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Beyond Pixels: Server-Side Tracking in 2024

Ievgen Krasovytskyi

In 2024, server-side tracking will revolutionize the way we measure website performance. Say goodbye to inaccurate data and hello to a whole new level of analytics. Learn all about this game-changing technology and how it will impact our digital world in this video.

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What changed since this video was recorded?

The problem you just saw didn't disappear — it has even evolved. Teams added more dashboards, more connectors, more AI tools. But the underlying issue stayed the same: analytics logic kept living in too many places.

Teams that scale analytics today fix it by building a reusable analytics system — where definitions live once and power everything else. That's why we built OWOX Data Marts: a reporting system on top of the trusted data in your warehouse, delivering answers safely to dashboards, spreadsheets, and AI.

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Stop being the reporting bottleneck

OWOX Data Marts turns your warehouse SQL into governed, reusable reports business teams self-serve in Sheets.

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