What is ROI and what nuances should you consider when calculating it?
Learn what is ROI and how to calculate it correctly in order to identify effective channels to attract new customers.
Data Visualization: Principles, Tools, and Useful Tricks
In this article, we’ll show you what’s needed for data visualization, how to visualize data correctly, which tools can be used for creating interactive dashboards without help...
Main Metrics and Dimensions Without Which Your Business May Fall Apart
Learn what are metrics and dimensions in Google Analytics, why it is important to monitor them and what impact they can make on your marketing development.
ROPO analysis: Why you need it and how to conduct it
Learn how to evaluate the impact of online advertising on offline sales. What is ROPO analysis and what advantages will it give to your business? How can you associate user...
5 Benefits of Mobile Push Notifications as a Marketing Channel
Check out eSputnik’s tips on how to use smartphones for personalized marketing campaigns and how to create automated push notifications.
Choose Your Data Analytics Conferences 2019 (Worldwide)
Here goes a dream list of data analytics conferences 2019. Buy a ticket, visit, learn from the industry leaders, and reach the top!
Best Marketing Conferences 2019 (Worldwide)
Here goes a dream list of best marketing conferences 2019. Buy a ticket, visit, learn from the industry leaders, and reach the top!
Complete List of Facebook Ad Sizes
Discover a complete list of Facebook ad campaign types, formats, and placements. Find out how to create stellar and engaging ads for your audience on Facebook and track their...
All Facebook photo sizes you'll ever need
A complete list of all the Facebook photo sizes you’ll ever need to prepare your Facebook page for promotions.
18 Digital Marketing Metrics and KPIs You Should Know
You can’t perform true analytics without measurement tools. Check out this great list of formulas graded from simple to difficult for your professional evolution.
How to Choose Websites for Quality Link Building
The list of the key link building metrics for OWOX BI by Netpeak Software.
How to Buff Up Your Site For Better Load Speed
Obtain a checklist to help you take all the necessary measures to improve the page load speed and not to lose any customers.
What Web Analytics Challenges Do Indonesian Ecommerce Companies Face?
Check out the results of the survey we took in Jakarta on the topic of online analytics. Learn what tools Indonesian businesses use to achieve their marketing goals.
How to Create UTM Tags to Track Your Ad Campaigns
Learn how to create UTM tags to track your ad campaigns, following the simple steps from our infographic post.
8 Ways to Avoid Sampling in Google Analytics
Useful infographics about how to avoid sampling in Google Analytics and to obtain the most accurate data in your reports.
The Ultimate Guide to End-to-End Analytics
Lean how to use end-to-end analytics for analysing the data across all your customers’ touchpoints, taking into account even the slightest changes to ads, product, online user...
What Is GDPR and What You Need to Know about It
Learn about new rights and roles in General Data Protection Regulation and how to comply with new data security standards.
What is the R Programming Language and How to Use It for Working with the APIs of Google AdWords and Yandex.Direct
Discover how to automate working with the data from Google Analytics and Yandex.Direct, using two packages that enhance the basic capacities of the R language.
An Ultimate Guide to Google Analytics Sampling and How to Avoid It
What is sampling and what are the reasons behind it? We answer these questions and talk about all the possible ways to avoid sampling in our new blogpost.
How to Link Your Google Ads and Analytics Accounts
Discover the benefits of linking Google Ads and Analytics accounts, and how to enrich your Ads reports on campaigns and Analytics reports on acquisition
Top 20 Twitter Accounts for Analysts and Marketers
Read and enjoy: our favorite Twitter accounts about marketing and web-analytics
Omnichannel Retailing: Why and How to Integrate Online and Offline Customer Touchpoints
Learn how to accurately integrate online and offline channels your customers are interacting with, and how doing so will benefit your business.
How to Track Instagram Referrals and Paid Traffic in Google Analytics
Learn how you can use Google Analytics to track of Instagram data, including traffic to your website, costs, and conversions.
Statistics in Web Analytics, or How to Become a True Data Scientist
Learn the difference between a Digital Analyst and a Data Scientist, and how to apply statistical methods in A/B testing and user segmentation.
How Do I Analyze Competitors’ PPC ads and Why Would I Want to
Find out how to start analyzing your competitors' PPC strategy, what to pay attention to, and how to use the information you'll get.
How To Marry Up Your CRM With Google Analytics
Combine data from your CRM/ERP systems and data from Google Analytics for deeper analysis of user behavior and better remarketing.
