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Automated Reporting: Making Work Smarter

Learn how automated reporting saves time and resources while ensuring accurate and consistent data analytics, leading to smart actions with OWOX BI

Sep 26, 2023

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Machine learning in digital marketing: Examples of use cases

Google Analytics Alternatives: How to keep using the Google tech stack and be GDPR-compliant

What’s the Deal with Your Direct Traffic, and How to Fix It

Differences Between Facebook Ads and Google Analytics 4 Conversions (and How to Fix That)

Sep 25, 2023

Measuring Marketing Performance: A Guide to Maximize Results

Sep 22, 2023

Understanding the Basics: How Omnichannel Performance Marketing Works

Sep 19, 2023

Marketing Mix: A Guide to Channel Marketing

Sep 15, 2023

Comprehensive Guide: Set up GA4 Tags using Google Tag Manager

Sep 12, 2023

What Is Wrong with Your KPIs and How to Fix Them

Sep 11, 2023

What is ROAS in Marketing?

Sep 8, 2023

The Ultimate Guide to Effective Management of Marketing Budget

Sep 6, 2023

What is a Data Model?

Aug 19, 2023

How Performance Marketing Works [+6 Simple Steps]

Aug 18, 2023

Achieving Success with SMART Marketing Goals

Aug 15, 2023

Supercharge Your Marketing Campaigns with the 7 Best Free UTM Builders

Aug 7, 2023

What is a Funnel in Marketing

Jul 31, 2023

Your Roadmap to Customer Lifetime Value (LTV): An Ultimate Guide

Jul 27, 2023

Everything You Need to Know About PPC Reporting - OWOX BI

Jul 25, 2023

Interpreting LTV:CAC Ratio: What the Numbers Reveal

Jul 22, 2023

Data Aggregation Techniques for Effective Data Analysis

Jul 22, 2023

Data Visualization: Your Gateway to Enhanced Decision-Making Strategy

Jul 21, 2023

What is Data Mapping

Jul 11, 2023

The Anatomy of UTM Parameters: Understanding the Components

Jul 5, 2023

Leveraging Automated Marketing Tools With OWOX BI

Jun 22, 2023

7 Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4

Jun 16, 2023

Google Analytics 4 vs Universal Analytics

Jun 15, 2023

Looker and Looker Studio: Actionable Insights with OWOX BI

Jun 7, 2023

Guide to UTM parameters for marketing campaigns in Google Analytics 4

May 29, 2023

Eliminate 3 major blind spots in digital marketing

Mar 22, 2023

Top 15 ETL tools for collecting marketing data

Mar 15, 2023

Understanding UTM Tags: The Ultimate Guide to Efficient Tracking

Mar 7, 2023

Top data analysis, marketing analytics, and automation solutions for 2023

Feb 9, 2023

Channel Grouping in Google Analytics 4 vs Universal Analytics

Dec 26, 2022

Google Analytics Alternatives: How to keep using the Google tech stack and be GDPR-compliant

Nov 16, 2022

30 Best Marketing Dashboard Examples and Templates [2022]

Oct 18, 2022

What makes OWOX BI different from Google Analytics 4?

Oct 17, 2022

OWOX BI Transformation: Normalize, prepare, and orchestrate your digital marketing data with ease

Sep 27, 2022

Top 10 Google Analytics and Google Analytics 4 alternatives

Sep 23, 2022

The four horsemen of digital marketing analytics: Consent mode, ITP, ad blockers, and GA 4

