Articles

 
Articles 03 December 2018

18 Digital Marketing Metrics and KPIs You Should Know

You can’t perform true analytics without measurement tools. Check out this great list of formulas graded from simple to difficult for your professional evolution.

 
Articles 30 November 2018

How to Choose Websites for Quality Link Building

The list of the key link building metrics for OWOX BI by Netpeak Software.

 
Articles 27 September 2018

How to Buff Up Your Site For Better Load Speed

Obtain a checklist to help you take all the necessary measures to improve the page load speed and not to lose any customers.

 
Articles 06 July 2018

What Web Analytics Challenges Do Indonesian Ecommerce Companies Face?

Check out the results of the survey we took in Jakarta on the topic of online analytics. Learn what tools Indonesian businesses use to achieve their marketing goals.

 
Articles 23 June 2018

How to Create UTM Tags to Track Your Ad Campaigns

Learn how to create UTM tags to track your ad campaigns, following the simple steps from our infographic post.

 
Articles 21 June 2018

8 Ways to Avoid Sampling in Google Analytics

Useful infographics about how to avoid sampling in Google Analytics and to obtain the most accurate data in your reports.

 
Articles 22 May 2018

The Ultimate Guide to End-to-End Analytics

Lean how to use end-to-end analytics for analysing the data across all your customers’ touchpoints, taking into account even the slightest changes to ads, product, online user...

 
Articles 04 May 2018

What Is GDPR and What You Need to Know about It

Learn about new rights and roles in General Data Protection Regulation and how to comply with new data security standards.

 
Articles 03 May 2018

What is the R Programming Language and How to Use It for Working with the APIs of Google AdWords and Yandex.Direct

Discover how to automate working with the data from Google Analytics and Yandex.Direct, using two packages that enhance the basic capacities of the R language.

 
Articles 03 May 2018

An Ultimate Guide to Google Analytics Sampling and How to Avoid It

What is sampling and what are the reasons behind it? We answer these questions and talk about all the possible ways to avoid sampling in our new blogpost.

 
Articles 12 March 2018

How to Link Your Google AdWords and Analytics Accounts

Discover the benefits of linking Google AdWords and Analytics accounts, and how to enrich your AdWords reports on campaigns and Analytics reports on acquisition

 
Articles 24 January 2018

Top 20 Twitter Accounts for Analysts and Marketers

Read and enjoy: our favorite Twitter accounts about marketing and web-analytics

 
Articles 04 January 2018

Omnichannel Retailing: Why and How to Integrate Online and Offline Customer Touchpoints

Learn how to accurately integrate online and offline channels your customers are interacting with, and how doing so will benefit your business.

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Articles 12 December 2017

How to Track Instagram Referrals and Paid Traffic in Google Analytics

Learn how you can use Google Analytics to track of Instagram data, including traffic to your website, costs, and conversions.

 
Articles 11 December 2017

Statistics in Web Analytics, or How to Become a True Data Scientist

Learn the difference between a Digital Analyst and a Data Scientist, and how to apply statistical methods in A/B testing and user segmentation.

 
Articles 27 October 2017

How Do I Analyze Competitors’ PPC ads and Why Would I Want to

Find out how to start analyzing your competitors' PPC strategy, what to pay attention to, and how to use the information you'll get.

 
Articles 23 October 2017

How To Marry Up Your CRM With Google Analytics

Combine data from your CRM/ERP systems and data from Google Analytics for deeper analysis of user behavior and better remarketing.

 
Articles 29 September 2017

How Competitor Prices Affect Conversion Rates and User Behavior

In this blogpost, we talk about how and why to monitor competitors' prices. Learn how to create and apply useful reports based on the data about website user behavior,...

 
Articles 14 September 2017

How to Create Meaningful Dashboards for Your Facebook Data

Find out how to create interactive Google Data Studio reports to track the performance of your Facebook advertising

 
Articles 27 July 2017

5 Reasons to Create Reports in Google BigQuery

Learn about the common challenges in creating reports with Google Analytics, and how you can overcome them by using Google BigQuery.

 
Articles 30 May 2017

A Comprehensive Guide to Enhanced Ecommerce Tracking in Google Analytics

In this article we explore Enhanced Ecommerce in Google Analytics: what it is, why you should use it, and how to set it up using Google Tag Manager.

 
Articles 18 May 2017

The Site Is Not Enough: A Guide to Mobile App Analytics

In this article, we’ll explore what you should consider when analyzing a mobile app, what to start with, and the differences between website analytics and mobile app analytics.

