Turn Routine Pricing to Your Advantage by Combining Data from Competera and Google Analytics in Google BigQuery

The conversion on your website depends on your competitors’ prices no less so than your advertising campaigns or website design. Market prices have a strong impact on what customers do on your website. How can you measure this impact and use this knowledge to increase profits?

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New Google BigQuery users get a $300 credit from Google

Do you want to determine the price that would bring the maximum revenue?

By using Competera to track the prices of your competitors and Google Analytics to track your users’ actions, you’re striving to flexibly respond to changes in the market.

Do you know what traffic sources attract customers who are ready to buy your products even if the competitors’ prices are lower than yours? Do you know how your competitors’ prices influence your own conversion rate and profits?

Get the answers to any pricing questions, even the most complicated ones

OWOX BI Pipeline automatically imports data from Competera to Google BigQuery and solves the task of combining it with information about users behavior from Google Analytics.

Thus, you can analyze the impact of competitors’ prices in detail and build a pricing model based on complete data. This allows you to focus on those specific visitor acquisition channels and the products that generate maximum profits.

Set up the OWOX BI Pipeline and Competera integration so that you can:

Identify the sources that bring you the customers who are the most loyal to your brand and ready to buy products, even if your products are more expensive than others on the market.
Find the best price segment for your audience.
Learn how the elasticity of demand depends on product categories and customer aсquisition channels.
Find out which particular competitors and the particular categories that have the greatest influence on you.

With the help of ready-to-use SQL queries, you get comprehensive reports and graphs in Google Sheets or Google Data Studio. You also can upload the results of the calculations to your internal storage.

Simple Setup

Link your Competera account to OWOX BI Pipeline, and we will automatically transfer the data using the official API. The data on the prices in Google BigQuery will be updated daily.

Sign in to OWOX BI

If you don’t have a project — please create one!
Create a data pipeline from Google Analytics to Google BigQuery

Create a pipeline for unsampled data from Google Analytics to Google BigQuery. If you have already set up the pipeline, you can skip to the next step:
Click on the «New Pipeline» button

Select Competera as the data source.
All done! You have set up the pipeline!

Please note: OWOX BI will send information about the pipeline and your email address to Competera, so that Competera can activate the pipeline. Data collection will start after the activation.