Jul 5, 2022

How to automate marketing reporting

May 30, 2022

How to upload data from TikTok to Google BigQuery

May 27, 2022

Analytics Team's Guide to Data Quality Responsibility

May 20, 2022

What is ETL: the ultimate guide 101

May 10, 2022

Key benefits of Google Analytics 4, or why you should switch now

Apr 30, 2022

How to prepare your marketing and analytics for a world without cookies

Apr 6, 2022

Google Analytics in Europe: How to ensure GDPR compliance

Apr 4, 2022

Marketing trends: what to prepare for in 2022

Feb 23, 2022

Overcoming Common Data Quality Issues with OWOX BI

Dec 28, 2021

How to boost sales and improve ROI using data and machine learning

Dec 27, 2021

10 Best Reporting Tools and Software for Better Decision-Making

Dec 23, 2021

Why you can (or cannot) trust your reports

Nov 10, 2021

Google Analytics 4: The future of analytics

Nov 8, 2021

Interview with Fred Pike, managing director at Northwoods

Oct 13, 2021

Ad hoc reporting: The what and the why

Sep 28, 2021

How data analytics is solving enterprise problems

Aug 31, 2021

How to win the marketing competition with data analysis

Aug 30, 2021

Digital strategy: How to merge ad channels and allocate your budget

Jul 30, 2021

How martech tools help with advertising in the era of data privacy

Jul 29, 2021

Interview with Mikko Piippo, co-founder and partner of Hopkins

Jul 23, 2021

Why your marketing needs to be data-driven

Jul 17, 2021

Common marketing challenges most businesses face

Jun 30, 2021

Interview with Julius Fedorovicius, Founder of Analytics Mania

Jun 25, 2021

How to solve the biggest e-commerce reporting challenges

Jun 17, 2021

Why single-channel attribution models are a dead end for CMOs

May 28, 2021

Comparing accuracy:
SEMrush vs SimilarWeb

Apr 30, 2021

A godsend for marketers: how to create reports without analysts and SQL

Apr 4, 2021

How to Choose and Test an Attribution Model

Mar 29, 2021

Data-driven marketing: the ultimate guide

Mar 25, 2021

The easiest way to transfer data from/into Google BigQuery

Mar 11, 2021

Miscommunication between analysts and marketing teams

Feb 25, 2021

Interview with John Sargent, Director at digital consultancy and agency Think VEN

Feb 24, 2021

Data Studio Templates for Ecommerce Marketers

Feb 23, 2021

Semrush & OWOX research: The impact of COVID-19 on e-commerce

Feb 2, 2021

What is Cohort Analysis and How to Improve Retention? Cohort Report in Google Analytics

Feb 1, 2021

What Is Data Reporting And How To Create Data Reports For Your Business

Jan 29, 2021

What is Data Visualization: Definition, Examples, Principles, Tools

Jan 28, 2021

What is Marketing Attribution Model for Marketer: The Definitive Guide

Jan 27, 2021

When Google Analytics and Data Studio aren’t enough and it’s time to switch to Google BigQuery

Jan 27, 2021

How to Blend Web Analytics and Digital Marketing Analytics

Jan 25, 2021

What is ROI, How to Calculate Return on Investment?

Jan 22, 2021

Interview with Khrystyna Grynko, Head of Data at Better&Stronger

Jan 11, 2021

Top 5 Tools for Advertising Reporting

Dec 31, 2020

How Marketing Analytics Helps Businesses Make Data-Driven Decisions and Grow

Dec 23, 2020

6 ways to upload data to Google BigQuery

Dec 22, 2020

The Marketing Wars: the rise of the post-cookie world

Dec 21, 2020

Top 20 Data Analysis Tools

Dec 20, 2020

Interview with Byron Marr, Head Of Paid Media at Aira

Dec 16, 2020

What CPL Is and How to Calculate It

Dec 14, 2020

How to build advanced marketing reports in Google Data Studio

Dec 12, 2020

Data-Driven Attribution and How it Differs Across Google Products

Dec 4, 2020

Interview with Sophie Logan, PPC manager at Adzooma

Nov 27, 2020

What is raw data and how to use it

Nov 20, 2020

Why Google BigQuery is the perfect data lake for marketing

Nov 18, 2020

PPC Report Templates for Marketers and Agencies

Nov 16, 2020

Interview with Amy Hebdon, Co-founder of Paid Search Magic

Nov 11, 2020

An In-Depth Look at Google Analytics 4: New Capabilities, Benefits, and Disadvantages

Nov 9, 2020

How to Use Analytics to Optimize Your Marketing Budget

Oct 15, 2020

Why is it important to check data quality for marketing analysis?

