Import Data from Outbrain to Google BigQuery

Automatically import cost data

Create a data pipeline from Outbrain to Google BigQuery once and never manually upload data again. OWOX BI collects raw data from your advertising campaigns every day. While doing so, it recognizes dynamic parameters in UTM tags, converts costs into your default currency, and monitors the relevance of data.

Get the most out of your campaign statistics

In addition to data on costs, impressions, and clicks, OWOX BI uploads all necessary metrics from Outbrain to Google BigQuery. Using this data, you'll be able to build detailed reports for in-depth analysis of advertising, create remarketing lists, effectively manage advertising bids, and train your ML-models for more accurate planning.

Merge data from different sources

Merge your Outbrain ad data with data from other advertising services, Google Analytics, your website, and your CRM in Google BigQuery. This will help you evaluate the effectiveness of your ads, taking into account the margin and redeemability of your products. Find out which campaigns bring the most profit and which don’t pay off.

Measure campaigns with ad accuracy

OWOX BI uploads raw data from Outbrain to BigQuery and identify all UTM tags if they are available in the advertising service API. Build reports of the depth you want across any parameters and use insights from these reports to manage your ad bids.

Be sure of the quality and security of your data

All data is collected, stored, and processed in your Google BigQuery project. You fully control access to your data and can decide who to give access to. OWOX BI processes dynamic parameters, checks existing UTM tags in your campaigns, and reports on possible errors in your data.

Unique advantages of OWOX BI

Import your data into your data warehouse

With OWOX BI, you don’t need to look for connectors or manually clean and process data. You’ll receive ready datasets in the clearest and most convenient structure.

Analyze your performance

Analyze performance from different angles, add your custom metrics and use you business logic.

Create custom dashboards with all your data

Easily build reports of any complexity in OWOX Bi or in Data Studio, Power BI, Looker, Tableau.

Cross compare data with other advertising platforms

Create reports based on all marketing channels' data, online and offline, website and application, actual sales, and returned orders.

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