Automatically create, update, and upload audiences
into advertising services. Manage rates based on data,
boost ROI and conversions, and save your advertising budget.
Create user segments in Google BigQuery and import them into advertising services using OWOX BI. OWOX automatically uploads segments from your BigQuery project to your advertising services and updates the data once a day. You no longer need to manually create audiences, generate CSV files, and upload them through ad service interfaces.
With OWOX BI, you can collect raw, unsampled data from your website, send it to Google BigQuery, and complement it with information from advertising services, call tracking systems, and CRM systems. OWOX allows you to perform cohort and RFM analysis based on complete data, find the most cost-effective cohorts, and automatically send those cohorts to advertising services to raise bids and increase conversions.
Using OWOX BI Attribution, you can segment users according to their stage in the funnel and personalize communication with each segment. You can also evaluate acquisition channels separately for new and returning customers and allocate your budget effectively to target cohorts.
Audience segmentation helps you make ads more relevant, increase customer conversions and loyalty, optimize your marketing strategy, and reduce costs.
You can use OWOX BI to find the most promising segments in terms of ROI to efficiently allocate your advertising budget and other resources. Exclude from your target audience disinterested users or those with whom you communicate in other advertising channels.
Automate data collection
With OWOX BI, you don’t need to look for connectors or manually clean and process data. You’ll receive ready datasets in the clearest and most convenient structure.
Find out the cost of each session
OWOX BI calculates the value of each session so you can determine the ROI/ROAS for new and returning users. Compare the profitability of cohorts depending on variables such as whether they’ve seen a banner. Find out how much you spend and how much you earn on each group you advertise to. Evaluate advertising performance across regions, landing pages, mobile app versions, and applications.
Get help from experienced analysts
If you sign up for a Reports & Attribution or Enterprise plan, the OWOX BI team will help you build segments to upload to your advertising services. To do this, write to bi@owox.com or contact our chat support.
Know the purchase likelihood for each customer
OWOX BI provides ready-made algorithms for predicting audience conversions and value using machine learning. Distribute your budget to audiences that will buy your product and reduce campaign costs by excluding those who won’t.
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