Accurate acquisition campaign tracking

Handle direct/none in your reports

Increase accuracy in campaign evaluations by 70% and know the true source/medium/campaign that drives revenue.

OWOX BI server-side tracking monitors any user activity on your website, extends cookie lifespans, and is not affected by ad blockers, allowing you to see the whole path to conversion.

Adopt for a cookieless world

No guessing because of data gaps. If there is not enough data because of cookie restrictions, OWOX BI models missing data to show you the real picture of your marketing efficiency and predict your future conversions.

Finally, you will be able to prove the efficiency of upper and middle funnel channels.

Privacy centric approach

Gain complete control of consent and non-consent data. Collect and use personally identifiable information (PII) in line with the strictest privacy and security standards.

Choose your data residency (EU, US, or global), remove PII for non-consent users, and encrypt all user data with custom keys.

Prove marketing value

Close the loop between marketing and revenue

No more guessing, arguing without data, looking for KPI discrepancies, and switching between tools.

Get all user activity data aligned with campaign and CRM data to prove marketing value. Whatever data you need, you can see it on your dashboard immediately.

Analyze marketing from different angles

Know what drives conversions and make better decisions on budget allocation. Don’t limit yourself with basic reports and dashboards.

With OWOX BI, you will have a data model for your company that will empower you to choose any metrics you need on the fly. Use pass-through filters in reports and build cohort, LTV, and any other reports to analyze marketing efforts from different perspectives.

Use transparent attribution modelling

Play with attributions models to discover which channels bring you leads and which convert them into customers.

Crosscompare results and better understand campaigns efficiency. Calculation logic is clear and customizable, not a blackbox.