All resources

Useful materials for data analysis

Guides, checklists, templates, and researches

Discover the free blueprint that helps teams detect overspend, catch performance drops early, and turn dashboards into proactive insights.

The Marketing Blind-Spot Fix Blueprint

Marketing Analytics
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The exact structure you need to organize your SQLs, protect your reporting logic, and stop rewriting the same queries. Free PDF checklist

SQL Library Checklist. Build a Reporting System, Not a Fire Drill

Data Analytics
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Facing GA4 limits like reporting, data sampling, or retention? Explore our detailed guide to effortlessly export GA4 data into BigQuery and unlock powerful insights!

How to Set up [GA4] to BigQuery Export

GA4
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Use our handpicked collection of GA4 BigQuery SQL queries. Great for marketers and analysts who want to improve their data analysis skills.

[GA4] BigQuery Export SQL Queries Library

SQL
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Discover the 18 must-know digital marketing metrics and KPIs for actionable insights. Data analysis for effective strategies.

18 digital marketing metrics and KPIs you should know

Marketing
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RFM analysis: Predict responses, enhance interactions, and boost profits. Understand user behavior with our template for Google Sheets or Excel

RFM Analysis Template

Marketing Analytics
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Learn how to measure campaign success, choose the right model, and allocate your budget effectively with our comprehensive guide.

The Ultimate Guide to Marketing Attribution Modeling: Everything You Need to Know

Attribution
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Transform your financial planning with our BigQuery Costs Forecast Toolkit! Accurately forecast costs, manage analytics spending, and make smarter investments today.

BigQuery Budget Forecast Toolkit

Google BigQuery
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Dive into the complexities of modern data management and learn how to navigate its challenges effectively with expert insights from OWOX.

Modern Data Management Guide

Data Analytics
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We’ve prepared a selection of different and complex templates for marketing reporting that you can receive in a few clicks.

Top 30 Handpicked Google Looker Studio Dashboards for Marketers

Reporting
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Control and optimize Google BigQuery costs with effective strategies. Reduce expenses, boost efficiency, and apply actionable tips. Start maximizing savings today!

How to control and optimize costs for Google BigQuery

Google BigQuery
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Download the Omnichannel Retailer Data Model from OWOX that reflects the business logic the retailer uses to make decisions.

Omnichannel Retailer Data Model

Data Modeling
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Boost profits and build loyalty with 8 proven strategies to increase Customer Lifetime Value. Elevate your business today—download our comprehensive guide now!

8 Effective Ways to Increase Customer Lifetime Value

Marketing
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Prepare your marketing and analytics for a post-cookie reality and new conditions for working with personal data.

How to set up analytics for a post-cookie world

Tracking
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Master ETL data transformation and turn raw data into actionable insights. Discover key steps, methods, and tools for efficient and effective data processing.

The Beginner's Guide to Data Transformation

Data Modeling
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Create custom, trackable URLs with OWOX UTM Builder! Optimize your marketing campaigns and boost ROI using insights from UTM parameters. Try it now for free!

Google Analytics 4 Compatible UTM-builder

Tracking
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Uncover the potential of data-driven marketing. Dive into actionable insights for impactful strategies. Download this guide now for transformative marketing experiences.

Navigating Data-Driven Marketing From Insights to Impact

Marketing
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Using a Google Analytics 4 report helps you see only the most important KPIs for your business at a glance.

10 Google Analytics 4 reports for monitoring of basic metrics

GA4
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Discover proven methods to decrease Customer Acquisition Cost (CAC) and enhance marketing ROI. Download our comprehensive guide for actionable insights.

Top 9 Tips to Reduce Customer Acquisition Cost

Marketing
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Check if you set up Google Analytics 4 correctly so that you don't lose important data and avoid errors.

Checklist: Google Analytics 4 Audit

GA4
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OWOX's latest guide offers in-depth insights on monitoring user behavior effectively without pixels. Get your free copy today for privacy-friendly tracking techniques!

Server-Side Tracking: Monitoring User Behavior Without Pixels

Tracking
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