Webinars
Cracking the Attribution Code: Use The Power of Data to Supercharge ROI
We'll dive deep into the world of marketing attribution, equipping you with the strategies and tools to drive maximum ROI and establish market dominance.

Ievgen Krasovytskyi
Head of Marketing
How to Automatically Import Non-Google Advertising Cost Data to Google Analytics 4 for FREE
Join our free training to learn how you can automate import non-Google advertising cost data to Google Analytics 4 and save valuable time so you can focus on data analysis instead of data preparation.

Ruslan Obolonsky
Senior Product Manager
From Chaos to Clarity: Mastering Data Blending to Drive Ad Performance
In this webinar, we will explore why quality data blending is essential for analyzing marketing campaigns, and how you can master this skill to drive better ad performance.

Ilya Chukhlyaev
Managing Partner, OWOX
Eliminate blind spots in your digital marketing
During the webinar we will reveal top blind spots in digital marketing in 2023 you have to be aware about, the ways to estimate business impact and best practices to handle them.

Vlad Flaks
CEO OWOX
Google Analytics 4: Sessionize like a boss
We will tell you what sessions are, why marketers still need them and how to create your own sessions from Google Analytics 4 data in Google BigQuery.

Vlad Flaks
CEO OWOX
How to upgrade your reports to Google Analytics 4 without headache
Google Universal Analytics will stop processing new hits on July 1st, 2023 and the main task for every analyst now is to upgrade current reporting to Google Analytics 4. So how to keep your marketing dashboards live, up to date and achieve exact matches between Google Analytics Universal and Google Analytics 4 metrics?

Vlad Flaks
CEO OWOX
How conversion modeling helps to measure marketing efficiency in a post-cookie world
In this webinar, we will cover the basic questions to get started with conversion modeling.

Ilya Chukhlyaev
Managing Partner, OWOX
Google Analytics Alternative: How to keep using the Google tech stack and be GDPR-compliant
We will discuss how to make your current Google tech stack GDPR-compliant with a data engineer-friendly solution.

Vlad Flaks
CEO OWOX
From Data to Insights: How to create meaningful marketing dashboards
We will go through different digital marketing dashboards, describe how to read and interpret their metrics and explain how to find actionable insights.

Ilya Chukhlyaev
Managing Partner, OWOX
Time to switch to Google Analytics 4. Why is it now marketers' priority?
Universal Analytics will be sunset on July 1, 2023. This milestone seems to be very far away. But if you need historical data to figure out a digital campaign's impact on YoY revenue growth, would you have all the data for that? The answer is: no. Moving to Google Analytics 4, you can't take your existing Google Analytics data with you and if you don't implement GA4 before July 1, 2022 one year later your metrics won’t be comparable.

Ilya Chukhlyaev
Managing Partner, OWOX
Why Marketers Can’t Ignore Data Quality to Maximize ROI?
According to Forrester research one of the key reasons that directly affects marketing growth is the poor data quality. 21% of the media budget in the last year was wasted due to incomplete and inaccurate data in ROI reports. Proving marketing ROI often goes hand-in-hand with making an argument to increase budget: No ROI tracking, no demonstrable ROI. No ROI, no budget.

Ilya Chukhlyaev
Managing Partner, OWOX
Streaming Google Analytics Raw Data to BigQuery Without Google Analytics 360
Find out how to get your raw unsampled Google Analytics data into BigQuery (without having GA 360) in order to: - own your data by keeping it in your data warehouse - combine your GA data with data from other sources to make it even more valuable - automate your reporting and dashboards in an extremely efficient way - transform your GA data in a variety of ways and perform advanced analysis on it - connect your BI tools to your GA data in BigQuery

Khrystyna Grynko
Head of Data at Better&Stronger agency
Research Online Purchase Offline: How to Evaluate the Impact of Online Advertising on Offline Sales
We’ll tell you how to combine data from disparate sources and build reports for ROPO analysis, to enhance the efficiency of your campaigns. Moreover, you’ll learn how to appositely use the results of the ROPO analysis for your business.

Ekaterina Ganopolskaya
Senior Digital Analyst
at OWOX BI

Mariia Bocheva
Business Development Executive in OWOX BI
Attribution Modeling 101
Learn about the most effective attribution models along with their pros and cons, to find the best fitted for your business goals and challenges. No complicated terms, only useful information and practical examples.

Mariia Bocheva
Business Development Executive in OWOX BI

Anastasiya Chausova
Web analyst
at OWOX BI
Beef Up Your Analytics with OWOX BI: a Special Guide for Sumo-lings
We’re happy to have Sumo-lings with us! That’s why we’re giving a detailed explanation on how to make the most of your analytics with OWOX BI. You’ll find out how to compare the ROAS across all your marketing efforts.

Anastasiya Chausova
Web analyst
at OWOX BI

Mariia Petrenko
Sales Support Manager at OWOX BI
Ноw to Measure ROI of Your Marketing Channels
Learn how you can give a better credit to each of your channels. Discover ways to automate your reports, the advantages of raw data for ROI calculations and what other tasks it can help you solve. You’ll also get examples of reports based on Google Analytics and BigQuery data, to better understand how the ROI calculation results can be used.

