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Import Audiences from Google BigQuery
into Advertising Services

Automatically create, update, and upload audiences
into advertising services. Manage rates based on data,
boost ROI and conversions, and save your advertising budget.

Automatically import audiences into advertising services

Create user segments in Google BigQuery and import them into advertising services using OWOX BI. OWOX automatically uploads segments from your BigQuery project to your advertising services and updates the data once a day. You no longer need to manually create audiences, generate CSV files, and upload them through ad service interfaces.

Automatically import audiences into advertising services
Build audiences based on any data

Build audiences based on any data

With OWOX BI, you can collect raw, unsampled data from your website, send it to Google BigQuery, and complement it with information from advertising services, call tracking systems, and CRM systems. OWOX allows you to perform cohort and RFM analysis based on complete data, find the most cost-effective cohorts, and automatically send those cohorts to advertising services to raise bids and increase conversions.

Find growth zones in your marketing funnel

Using OWOX BI Attribution, you can segment users according to their stage in the funnel and personalize communication with each segment. You can also evaluate acquisition channels separately for new and returning customers and allocate your budget effectively to target cohorts.

Find growth zones in your marketing funnel
Increase advertising profitability without increasing your budget

Increase advertising profitability without increasing your budget

Audience segmentation helps you make ads more relevant, increase customer conversions and loyalty, optimize your marketing strategy, and reduce costs.

You can use OWOX BI to find the most promising segments in terms of ROI to efficiently allocate your advertising budget and other resources. Exclude from your target audience disinterested users or those with whom you communicate in other advertising channels.

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Unique advantages of OWOX BI

Automate data collection

Automate data collection

With OWOX BI, you don’t need to look for connectors or manually clean and process data. You’ll receive ready datasets in the clearest and most convenient structure.

Find out the cost of each session

Find out the cost of each session

OWOX BI calculates the value of each session so you can determine the ROI/ROAS for new and returning users. Compare the profitability of cohorts depending on variables such as whether they’ve seen a banner. Find out how much you spend and how much you earn on each group you advertise to. Evaluate advertising performance across regions, landing pages, mobile app versions, and applications.

Get help from experienced analysts

Get help from experienced analysts

If you sign up for a Reports & Attribution or Enterprise plan, the OWOX BI team will help you build segments to upload to your advertising services. To do this, write to bi@owox.com or contact our chat support.

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Tawsif Hossain
Tawsif Hossain
We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
Answear

A leap forward to better analytics

Margarita Yevtukh
Margarita Yevtukh
OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible…
Chantelle

Great job, OWOX team!

Christophe Lemaire
Christophe Lemaire
We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater…
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Risto Kukk
We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
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Donatella Bochicchio
We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
DHL Transportörerna Intresse AB

Amazing product and team

Jon Schvili
Jon Schvili
We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.

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