Success Stories

 
Success Stories 15 April 2019

“Who’s been sitting on my chair? Who’s been sleeping in my bed?” Fabelio found out what online customers are doing in their retail stores

Fabelio.com built ROPO reports to estimate how online marketing efforts contribute to sales in retail stores.

 
Success Stories 03 April 2019

Rendez-Vous success story: Online influence on offline purchases (identifying the ROPO effect)

How much are the digital achievements of your business underrated? Read this success story to learn what results Rendez-Vous company got based on the ROPO calculations.

 
Success Stories 29 March 2019

ROPO analysis: How is an omnichannel end-to-end analytics useful? Ile de Beaute case study

Find out how OWOX BI, with the help of ROPO analysis, helped the Ile de Beaute team understand the behavior of different segments of their target audience, both online and offline.

 
Success Stories 14 December 2018

How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall

Discover how to combine all your data in a single automated report, to save your time and properly reallocate the marketing budget.

 
Success Stories 12 December 2018

9 Steps to Know Everything: Building End-to-End Analytics for Comfy

Learn how to set up an effective end-to-end analytics system for evaluating advertising campaigns that takes into account offline sales and the contribution of each session...

 
Success Stories 26 October 2018

Increase ROI 2.5 Time While Cutting Ad Costs in Half — Doctor Ryadom Case Study

How can you get more of your target audience and spend less on the non-targeted one, if your business has a complex multilevel funnel? Doctor Ryadom, Russia’s clinic chain,...

 
Success Stories 25 September 2018

How not to Ruin All Your Web Metrics and Save 1.5 Burden Hours after Every New Release

Learn how automated tests for website metrics helped OZON.ru spend less money and time as well as reduce risks when adding new features and metrics to the website.

 
Success Stories 04 July 2018

M.video Boosts Sales and Customer Loyalty by Fixing Errors at the Checkout Page

The company decided to immediately inform call centers of any customer problems at the checkout page, to contact and help customers purchase online.

 
Success Stories 23 June 2018

New Customer Segments Help BUTIK. Improve LTV

Learn how combining online data with the CRM information can help you customize user segments for personalized ads and direct marketing.

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Success Stories 04 June 2018

Raiffeisen Tackles Fraud in CPA Networks with the Help of OWOX BI Products

Learn how to tackle fraud while working in CPA networks, as well as how to avoid extra expenses on affiliates.

 
Success Stories 01 June 2018

Ulmart Improves Internal Analytics Using the Funnel Based Attribution Model

Discover how to give the proper credit to your advertising performance, and how to optimize CPA network costs, using funnel based attribution.

 
Success Stories 21 May 2018

IQ Option Analyzes Assisted Conversions of AdWords Campaigns

Discover how IQ Option managed to evaluate the performance of AdWords campaigns and circumvent the Google Analytics limits in reports on assisted conversions.

 
Success Stories 15 March 2018

Bitrix24: How to Use Customer Cohort Analysis to Measure Ad Performance

How much does it cost to acquire a new customer? Which of the advertising campaigns are better for customer retention? Read this success story to find out how Bitrix24 managed...

 
Success Stories 02 March 2018

Darjeeling’s Success Story: ROPO Analysis Proves that 40% of Customers Visit the Company’s Website before Buying Offline

Learn how Darjeeling, a top French retailer in the women’s lingerie market, evaluated the input of online advertising to offline purchases.

 
Success Stories 01 March 2018

Citrus Improves Sales by Analyzing the Competition

Learn how Citrus, a top Ukrainian retailer for gadgets and accessories, managed to optimize advertising and improve sales, with the help of automated price monitoring and...

 
Success Stories 03 January 2018

M.video Success Story: Measuring the ROPO effect

Discover how M.video, the largest electronics and home appliances retailer in Russia, measured how offline sales are influenced by online channels.

 
Success Stories 21 December 2017

Abandoned Carts: Orcanta Increased Email Marketing Revenue by 126%

Learn how the company reduced email marketing costs and increased the revenue from online sales by sending out data-informed cart abandonment emails.

 
Success Stories 17 November 2017

Santehnika-Online’s Success Story: How to Improve the Advertising-to-Sales Ratio by 10%

Discover how the company managed to reduce the advertising-to-sales ratio by 10%, by evaluating ad performance, optimizing budget allocation, and automating bid management.

 
Success Stories 30 August 2017

OnlineTours Success Story: How to Achieve a 15% Email Conversion Rate

What's more effective: cold calls or emails? Read how OnlineTours answered this question and increased the conversion rate with 2 experiments.

 
Success Stories 17 August 2017

Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%

Learn how collecting data in Google BigQuery enabled Answear, a multi-brand online clothing retailer, to build a successful SMS marketing campaign, evaluate advertising channels...

 
Success Stories 27 June 2017

boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis

An Indian company managed to develop an effective customer relationship model, optimize advertising expenses and increase customer LTV.

 
Success Stories 30 May 2017

INTOUCH Success Story: How to Measure Ad Success and Increase ROAS by Consolidating Data

Learn how INTOUCH managed to accurately evaluate advertising campaign performance and optimize advertising costs by automating data collection and processing.

 
Success Stories 24 April 2017

Hoff and OWOX BI: How to Discover 2.4 Times More Keywords Assisting in Conversions and Increase PPC Advertising ROI by 17%

Learn how Hoff managed to combine data about online and offline customer touchpoints, evaluate keyword performance, and optimize bids.

 
Success Stories 14 April 2017

M.video and OWOX BI: How to Optimize Advertising Campaigns with Assisted Conversions in Google BigQuery

Find out how M.video evaluated the performance of advertising channels for different regions and business groups of categories.

 
Success Stories 31 January 2017

Eldorado: How to Increase Email-Driven Revenue by 237% and Optimize Ad Spend

Find out how timely emails and their own attribution model helped Eldorado improve their conversion rate and optimize advertising costs.

 
Success Stories 10 November 2016

OWOX BI Pipeline helps Contentmart improve customer experience & engagement

Find out how OWOX BI Pipeline helped Contentmart increase average LTV and expand the user database.

 
Success Stories 18 March 2016

Rozetka receives 23% ROI and 18% increase in direct marketing revenue

Rozetka, as a Ukrainian market leader in online retail, has a huge potential in repeated sales due to the size of its client database. But a high competition with other market...

 
Success Stories 24 June 2015

SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget

Most companies face the not so trivial task of assessing the effectiveness of traffic sources. For SaaS companies it is especially important because the...

 
Success Stories 24 June 2015

Rozetka increases average order value by 9% and direct marketing revenue by 18%

With the goals of increasing revenue per user and average order value, Rozetka needed help with product bundling, merchandising, product recommendations and email campaigns.