Maksim Ostapenko
Project manager OWOX

Mariia Petrenko
Sales Support Manager at OWOX BI
How to Avoid Sampling in Google Analytics
We’ll tell you about what is sampling and who should be aware of it, when, why and in which reports you can find sampled data, and what are the ways to avoid sampling in Google Analytics.

Ekaterina Ganopolskaya
Senior Digital Analyst
at OWOX BI

Anastasiya Chausova
Web analyst
at OWOX BI
Value (not set) in the Google Analytics reports: what is it and how to deal with it
Find out why you shouldn’t ignore the (not set) value in your reports, and how to reduce the number of such values.

Lina Yarish
Sales Development Representative at OWOX BI

Mariia Bocheva
Business Development Executive in OWOX BI
Cohort analysis: what it is, how to conduct it, and how to apply the results
Join us at the webinar to learn how you can conduct a cohort analysis using reports in Google Sheets, Google Analytics and other analytical services.

Anastasiya Chausova
Web analyst
at OWOX BI

Marina Prihodko
People Development Lead
at OWOX BI
How to Stay on Budget Using Google Analytics 360
Learn how you can easily keep your eye on the hit volume you’re billed for. We’ll explore how you can estimate the price of your license considering seasonal peaks, identify the causes of abnormal hit numbers, and monitor the data volume with Google Data Studio.

Елена Сердюк
VP of Customer Success, OWOX BI

Lina Yarish
Sales Development Representative at OWOX BI
What’s New in Google Analytics Suite?
Join us for the webinar as we explore the newly introduced features aimed to streamline your work with Google products: the new tracking code in Google Analytics, new tags and variables in Google Tag Manager, new functionalities in Google Data Studio and Google Optimize.

Andrej Sukhovoj
Head of Analytics, OWOX BI

Maksim Ostapenko
Project manager OWOX
How to Avoid and Fix Setup Mistakes in Google Analytics
They say it’s always easier to prevent a mistake than to fix its aftermath. This is 100% true for web analytics. The quality of data affects the quality of decisions, and it’s no exaggeration to say that sometimes the future of your business depends on the data you collect.

Mariia Bocheva
Business Development Executive in OWOX BI

Marina Prihodko
People Development Lead
at OWOX BI
Better Safe than Sorry: How to Monitor the Quality of Data
In this webinar, we’ll explore what Google Analytics APIs are, and how to use them to overcome the reporting limitations of Google Analytics.

Pavel Loba
Tech Lead
at OWOX BI

Viacheslav Dosuzhyi
Product Analyst
at OWOX BI

Lina Yarish
Sales Development Representative at OWOX BI
How to Solve Reporting Challenges Using Google Analytics APIs
In this webinar, we’ll explore what Google Analytics APIs are, and how to use them to overcome the reporting limitations of Google Analytics.

Oleg Kharchenko
Senior Digital Analyst
at OWOX BI
What Google Analytics 360 and Google BigQuery Can Do for You
What Google Analytics 360 and Google BigQuery Can Do for YouIf you’ve ever felt that your business has outgrown what your analytics platform can do, join our...

Аnton Svyta
Implementation Specialist, OWOX

Lina Yarish
Sales Development Representative at OWOX BI
Expert Tips and Techniques for Using Google Tag Manager
Join us for the webinar as we share the best practices in using Google Tag Manager. Learn how to leverage analytics and remarketing tags in GTM, apply custom tags...

Pavel Loba
Tech Lead
at OWOX BI

Andrej Sukhovoj
Head of Analytics, OWOX BI
From Unstructured Data to Informed Decisions: Introduction to Business Intelligence
Mariia Bocheva, Business Analyst at OWOX, will share insights into how you can set up an efficient BI system for your...

Mariia Bocheva
Business Development Executive in OWOX BI
Teamwork: A Fresh Approach to Attribution Modeling
Standard attribution models often lead to biased results in assigning credit to advertising campaigns. Your investments may not yield the expected return...

Andrej Sukhovoj
Head of Analytics, OWOX BI
Webinar by DataVirtuality and OWOX BI: How to combine data from your website, CRM, ERP and other systems
Join us for the webinar by DataVirtuality and OWOX BI as we talk about how you...

Nick Golovin
СЕО DataVirtuality

Maksim Ostapenko
Project manager OWOX
Webinar by Competera & OWOX BI: Price Intelligence and Web Analytics for Better Conversion Rates
Join us at a webinar by Competera and OWOX BI as we talk about how you can analyze the effect competitors’ prices...

Andrej Sukhovoj
Head of Analytics, OWOX BI

Nick Tikhomirov
Business Development Manager, Competera
Free webinar Google Data Studio for Businesses
If you want to make better data-driven decisions, a new tool by Google will be a great help. Google Data Studio provides everything you need to bring your data...

Andrej Sukhovoj
Head of Analytics, OWOX BI

Pavel Loba
Tech Lead
at OWOX BI
Google Optimize for testing and personalization
The free live webinar for everyone who wants to gain a better understanding of their website performance and see which changes would benefit the website. We’ll talk in...

Pavel Loba
Tech Lead
at OWOX BI

Mariia Bocheva
Business Development Executive in OWOX BI
OWOX BI: How to import cost data into Google Analytics
You measure your online revenue in Google Analytics and you know how it is attributed to your traffic sources. By default, your ad costs are only available for your...

Maksim Ostapenko
Project manager OWOX

Mariia Bocheva
Business Development Executive in OWOX BI