Collect complete call tracking data in Google BigQuery
Call tracking systems are the link between advertising channels and phone orders. They allow you to find out the cost of each call from any online source down to the keyword. However, call tracking itself, only counts the costs of attracting customers.
To reveal the complete picture, the call tracking data has to be integrated with other user data, e.g. from Google Analytics and CRM. This is where OWOX BI comes to the rescue, as it allows you to bring together data from diverse sources in a single system.
OWOX BI Pipeline
OWOX BI Pipeline automatically sends data from Ringostat and Google Analytics into Google BigQuery so that you can track and compare advertising channels that generate calls. You can link these metrics to real orders. Thus, you will see the complete sequence of user actions — from viewing an advertisement and making a call to a purchase.
Set up Ringostat integration with OWOX BI Pipeline so that you can:
Connect the data on calls from a call center with the order completion rate.
Use comprehensive data to optimize advertising channels.
Get accurate data down to the hit.
Analyze large amounts of data within minutes.
Monitor KPIs with summary reports of any structure.
Sign in to OWOX BI
If you don’t have a project — please create one.
Set up the data pipeline from Google Analytics to Google BigQuery
Create a pipeline for unsampled data from Google Analytics to Google BigQuery.
If you have already set up the pipeline from Google Analytics to Google BigQuery, you can skip to the next step.
Enable integration in Ringostat
To start transmitting data, go to the Integration tab in Ringostat interface and enable integration with OWOX BI.
Make sure that you are using the same UA property both for the Ringostat and OWOX BI integration, and for the data pipeline from Google Analytics into Google BigQuery.