 
Articles 29 January 2017

Funnel Based Attribution Model

Find out more about the benefits of using Funnel Based attribution model in evaluating your marketing campaigns.

 
Articles 30 March 2017

What’s the Deal with Your Direct Traffic, and How to Fix It

If you see that your Direct traffic is higher than 30%, do not rush to pop some champagne and celebrate your company’s great popularity. It’s possible that Google Analytics has...

 
Articles 29 March 2017

Custom Attribution Models: Helping Marketing Specialists, Analysts and CMOs Achieve Zen

Out-of-the-box attribution models are simpler than they might seem. To get the most benefit out of them, an analyst, a marketer, and a CMO should work closely together.

 
Articles 31 March 2017

From Zero to Hero! An Ultimate Guide to Setting Up Your Google Analytics Account

Websites come in many types, styles and budgets. Each website, be it a news site, an online store or a personal blog, has its own performance indicators. These may include the...

 
Articles 10 November 2016

Dashboards for business: three examples of practical use

In this article, we share examples of real-time dashboards based on complete data. Such dashboards are useful for marketing specialists, developers, content...

 
Articles 12 December 2016

Google Data Studio dashboard template by OWOX BI

If you work with data and want to find out how to get informative reports with all the information on your fingertips, here’s the solution.

 
Articles 12 December 2016

How to use UTM tags

UTM tags help you get detailed information about your traffic sources. Find out more about what UTM tags are, why you should use them, and how to append them correctly.

 
Articles 08 November 2016

Declare Independence From Developers With Custom HTML Tags in Google Tag Manager

When Google announced Google Tag Manager back in 2013, almost all the reviews and presentations were limited to the idea of making things easier for marketing specialists.

 
Articles 29 September 2016

Optimize 360 proves to be accurate no-coding solution for testing user experience on your site

A new powerful testing and personalisation tool is a part of Google Analytics 360 Suite. With Optimize 360, businesses can take action faster, evaluate...

 
Articles 12 September 2016

Measuring your ROAS with business intelligence

OWOX and Ringostat team up to tell you what ROAS (return on ad spend) is and how to calculate it using Excel, CRM, call tracking and BI solutions—the tools every entrepreneur...

 
Articles 27 September 2016

How to Handle Repeat Transactions in Google Analytics?

In this article, we take a closer look at the causes of repeat transactions when using Enhanced Ecommerce in Google Analytics, and provide a solution to this issue.

 
Articles 29 September 2016

Importing Google Analytics Data to Google BigQuery: Comparing Two Methods of Data Collection

In this article, we compare the two methods for getting Google Analytics data in Google BigQuery. We consider the price, the specifics of data...

 
Articles 31 October 2016

How to Evaluate the Cost Efficiency of the Attribution Model

Find out how to evaluate the efficiency of your current attribution model and how to optimize your advertising budget.

 
Articles 30 September 2016

How to estimate the additional value of multi-channel attribution

In this article, we introduce the method for estimating the additional revenue you can gain with attribution models that consider the mutual impact of advertising...

 
Articles 24 May 2016

Data Security and Access Control in Google Cloud Platform

Who has access to my data? How to ensure its safety? What should I check to make sure the settings are correct? We’ve answered hundreds...

 
Articles 29 February 2016

Advantages and limitations of Google Analytics API

If you need to export data from Google Analytics, you can use one of the available APIs. To help you choose the most suitable option and save your time...

 
Articles 11 March 2016

When Google Analytics 360 is not enough

Google Analytics 360 is a great product and the acknowledged market leader in customer behaviour analysis. But it has non-obvious limitations that many...

 
Articles 08 December 2015

Comparison of multi-channel attribution models

This article describes the causes of inaccurate assessment of advertising channels with popular attribution models in Google Analytics and formulates the...

 
Articles 29 January 2016

Funnel Based Attribution Implementation

This article describes how to implement a dynamic attribution model, using Google Cloud Platform services, Google Analytics and OWOX BI. Let’s talk about...

 
Articles 28 August 2015

Why Do We Need Online Analytics?

We often hear that question. Even from those, who has already decided to implement the analytics. Primarily, we need the answer to determine for ourselves...

 
Articles 24 June 2015

Custom Domain for Google Analytics Data Collection

This article describes solution to the problem of collecting Google Analytics data on the individual domain, for instance stat.yourdomain.com, instead of google-analytics.com

 
Articles 24 June 2015

Who is in control of your data

This article describes data processing tasks in eCommerce projects and forms the criteria for quality assessment while working with the projects. In recent years, the...