Oct 12, 2020

The list of Top PPC Influencers in 2020

Sep 30, 2020

How a CMO can build an effective marketing analytics system

Sep 17, 2020

How Data Can Be Used In Your Content Marketing Strategy

Sep 3, 2020

The ultimate guide to measuring, analyzing, and improving your marketing with the DMAIC methodology

Aug 31, 2020

Marketing analytics experts, resources, and events every marketer should follow

Aug 31, 2020

Marketing Reports — The Ultimate Guide, Examples and Templates

Aug 18, 2020

Machine learning in digital marketing: Examples of use cases

Aug 6, 2020

Main Metrics and Dimensions Without Which Your Business May Fall Apart

Jul 29, 2020

Google Data Studio Templates for Marketers — The Ultimate Guide

Jul 27, 2020

Top 6 Irreplaceable Digital Marketing Services to Boost Your Website Effectiveness

Jul 24, 2020

The OWOX BI guide for digital marketers: data collection, dashboards, and templates

Jul 23, 2020

4 methods to evaluate the effectiveness of media advertising

Jul 14, 2020

How Marketers Use Analytics to Solve Problems

Jul 13, 2020

12 reasons to select OWOX BI ML Funnel Based Attribution

Jun 30, 2020

Email marketing metrics to measure and ways to improve them

Jun 12, 2020

How to avoid sampling and collect complete data for advanced analytics

May 29, 2020

What is CTR and what CTR is considered to be good

May 20, 2020

What is CPC in advertising: Cost per Click formula and calculation

May 19, 2020

12 Google Analytics key reports for marketers

May 18, 2020

How to start selling online

May 15, 2020

What is Google Ads Data Hub: everything a marketer needs to know

May 12, 2020

7 ways to evaluate and improve digital marketing

Mar 24, 2020

How to measure post-view conversions

Mar 23, 2020

Dashboards for businesses: Why you need one and top services for building it

Mar 16, 2020

Most popular e-commerce reports

Mar 5, 2020

2020 PPC trends and top resources from 7 PPC influencers

Feb 27, 2020

Staying Ahead of the PPC Game: Interview with Samantha Noble

Feb 12, 2020

10 must-known marketing analytics trends for 2020

Feb 12, 2020

Interview with Danny Mawani Holmgaard

Jan 12, 2020

5 Tips to Learn from the PPC Expert: Interview with Pauline Jakober

Jan 6, 2020

Express interview with Mary Owusu, VP of Digital Strategy & Analytics at Mower

Dec 23, 2019

How to assess the effectiveness of product categories, client segments, and landing pages

Dec 10, 2019

How to assess the impact of offline ads on online sales

Dec 2, 2019

How to conduct an audit of website analytics

Nov 26, 2019

Playing Digital Jenga with Modern Marketing Analytics: Interview with Christopher Penn

Nov 22, 2019

A/B testing: To be or not to be

Nov 18, 2019

Why doesn’t anybody high-five the analyst? Hard but true answers from Steen Rasmussen

Oct 28, 2019

Predictive analytics as a tool to increase marketing efficiency

Oct 20, 2019

The best website analytics tools in 2019

Oct 15, 2019

Interview with David Szetela, CEO of FMB Media: What should you know before entering the PPC field?

Oct 1, 2019

20 ways to increase your ecommerce conversion rate

Oct 1, 2019

What attribution means in marketing

Sep 25, 2019

How to set up form tracking analytics with Google Tag Manager and Google Analytics

Sep 24, 2019

Digital analytics insights: Nancy Harhut interview

Sep 20, 2019

Interview with Rytis Lauris, CEO and co-founder of Omnisend

Sep 17, 2019

Interview with Damion Brown

Sep 5, 2019

Marketing talks about PPC secrets – interview with Reese Garcia

Aug 30, 2019

Interview with Laura Patterson

Aug 23, 2019

Interview with Jim Sterne

Aug 19, 2019

The secrets of PPC specialists – interview with Brad Geddes

Jul 31, 2019

Cost Analysis in Google Analytics

Jul 30, 2019

Setting up a sales funnel and example use case

Jul 30, 2019

Matthew Soakell reveals the secrets of PPC specialists in an interview with OWOX BI

Jul 27, 2019

How to exclude the fbclid parameter from Google Analytics reports?

