Create user segments and personalize your emails better
Email campaigns with SendGrid help attract and retain customers. How can you ensure that you email your subscribers with exactly what they need, in the most timely manner? The answer is simple: consider all the available information about your customers, including demographic data, online and offline interactions, transactions, and all the other relevant information.
With OWOX BI Pipeline, you’ll get full statistics about the emails you send with SendGrid, available in Google BigQuery in near real-time. Moreover, you’ll be able to merge this data with data from other sources, including Google Analytics, call tracking systems, CRM, and other services. Thus, you’ll be able to track every activity of your subscribers, and get new, actionable insights about how they engage with your business. Put these insights to work when setting up new user segments and personalizing your emails.