How Competitor Prices Affect Conversion Rates and User Behavior
In this blogpost, we talk about how and why to monitor competitors' prices. Learn how to create and apply useful reports based on the data about website user behavior,...
How to Create Meaningful Dashboards for Your Facebook Data
Find out how to create interactive Google Data Studio reports to track the performance of your Facebook advertising
5 Reasons to Create Reports in Google BigQuery
Learn about the common challenges in creating reports with Google Analytics, and how you can overcome them by using Google BigQuery.
A Comprehensive Guide to Enhanced Ecommerce Tracking in Google Analytics
In this article we explore Enhanced Ecommerce in Google Analytics: what it is, why you should use it, and how to set it up using Google Tag Manager.
The Site Is Not Enough: A Guide to Mobile App Analytics
In this article, we’ll explore what you should consider when analyzing a mobile app, what to start with, and the differences between website analytics and mobile app analytics.
From Zero to Hero! An Ultimate Guide to Setting Up Your Google Analytics Account
Websites come in many types, styles and budgets. Each website, be it a news site, an online store or a personal blog, has its own performance indicators. These may include the...
What’s the Deal with Your Direct Traffic, and How to Fix It
If you see that your Direct traffic is higher than 30%, do not rush to pop some champagne and celebrate your company’s great popularity. It’s possible that Google Analytics has...
Custom Attribution Models: Helping Marketing Specialists, Analysts and CMOs Achieve Zen
Out-of-the-box attribution models are simpler than they might seem. To get the most benefit out of them, an analyst, a marketer, and a CMO should work closely together.
Funnel Based Attribution Model
Find out more about the benefits of using Funnel Based attribution model in evaluating your marketing campaigns.
How to use UTM tags
UTM tags help you get detailed information about your traffic sources. Find out more about what UTM tags are, why you should use them, and how to append them correctly.
Google Data Studio dashboard template by OWOX BI
If you work with data and want to find out how to get informative reports with all the information on your fingertips, here’s the solution.
Dashboards for business: three examples of practical use
In this article, we share examples of real-time dashboards based on complete data. Such dashboards are useful for marketing specialists, developers, content...
Declare Independence From Developers With Custom HTML Tags in Google Tag Manager
When Google announced Google Tag Manager back in 2013, almost all the reviews and presentations were limited to the idea of making things easier for marketing specialists.
How to Evaluate the Cost Efficiency of the Attribution Model
Find out how to evaluate the efficiency of your current attribution model and how to optimize your advertising budget.
How to estimate the additional value of multi-channel attribution
In this article, we introduce the method for estimating the additional revenue you can gain with attribution models that consider the mutual impact of advertising...
Importing Google Analytics Data to Google BigQuery: Comparing Two Methods of Data Collection
In this article, we compare the two methods for getting Google Analytics data in Google BigQuery. We consider the price, the specifics of data...
Optimize 360 proves to be accurate no-coding solution for testing user experience on your site
A new powerful testing and personalisation tool is a part of Google Analytics 360 Suite. With Optimize 360, businesses can take action faster, evaluate...
How to Handle Repeat Transactions in Google Analytics?
In this article, we take a closer look at the causes of repeat transactions when using Enhanced Ecommerce in Google Analytics, and provide a solution to this issue.
Measuring your ROAS with business intelligence
OWOX and Ringostat team up to tell you what ROAS (return on ad spend) is and how to calculate it using Excel, CRM, call tracking and BI solutions—the tools every entrepreneur...
Data Security and Access Control in Google Cloud Platform
Who has access to my data? How to ensure its safety? What should I check to make sure the settings are correct? We’ve answered hundreds...
When Google Analytics 360 is not enough
Google Analytics 360 is a great product and the acknowledged market leader in customer behaviour analysis. But it has non-obvious limitations that many...
Advantages and limitations of Google Analytics API
If you need to export data from Google Analytics, you can use one of the available APIs. To help you choose the most suitable option and save your time...
Funnel Based Attribution Implementation
This article describes how to implement a dynamic attribution model, using Google Cloud Platform services, Google Analytics and OWOX BI. Let’s talk about...
Comparison of multi-channel attribution models
This article describes the causes of inaccurate assessment of advertising channels with popular attribution models in Google Analytics and formulates the...
Why Do We Need Online Analytics?
We often hear that question. Even from those, who has already decided to implement the analytics. Primarily, we need the answer to determine for ourselves...
Custom Domain for Google Analytics Data Collection
This article describes solution to the problem of collecting Google Analytics data on the individual domain, for instance stat.yourdomain.com, instead of google-analytics.com