How to Spend Only Half the Money on Ads and Increase ROI by 2.5 Times — The Success Story of Doctor Ryadom
How can you get more of your target audience and spend less on the non-targeted one, if your business has a complex multilevel funnel? Doctor Ryadom, Russia’s clinic chain,...
How not to Ruin All Your Web Metrics and Save 1.5 Burden Hours after Every New Release
Learn how automated tests for website metrics helped OZON.ru spend less money and time as well as reduce risks when adding new features and metrics to the website.
M.video Boosts Sales and Customer Loyalty by Fixing Errors at the Checkout Page
The company decided to immediately inform call centers of any customer problems at the checkout page, to contact and help customers purchase online.
New Customer Segments Help BUTIK. Improve LTV
Learn how combining online data with the CRM information can help you customize user segments for personalized ads and direct marketing.
Raiffeisen Tackles Fraud in CPA Networks with the Help of OWOX BI Products
Learn how to tackle fraud while working in CPA networks, as well as how to avoid extra expenses on affiliates.
Ulmart Improves Internal Analytics Using the Funnel Based Attribution Model
Discover how to give the proper credit to your advertising performance, and how to optimize CPA network costs, using funnel based attribution.
IQ Option Analyzes Assisted Conversions of AdWords Campaigns
Discover how IQ Option managed to evaluate the performance of AdWords campaigns and circumvent the Google Analytics limits in reports on assisted conversions.
Bitrix24: How to Use Customer Cohort Analysis to Measure Ad Performance
How much does it cost to acquire a new customer? Which of the advertising campaigns are better for customer retention? Read this success story to find out how Bitrix24 managed...
Citrus Improves Sales by Analyzing the Competition
Learn how Citrus, a top Ukrainian retailer for gadgets and accessories, managed to optimize advertising and improve sales, with the help of automated price monitoring and...
Darjeeling's Success Story: ROPO Analysis Proves that 40% of Customers Visit the Company's Website before Buying Offline
Learn how Darjeeling, a top French retailer in the women’s lingerie market, evaluated the input of online advertising to offline purchases.
M.video’s Success Story: Evaluating the Impact of Online Advertising on Offline Sales
Discover how M.video, the largest electronics and home appliances retailer in Russia, measured how offline sales are influenced by online channels.
Abandoned Carts: Orcanta Increased Email Marketing Revenue by 126%
Learn how the company reduced email marketing costs and increased the revenue from online sales by sending out data-informed cart abandonment emails.
Santehnika-Online's Success Story: How to Improve the Advertising-to-Sales Ratio by 10%
Discover how the company managed to reduce the advertising-to-sales ratio by 10%, by evaluating ad performance, optimizing budget allocation, and automating bid management.
OnlineTours Success Story: How to Achieve a 15% Email Conversion Rate
What's more effective: cold calls or emails? Read how OnlineTours answered this question and increased the conversion rate with 2 experiments.
Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%
Learn how collecting data in Google BigQuery enabled Answear, a multi-brand online clothing retailer, to build a successful SMS marketing campaign, evaluate advertising channels...
boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis
An Indian company managed to develop an effective customer relationship model, optimize advertising expenses and increase customer LTV.
INTOUCH Success Story: How to Measure Ad Success and Increase ROAS by Consolidating Data
Learn how INTOUCH managed to accurately evaluate advertising campaign performance and optimize advertising costs by automating data collection and processing.
M.video and OWOX BI: How to Optimize Advertising Campaigns with Assisted Conversions in Google BigQuery
Find out how M.video evaluated the performance of advertising channels for different regions and business groups of categories.
Hoff and OWOX BI: How to Discover 2.4 Times More Keywords Assisting in Conversions and Increase PPC Advertising ROI by 17%
Learn how Hoff managed to combine data about online and offline customer touchpoints, evaluate keyword performance, and optimize bids.
Eldorado: How to Increase Email-Driven Revenue by 237% and Optimize Ad Spend
Find out how timely emails and their own attribution model helped Eldorado improve their conversion rate and optimize advertising costs.
OWOX BI Pipeline helps Contentmart improve customer experience & engagement
Find out how OWOX BI Pipeline helped Contentmart increase average LTV and expand the user database.
Rozetka receives 23% ROI and 18% increase in direct marketing revenue
Rozetka, as a Ukrainian market leader in online retail, has a huge potential in repeated sales due to the size of its client database. But a high competition with other market...
Rozetka increases average order value by 9% and direct marketing revenue by 18%
With the goals of increasing revenue per user and average order value, Rozetka needed help with product bundling, merchandising, product recommendations and email campaigns.
SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget
Most companies face the not so trivial task of assessing the effectiveness of traffic sources. For SaaS companies it is especially important because the...
Ad-hoc analysis allows Ulmart to increase average revenue on customers interacting with product blocks
Ulmart.ru is a highly visited e-Commerce website with several different types of catalogs and merchandising blocks, where users can find a wide range...