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Automate Yandex.Direct Cost Data Import to Google Analytics
Monitor performance data for Yandex.Direct without having to manually upload files. OWOX BI Pipeline helps automatically import cost and revenue performance data for Yandex.Direct and other non-Google campaigns to Google Analytics.Start Free
Get a unified view of your campaign performance
Measuring ROI for all your marketing activities and getting an accurate view of campaign performance becomes quite a challenge if your data is siloed in a number of disparate systems.
The Cost Analysis report in Google Analytics enables a unified view of all your marketing campaigns. The problem is that, Google Analytics doesn’t automatically collect data for non-Google advertising services. Typically you have to upload the data manually, and Yandex.Direct is no exception.
This challenge can be addressed by linking your Google Analytics and Yandex.Direct accounts using OWOX BI Pipeline.
OWOX BI Pipeline
OWOX BI Pipeline automates the tedious task of stitching together data from numerous sources, including Yandex.Direct and other non-Google advertising services.
Click, cost, and impression data from Yandex.Direct and other advertising services will automatically appear in the Cost Analysis report on a daily basis. OWOX BI Pipeline will also import historical data for up to 6 months. You’ll be able to track, compare and analyze performance across all your advertising channels, identify areas for improvement and save costs.
OWOX BI Pipeline ensures the accuracy of data:
Validating the UTM parameters in your campaigns and providing advice on how to correct them.
Automatically updating the data for the previous periods should any change occur in the advertising service.
Import cost data starting from the date you specify, and consider VAT rate so that different ad sources can be properly compared with each other.
Supporting dynamic parameters in the settings of advertising campaigns.
Converting the given currency of the data to the currency specified in your Google Analytics view.
Automate the Yandex.Direct cost data import in a few easy steps
Sign in to OWOX BI
Sign in to your OWOX BI account. If you don’t have a project yet — please create one. You’ll start with a 14-day, full-featured, Free Trial to explore all OWOX BI products for 14 days. No credit card required.
Select Yandex.Direct data source
Click on the «New Pipeline» button and select Yandex.Direct as the data source. Allow access to the account you want to link to Google Analytics.
Select the data set
Add the Google Analytics account you want to import data to, then select the property and the data set which you want to use for cost data import.
Set up VAT
Specify the VAT percentage that should be subtracted, and select the Google Analytics view you’d like to use.
service is updated within the indicated time.
in the advertising service.