SEMrush case study: Why collect raw cost data on Facebook Ads?
How the SEMrush team uses raw data collected using the Facebook Ads → Google BigQuery pipeline from OWOX BI to analyze the effectiveness of advertising campaigns.
How to monitor the quality of your data when you have dozens of websites: An FxPro case study
Learn how OWOX BI analysts helped a top online broker build a system to track anomalies in data for sites and mobile applications used in more than 170 countries.
How to automate ad campaign reports: A Webmart Group case study
Learn how OWOX BI has helped optimize the process of preparing advertising campaign reports for customers of the Webmart Group digital agency.
How to drive sales in real time — Pigu Group case study
Find out how OWOX BI helped the Pigu Group drive Black Friday sales in real time.
How to increase online sales by 2.2 times with Google Optimize — Raiffeisen Bank case study
Case study about how with Google Optimize 360 Raiffeisen Bank managed to increase conversion and sale of debit cards at times.
How to Track Post-view Conversions and Learn the Effectiveness of Video Ads - Case 1+1 Digital
Thanks to a solution from OWOX BI and 1+1 Digital, a major retailer linked video ad views to online and offline sales, helping to more accurately calculate ROAS and CPA media ads.
“Who’s been sitting on my chair? Who’s been sleeping in my bed?” Fabelio found out what online customers are doing in their retail stores
Fabelio.com built ROPO reports to estimate how online marketing efforts contribute to sales in retail stores.
Rendez-Vous success story: Online influence on offline purchases (identifying the ROPO effect)
How much are the digital achievements of your business underrated? Read this success story to learn what results Rendez-Vous company got based on the ROPO calculations.
ROPO analysis: How is an omnichannel marketing analytics useful? Ile de Beaute case study
Find out how OWOX BI, with the help of ROPO analysis, helped the Ile de Beaute team understand the behavior of different segments of their target audience, both online and offline.
How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall
Discover how to combine all your data in a single automated report, to save your time and properly reallocate the marketing budget.
9 Steps to Know Everything: Building Marketing Analytics for Comfy
Learn how to set up an effective marketing analytics system for evaluating advertising campaigns that takes into account offline sales and the contribution of each session...
Increase ROI 2.5 Time While Cutting Ad Costs in Half — Doctor Ryadom Case Study
How can you get more of your target audience and spend less on the non-targeted one, if your business has a complex multilevel funnel? Doctor Ryadom, Russia’s clinic chain,...
How not to Ruin All Your Web Metrics and Save 1.5 Burden Hours after Every New Release
Learn how automated tests for website metrics helped OZON.ru spend less money and time as well as reduce risks when adding new features and metrics to the website.
M.video Boosts Sales and Customer Loyalty by Fixing Errors at the Checkout Page
The company decided to immediately inform call centers of any customer problems at the checkout page, to contact and help customers purchase online.
New Customer Segments Help BUTIK. Improve LTV
Learn how combining online data with the CRM information can help you customize user segments for personalized ads and direct marketing.
Raiffeisen Tackles Fraud in CPA Networks with the Help of OWOX BI Products
Learn how to tackle fraud while working in CPA networks, as well as how to avoid extra expenses on affiliates.
Ulmart Improves Internal Analytics Using the ML Funnel Based Attribution Model
Discover how to give the proper credit to your advertising performance, and how to optimize CPA network costs, using ML funnel based attribution.
IQ Option Analyzes Assisted Conversions of AdWords Campaigns
Discover how IQ Option managed to evaluate the performance of AdWords campaigns and circumvent the Google Analytics limits in reports on assisted conversions.
Bitrix24: How to Use Customer Cohort Analysis to Measure Ad Performance
How much does it cost to acquire a new customer? Which of the advertising campaigns are better for customer retention? Read this success story to find out how Bitrix24 managed...
Darjeeling’s Success Story: ROPO Analysis Proves that 40% of Customers Visit the Company’s Website before Buying Offline
Learn how Darjeeling, a top French retailer in the women’s lingerie market, evaluated the input of online advertising to offline purchases.
Citrus Improves Sales by Analyzing the Competition
Learn how Citrus, a top Ukrainian retailer for gadgets and accessories, managed to optimize advertising and improve sales, with the help of automated price monitoring and...
M.video Success Story: Measuring the ROPO effect
Discover how M.video, the largest electronics and home appliances retailer in Russia, measured how offline sales are influenced by online channels.
Abandoned Carts: Orcanta Increased Email Marketing Revenue by 126%
Learn how the company reduced email marketing costs and increased the revenue from online sales by sending out data-informed cart abandonment emails.
Santehnika-Online’s Success Story: How to Improve the Advertising-to-Sales Ratio by 10%
Discover how the company managed to reduce the advertising-to-sales ratio by 10%, by evaluating ad performance, optimizing budget allocation, and automating bid management.
OnlineTours Success Story: How to Achieve a 15% Email Conversion Rate
What's more effective: cold calls or emails? Read how OnlineTours answered this question and increased the conversion rate with 2 experiments.
Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%
Learn how collecting data in Google BigQuery enabled Answear, a multi-brand online clothing retailer, to build a successful SMS marketing campaign, evaluate advertising channels...
boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis
An Indian company managed to develop an effective customer relationship model, optimize advertising expenses and increase customer LTV.
INTOUCH Success Story: How to Measure Ad Success and Increase ROAS by Consolidating Data
Learn how INTOUCH managed to accurately evaluate advertising campaign performance and optimize advertising costs by automating data collection and processing.
Hoff and OWOX BI: How to Discover 2.4 Times More Keywords Assisting in Conversions and Increase PPC Advertising ROI by 17%
Learn how Hoff managed to combine data about online and offline customer touchpoints, evaluate keyword performance, and optimize bids.
M.video and OWOX BI: How to Optimize Advertising Campaigns with Assisted Conversions in Google BigQuery
Find out how M.video evaluated the performance of advertising channels for different regions and business groups of categories.
Eldorado: How to Increase Email-Driven Revenue by 237% and Optimize Ad Spend
Find out how timely emails and their own attribution model helped Eldorado improve their conversion rate and optimize advertising costs.
OWOX BI Pipeline helps Contentmart improve customer experience & engagement
Find out how OWOX BI Pipeline helped Contentmart increase average LTV and expand the user database.
Rozetka receives 23% ROI and 18% increase in direct marketing revenue
Rozetka, as a Ukrainian market leader in online retail, has a huge potential in repeated sales due to the size of its client database. But a high competition with other market...
SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget
Most companies face the not so trivial task of assessing the effectiveness of traffic sources. For SaaS companies it is especially important because the...