Jul 25, 2019

Interview with Anjana Aggarwal

Jul 18, 2019

Top 6 BigQuery Visualization Tools

Jul 7, 2019

Using marketing mix modeling to increase ROI

Jun 26, 2019

What Is a Website Conversion?

Jun 20, 2019

OWOX BI Research on the State of Digital Analytics: Interview with Tim Wilson

Jun 15, 2019

How to Set Up Google Analytics in 2019 [Ultimate Guide]

Jun 14, 2019

How does OWOX BI differ from Google Analytics 360?

May 24, 2019

OWOX BI Research On The State Of Digital Analytics: Simo Ahava interview

May 22, 2019

When Google Analytics 360 is not enough

May 15, 2019

How to Track Twitter Traffic in Google Analytics

Apr 25, 2019

What is ROPO analysis? Why you need it and how to conduct it

Mar 29, 2019

5 Benefits of Mobile Push Notifications as a Marketing Channel

Mar 15, 2019

Choose Your Data Analytics Conferences 2019 (Worldwide)

Jan 24, 2019

Best Marketing Conferences 2019 (Worldwide)

Jan 24, 2019

All Facebook photo sizes — complete list

Jan 8, 2019

18 Digital Marketing Metrics and KPIs You Should Know

Dec 3, 2018

How to Choose Websites for Quality Link Building

Nov 30, 2018

What Web Analytics Challenges Do Indonesian Ecommerce Companies Face?

Jul 6, 2018

The Ultimate Guide to Marketing Analytics

May 22, 2018

What is the R Programming Language and How to Use It for Working with the APIs of Google AdWords

May 3, 2018

An Ultimate Guide to Google Analytics Sampling and How to Avoid It

May 3, 2018

How to Link Your Google Ads and Analytics Accounts

Mar 12, 2018

Top 20 Twitter Accounts for Analysts and Marketers

Jan 24, 2018

Omnichannel Retailing: Why and How to Integrate Online and Offline Customer Touchpoints

Jan 4, 2018

How to Track Instagram Referrals and Paid Traffic in Google Analytics

Dec 12, 2017

Statistics in Web Analytics, or How to Become a True Data Scientist

Dec 11, 2017

How Do I Analyze Competitors’ PPC ads and Why Would I Want to

Oct 27, 2017

How To Marry Up Your CRM With Google Analytics

Oct 23, 2017

How Competitor Prices Affect Conversion Rates and User Behavior

Sep 29, 2017

5 Reasons to Create Reports in Google BigQuery

Jul 27, 2017

A Comprehensive Guide to Enhanced Ecommerce Tracking in Google Analytics

May 30, 2017

The Site Is Not Enough: A Guide to Mobile App Analytics

May 18, 2017

What’s the Deal with Your Direct Traffic, and How to Fix It

Mar 30, 2017

Custom Attribution Models: Helping Marketing Specialists, Analysts and CMOs Achieve Zen

Mar 29, 2017

ML Funnel Based Attribution Model

Jan 29, 2017

Dashboards for business: three examples of practical use

Nov 10, 2016

How to Evaluate the Cost Efficiency of the Attribution Model

Oct 31, 2016

How to estimate the additional value of multi-channel attribution

Sep 30, 2016

Importing Google Analytics Data to Google BigQuery: Comparing Two Methods of Data Collection

Sep 29, 2016

Optimize 360 proves to be accurate no-coding solution for testing user experience on your site

Sep 29, 2016

How to Handle Repeat Transactions in Google Analytics?

Sep 27, 2016

Measuring your ROAS with business intelligence

Sep 12, 2016

Data Security and Access Control in Google Cloud Platform

May 24, 2016

Advantages and limitations of Google Analytics API

Feb 29, 2016

Multi Channel Attribution Models Comparison

Dec 8, 2015

Why Do We Need Online Analytics?

Aug 28, 2015

Custom Domain for Google Analytics Data Collection

Jun 24, 2015

Who is in control of your data

Jun 24, 2015