Import Data from Outbrain to Google BigQuery

Automatically import cost data

Create a data pipeline from Outbrain to Google BigQuery once and never manually upload data again. OWOX BI collects raw data from your advertising campaigns every day. While doing so, it recognizes dynamic parameters in UTM tags, converts costs into your default currency, and monitors the relevance of data.

Get the most out of your campaign statistics

In addition to data on costs, impressions, and clicks, OWOX BI uploads all necessary metrics from Outbrain to Google BigQuery. Using this data, you'll be able to build detailed reports for in-depth analysis of advertising, create remarketing lists, effectively manage advertising bids, and train your ML-models for more accurate planning.

Merge data from different sources

Merge your Outbrain ad data with data from other advertising services, Google Analytics, your website, and your CRM in Google BigQuery. This will help you evaluate the effectiveness of your ads, taking into account the margin and redeemability of your products. Find out which campaigns bring the most profit and which don’t pay off.

Measure campaigns with ad accuracy

OWOX BI uploads raw data from Outbrain to BigQuery and identify all UTM tags if they are available in the advertising service API. Build reports of the depth you want across any parameters and use insights from these reports to manage your ad bids.

Be sure of the quality and security of your data

All data is collected, stored, and processed in your Google BigQuery project. You fully control access to your data and can decide who to give access to. OWOX BI processes dynamic parameters, checks existing UTM tags in your campaigns, and reports on possible errors in your data.

With OWOX BI, you get a ready-made dataset in an easy-to-use structure

Unique advantages of OWOX BI

Import your data into your data warehouse

With OWOX BI, you don’t need to look for connectors or manually clean and process data. You’ll receive ready datasets in the clearest and most convenient structure.

Analyze your performance

Analyze performance from different angles, add your custom metrics and use you business logic.

Create custom dashboards with all your data

Easily build reports of any complexity in OWOX Bi or in Data Studio, Power BI, Looker, Tableau.

Cross compare data with other advertising platforms

Create reports based on all marketing channels' data, online and offline, website and application, actual sales, and returned orders.

2,000 companies rely on us All testimonials

Great Service!

We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
A leap forward to better analytics

OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
Great job, OWOX team!

We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
Trainings with OWOX

We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
Great Team

We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
Amazing product and team

We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.

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