LTV: how to use available data to predict customer value
Using the example of a large e-commerce business, we show how to integrate user data into a single repository and select a calculation methodology using different customer cohorts.
Case study: complete implementation of Google Analytics 4
The transition to Google Analytics 4 is an inevitable reality that most companies will face and the OWOX team has already helped successfully implement Google Analytics 4 to...
How to avoid errors in web metrics after every new release
We describe how to face a challenge of saving web metrics after new releases and how to avoid manual checking of every single parameter every now and then.
Case study: How to set up advanced analytics for an online movie streaming service
How to bring all data into one dashboard when you have a complex and unobvious sales funnel, many conversion types, and targeted actions.
How to calculate the cost of delivery and ROMI considering purchased orders
In this case, we describe the solution provided by the OWOX BI team for a large fashion retailer in the mid-segment that had challenges with calculating the cost of delivery and...
Case study: How to get quick access to all product KPIs important to e-commerce
A large fashion retailer built a system of product dashboards for quick access to streaming data from OWOX BI.
Case study: How to automate marketing reporting in the restaurant business
With the help of the marketing agency and OWOX BI products, marketers at the restaurant chain have entirely updated their analytics system.
EVA.UA case study: How to execute a promotional sales plan with real-time data
Find out how real-time metrics monitoring helps to increase sales during large events including Black Friday, March 8, Valentine’s Day, and summer sales.
How to use advanced analytics to reduce low-quality applications and increase conversions
Let’s see how to improve the quality of loan forecasting and began to screen the irrelevant applications immediately.
How to build cross-platform analytics and automated reporting for a large marketplace
In this case, we describe the solution provided by the OWOX BI team for a large online tour marketplace that had challenges with evaluating marketing activities over different...
How to increase contextual advertising ROI 2.2x for an enterprise retailer
To optimize advertising campaigns, Eldorado used OWOX BI to calculate the probability of conversions.
SEMrush case study: Why collect raw cost data on Facebook Ads?
How the SEMrush team uses raw data collected using the Facebook Ads → Google BigQuery pipeline from OWOX BI to analyze the effectiveness of advertising campaigns.
How to drive sales in real time — Pigu Group case study
Find out how OWOX BI helped the Pigu Group drive Black Friday sales in real time.
How to monitor the quality of your data when you have dozens of websites: An FxPro case study
Learn how OWOX BI analysts helped a top online broker build a system to track anomalies in data for sites and mobile applications used in more than 170 countries.
How to Track Post-view Conversions and Learn the Effectiveness of Video Ads - Case 1+1 Digital
Thanks to a solution from OWOX BI and 1+1 Digital, a major retailer linked video ad views to online and offline sales, helping to more accurately calculate ROAS and CPA media ads.
How to automate ad campaign reports for a digital agency
Learn how OWOX BI has helped optimize the process of preparing advertising campaign reports for customers of the digital agency.
“Who’s been sitting on my chair? Who’s been sleeping in my bed?” Fabelio found out what online customers are doing in their retail stores
Fabelio.com built ROPO reports to estimate how online marketing efforts contribute to sales in retail stores.
How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall
Discover how to combine all your data in a single automated report, to save your time and properly reallocate the marketing budget.
9 Steps to Know Everything: Building Marketing Analytics for Comfy
Learn how to set up an effective marketing analytics system for evaluating advertising campaigns that takes into account offline sales and the contribution of each session...
IQ Option Analyzes Assisted Conversions of AdWords Campaigns
Discover how IQ Option managed to evaluate the performance of AdWords campaigns and circumvent the Google Analytics limits in reports on assisted conversions.
Darjeeling’s Success Story: ROPO Analysis Proves that 40% of Customers Visit the Company’s Website before Buying Offline
Learn how Darjeeling, a top French retailer in the women’s lingerie market, evaluated the input of online advertising to offline purchases.
