Webinar archive

Google Universal Analytics will stop processing new hits on July 1st, 2023 and the main task for every analyst now is to upgrade current reporting to Google Analytics 4. So how to keep your marketing dashboards live, up to date and achieve exact matches between Google Analytics Universal and Google Analytics 4 metrics?

Vlad Flaks

CEO OWOX

In this webinar, we will cover the basic questions to get started with conversion modeling.

Ilya Chukh

Managing Partner, OWOX

We will discuss how to make your current Google tech stack GDPR-compliant with a data engineer-friendly solution.

Vlad Flaks

CEO OWOX

We will go through different digital marketing dashboards, describe how to read and interpret their metrics and explain how to find actionable insights.

Ilya Chukh

Managing Partner, OWOX

Universal Analytics will be sunset on July 1, 2023. This milestone seems to be very far away. But if you need historical data to figure out a digital campaign's impact on YoY revenue growth, would you have all the data for that? The answer is: no. Moving to Google Analytics 4, you can't take your existing Google Analytics data with you and if you don't implement GA4 before July 1, 2022 one year later your metrics won’t be comparable.

Ilya Chukh

Managing Partner, OWOX

According to Forrester research one of the key reasons that directly affects marketing growth is the poor data quality. 21% of the media budget in the last year was wasted due to incomplete and inaccurate data in ROI reports. Proving marketing ROI often goes hand-in-hand with making an argument to increase budget: No ROI tracking, no demonstrable ROI. No ROI, no budget.

Ilya Chukh

Managing Partner, OWOX

Find out how to get your raw unsampled Google Analytics data into BigQuery (without having GA 360) in order to: - own your data by keeping it in your data warehouse - combine your GA data with data from other sources to make it even more valuable - automate your reporting and dashboards in an extremely efficient way - transform your GA data in a variety of ways and perform advanced analysis on it - connect your BI tools to your GA data in BigQuery

Khrystyna Grynko

Head of Data at Better&Stronger agency

We’ll tell you how to combine data from disparate sources and build reports for ROPO analysis, to enhance the efficiency of your campaigns. Moreover, you’ll learn how to appositely use the results of the ROPO analysis for your business.

Ekaterina Ganopolskaya

Senior Digital Analyst
at OWOX BI

Mariia Bocheva

Business Development Executive in OWOX BI

Learn about the most effective attribution models along with their pros and cons, to find the best fitted for your business goals and challenges. No complicated terms, only useful information and practical examples.

Mariia Bocheva

Business Development Executive in OWOX BI

Anastasiya Chausova

Web analyst
at OWOX BI

We’re happy to have Sumo-lings with us! That’s why we’re giving a detailed explanation on how to make the most of your analytics with OWOX BI. You’ll find out how to compare the ROAS across all your marketing efforts.

Anastasiya Chausova

Web analyst
at OWOX BI

Mariia Petrenko

Sales Support Manager at OWOX BI

Learn how you can give a better credit to each of your channels. Discover ways to automate your reports, the advantages of raw data for ROI calculations and what other tasks it can help you solve. You’ll also get examples of reports based on Google Analytics and BigQuery data, to better understand how the ROI calculation results can be used.

Maksim Ostapenko

Project manager OWOX

Mariia Petrenko

Sales Support Manager at OWOX BI

We’ll tell you about what is sampling and who should be aware of it, when, why and in which reports you can find sampled data, and what are the ways to avoid sampling in Google Analytics.

Ekaterina Ganopolskaya

Senior Digital Analyst
at OWOX BI

Anastasiya Chausova

Web analyst
at OWOX BI

Find out why you shouldn’t ignore the (not set) value in your reports, and how to reduce the number of such values.

Lina Yarish

Sales Development Representative at OWOX BI

Mariia Bocheva

Business Development Executive in OWOX BI

Join us at the webinar to learn how you can conduct a cohort analysis using reports in Google Sheets, Google Analytics and other analytical services.

Anastasiya Chausova

Web analyst
at OWOX BI

Marina Prihodko

People Development Lead
at OWOX BI

Learn how you can easily keep your eye on the hit volume you’re billed for. We’ll explore how you can estimate the price of your license considering seasonal peaks, identify the causes of abnormal hit numbers, and monitor the data volume with Google Data Studio.

Елена Сердюк

VP of Customer Success, OWOX BI

Lina Yarish

Sales Development Representative at OWOX BI

Join us for the webinar as we explore the newly introduced features aimed to streamline your work with Google products: the new tracking code in Google Analytics, new tags and variables in Google Tag Manager, new functionalities in Google Data Studio and Google Optimize.

Andrej Sukhovoj

Head of Analytics, OWOX BI

Maksim Ostapenko

Project manager OWOX

They say it’s always easier to prevent a mistake than to fix its aftermath. This is 100% true for web analytics. The quality of data affects the quality of decisions, and it’s no exaggeration to say that sometimes the future of your business depends on the data you collect.

Mariia Bocheva

Business Development Executive in OWOX BI

Marina Prihodko

People Development Lead
at OWOX BI

In this webinar, we’ll explore what Google Analytics APIs are, and how to use them to overcome the reporting limitations of Google Analytics.

Pavel Loba

Tech Lead
at OWOX BI

Viacheslav Dosuzhyi

Product Analyst
at OWOX BI

Lina Yarish

Sales Development Representative at OWOX BI

In this webinar, we’ll explore what Google Analytics APIs are, and how to use them to overcome the reporting limitations of Google Analytics.

Oleg Kharchenko

Senior Digital Analyst
at OWOX BI

What Google Analytics 360 and Google BigQuery Can Do for YouIf you’ve ever felt that your business has outgrown what your analytics platform can do, join our...

Аnton Svyta

Implementation Specialist, OWOX

Lina Yarish

Sales Development Representative at OWOX BI

Join us for the webinar as we share the best practices in using Google Tag Manager. Learn how to leverage analytics and remarketing tags in GTM, apply custom tags...

Pavel Loba

Tech Lead
at OWOX BI

Andrej Sukhovoj

Head of Analytics, OWOX BI

Mariia Bocheva, Business Analyst at OWOX, will share insights into how you can set up an efficient BI system for your...

Mariia Bocheva

Business Development Executive in OWOX BI

Standard attribution models often lead to biased results in assigning credit to advertising campaigns. Your investments may not yield the expected return...

Andrej Sukhovoj

Head of Analytics, OWOX BI

Join us for the webinar by DataVirtuality and OWOX BI as we talk about how you...

Nick Golovin

СЕО DataVirtuality

Maksim Ostapenko

Project manager OWOX

Join us at a webinar by Competera and OWOX BI as we talk about how you can analyze the effect competitors’ prices...

Andrej Sukhovoj

Head of Analytics, OWOX BI

Nick Tikhomirov

Business Development Manager, Competera

If you want to make better data-driven decisions, a new tool by Google will be a great help. Google Data Studio provides everything you need to bring your data...

Andrej Sukhovoj

Head of Analytics, OWOX BI

Pavel Loba

Tech Lead
at OWOX BI

The free live webinar for everyone who wants to gain a better understanding of their website performance and see which changes would benefit the website. We’ll talk in...

Pavel Loba

Tech Lead
at OWOX BI

Mariia Bocheva

Business Development Executive in OWOX BI

You measure your online revenue in Google Analytics and you know how it is attributed to your traffic sources. By default, your ad costs are only available for your...

Maksim Ostapenko

Project manager OWOX

Mariia Bocheva

Business Development Executive in OWOX BI