deal with it
Find out why you shouldn’t ignore the (not set) value in your reports, and how to reduce the number of such values.
Cohort analysis: what it is, how to conduct it, and how to apply the results
Join us at the webinar to learn how you can conduct a cohort analysis using reports in Google Sheets, Google Analytics and other analytical services.
How to Stay on Budget Using Google Analytics 360
Learn how you can easily keep your eye on the hit volume you’re billed for. We’ll explore how you can estimate the price of your license considering seasonal peaks, identify the causes of abnormal hit numbers, and monitor the data volume with Google Data Studio.
What’s New in Google Analytics Suite?
Join us for the webinar as we explore the newly introduced features aimed to streamline your work with Google products: the new tracking code in Google Analytics, new tags and variables in Google Tag Manager, new functionalities in Google Data Studio and Google Optimize.
How to Avoid and Fix Setup Mistakes in Google Analytics
They say it’s always easier to prevent a mistake than to fix its aftermath. This is 100% true for web analytics. The quality of data affects the quality of decisions, and it’s no exaggeration to say that sometimes the future of your business depends on the data you collect.
Better Safe than Sorry: How to Monitor the Quality of Data
In this webinar, we’ll explore what Google Analytics APIs are, and how to use them to overcome the reporting limitations of Google Analytics.
How to Solve Reporting Challenges Using Google Analytics APIs
In this webinar, we’ll explore what Google Analytics APIs are, and how to use them to overcome the reporting limitations of Google Analytics.
What Google Analytics 360 and Google BigQuery Can Do for You
What Google Analytics 360 and Google BigQuery Can Do for YouIf you’ve ever felt that your business has outgrown what your analytics platform can do, join our...
Expert Tips and Techniques for Using Google Tag Manager
Join us for the webinar as we share the best practices in using Google Tag Manager. Learn how to leverage analytics and remarketing tags in GTM, apply custom tags...
From Unstructured Data to Informed Decisions: Introduction to Business Intelligence
Mariia Bocheva, Business Analyst at OWOX, will share insights into how you can set up an efficient BI system for your...
Teamwork: A Fresh Approach to Attribution Modeling
Standard attribution models often lead to biased results in assigning credit to advertising campaigns. Your investments may not yield the expected return...
Webinar by DataVirtuality and OWOX BI: How to combine data from your website, CRM, ERP and other systems
Join us for the webinar by DataVirtuality and OWOX BI as we talk about how you...
Webinar by Competera & OWOX BI: Price Intelligence and Web Analytics for Better Conversion Rates
Join us at a webinar by Competera and OWOX BI as we talk about how you can analyze the effect competitors’ prices...
Free webinar Google Data Studio for Businesses
If you want to make better data-driven decisions, a new tool by Google will be a great help. Google Data Studio provides everything you need to bring your data...
Google Optimize for testing and personalization
The free live webinar for everyone who wants to gain a better understanding of their website performance and see which changes would benefit the website. We’ll talk in...
OWOX BI: How to import cost data into Google Analytics
You measure your online revenue in Google Analytics and you know how it is attributed to your traffic sources. By default, your ad costs are only available for your...