Citrus Improves Sales by Analyzing the Competition
Learn how Citrus, a top Ukrainian retailer for gadgets and accessories, managed to optimize advertising and improve sales, with the help of automated price monitoring and...
Abandoned Carts: Orcanta Increased Email Marketing Revenue by 126%
Learn how the company reduced email marketing costs and increased the revenue from online sales by sending out data-informed cart abandonment emails.
Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%
Learn how collecting data in Google BigQuery enabled Answear, a multi-brand online clothing retailer, to build a successful SMS marketing campaign, evaluate advertising channels...
boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis
An Indian company managed to develop an effective customer relationship model, optimize advertising expenses and increase customer LTV.
OWOX BI Pipeline helps Contentmart improve customer experience & engagement
Find out how OWOX BI Pipeline helped Contentmart increase average LTV and expand the user database.
Rozetka receives 23% ROI and 18% increase in direct marketing revenue
Rozetka, as a Ukrainian market leader in online retail, has a huge potential in repeated sales due to the size of its client database. But a high competition with other market...
SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget
Most companies face the not so trivial task of assessing the effectiveness of traffic sources. For SaaS companies it is especially important because the...
Rozetka increases average order value by 9% and direct marketing revenue by 18%
With the goals of increasing revenue per user and average order value, Rozetka needed help with product bundling, merchandising, product recommendations and email campaigns.
How to increase email-driven revenue by 237% and optimize ad spend
In this case, we describe the solution provided by the OWOX BI team for the business that had challenges with finding out how to improve its conversion rate and optimize...
Raiffeisen bank case: How to tackle fraud in CPA networks
In this case, we describe the solution provided by the OWOX BI team for Raiffeisen bank that will come in handy for both banks and any other CPA network users.
How to use customer cohort analysis to measure ad performance
We describe the solution provided by the OWOX BI team for the client that had challenges with spending the advertising budget more efficiently along with conducting a customer...
How to achieve a 15% email conversion rate for a travel agency
In this case, we describe the solution provided by the OWOX BI team for a large online travel agency that partners with more than 130 tour operators and offers tours for every...
How to increase revenue through optimization of advertising costs for a booking service
In this case, we describe the solution provided by the OWOX BI team for a booking service (flights and hotels) that had challenges with increasing revenue through optimization...
How to improve the advertising-to-sales ratio by 10%
In this case, we describe the solution provided by the OWOX BI team for a large retailer of water supply systems, heating, and air conditioning equipment, etc. that had...
How to measure ad success and increase ROAS by consolidating data
In this case, we describe the solution provided by the OWOX BI team for a leading direct insurance provider that had challenges with evaluating the effect advertising has on...
How to discover 2.4 times more keywords assisting in conversions and increase PPC advertising ROI by 17%
In this case, we describe the solution provided by the OWOX BI team for an omnichannel retailer of furniture and household items which had challenges with improving its online...
How to optimize advertising campaigns with assisted conversions in Google BigQuery
In this case, we describe the solution for a large consumer electronics and home appliances retail chain that had challenges with optimizing advertising campaigns for different...
How to increase ROI 2.5 times while cutting ad costs in half
In this case, we describe the solution for a clinic chain of family medicine that had the challenge of implementing a marketing analytics system, able to consider all customer...
How to identify ROPO: online influence on offline purchases
In this case, we describe the solution provided by the OWOX BI team for a chain of stores that sell footwear, bags, and accessories at low, mid-range, and high price points. The...
ROPO analysis: How useful is it for omnichannel marketing analytics
In this case, we describe the solution provided for a chain of stores is part of the Sephora company and occupies a leading position in the global market for perfumes and...
How to boost sales and customer loyalty by fixing errors on the checkout page
In this case, we describe the solution provided for a consumer electronics and home appliances retailer that had challenges with fixing errors at the checkout page to increase...
How to improve internal analytics using the ML funnel-based attribution model
In this case, we describe the solution provided by the OWOX BI team for a large online retailer that had challenges with improving its performance and using the correct...